Unitel Direct Ltd Reviews 

3,416
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 143 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being exceptionally helpful, professional, and polite. Many frequently highlight the excellent customer service, appreciating quick responses and effective assistance. Reviewers are often very happy with the overall service, noting it delivers on promises and positively contributes to their business growth. However, some customers noted significant issues with website performance, reporting that landing pages did not generate expected leads or improve search rankings. Others were dissatisfied with payment practices, mentioning concerns about billing or difficulties canceling contracts without full fees. Some reviewers also found customer service lacking, citing rudeness or a failure to follow through.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, often describing them as helpful, polite, and professional.... See more

Service

Reviewers mention ambiguous feedback about service, with many expressing extreme disappointment and... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Website

Customers consistently note negative experiences with website services, with many reporting that the websites... See more

Payment

Consumers express significant dissatisfaction with payment processes, citing issues such as unexpected... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Although Austin was great and followed through with checking that my service with Unitel is ok, I'm still hopeful that the website is generating more leads to my business, so until I'm fully satisfied... See more

Rated 5 out of 5 stars

I contacted Unitel today and was greeted by Jason on Customer Services who was most polite and professional. Having explained my enquiry to him, he handled it very well and was most informative and... See more

Rated 5 out of 5 stars

Samson has been very helpful during the last few weeks when my internet stopped working. There were several issues, one resolved by OpenReach and one by sending me a new router which should arrive tod... See more

Rated 5 out of 5 stars

Melissa and Alex Greenwood were extremely helpful with my query and did an excellent job in sorting everything out for us. They very professional and are a great asset to your team.


Company details

  1. Online Marketing Agency
  2. Telecommunications Service Provider

Written by the company

Unitel Direct are one of the UK's leading and fastest growing Web and utilities suppliers in the UK. We have over 400 staff working for Unitel and our group of companies. We operate one of the most successful switching sites for fuel and telecoms in the UK. Over 5,000 customers use Unitel and our group of companies every month. Our pricing for our utilities are some of the cheapest in the UK


Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 80% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.0

All reviews

(3,416)

130 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Avoid like the Plague

From the start they have bombarded me with constant calls, pressuring and tricking me into buying services that aren’t worth the paper they’re written on. As a fairly new business, I was naïve to the tactics these companies use, and between January and April they’ve taken over £7,000 from me. Most of the time I didn’t even realise I’d “agreed” to anything — they twist conversations and make it sound like you promised something on a previous call.
To make matters worse, I ignored their emails asking for access to my Google Business profile, so they’ve gone ahead and built some sort of website I never asked for, and now they claim I owe them £2,200. I did not agree to this.
You can’t get your point across on the phone because they don’t let you speak. These so‑called “verbal contracts” have got to stop. I work incredibly hard to keep my business going, and companies like this take advantage of people who are just trying to get by.
Do your research — like I should have — and avoid them like the plague.
I am requesting that Trading Standards investigate this company’s conduct, particularly their use of verbal “contracts,” high‑pressure sales calls, and unauthorised service creation.

9 January 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Benjamin,

I'm sorry to see you have felt the need to place this review.

Within our verbal contracts we stop at the end of each sentence / section and confirm that you understand and accept that statement. So to say "I didn't even realise I'd agreed to anything" is simply not true...

We explain the product you are taking out with us, that you agree to take this contract out with us, the amount this contract is costing (along with payment dates), cancellation policy and more which again you have agreed and accepted after these statements. We also send a digital copy of the contract that has been agreed, which you have signed 2 of these electronically. I can see a task has been raised on your account to send these contracts over to you, along with your upcoming renewal dates as requested.

Regarding the Google My Business package, we have a contract with yourself that needs adhering to. As you have mentioned, you did not give us access to this, therefore we took the necessary steps to uphold said contract.

Looking over your account I can see there is a payment due for your renewal as we did not receive the correct cancellation notice as stated in your signed agreement.

Again, I am sorry to see you felt the need to place this review. I will ensure someone is contact with you regarding your account.

Warm Regards
Unitel

Rated 1 out of 5 stars

Avoid. Misleading sales, poor service, and very expensive mistake.

Well over £2000 lost!
I was sold an SEO package by Unitel Direct on the promise that my business would achieve Page 1 rankings on Bing and Yahoo across multiple domains and keywords. It was presented as a professional, tailored SEO service that would genuinely help grow my business.

In reality, this has cost me well over £2,000 and delivered very little in return.

I paid £178.80 per month for months, and on top of that was later forced to pay a further £715.20 just to escape the contract, despite the service not being delivered as promised.

What I actually received:

Low-quality, generic “mini websites” that did not properly represent my business and even contained incorrect wording.

Backlinks that were not industry-relevant at all, despite being sold as industry-specific.

For the majority of the contract, the sites did not rank competitively.

Months of wasted time due to being incorrectly advised to redirect the sites, which I was not properly warned would stop them ranking entirely.

Extremely slow responses and poor communication when problems were raised.

When I complained, I was told the service was “fulfilled” simply because at some point one page briefly appeared on page 1, even though this clearly was not what had been sold or what I had been paying for.

When I tried to terminate due to poor service, I was met with aggressive contract enforcement and threats of being charged the full remaining contract. In the end, I had to pay a reduced settlement on top of everything I’d already paid just to get out.

This has been a stressful, time-consuming, and very expensive lesson for a small business. I would strongly advise anyone considering this company to think very carefully and not trust the sales pitch.

I wish I had never signed up.

10 June 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Luke,

Without going into too much information in the public domain I will note some points below.

I must state you did come onboard with us for our base package, which is the most basic website that we offer. We do offer more premium websites which many of our customer take out. This is something that was explained to you but you did not have the funds to go through.

Regarding the termination fee and outstanding balance. The contract that was agreed you stopping paying for. The termination fee is calculated based of the outstanding balance of the contract that was agreed. To help you out we actually gave you a 20% reduction and removed all late payment fees. You were not forced into paying this, you decided to terminate the contract early therefore a fee was due and payable.

You were also sent a list of backlinks that we submitted you to along with your industry specific register.

All 3 of your websites were ranking on the first pages of Bing & Yahoo and screenshots of this were sent over to you.

As our business relationship ended over 6 months ago, I wish you the best for the future.

Regards
Unitel.

Rated 1 out of 5 stars

I DO NOT recommend you use this company

I had quite a positive experience in the first couple of months, they were very attentive and made any changes I requested.
I have a landing page (not worth the money, don’t be fooled into thinking it will work) and they built me a website, which was finished in April 25, to date I have not had one order!
They kept telling me I was ranking well and on the first page of google, that the site was running well and all links are working…so why no sales at all?! I was doing better on Shopify!
Be very mindful, that if you want to cancel their services you must give them 30 days notice, I have asked a few times over the term what the renewal price was going to be but never got an answer. This is the ONLY company that DOES NOT send out renewal notices, I got stung with renewal of the landing page of £799 and had a big disagreement with them and then they go and do the same thing for the renewal of the website demanding £1740.
I would not use Unitel ever again and would not recommend, they haven’t done anything for my business and I have spent thousands. Their attitude is you are getting noticed but “we can’t make anyone buy from you”
I am very frustrated and disappointed to say the least!

7 January 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Anita,

We are providing your business with online exposure in the aim to drive more traffic through to your business. As you have highlighted in your review we advised you that your generic domain name is ranking on the first page of Google, position 1, which is fantastic.

We can provide your business with the online exposure, however when it comes to leads that is not something we can guarantee as you have correctly pointed out we cannot make a potential customer buy something from you.

I have passed your concerns onto the relevant team who will be in contact with you.

Warm Regards
Unitel

Rated 1 out of 5 stars

Scam!

Scam! This company have created 2 landing pages for me of which I have had 0 leads and 0 jobs. I have even been advised that these pages are negativity effecting how my website page scores on Google.
I have complained advised I had to pay £780 for nothing. I have asked to remove the pages as I have paid them already and the answer was no they could only stop the auto renew. DONT WASTE YOUR MONEY BUSINESS OWNERS!

23 December 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Gavin,

I'm sorry to see you felt the need to place this review.

With marketing we cannot give a guarantee regarding leads and jobs, however I am pleased to inform you that both your generic domain names are ranking on the first page of Google.

Please get in contact with our customer service department on 0330 124 7118 so we can get this resolved for you.

Many Thanks
Unitel

Rated 1 out of 5 stars

!!!AVOID THIS COMPANY !!!!

!!!AVOID THIS COMPANY !!!!

They sell you dreams about getting 10-15 calls a day on advertising I was with them for whole 12 months and did not get 1 phone call from the websites they created for me and at the end of the 12 months they tried to say that the contract is a roll over contract which they didn’t say nothing about in the beginning when I joined with them they told me it was a 12 month contract and I would not be tied down to renew once the 12 months is finished ! Now the 12 months has finished they are trying to tell me I must cancel the contract 40 days prior to it ending which is a scam alone because they did not tell me this on the phone and they also forced me to leave a review for them before they had even created my websites it makes sense now why they were soo desperate for the review as there services are not true and they tell lies..

Also when i rang up to speak about this and could not answer my questions about why they force me to leave a review and she hang up the phone on me and now they are trying to get debt collectors involved threatening me with this!!

PLEASE AVOID….

18 December 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Remz,

We have thousands of customers. So if you could provide your company name, that would be extremely helpful in determining if your review is fake or not.

Unitel

Rated 1 out of 5 stars

Auto Renewal Contract - Mis Sold

Terrible experience with this company, terrible results from the initial 12 months work which gave us very little response, not one customer mentioned the landing pages created and show zero increase in work in those areas. Only to be told the contract was on auto renewal and being forced into completing a further year and now threated with debt enforcement/CCJ. Maybe if the product was good enough to start, wouldnt need auto renewing contracts - BEWARE

1 December 2025
Unprompted review
Rated 1 out of 5 stars

If I could give minus stars I would

If I could give minus stars I would.
Unfortunately this company, mission is to get as much money as possible from you. Their sales tactics are questionable at best. They prayed on my vulnerability and refused to provide money back. Citing their no cooling off period. This is despite clearly discriminatory tactics to those with a vulnerability.
Despite appearing confused, not knowing what I was signing up for. Despite stating I didn’t do one particular aspect, they preyed on that vulnerability and continued to plough ahead with their tactics.
I am now looking to consider legal action for their discriminatory tactics, discriminating to those who are vulnerability.
Consider avoiding at all costs.

In addition this company get you to review each month. When you have positive experiences. They get you to mention names individually and even for the tiniest contact ask you to review positively. They say it’s for their appraisals, no it’s for the tactic of bombarding trust pilot with top reviews. To try an outweigh the numerous bad reviews.

And before you give an answer of ranking on the first page. That’s not the question, the question is your tactics praying on people. Confusion, mental health and cancer operations. Despite this your company refuse to do the right thing.
You make it awkward I notify you they i want to cancel. So I give you almost 8 months notice despite this you say you can’t take cancellation so far in advance. Another discriminatory tactic against somebody with vulnerabilities. Hoping that person will forget and get confused. Be aware of the shady tactics. Once you reach the contract end dates and before.

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Stay well clear they missold me product…

Stay well clear they missold me product told them don’t want it within days didn’t sign anything or sign direct debit mandate proceeded to take me to court and now got a ccj over them scammers

28 February 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Anthony,

We've sent you a request to help us locate your account.

Please can you give us some more information so that we can look into your account.

Regards
Unitel

Rated 1 out of 5 stars

Avoid avoid avoid

Avoid avoid avoid.
Zero stars - Never told me it was a rolling contract when I took it out. Was in hospital with Covid so was unable to give notice to not renew. Gave them 2 weeks notice instead of 30 days that I did not want to renew due to not had a single sale from their service had very rude emails from Megan after telling her I had Covid so was unable to give 30 days notice and was not informed it was a rolling contract and that I had been off with Covid. Didn’t care just keep threatening me with debt collectors. Money grabbing company with extremely rude staff. Take my advice and your business elsewhere.
In response to your reply.
As I said I’m moving house so everything is boxed up so I dont have a hospital admittance form to give you. I still gave 27 days notice only 3 short from your requirements. I don’t see what the problem is.

1 December 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Chris,

I'm sorry to hear you felt the need to place this review.

I can see you are current liaising with a member of the team who has sent you an email last week requesting documentation. If you could kindly get back to the email so we can investigate the account further.

Many Thanks
Unitel

Rated 1 out of 5 stars

Stay well clear of this company

In my personal experience, I would strongly caution anyone considering this company. They did not deliver on the services they claimed they could provide, and much of the information they sent me about supposed “business improvements” felt misleading. After having an independent team review their reports, none of the data aligned with what the company had been presenting to me.
When I raised these concerns and asked to speak with someone, I was met with hostility, and at one point I was even told, “You’re tied into another year with us, so deal with it.” I found this response extremely unprofessional.
When I attempted to cancel the contract based on the discrepancies I uncovered, I felt pressured and intimidated, including warnings about legal consequences that could affect both my personal and business credit.

27 November 2025
Unprompted review
Rated 1 out of 5 stars

PLEASE READ ALL NEGATIVE MESSAGES!!

In my personal experience, I would strongly caution anyone considering this company. They did not deliver on the services they claimed they could provide, and much of the information they sent me about supposed “business improvements” felt misleading. After having an independent team review their reports, none of the data aligned with what the company had been presenting to me.
When I raised these concerns and asked to speak with someone, I was met with hostility, and at one point I was even told, “You’re tied into another year with us, so deal with it.” I found this response extremely unprofessional.
When I attempted to cancel the contract based on the discrepancies I uncovered, I felt pressured and intimidated, including warnings about legal consequences that could affect both my personal and business credit. More recently, I have even received legal proceedings from them, which has added to the stress of the entire situation.
Overall, based on my experience, I would not recommend this company. I urge anyone considering working with them to carry out thorough independent checks before signing anything.

5 November 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Samantha,

We've sent you a request to help us locate your account.

Please can you give us some more information so that we can look into your account.

Regards
Unitel

---------------------------------
UPDATE

Hi Samantha,

As you have not responded to our request for further information, we are unable to locate an account.

Please contact our Customer Service centre should you wish to discuss your concerns further.

Many thanks
Unitel

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