CRAFTD London Reviews 

7,689
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,648 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality and craftsmanship of the jewelry, noting its durability and premium feel, often exceeding expectations. Many people highlight the outstanding customer service, describing the team as helpful, quick to respond, and professional in resolving issues. Reviewers also frequently commend the fast shipping and efficient delivery service, contributing to a very positive overall purchasing experience. However, some customers noted significant dissatisfaction with the return and exchange process, citing issues like slow communication, ignored emails, and difficulties obtaining refunds. A few other people also felt that product quality had decreased or experienced issues such as items breaking, corroding, or causing skin irritation.

What people talk about most

Product

People report positive experiences with product, often praising the high quality, durability, and stylish... See more

Quality

Customers generally report positive experiences with the quality of the jewelry, often highlighting its... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the outstanding, amazing, and... See more

Order

Users describe ambiguous interactions with order, with some customers expressing satisfaction and intent to... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the fast shipping and quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

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1-star

Asks customers to review

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Replied to 99% of negative reviews

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4.3

All reviews

(7,689)

1,712 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service experience

Great customer service experience with CRAFTD London.
I had an issue with a necklace I purchased, and the support team handled everything quickly and professionally. Communication was clear, efficient, and very helpful throughout the process. They offered me store credit promptly and made the whole experience smooth and stress-free. Really appreciate the support from David and the team. Highly recommended.

12 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review. Glad to hear the team got this sorted quickly for you. We appreciate you taking the time to share your experience.

Craftd London

Rated 5 out of 5 stars

Great costumer service and nice products

I bought a bracelet a while back and the part that holds it together didn't work so I wrote to costumer service and they answered very quick and offered to send a new one or store credit. Just wanted to tell that they have a great costumer service they handled the situation very well and the other products have great quality. I recommend:)

20 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Loreta,

Thank you for your feedback! We’re really glad our customer service team could help quickly and get things sorted for you with a replacement or store credit. It’s great to hear you’re happy with the quality of your other pieces too. We really appreciate your recommendation!

Craftd London

Rated 5 out of 5 stars

A brilliant brand with wonderful service

A brilliant brand with wonderful, personal customer service. I bought a chain for my teen son and I stupidly ordered wrong length. They changed the chain for me no quibbles with a lovely personal email for my son's birthday. Would always buy from here now. Also great quality and son hasn't taken chain off.

3 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Gemma,

Thank you for your feedback. We’re glad we could quickly resolve the sizing issue and get the correct chain to you in time for your son’s birthday. We appreciate your support and are pleased to hear you’re happy with the quality.

Craftd London

Rated 1 out of 5 stars

Wrong item sent, broke in 2 months, illegal charges

Wrong item was sent, they tried charging me for a replacement. Then illegally charged delivery of the replacement of the wrong item (Sale of Goods Act), I raised the issue, it was ignored and it still hasn’t been refunded.

This was end of February when I finally received the correct item, it is now 2 months later and the item is broken.

I raised a return a few days ago but can’t make contact with anyone.

Avoid.

24 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

We’re very sorry to hear about your experience and would really like to look into this for you. From what you’ve described, this doesn’t sound in line with our usual policy, as customers are not required to pay postage for a replacement if an item is faulty or incorrect.

Unfortunately, we’re unable to locate your order from this review as no order details were provided. Please reach out to us with your order details so we can investigate and resolve this for you as quickly as possible.

Craftd London

Rated 5 out of 5 stars

Great customer service they made it…

Great customer service they made it effortless.

7 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Que,

Thanks for your review. We're glad to hear the process was easy and that our team could help. We appreciate the feedback!

Craftd London

Rated 3 out of 5 stars

Long Story Short, I Wouldn’t Order Again

I have ordered through CRAFTD before and I feel like their items have decreased in quality, so that is a little disappointing. It’s not terrible though.
On my most recent order they sent me the wrong ring, I asked for a replacement but in the end decided to return them both. They don’t cover return fees and it took about 2 months from the original order date to finally get my refund. Working with customer service took a lot of time and I had to consistently keep following up with them. Overall, due to the decrease in quality and the customer service experience, I don’t think I would order from them again. 🤷

8 February 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Matty,

Thank you for taking the time to leave a review.

I’m really sorry to hear that your experience hasn’t met expectations on this occasion. I’ve also reached out to you directly by email so we can look into everything properly and work on getting this resolved for you.

We genuinely appreciate your feedback, and I’d really like the opportunity to put things right for you.

Craftd London

Rated 5 out of 5 stars

bought as a present pretty jewlerry has…

bought as a present pretty jewlerry has an issue with a bracelet the support team were able to sort it out straight away

20 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Brooke,

We’re really pleased to hear the issue with your bracelet was resolved quickly by our support team, especially as it was a gift.

If you need anything else in the future, please don’t hesitate to get in touch, we’re always happy to help.

Craftd London

Rated 5 out of 5 stars

Jewelry & Customer Service Top Mark's

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help you or honor their warranty, they mean it!

5 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Brione,

We’re really glad to hear you’re enjoying your collection and that both the quality of our pieces and our customer service have met your expectations. It means a lot to know our warranty and support has made a positive impression.

Craftd London

Rated 1 out of 5 stars

Fast delivery poor customer service

On the 6th April I placed an order for the following items -

Onyx Clover Gift Set (Gold)
productThumbnailQuantityLabel1
Onyx Clover Gift Set (Gold)
S / M
£104.99

Onyx Oval Stone Signet Ring (Gold)
productThumbnailQuantityLabel1
Onyx Oval Stone Signet Ring (Gold)
S
£50.00

Onyx Stone Band Ring (Gold)
productThumbnailQuantityLabel1
Onyx Stone Band Ring (Gold)
L
£50.00

On the 18/04/26 I returned the Onyx band ring this was received by yourselves on the 24th April see attached, I then returned the Onyx Clover gift set on the 22/04/26 this was also received on the 24th April. The clover set was not returned instead it was items from Twisted Pendant (see attached). I have sent you numerous emails chasing the refund for the ring and also return of the items sent In error, I still have the clover set to return. It is nearly a month since I have been communicating with no resolution.

18 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Paul,

Thank you for your feedback.

After reviewing this case, it appears the items returned to our warehouse were from a different brand and not the items originally purchased from us. Because of this, the return required additional verification and a different process than a standard return, which unfortunately caused a delay.

As soon as our warehouse team identified the issue, we arranged for the items to be sent back to you and also ensured the refund for the eligible item was prioritised.

We always aim to assist our customers as quickly as possible and appreciate your patience while we worked to resolve this for you. If you need any further help, our team will be more than happy to assist.

Craftd London

Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. Absolute scam.

Bought a Wheat Bracelet (Silver) in August 2025. First one came in the wrong size, had to go through the hassle of returning and exchanging it. Then the replacement snapped on its own with normal everyday wear — not dropped, not mishandled, just broke.

Here's where it gets worse. They plaster "LIFETIME WARRANTY" all over their website and marketing. When I claimed it, they refused a replacement, refused a refund, and offered store credit instead which they still haven't even issued. So I'm left with a broken bracelet, no replacement, no refund, and no store credit. Absolutely nothing.

This "lifetime warranty" is completely false advertising. It is a lie designed to get you to spend your money with confidence, and when the product fails they do everything to avoid honouring it.

I've had to send multiple emails just to get nowhere. The customer service is a joke and the product quality is even worse.

Save your money. This brand is all Instagram aesthetics and zero substance. There are plenty of honest jewellery brands out there this is not one of them.

1 star. Reported to Trading Standards. 😡

1 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Muhammad,

Thank you for taking the time to share your feedback. We’re sorry to hear about your experience and would like to look into this further.

Our lifetime warranty covers breakages that occur during normal wear. In these cases, we offer a replacement of the same item where possible. If the item is out of stock, we provide store credit for the amount originally paid so you can select a new item. As the purchase would be outside the standard return period, refunds are not available under the warranty.

As we’re unable to locate your case from this review alone, could you please reply with your order number so we can review what has happened and check this for you.

CRAFTD London

Rated 5 out of 5 stars

Great products and customer support

Since 2023 I've bought 2 chains and a ring for daily use, a chain and bracelet set for occasionally use, and I'll continue buying because the products are good quality and long lasting as they describe; also their customer support is always ready for a quick response and solution... I love it!!!

1 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Pedro,

Thank you so much for your support since 2023, it really means a lot to us! We're glad to hear you're enjoying your chains, ring, and bracelet set, and that our support team has been helpful along the way.

We truly appreciate you being part of the CRAFTD community.

Craftd London

Rated 1 out of 5 stars

Paid for fast service and got it slow, Craftd says it’s not their responsibility for getting me the shipment just sending it lmao

Service and customer service is trash. I pay for faster shipping but they won’t refund me the money after sending my stuff with 1-3 day delivery they tell me even though I pay for it they can’t guarantee it and won’t refund it to me so I had to dispute it with my credit card company what a waste of time I bought from Adamans and not one did they give me a refund they gave me $100 store credit for the delayed shipment and the gold doesn’t tarnish like craftd gold the Cuban does it and the wheat chain does it not all the gold matches this company is not it I have email proof I am going to share it on Google I can’t put photos here

29 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thank you for your feedback. We’re sorry to hear about your experience.

To look into this further and review the shipping details, could you please confirm your order number? Once we have that, we’ll be able to check the order and assist you further.

Craftd London

Rated 1 out of 5 stars

They told me to send my oder Back for…

I ordered a set from your website and wanted to return it for a refund. Since the 14-day return period had already expired, I kindly asked whether I could still send the package back and receive a refund.
Your customer service confirmed that this would be no problem. I then paid for a return label and sent the package to the address you provided.
While the package was on its way, I exchanged more than 17 emails with you, and in every single email I clearly mentioned the order number so the team knew exactly which order we were talking about.
After the package arrived, I didn’t hear anything from you. Only after 2–3 days did I write again to ask about the status of my refund. That’s when I was suddenly told that I would not be getting a refund.
I even sent you a screenshot showing that a refund had been explicitly promised to me. Despite this, I still haven’t received my money back. Instead, I was only offered a €220 store credit to use on your website.
I am extremely disappointed and angry. I was promised a refund in advance, but that promise was not honored. Because of this experience, I will not be ordering from you again.

30 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thank you for your feedback, and we’re sorry to hear you feel this way.

Once a return is delivered to our warehouse, it does need to be processed by our returns team before the refund is issued. If you could please confirm your order number, we’ll be happy to check the status of your return and assist further.

Craftd London

Rated 5 out of 5 stars

Great customer service!!

Amazing service and quick response time from the people at Craftd. Big thanks to Kishon and David especially for being so helpful. Really really appreciated. Great work guys

29 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Fego,

Thanks for your feedback, really glad to hear you had a great experience with our team. We appreciate you taking the time to share this.

Craftd London

Rated 5 out of 5 stars

Great customer service

Great customer service. Fast responses and helpful people.

29 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Ian,

Thanks for your feedback, really glad to hear you had a great experience with our customer service and quick support. We appreciate you taking the time to share this.

Craftd London

Rated 5 out of 5 stars

Customer Support is amazing

David in customer support has been a real delight, super responsive and really helpful.

Had it all sorted within 4 work hours.

29 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Josh,

Thanks for your feedback, we’re really glad to hear your experience with our customer service was resolved quickly and that you were happy with the support provided. We appreciate you taking the time to share this.

Craftd London

Rated 1 out of 5 stars

Absolutely shocking experience with…

Absolutely shocking experience with Crafted London. I ordered a gemstone necklace costing £179 and the quality was extremely disappointing — nowhere near what I expected for the price. It looked cheap, poorly made, and certainly not worth £179.

I returned the item on 25th March, just one day after receiving it, and I still have not received my refund over 35 days later. Since then, I have sent 19 emails trying to resolve this matter. Every reply has been the same unhelpful response saying the refund would be processed within 1–3 days, yet it still has not happened.

The delays, lack of action, and poor customer service have been appalling. Charging premium prices for poor quality products is bad enough, but refusing to issue a refund in a reasonable timeframe is unacceptable. I would strongly advise others to avoid this company.

29 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thank you for your feedback, and we’re very sorry to hear about your experience.

Refunds are issued once returns have been received and processed by our warehouse team. We apologise if there has been a delay in this process and understand how frustrating that must be.

So we can review this for you as a priority, please confirm your order number and we will check the status of your return and refund with our team.

Craftd London

Rated 5 out of 5 stars

Ordered an 8mm Cuban iced chain

Ordered an 8mm Cuban iced chain, very nice chain but had an issue with it which was sorted very quickly. Thank you very much.

28 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Rami,

Thanks for your feedback, we’re glad to hear you’re happy with your Cuban iced chain and that the issue was resolved quickly for you. We appreciate you taking the time to share this.

Craftd London

Rated 4 out of 5 stars

Customer service

My son purchased a necklace recently. It ended up breaking for some reason or another. I contacted the company and their customer service was great. They replied quickly and gave him store credit for the amount he spent. It was a very easy stress free process.

28 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Misty,

Thank you for taking the time to leave a review.

We’re really pleased to hear that our team was able to help quickly and make the process easy and stress-free for you and your son. If there’s ever anything else we can assist with, please feel free to reach out.

Craftd London

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