This is Beauty Reviews 

837
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often noting they are exactly as described and in perfect condition, even when packaging is mentioned as damaged. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packed. People are particularly impressed with the competitive pricing, finding products at significantly lower costs than elsewhere, which allows them to purchase luxury brands or hard-to-find items affordably. However, some customers also noted issues with order fulfillment, including missing items, incorrect products being sent, or problems with international shipping that led to delays and additional taxes. A few other people also felt that delivery times were sometimes longer than expected, despite advertised next-day shipping.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the quality, variety, and competitive pricing... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the fast shipping times and... See more

Price

Customers had positive experiences with price, consistently reporting that prices are unmatched, wonderful,... See more

Quality

Reviewers mention positive feedback about quality, with many customers receiving products in great or perfect... See more

Order

Users describe positive interactions with order, frequently praising the quick shipping and timely delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Spec... See more


Company details

  1. Cosmetics Store

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.


Contact info

4.8

Excellent

TrustScore 5 out of 5

837 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(837)

192 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent. My first order arrived missing items. I contacted customer service about the issue, received a very prompt response apologizing for the error, and my missing products were shipped out right away. Packaging also good to minimize any leaking or spilling.

7 September 2025
Unprompted review
Rated 5 out of 5 stars

Stumbled across this seller whilst…

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail price because of damaged box, but ordered and took a chance. Item was delivered quickly and whilst box was damaged, dispenser was unused and it perfect condition. Delighted. Would recommend and will definitely use website for future purchases.

6 October 2025
Unprompted review
Rated 5 out of 5 stars

Great shop Great item

My first item to have ordered and saw no defect in the packaging and it is a great item. Also the communication from This is Beauty was on point. Fast shipping and I was kept up to date.

7 October 2025
Unprompted review
Rated 5 out of 5 stars

I bought the Ubrush for half the price!!!!

I bought the Ubrush for half the price because the box was damaged. I was concerned even though it said product was not affected.The brush was in excellent condition!!! I'm happy to find a discount beauty supplier with good price and honesty about product condition.

3 October 2025
Unprompted review
Rated 5 out of 5 stars

Great Cuticle Nippers

Quality product, quick shipping. Arrived in reasonable time and in perfect condition. Good tracking. Packaged well. Pricing lower than other suppliers. Would definitely recommend!

29 September 2025
Unprompted review
Rated 1 out of 5 stars

I had the worst experience with them

I had the worst experience with them. My package got “lost” and I tried to contact them multiple times I was just left on seen via their instagram dm costumer service. I had to dispute the charge with my bank because they were not refunding me! DO NOT SHOP HERE.

10 September 2025
Unprompted review

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