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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the quality of the products, with many finding them well-made and durable, often lasting for years. The staff and customer service are frequently praised for being helpful, professional, and efficient, especially when assisting with purchases or resolving issues. Many people also enjoy the unique styles and designs offered. However, some people were dissatisfied with the product sizing, finding items to be either too small or too large. There are also occasional concerns regarding product quality, with some experiencing issues like soles splitting or stitching unraveling. A few other people also felt that customer service was unhelpful or slow to respond, particularly concerning refunds or delivery problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the high... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the high quality of... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise the staff for being polite, helpful,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the polite, helpful, and professional... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Sizes come up very very small. I had pyjamas for Christmas and I’m 5’3” and the trousers are so short and the body also which means they are not that comfortable. They give a size comparison so that y... See more

Company replied

Rated 3 out of 5 stars

Purchased an item on the 1st of October. Only recieved an email today (6th Oct) to say it's being delivered on the 8th. I don't know if I'm missing something here. I'd understand if the postage was fo... See more

Company replied

Rated 5 out of 5 stars

Phoned to check which scarf would be best match for my existing Toast trousers Sarah was really helpful and gave me a couple of options to consider Very useful when you do not live near a Toast shop a... See more

Company replied

Rated 5 out of 5 stars

I bought my denim patch pocket trousers recently because I bought a similar pair last year and I LOVE THEM! Perfect fabric for summer with the weight of a quality linen so they hang beautifully but th... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

3.6

Average

TrustScore 3.5 out of 5

489 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Used to be a fan but will not be buying…

Used to be a fan but will not be buying from them ever again. The customer service is appalling. Spent over £800 online and paid extra for next day delivery - an extra £8. After two days still no sign of the parcel. When it arrived I emailed customer services who said that next day isn't 'next day' but can take more than two working days.... Even on the box it said 'NEXT DAY DELIVERY', so they obviously just hadn't despatched it quickly. No apology or acknowledgment - just a 'you're wrong' attitude and 'deal with it'.

Decided to return the whole order out of principle. I know it might seem a little of an over exaggeration, but when you spend a lot of money with them every year, you want to feel at valued and if you have a quibble, it's acknowledged.

23 May 2024
Unprompted review
TOAST logo

Reply from TOAST

Many thanks for taking the time to reach out to us.

Our next day delivery should be next working day if the order is placed before 2pm on a working day. Orders placed over the weekend or bank holiday are dispatched the next working day and delivered the following working day. If you could reply to this review with your order number. We will be able to look into this and get in touch with you to discuss.

Regards,

TOAST

Rated 4 out of 5 stars

Love the clothes

High quality clothing - just be aware you may have to pay an import tax to receive your package if your order is above a certain amount. Not sure what value of the order is for the import tax to kick in.

21 May 2024
Unprompted review
Rated 2 out of 5 stars

I used to love TOAST but I recently…

I used to love TOAST but I recently ordered a dress in a size I normally buy and it is too tight. Other older dresses of this size from Toast fit perfectly.
Most frustrating of all is there is no returns label provided yet a largish marketing magazine came with the order. I am furious about this. It’s a waste of paper. Would be much better providing a returns label. There are no Toast stores anywhere near me and I cannot for the life of me work out how to print a returns label online so I am now faced with having to ring up to order a return label. Absolutely ridiculous. It’s put me off buying online. Toast are losing good customers because of this poor customer service.

12 May 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Linda,

Thank you for your review, we appreciate your feedback.

We are sorry you feel this was not right and we will review your comments for future lookbooks.

We value feedback from our community and customers and took steps in 2023 to improve the consistency of our sizing and fit with this in mind. Our measurement guides are specific to each garment and we recommend checking the size chat to gage your suitable fit. Alternatively, the True Fit function is available to enter your details, so the correct size is chosen for you.

In 2020 we went paperless with our returns. As you've stated customer service will generate the returns label for you, print this and send it out in the post if you are unable to generate a QR code or print the label yourself. In addition to calling, you can also email via contact@toa.st or chat on live chat with us to send a paper copy of the returns label.

Kind regards, TOAST.

Rated 1 out of 5 stars

Make a new hole?

I paid £165 for a pair of shoes, the leather stretched extremely quickly and has rendered them unwearable.

Customer service suggest because they’ve had no other complaints that this couldn’t be an issue and I should just tighten them up. They’re already on the tightest setting so they suggest making a new hole? A new hole? Maybe in a belt but I’m not a shoe maker and I think a shoe at this price should last more than a season.

Appalling response. For a company that is at a premium price point I would expect better, very ASOS behaviour.

Update
UKT1310697

3 May 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Luke,

We apologise for any disappointment caused. Please can you provide your order number so we can look into this for you?

Kind regards,

TOAST

Updated response:

Thank you for the order number Luke.

We will be in touch with you directly.

Kind regards, TOAST.

Rated 1 out of 5 stars

I saw your advert on Instagram

I saw your advert on Instagram and haven’t heard about your company before, but I did think that the advert would put me off right away.
All I saw was an unattractive lady, flapping a dirty piece of cloth on the washing line in a jacket and trousers that looked far too large for her.
I wouldn’t normally criticise anything like this, but it was so unusual to see - some thing that I thought might be a joke!
I wish you well as a company, but you did ask for comments and I hope others aren’t being put off your merchandise because of the way it’s being displayed.

3 April 2024
Unprompted review
Rated 1 out of 5 stars

Beautiful Clothes, Terrible Customer Service

Really wish I had read these reviews before making my purchase.

I have had to exchange so many emails with their customer service to try to understand why my order went from being "confirmed" to "on hold" (even though payment was completed successfully). Customer service was incredibly unfriendly and reluctant to help me or give me clarity regarding what any of my next steps would be. My order has now been cancelled (almost a week ago) and I am still waiting for the money to reflect in my account. I was planning on trying to purchase the dress again through a friend's UK account, but have since decided that when the money reflects I would rather just keep the money.

I don't want to make an expensive purchase when dealing with the brand has left a sour taste in my mouth. I would not recommend this brand to my friends, nor will I be purchasing from them again. If something goes wrong, the customer service experience is just not worth it.

EDIT: upon reading TOAST's reply - I want to add that the issue with my payment was that the debit card I paid with is South African (as I live in South Africa and am South African). The delivery address was to the UK and that seems to be where the issue came up. I am sorry but if the "security issue" with my payment is that I am paying with a South African card... I find that a little offensive. I have bought from plenty of other brands overseas and have never experienced this kind of issue.

1 April 2024
Unprompted review
TOAST logo

Reply from TOAST

*UPDATE*

Hello Alice,

Orders being delivered to a separate shipping address must be specified when placing the order. The billing address must match the address the payment method is registered to.

If you would like help setting up a new order with the correct billing and shipping address, please contact our customer service team. If you would like to live chat with us, we can send you an invoice via email to checkout or alternatively, please live chat with us providing your telephone number and our team can call you to place an order.

Kind regards, TOAST.

Hello Alice,

Thank you for taking the time to leave your review and feedback.

Our security team monitor customer's order to reduce the risk of fraud and to protect our customers.

After looking into this, we can see the order placed failed security checks and we were unable to proceed with the fulfilment. The order has been cancelled and fully refunded. All refunds can take 3 - 5 working days, excluding bank holidays to process back to your original method of payment.

We understand this may be frustrating and unfortunately, our customer service team are unable to provide further explanation or clarity when this happens. In these instances, our customer service team recommend placing your order via PayPal where the additional security checks are completed on the order before coming through to us.

We are sorry you feel this has put you off ordering and encourage you to please call us on 0333 400 5200 where you can speak directly to our security team.

Kind regards, TOAST.

Rated 1 out of 5 stars

Disappointed by Poor Quality and Lack of Transparency in Customer Service

My experience with Toast has left me deeply disappointed and frustrated. I recently purchased a new item at full price, only to receive it in a shocking condition, showing signs of wear and bearing someone else's hair. Despite reaching out to customer service, I was met with a complete lack of resolution. They refused to offer a replacement.

What's more concerning is their apparent lack of transparency on their website. While they claim to provide reviews for each clothing item, my negative review was never published. When questioned, their response was dismissive, stating that "ONLY A SELECT FEW MAKE IT UNTO THE WEBSITE". This creates an overly positive bias and undermines the trustworthiness of their review system.

This level of customer service is simply unacceptable. As a loyal customer, I expected better treatment and a more transparent process. Unfortunately, Toast has failed to meet even the basic standards of customer care. I urge others to approach with caution and consider alternative options with better service and transparency.

Overall, my experience with Toast has been incredibly disappointing, and I cannot recommend them based on this encounter.

***
Thank you for your response. Your comments are misleading. Regarding the offer of a discount, you discounted the coat on the website AND offered me the same price, which is not reflective of a special customer discount at all. The delivery for expensive items is free anyway. You're cheating.
As for the rejection of my review, I understand your explanation, but it contrasts with what was previously communicated. It was indicated that only select reviews are published, which suggests a curation process aimed at maintaining a positive image rather than solely focusing on product feedback.

***
An update. Following the publication of my initial review, Toast promptly reached out to offer a one-time discount, which I appreciated and accepted.

24 March 2024
Unprompted review
TOAST logo

Reply from TOAST

*UPDATE*

Hello Katya,

Unfortunately, as this item was in the sale and our sale has now ended the item has been removed from our site. Thank you for providing feedback and allowing us to make this right for you. This has been a learning curve and we appreciate you taking the time to help us resolve this for you.

Kind regards, TOAST.

Hello Katya,

Thank you for your review. We are sorry to hear your Coat arrived in this condition as this is not our usual quality and we have fed this back to our warehouse manager and team to ensure our garments do not fail quality control when being sent out.

Your review was rejected by our review provider as it mentions services and was not solely specific to the product. We apologies for any inconvenience this has caused.

Unfortunately, we are currently unable to offer straight exchanges and will recall items for a refund where it is needed. We will provide free next day delivery on a replacement order and in cases where we have got it wrong, we will offer a discount. We can see this was offered by our customer service team and you have been refunded for your return.

Please get in touch if you would like to accept the offer of a free next day delivery and discount against a new order.

Kind regards, TOAST.

Rated 2 out of 5 stars

Breaking up with Toast

I have ordered several items from Toast and been happy with the quality and fit, though as others have said, the returns process can be challenging. With the recent sizing revamp, I was concerned about ordering again but decided to take a chance on a t-shirt because the features and color were what I was looking for. Sadly, even though I ordered my usual size, the t-shirt is too small, and shipping cost $40 (more than £30). Looking at the Toast UK website, I can see that this garment has already been marked up for US customers more than $20 beyond the exchange rate, so presumably shipping would have been priced in already. With high shipping costs, excessive markup for US customers, and uncertain sizing, this was likely my last Toast order.

19 March 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Kathleen,

Thank you for posting your review.

We are sorry to hear the sizing was not right for you. Please could you provide your order number so we can look into this further?

We took steps in 2023 to improve the consistency of our sizing and fit following many conversations with our community. We understand this may have been disappointing if you have found the previous sizing just right.

Our customer service team are available to provide specific measurements to help you choose the perfect size for you between the hours of 9am - 9pm Monday to Friday, 10am - 6pm Saturday and 10am - 4pm Sunday (GMT) via telephone 0333 400 5200 (18555 051384 USA toll free option), via email contact@toa.st or via live chat.

We set our conversion rates at the beginning of the season and these are not necessarily the exchange rate of the time. These do not fluctuate higher or lower from day to day. Once our conversion rates are set at the beginning of the season they remain the same until a new season is launched. As you may be aware we have no control over these currency rates as they are set up according to supply and demand of that specific currency at the time. These rates are not necessarily the exact conversion rate of the time they were set.

USD prices for delivery and returns to and from the United States and Worldwide have also increased slightly due to a less favourable exchange rate over the past year. Again, we review the exchange rates used within our system each season at TOAST.

Kind regards, TOAST.

Rated 2 out of 5 stars

Every time I have reached out to…

Every time I have reached out to customer service I have had a negative experience. They just aren’t very nice or helpful. Beware they also sell items at a significant mark-up. I purchased a Klippan blanket off their website only to discover I could have bought it for £30 less on Nordic Nest. The exact same blanket, not another one or similar. I brought this to their attention asking if they would price match and they really couldn’t have cared less.

12 March 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Camilla,

Thank you for your review.

We are sorry to hear of your frustration. Unfortunately, we do not price match with other websites. If you wish to return your purchase, please use the returns portal on our website, or contact customer service.

Kind regards, TOAST.

Rated 5 out of 5 stars

Toast fan here

I have been a Toast customer for years and have never been disappointed. The products are high quality and last for years - they even have a decent re-sale value when you decide to refresh your wardrobe.

13 March 2024
Unprompted review
TOAST logo

Reply from TOAST

Thank you for sharing your thoughtful feedback.

Rated 5 out of 5 stars

I absolutely love TOAST clothing

I absolutely love TOAST clothing, and have done so for many years. The quality and fit are second to none. The customer service and shipping has always been excellent, with super quick delivery, and returns effortlessly easy. I particularly like the way items are wrapped so nicely, and that eco packaging (100%) recyclable is used.

2 January 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Fiona,

Thank you for sharing you thoughts.

We are pleased you are happy with our quality and service.

Kind regards, TOAST.

Rated 4 out of 5 stars

I’m never asked for reviews?!!!!

I have been a toast customer for quite a few years now. I’m always happy with my purchases and I’ve never had any problems with their customer service. Infact, I feel quite safe buying from toast as I feel they’re a reputable company. However, quite some time ago, they stopped asking me for reviews on my purchases. I have raised it with them but not received an answer. All I’d like to know is why! To me, reviews are important. I’ve always given good reviews because I’ve been happy with what I’ve bought. My purchases are made after reading other customers reviews - they matter. Am I not a good enough customer for toast? It’s just something that puzzled me! I’d just like an explanation!
Review update: Dear toast, here are my order references for the last few months:
UKT1553202
UKT1530489
UKT1517083
UKT1476342
UKT1460272…..and many more!
I simply want to know why I’m not asked for reviews, because in the times that I was, I always wrote good ones!!!!

31 January 2024
Unprompted review
TOAST logo

Reply from TOAST

UPDATE

Thank you for providing your order numbers. We will investigate this further and will get in touch with you via email.

Dear Helen,

Thank you for your review. We are pleased to hear you have been happy with your purchases and customer service.

Sorry to hear you have been experiencing product review issues. Can we take an order number to investigate this further with our review platform?

We look forward to hearing from you.

Kind regards, TOAST.

Rated 2 out of 5 stars

Unacceptable returns policy

Some nice pieces and they last well. However, the policy of only accepting returns in shops and not by post is completely unreasonable. I live in London and will find it relatively easy to return the jumpsuit I bought. But the majority of customers who buy on line do so precisely because they can't get to Toast shops, which makes the policy so discriminatory. Having now discovered that this is their policy, I won't be buying from this company again.

24 February 2024
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

Online orders and store purchase can be returned to both our stores or our warehouse. We provide free returns to orders over £125.00.

You can find our return policy here - https://www.toa.st/pages/returns

If you would like to discuss this further with us please give our customer service team a call on 0333 400 5200.

Regards,

TOAST

Rated 1 out of 5 stars

Beware of the Reworn range, stock is very poorly checked

I agree with many here that the customer service if anything goes wrong is absolutely appalling. I have been arguing for days getting nowhere over an item bought from their Reworn range of second hand items. Badly marked item with buttons falling off is classed as possibly having minor flaws. Then they say that everything is cleaned in advance (patently untrue) but if I wash it it will not be returnable…. EBay gives better service!

28 February 2024
Unprompted review
TOAST logo

Reply from TOAST

Good morning,

Thank you for providing a review.

We would like to apologise for any disappointment you may feel.

We have shared your feedback with our Circle team, we appreciate the time you have taken to share your valued thoughts and feedback. Our Circle garments can have slight imperfections or flaws. Our in-house Circle team sort and grade all donated items by hand into Nearly New, Lightly Worn and Well Worn, to decide where it should go next. This means we retain full visibility of how our pieces will be assessed and used on the next stage of their journey. Garments that will are resold are disinfected using water-free, low-energy consumption technology or deep cleaned in a tank which recycles the cleanest water in the next wash, reducing our environmental impact.

If you would like to discuss this further, please don't hesitate to contact us on contact@toa.st or by calling 0333 400 5200.

Kind regards,

TOAST.

Rated 1 out of 5 stars

Big product quality issues (our planters decayed!) and Toast's Support team do everything they can to avoid fairly refunding customers.

Update with order number: UKT715779. I'll provide a further updated based on whether or not Toast do resolve the issue fairly.

Wow - Toast's product quality issues are definitely a theme on their Trustpilot, and I really wish I'd read these reviews before buying from them...

I've been a Toast customer for years, but we too have had a disappointing product quality problem with hanging planters we bought (at high cost) from Toast. Over time, the planters have started to disintegrate and drop black dust all over the floor of our home.

On contacting Toast's Support team, they've been obstructive to us receiving a refund for the pots, which is the right thing for them to do with an epic product quality fail like this.

At first, they just wanted to receive photos of the pots to 'prove' the issue, which we could easily provide as the deterioration of the pots is very clear.

They then changed tactic and tried to move blame onto us to avoid providing a refund, by claiming we should have "fit a membrane" as per care instructions they claim were sent to us.

Firstly, it's extremely uncommon and counterintuitive to have to "fit a membrane" to a product literally designed to hold house plants, and secondly, we never received these instructions although they are now trying to claim that we did - we take care of our possessions and would remember if this were the case.

Given the high cost of the pots, we're having to now go the formal complaints procedure against them. What a headache over some rotten pots for an above average price!

I used to love this brand, so I really hope someone at the top is paying attention to these reviews and realises it's damaging their business to deny their customers valid requests for refunds on grounds of product quality :( - We would have remained a happy customer if we'd been treated right.

19 January 2024
Unprompted review
TOAST logo

Reply from TOAST

UDATED RESPONSE:
Thank you for providing your order number so we could get in touch with your directly. Much of this experience has been a learning curve for us and we are sorry we got it wrong on this occasion. We are pleased we were able to resolve this for you and you are happy with us putting this right. Please do get in touch with us if you have any further queries. Kind regards, TOAST.

Good Morning,

Thank you for providing a review.

We would like apologise for any disappointment you may feel. This is not the standard of care we would expect for our customers and your query should have been managed more thoughtfully.

We will get this raised immediately with our production team. In the meantime, please could you update your review with your order number so we can get in touch directly with you?

Kind regards, TOAST.

Rated 1 out of 5 stars

Poor quality for price

I have purchased 3 pairs of trousers from here over the last 2 years. 2 of them have ripped, 1 ripped the first time I wore them. The returns procedure is really complex that it makes it not worth sending them back as you are not sure if they will replace them so you might as well get them fixed yourself. They also give you a refund rather than sending you a new pair, but this is once they have decided whether it is a manufacturing fault or not. Which is clearly is from the pictures I sent in. For the price that you pay for these clothes! To then have to get them fixed myself! I think is outrageous. Primark clothes last longer.

Hey Toast,
I am unable to reply so am typing my reply in my review. I have been in touch with your customer service team. But I am not happy with the options presented to me. I have sent in pictures of the ripped trousers and I think this is enough evidence to prove a manufacturing. I don't want the hassle of having to send them back, wait for you decide if I can have a refund, issue the refund and reorder or get them sent back and repair them myself. This is the second pair that have ripped and I would like a new pair. My ticket number is 2539700.

18 January 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Chloe,

Thank you for taking the time to leave a review.

We are sorry to hear the trousers have ripped it is not the standard we would expect. We would like to raise this further with our quality team. Could you reply to this review with an order number. Our customer service team will reach out to you and be able to look into this further with you.

Regards,

TOAST

Rated 1 out of 5 stars

Terrible service - don’t care about customers.

I ordered a pair of Hereu sandals that arrived in a damaged box. I complained and was offered a replacement. They came and they had been worn!
TOAST has poor customer service and don’t seem to care much about quality control. I haven’t even been reimbursed for the first pair of shoes I returned. So currently they have over £400 of my money!
Would never buy from this company again.

UKT1497881

11 January 2024
Unprompted review
TOAST logo

Reply from TOAST

Good afternoon,

Thank you for taking the time to leave a review.

We are sorry to hear this has happened it is not the standard or service we expect. All items should be checked at our warehouse before dispatch. Can you reply to this review with your order number to enable us to contact you, look into this further and get this resolved for you.

Kind Regards,

TOAST

Rated 5 out of 5 stars

Toast!

I love almost all the pieces I order from Toast, lovely quality. And when I don’t, I send it back and immediately receive a refund. Men’s pieces especially beautiful.

5 January 2024
Unprompted review

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