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Waddle Insurance Reviews 

3,146
•
TrustScore 5 out of 5

5.0

Life Insurance Agency
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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patient approach, ensuring everything is clearly explained without pressure. Many people highlight the excellent customer service and professional process, which is often described as seamless and efficient from start to finish. Reviewers appreciate the tailored advice and the provision of affordable cover, often finding the best deals for their specific needs. Customers frequently highlight the thoughtful touches like welcome packs and gift cards, further enhancing their overall user experience. The team's professionalism and responsiveness are consistently noted, making the entire process enjoyable and reassuring for clients.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

Service

Customers consistently note positive experiences with service, describing it as professional, efficient, and... See more

User experience

People report positive experiences with user experience, consistently highlighting how advisors made complex... See more

Price

Consumers find price to be positive, with many reviewers highlighting that they received good deals and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more

Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,146)

388 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Peace of mind...

I was initially contacted by Sam at Waddle because of concerns over my life policy, after a conversation with Nicloa I could understand the concerns they had on payout if i died Nicola suggested a different type of policy(s) I was well informed and monthly costs were cheaper than my life insurance - I'm completely happy with the cover I have now. Bethan and Millie were both very helpful with the welcome pack information - also had a brief discussion with Declan on other types of cover but after all was well explained felt happy to stay with what I now have, great staff, great communication..
Thank you.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful

Jessica and Becky were very helpful throughout the whole process, they gave me all the information I needed in detail and were both lovely in general.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service from Declan and Bethan!

I reached out to Waddle Insurance to arrange life insurance and critical illness cover, and the whole experience was fantastic. Declan, who helped with the sales process, was brilliant – clear, helpful and made everything easy to understand. Then Bethan looked after my customer service queries, and she was just as amazing; responsive, friendly and really thorough. Both went above and beyond, and I couldn’t be happier with the service. Highly recommended!

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Amy and Becky

Thank you Amy and Becky for helping with my cover for my house and family after having to alter my policy and come back to yourselves. Thank you for all your help

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Very happy

Ryan was very helpful and clear with his advise setting up my policy.

Becky was very helpful when I called and went through the welcome pack with me.

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Great

I spoke to georgia and she sold me non medically underwritten cover. She was very kind. Thank you for your help.

30 April 2026
Unprompted review

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