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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the quality of the products, with many finding them well-made and durable, often lasting for years. The staff and customer service are frequently praised for being helpful, professional, and efficient, especially when assisting with purchases or resolving issues. Many people also enjoy the unique styles and designs offered. However, some people were dissatisfied with the product sizing, finding items to be either too small or too large. There are also occasional concerns regarding product quality, with some experiencing issues like soles splitting or stitching unraveling. A few other people also felt that customer service was unhelpful or slow to respond, particularly concerning refunds or delivery problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the high... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the high quality of... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise the staff for being polite, helpful,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the polite, helpful, and professional... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Sizes come up very very small. I had pyjamas for Christmas and I’m 5’3” and the trousers are so short and the body also which means they are not that comfortable. They give a size comparison so that y... See more

Company replied

Rated 3 out of 5 stars

Purchased an item on the 1st of October. Only recieved an email today (6th Oct) to say it's being delivered on the 8th. I don't know if I'm missing something here. I'd understand if the postage was fo... See more

Company replied

Rated 5 out of 5 stars

Phoned to check which scarf would be best match for my existing Toast trousers Sarah was really helpful and gave me a couple of options to consider Very useful when you do not live near a Toast shop a... See more

Company replied

Rated 5 out of 5 stars

I bought my denim patch pocket trousers recently because I bought a similar pair last year and I LOVE THEM! Perfect fabric for summer with the weight of a quality linen so they hang beautifully but th... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

3.5

Average

TrustScore 3.5 out of 5

490 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Toast!

I love almost all the pieces I order from Toast, lovely quality. And when I don’t, I send it back and immediately receive a refund. Men’s pieces especially beautiful.

5 January 2024
Unprompted review
Rated 5 out of 5 stars

Lovely staff in Toast Cambridge

I visited Toast in Cambridge yesterday and bought three items. The service from the wonderful person in the shop was second to none . She has a real personal touch and could not do enough to help me. I have always loved Toast clothing and is is one of only about three brands I generally buy. I love the earthy colours and have found the quality of the clothes excellent. I am still wearing a tweed coat I bought years ago and it is still giving me pleasure and getting me compliments. But in this instance it was the kindness of you staff that struck me as outstanding.

28 December 2023
Unprompted review
Rated 1 out of 5 stars

Absolutely incompetent

11 December 2023
Unprompted review
TOAST logo

Reply from TOAST

Hi Christina,

We are sorry to hear this.

Please contact us via email at contact@toa.st if you'd like to provide details to enable us to help you further.

Kind regards,

TOAST.

Rated 5 out of 5 stars

I love my Tulip Print Cotton Flannel Gown

Purchased a new dressing gown, and the quality is amazing, true to size, pricey but worth every penny.
Soft but strong cotton, lined and keeps you toast(y) excuse the pun!
I’m a 12 a14 and order the XL as I like oversized, it’s perfect, I’m 5.6, and hit’s my ankles.

8 December 2023
Unprompted review
Rated 1 out of 5 stars

Bought a twill duffle coat on sale…

Bought a twill duffle coat on sale earlier this year at £325. Used it this winter and it’s terrible. For such a heavy coat it’s very cold and not water resistant at all. If you wear in the slightest shower, you get absolutely soaked and the coat becomes unbearably heavy. Lining is all watermarked. Even at the sale price this was expensive for me and I’m very disappointed. More warmth in a cardigan.

1 December 2023
Unprompted review
TOAST logo

Reply from TOAST

Hello Joanne,

Thank you for your review.

We are sorry to hear you're not happy with your purchase and ask you get in touch via email to contact@toa.st so we can look into this further for you.

Kind regards, TOAST.

Rated 2 out of 5 stars

Ordered a lovely set of Moira prints…

Ordered a lovely set of Moira prints but received a scarf instead. Notified Toast of their mistake. Toast sent a request for payment in order to buy the Moira prints again for them to send them out, while saying they would refund me when they got the scarf. Sent the scarf back and got notified of the refund...which never came. Emailed again 10 days later to be told the refund was never processed. They then proceeded to refund only the price of the prints and not the shipping (after making the mistake of only refunding a small amount). A very draining experience! I won't be ordering the prints which is a shame because they're exclusive to their website.

4 December 2023
Unprompted review
TOAST logo

Reply from TOAST

Dear Mel,

Thank you for your review.

Our customer's feedback is of upmost importance to us and we are very sorry to hear this. You should have been refunded in a timely manner and compensated for our error.

Please could you edit your review with your order number so we can make it right for you?

We look forward to hearing from you. Kind regards, TOAST.

Rated 1 out of 5 stars

If I could leave a zero star rating

If I could leave a zero star rating, I would. I was given a Toast Gift Voucher, which I attempted to redeem against an online purchase. The voucher code wasn't accepted at the checkout, and so began a lengthy exchange of emails with Toast Customer Services. Despite the fact that Toast should be able to check its records to validate the voucher code, I was required to send photos of the gift card, and screenshot my checkout screen. Toast said the code was working when they put it into their system, which was of no consolation when repeatedly attempting to input the code in the format they sent, only to have it rejected again. Months on, the voucher will shortly expire and Toast will keep the money, leaving me to believe that as long as they have the cash, the customer is irrelevant. I'm frankly appalled - for a brand which trades as a 'high end' experience, this has been disappointing, frustrating and sub-standard at every stage.

2 December 2023
Unprompted review
TOAST logo

Reply from TOAST

Dear Nicole,

Thank you for leaving your review.

We are very sorry to hear of your recent experience as this is not the standard of care we would expect for our customers and we would like to get this issue resolved so you can use your gift card.

Our customer's journey is of paramount importance to us and we are sorry this has fallen short of our expectations on this occasion.

Please email us on contact@toa.st or call us on 0333 400 5200 so we can help you further.

Kind regards, TOAST.

Rated 2 out of 5 stars

New sizing structure is excluding larger women

I have loved Toast clothes and been a loyal customer for years, sizes were forgiving and quality generally good, but lately some of the quality hasn’t been quite up to scratch. I forgave this because I loved the designs, but I’ve recently put on weight and the new sizing structure means I would need to buy an XL - way to go to make me feel great about myself ! … and since when is a size 12 woman Large ?! Not impressed Toast

29 November 2023
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review.

We would love to hear more on the quality issues you experience so we can address and ensure this is put right. The thoughts of our customers are a huge value to us and if you have time we would like to discuss further with you. Our email address is contact@toa.st.

Regards,

TOAST

Rated 1 out of 5 stars

hidden fees and bad customer service

If you are ordering from the US beware of duty fees that you will need to pay mid shipping. On their site they say all duty fees will be present at checkout. This is incorrect. I received a msg from DHL days after my order left the warehouse saying I had to pay $70 if I wanted the package. I reached out to TOAST and they said I would have to pay it, and directed me to the page that stated there may be duty fees and they will be shown at checkout. I called this out to them that it wasn't shown at checkout, and had I known I would not have placed the order. They were unwilling to help. I would not give them your business.

20 November 2023
Unprompted review
TOAST logo

Reply from TOAST

Hello Kali,

Thank you for your review and feedback.

We are very sorry to hear of this misunderstanding.

For some addresses within the United States, we charge State Tax at the time of checkout. If this is applicable to your order then we will notify you during the checkout process. Import duties may still be payable on receipt of your order. For other addresses, import duties and local sales tax may be payable on receipt of your order, determined by the items you are ordering and the total value of your order.

For further information regarding US shipping, please visit us.toa.st/pages/delivery or for further information on customs duties, please contact your local customs office.

Kind regards, TOAST.

Rated 5 out of 5 stars

just had a really great experience with…

just had a really great experience with the kids and grandchild. The team I sudbury always goes above and beyond even when they are extremely busy. Won't use another coffee shop in town. We'll done Sudbury Toast

18 November 2023
Unprompted review
Rated 1 out of 5 stars

Dreadful

Dreadful. I buy quite alot from Toast, and recently bought an exceptionally expensive mariner jumper in Cashmere (215.00) which I had had my eye on for a while. I wore it four times, each time for less than a full day, and the pilling on it is unbelievable. I sent photos to Toast which truly show the extent of the damage, and they helpfully suggested depilling it, which doesn't result in a nice looking jumper, ever, and encourages holes. And before they come back to me I have a professional depilling stone. Shocking response - basically this jumper has cost me about 65.00 per wear and by the final wear I looked like Miss Tatty. It will only be used to go to the gym and in the garden. Poor quality, abysmal response from customer service. I would have happily given it back and had a credit note, I'm not expecting a full refund after I've worn it, but this was a shocker. Not buying again, and do be careful. There are other similar reports on here about pilling.

8 November 2023
Unprompted review
TOAST logo

Reply from TOAST

Good Afternoon,

Thank you for taking the time to leave a review.

Our cashmere jumpers are made with soft yarns which are liable to pill to some extent, even when using those of the best quality. To take good care of them remove any pills using a pilling comb and protect them from sharp items or jewellery that may catch or snag. We would expect to see some pilling after wear however not an extensive amount. If you could reply to this review with your order number we will be able to look into this with you and contact you directly.

Regards,

TOAST

Rated 2 out of 5 stars

Poor quality for the price - excessive pilling

I recently bought a russet wool and cashmere sweater costing £140. It is lovely and soft but I have worn it only a few times and it looks really old already due to the excessive pilling. I expect some pilling in wool/cashmere but not to this extent. I have cheaper jumpers that have not done the same. Very poor quality and not worth the money. Shame as I have bought quite a few Toast pieces which are not cheap but have always previously been good quality.

27 October 2023
Unprompted review
TOAST logo

Reply from TOAST

Hi Annette,

Sorry to hear your sweater has started to pill. We would expect pilling to occur with our cashmere sweaters due to the soft yarns uses and are liable to pill to some extent, even when using those of the best quality. To take good care of them remove any pills using a pilling comb and protect them from sharp items or jewellery that may catch or snag.

We would like to look at your sweater to check the pilling is not more than expected and address further for you. Please reach out to our customer service team on contact@toa.st or provide your order number here and we will contact you.

Regards,

TOAST

Rated 5 out of 5 stars

The staff at Cheltenham could not have…

The staff at Cheltenham could not have been more patient or helpful during a recent visit. On this occasion, after trying on several pairs of trousers, I left without making a purchase, but much wiser about what current styles simply do not suit my shape. The staff are knowledgeable and totally understood my problems, I look forward to my next visit and their guidance. Thank you everyone.

14 September 2023
Unprompted review
Rated 1 out of 5 stars

What is happening?

Purchased and paid for top on- line, payment went through then…..hey-presto, item out of stock. Rang to enquire what had happened, told out of stock and card would be reimbursed. 1) disappointed about not receiving top I was looking forward to 2) taking payment for nothing!! No way to run a business! I’m 82, love all my Toast clothes and this is my first complaint.

19 October 2023
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave your review. We apologise for any disappointment caused. We have contacted you directly to gain further information so we can investigate this for you. Kind regards, TOAST.

Rated 5 out of 5 stars

Great experience, bring reviewers back please!

I shop in York’s tiny store, lovely staff who greet me like an old friend and always so helpful. I love so many of the clothes but tailor my purchases as items are relatively expensive though Ive never regretted a buy yet. Returns are easy and refunds quick in my experience. I used to find the reviews on the website really helpful for sizing and styling ideas. I wonder why they’ve disappeared as I still get requests for feedback? Please bring them back!

17 October 2023
Unprompted review
Rated 5 out of 5 stars

Longterm Fan & Buyer of Toast

Rarely do I leave feedback on any business but I felt compelled to in this instance as I think the rating on Toast is extremely undeserved. I have been a Toast fan & customer for years and have to say that I love their aesthetic and the products they sell. They are a stand out amongst shops that follow whatever trends are prevalent. These are clothes for people who don't follow the masses. The fabrics, the style, cut, form, the colour palette and their commitment to longevity of their items are just some of the reasons I keep going back. I have items in my wardrobe that have stood the test of time and fickle fashion. I only wish I could afford to buy more from them because my wardrobe would be continually updated!

9 September 2023
Unprompted review
Rated 1 out of 5 stars

Too many items made in China - cheap labour

Too many items made in China racking up carbon emissions and air miles whilst the UK consumer pays the price...£169 for a pair of cords made in China or how about a Donegal jumper knitted in...Romania. Stop greenwashing. As for your 'Toast Community in which you expect people to hand back their garments for free so you can resell them at a premium! Please! Seriously? Stop taking your customers as fools. This service means that a garment travels TWICE. Why not allow your 'community' to sell 1-2-1 without YOUR premium price structure. This would cut emissions and cost and give something back to your 'community' ..cuts you out of the deal but that's ok for the sake of the landfill exclusion and the climate right? Return your manufacturing base to Europe and if peddling a Donegal cardigan at least have Irish knitters to make them you're charging enough. In fact return all of your making to the British Isles and stop selling a middle class Outer Hebrides lifestyle when actually you are taking advantage of cheap Chinese labour. Not cool. Consumers: I invite you to read the product info before ordering ANYTHING from Toast.

9 September 2023
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We select our suppliers because they demonstrate specialist skills and techniques. China, which has come under attack for labour conditions, also has some of the very best textile manufacturers in the world. Two of our woven garment suppliers are based in Hangzhou and Suzhou - regions renowned for their silk production. We also work with knitwear and jersey suppliers offering farm-to-garment traceability. We have long-standing relationships with our seven Chinese suppliers, and have been working with them for an average of six years. We can confirm that all of the mills working with our suppliers do not work with XPPC or any of XPCC’s affiliated companies. Whenever we work with a supplier, one of our team visits them in-person to examine working conditions, meet the makers, and ensure that we are satisfied that the supplier’s practises match up to our standards and code of conduct. In addition, all of our suppliers have an annual third party audit, using the social auditing methodology and reporting provided by Amfori BSCI.

Some of our suppliers work with local mills that are between 20 – 200 kilometres away from the factory. Importantly, the suppliers we work with are increasing their use of sustainable fabrics such as organic cotton, Ecovera (sustainable viscose) and recycled polyester.

If you would like to discuss this further with us or on renewed we would love to hear from you. Please contact our customer service team on 0333 400 5200 or contact@toa.st

Regards,

TOAST

Rated 5 out of 5 stars

Love a bit of Toast...!

Leaving this review as I'm quite shocked and surprised by all the negative feedback here so redressing the balance a little! I have been a Toast customer for at least 15 years and I can honestly say that I have never had one negative interaction with them - either when shopping online or instore. Their clothes are high quality and 'different' and I love wearing them...they make me feel special and I invariably receive compliments too. I find that they often go above and beyond with their customer service - for example, the lovely staff in the Marylebone branch will contact me if something I have expressed an interest in comes into stock there. The lack of packaging when purchasing online is, in my eyes, an advantage. I get fed up with companies over-packaging in layers of tissue and cardboard and appreciate the simple (and re-useable) paper envelope approach of Toast. I love their clothes, their homewares, their wonderful website with its brilliant online magazine, the events they organise, the Toast Circle initiative and their FREE repair service (seriously, how many clothing companies do this? Thankfully I have seen a few others now following their lead...) They will have me as a satisfied and loyal customer for as long as they continue.

26 August 2023
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your considered review and delightful feedback.

Kind regards,

TOAST.

Rated 2 out of 5 stars

The Boy Tee

The Boy Tee products have had their sizing changed with the result that M has lost its shape. Instead of the Boxey cut it is now too tight. It has lost its chic
I bought for my partner

27 August 2023
Unprompted review
Rated 5 out of 5 stars

Very helpful customer service on line

I’ve had a minor problem with my online summer sale shopping caused by me. When I asked for some advice , I got a prompt response via email and all of the people who dealt with me were very helpful. As well as the lovely products, I was so impressed with the customer service :-) thank you.

11 August 2023
Unprompted review

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