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Rated 1 out of 5 stars

I dont understand why they sell japanese pokemon cards at inflated scalper prices, (currently at but previously was more than) £6.99 when every other seller never goes above £3, it was even worse when... See more

Company replied

Rated 5 out of 5 stars

First time ordering online after years of buying from tofu cute when conventions rolled round. Highly recommended to those who need their kawaii or a sweet fix! Order arrived quicker than expected,... See more

Rated 5 out of 5 stars

Placed an order on a Sunday night, items arrived on the Wednesday. Super fast delivery. Also the cheapest place I could buy the item I wanted... And was significantly cheaper than any other company I... See more

Rated 5 out of 5 stars

This is a brilliant place to pick up your favourite Japanese snacks by far, there is sooooo much to choose from on their website from drinks to biscuits and plushies as well which are adorable, there... See more

Company details

  1. Food, Beverages & Tobacco

Information provided by various external sources

Cute Japanese gifts, snacks, accessories and stationery in the UK with worldwide delivery. Official UK distributor of AMUSE, Sanrio & San-X


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

317 reviews

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Replied to 66% of negative reviews

Typically replies within 1 week

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Rated 2 out of 5 stars

don't buy plushies from them!

Its a legit store but the level of disappointment I have over how they take care of their plushies.... I ordered three things. It came in a banged up box with a small bit of pink tissue paper on the bottom and the three items thrown in.

I'm in Australia, so by the time the plushies got to me. The biggest one was all scratched up
...you know those scratches that don't come out of the material because they are perma. Like it's scar faced! It's SO hard to even do that but they managed! I tried to return it but they said no.

Anyway i wouldn't recommend buying specifically plushies from them.

They either sold me a damaged plushie or it got damaged via their poor postage. Idk which.

2 April 2026
Unprompted review
Rated 1 out of 5 stars

Tofu invoicing was used by scammers to…

Tofu invoicing was used by scammers to help build credibility. The invoicing company appears to take not action and allows this kind of activity to continue and as a customer receiving invoices there is no stopping of said accounts.
Do not trust invoices coming from tofu.com.

22 January 2026
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Hi there Tom, it looks as though you are reviewing a different company, we are TofuCute.com

Rated 5 out of 5 stars

Excellent , very happy. Will definitely use again!

Speedy delivery and good communication.

The items I ordered were good qauility and as described. It was a birthday present for my daughter who was very happy with her gifts . I also opted for Tofu Cute to gift wrap my order with a hand written tag , it was beautifully done. Very happy and would highly recommend to others. In fact I will be ordering from them again in the near future as daughter has picked out a few other items that she would like.

2 January 2026
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you so much for the review, we are really happy to hear your daughter enjoyed her gifts <3

Rated 5 out of 5 stars

Absolutely amazing!!!!!

I've ordered many times and I've always been overjoyed by the service and quality of the items I cannot recommend tofu cute enough!!!!!!!

28 December 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you so much for the review <3

Rated 5 out of 5 stars

"My wife loves this place!

"My wife loves this place!! The store is an absolute joy to visit in person and a guaranteed mood booster! The staff here are considerate, friendly and welcoming. The team are passionate about cuteness and are helpful, efficient, knowledgeable and invested in making your shopping experience as enjoyable as possible. They have a great range of high quality products and a regular influx of goodies, so there's always something new. She really enjoy the blogs and videos too. Thank you so much Team Tofu for providing that essential kawaii fix and supplying our world with this glorious ray of sunshine!!"

8 November 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely perfect

Placed an order on a Sunday night, items arrived on the Wednesday. Super fast delivery. Also the cheapest place I could buy the item I wanted... And was significantly cheaper than any other company I could find, and came in actual authentic Japanese packaging. I'm so impressed with this company. I will most definitely be ordering again.

29 October 2025
Unprompted review
Rated 5 out of 5 stars

I love this company!

I love this company!! I have bought from here many times although this order was my first in a while. The quality is excellent, the speed is fantastic and just such a great company to buy from. My daughter loves the miniatures and they never disappoint!;

24 October 2025
Unprompted review
Rated 5 out of 5 stars

Lovely cute site and great service!

Getting a free mystery giant plush with my purchase was super exciting! Made opening my parcel like getting a Christmas gift. :) The site itself is super adorable, as is the membership program, with lots of fun ways to earn points. I'll definitely be ordering again!

1 October 2025
Unprompted review
Rated 1 out of 5 stars

joined the pokemon scalping train

I dont understand why they sell japanese pokemon cards at inflated scalper prices, (currently at but previously was more than) £6.99 when every other seller never goes above £3, it was even worse when they were first introduced, really disappointed you would stoop so low as to squeeze money out of young girls by selling packs at sometimes 7x not only retail price but importer price. You can buy an entire box (30 packs) for the price of 10 of their packs everywhere else. Have been buying from here for years, not sure what changed

16 September 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you for taking the time to leave us a review and share your concerns. We’re really sorry to hear that you feel disappointed. We’d like to clarify that our prices are not set to scalp but are based on the costs we’ve had to pay from our own suppliers. Unfortunately, Japanese Pokémon products fluctuate a lot in price depending on availability and import costs, which can sometimes make them higher than standard retail.

That said, we completely understand your frustration and we’ve been actively working to reduce our prices whenever possible, which is why you’ve noticed they are now lower than before. We’re always looking for better suppliers so we can keep bringing prices down and make these products more accessible.

We really appreciate your years of support and hope we can restore your confidence in us moving forward.

Rated 5 out of 5 stars

Brilliant company!

Amazing items, great value. My order came really quickly, earlier than expected and I was so impressed! Will be recommending to others and will buy from here again.

11 August 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you so much! <3

Rated 4 out of 5 stars

Received the wrong order.

Received the wrong order.

Got my order a day late and missing an item. Returned the parcel I received.

Customer service sorted it out quickly.

4 August 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Hi there,
Thank you for your feedback, and again, we’re truly sorry you received the incorrect order. As mentioned during our phone call yesterday, we absolutely understand how frustrating that can be.

We’re a small, dedicated team and take great care to ensure every order is correct and our customers have a great experience, though mistakes can occasionally happen. When they do, we do our very best to resolve them promptly.

We responded to your email yesterday with a solution, please do check your inbox, also your spam folder as our email may have ended up there. We're keen to get this sorted for you as quickly as possible.

Thank you again for your patience ❤

Team Tofu.

Rated 5 out of 5 stars

Amazing service, great range of stock.

I recently ordered a bunch of cat-related gacha figures from Tofu Cute as a bit of retail therapy after losing my beloved cat earlier this year. I asked if it were possible to get the black cats from the sets I ordered one of, thinking it was unlikely with gacha figures but worth a shot. Tofu Cute went above and beyond and I received the black cat from each set I ordered. I'm so grateful for their kindness and their willingness to help even without knowing the situation. Thank you so much for making me smile!

3 July 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Rated 5 out of 5 stars

Tasty and Adorable

First online order with Tofu Cute. The site was easy to navigate and had a fantastic selection. Parcel arrived faster than expected and was packed with care. My family and I are delighted. I recommend it for people who want to try something new! 😊

30 June 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Rated 5 out of 5 stars

Cute & Good

The staff is extremely nice and helpful, everything is ALWAYS packaged carefully and when you choose rement boxes that aren't the full set they ALWAYS make sure it's random and fun! The shipping is fast and great. Never had any issues!

23 June 2025
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Rated 5 out of 5 stars

Amazing store and staff are awesome

Tofu Cute is a fun store, the staff are bright, energetic and extremely helpful. I have bought lots of items here and the items are so kawaii, the energy of this shop is phenomonal and I always go back for more. I would highly recomend this store and their wonderful members of staff.

9 June 2025
Unprompted review
Rated 5 out of 5 stars

I love them

I love them. I've been ordering from them for the last ten years (made a new account because I lost my password lmao) and they've always been fast and really great service! Wide variety of products. I'll always order from them!

7 June 2025
Unprompted review
Rated 5 out of 5 stars

Thoroughly recommend!

I’m 15 and I have loved tofu cute since 2021. i’m so happy to have ordered again, I LOVE MY CUTE SNACKS! the flavours and appearance of them are soo adorable! it’s packaged so carefully and the selection is amazing. thank you robb and holly!

4 June 2025
Unprompted review
Rated 5 out of 5 stars

Christmas presents

I bought a large amount of sweets for my younger brothers as a Christmas present each and I was so happy with everything!! Delivery was quick and everything was well packed and protected - I’ll definitely be back :))

11 December 2024
Unprompted review

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