Sophie was an incredible help both times i've been in the store, despite me being incredibly indecisive and having a specific scent I like to stick to. Picking out options I hadn't even thought of bef... See more
Company replied
Location
Switch locationUnit 38, Cornmill Shopping Centre, Priestgate,, DL1 1NH DARLINGTON, GB
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Sophie! If I was still running a business I would be poaching this young lady. What an absolutely 100% switched on, multi tasking, friendly, considerate, attentive, patient, sales lady. Her product... See more
Company replied
Nice Customer service, thanks for making it easier for me to choose special thanks to ladies working today.
Sophie was absolutely delightful, helping us choose the perfect perfume for our niece’s birthday present. Inclusive of birthday wrapping meant the whole process was so easy; and with free samples inc... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 38, Cornmill Shopping Centre, Priestgate,, DL1 1NH, DARLINGTON, United Kingdom
4.8
Excellent
127 reviews
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Nice Customer service
Nice Customer service, thanks for making it easier for me to choose special thanks to ladies working today.
21 August 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Great sale experience with Kacy
Great sale experience with Kacy , I highly recommend
18 August 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Sophie - Darlington 100% brilliant
Sophie! If I was still running a business I would be poaching this young lady. What an absolutely 100% switched on, multi tasking, friendly, considerate, attentive, patient, sales lady. Her product knowledge is immense. Nothing was too much trouble. I wasn't sure what I wanted and I was conscious i was taking up so much time when other customers came in - but she greeted and acknowledged them - 1st rule of customer facing roles! I suggested she served them too, which she did but never let her focus drift off from me too. Multi tasking customer service. Once I eventually decided and bought, I told her how impressed I was. It is so very rare to find staff of such high caliber - move over lord sugar you're fired ! Sophie is in the house. !!!
PS Ann was working too and had been on a work call/zoom but came out as soon as she could and was also very attentive.
8 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Kacy was very helpful in finding what I…
Kacy was very helpful in finding what I needed. Great prices.
7 August 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Top tier assistance.
Sophie was an incredible help both times i've been in the store, despite me being incredibly indecisive and having a specific scent I like to stick to. Picking out options I hadn't even thought of before coming into store. Plus I now know how strong an elixir is. Thank you!
4 August 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
I would like to thank louise at the…
I would like to thank louise at the darlington store for her help today she was very helpful amd understanding with me and me condition. Very friendly service
28 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great staff Louise let me try the whole…
Great staff Louise let me try the whole shop as usual
26 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Used Darlington (Cornmill) today
Used Darlington (Cornmill) today, Beth was superb, friendly, professional and helpful. Really nice to deal with and a credit to the company thanks Beth.
Ryan
19 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing customer service
Louise and Paula made buying a gift for my husband’s a great experience, even gift wrapping it for him! Amazing customer service from two lovely ladies
15 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
As soon as we entered we were welcomed…
As soon as we entered we were welcomed with a bright wonderful smile by Sophie . Not only did she showed us the different ranges of perfumes she really thought about what we wanted and did her best to help us overall. The experience was more than great . Thank you once again .
12 July 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The service was excellent.the lady in…
The service was excellent.the lady in the shop was very helpful.i arranged home delivery and it was delivered the next day for a birthday which was terrific.i was impressed by the whole experience.
24 June 2026
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Helpful assistant …
The Assistant was very helpful and the perfume was delivered fairly quickly.
30 June 2026
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went into one of your shops and found a…
Went into one of your shops and found a very helpful lady. She sorted out what I wanted and was very friendly.
23 June 2026
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Stand-out staff members!
I visited the Darlington store the day before my son's birthday for some last-minute advice and purchases for a scent-obsessed teenager. Ann and Louise went above and beyond, helping me choose from a list of fragrances my son had suggested and patiently guiding me through my indecision.
Their customer service was outstanding - friendly, professional, relatable, and genuinely funny. Compared with other stores I visited that day, they really stood out. They made me feel valued, never rushed, and turned what could have been a stressful shopping trip into a great experience.
I left with a beautifully gift-wrapped present, and my son was absolutely delighted with it. Ann and Louise are a real credit to the store. Thank you both! ❤️
3 June 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
A Diamond assistant
Well what can i say , Lou-Lou has done it again , being her normal helpful self her personality is brilliant , this young lady will go out of her way to help you .
If you are unsure of what you are looking for if you have an idea she will go the extra mile to help and advise you .
perfume shop you have got a gem with this young lady please please keep her and give her a promotion she so deserves it . WELL DONE LOU LOU
6 June 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Perfume shop cornmill
I bought a travel perfume atomiser prior to a holiday, paid £9.99 in cash.
I didn't keep receipt because I expected it to work.
Once filled it evaporated the perfume.
I asked for an exchange as it was faulty, could see on the counter the product. They refused to exchange.
So for a few quid , they have lost any future purchases. Poor customer service.
2 June 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello Sandra,
Thank you for taking the time to share your feedback.
I am very sorry to hear about your experience and appreciate how disappointing it must have been to find that your travel atomiser did not perform as expected, particularly when it was purchased for use ahead of your holiday.
I also understand your frustration regarding the outcome when you returned to store seeking assistance. This is certainly not the experience we want our customers to have.
If you have not already done so, please reach out to our Customer Service team via our website so that we can look into this matter further for you and review the circumstances in more detail.
Please accept our sincere apologies for the disappointment caused, and we hope to have the opportunity to assist you further.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
I was made to feel welcome firstly
I was made to feel welcome firstly, and a smile and pleasant tone from Beth was nice to see as I work in retail also. Overall Beth was fantastic, I wasn't made to wait, had suggestions for items that actually suited my taste, even though I'm not known to Beth, and service was quick and efficient. Well done Beth.
30 May 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
After visiting the Darlington store…
After visiting the Darlington store with no clue what I wanted apart from a fresh new smell. I was greeted and served by Beth who went above and beyond and must have tried 20 plus different fragrances for me. Finally decided on Azzaro The most wanted which is going to be my new daily. Thank you Beth , patience of a saint , excellent customer service and a credit to the company. Highly recommend.
Thanks again
Liam
25 May 2026
Unprompted review
Reply from The Perfume Shop - Darlington 121
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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