Very welcoming and helpful. I arrived at South West Optics unannounced as I was staying nearby on holiday. The showroom was in a secure building and I was guided to the sales area. I had previously vi... See more
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Review summary
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Fantastic offer on Hawke 8 x 42 APO. Very quick delivery but Royal Mail let everyone down by just leaving the parcel sitting by my front door. Very frustrating to report that I could not get the... See more
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Thoroughly recommend South West Optics if buying online. Spoke on numerous occasions with Russell re binocular choice both for my daughter and myself. After much discussion the choice was whittled d... See more
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I've just purchased a spotting scope and tripod from South West Optics. I was guided through my purchase patiently, helpfully and expertly by Russell over several phone calls. I can't recommend their... See more
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Company details
Written by the company
South West Optics is the ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Torquay, Devon, South West Optics was established in 1996 by Steve Rogers an avid bird watcher and optical specialist. Since Steve's recent retirement, the business has been purchased by 4Wildlife Limited who have a clear vision of becoming one of the leading names in the UK's wildlife scene, catering specifically to the needs of bird watchers and nature lovers. SW Optics is an official main UK dealer of renowned brands such as Swarovski Optik, Carl Zeiss, Leica, Kowa, HIKMICRO, Hawke Optics, Opticron, Vector Optics, Athlon, Vortex Optics, Delta Optics, Manfrotto- and many more! We bring you the best and most trusted names in the industry. We ensure a diverse range of options to suit your specific needs. Our wide selection extends beyond binoculars to thermal and night vision optics as well as spotting scopes. We enable you to explore and appreciate the beauty of nature with clarity and precision in all light conditions.
Contact info
Nicholson Road, TQ2 7TD, Torquay, United Kingdom
- 01872 263444
- sales@swoptics.co.uk
- swoptics.co.uk
4.9
Excellent
636 reviews
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They had exactly what I wanted
They had exactly what I wanted, but I found the building to be soulless and clinical which detracted from the "experience" - isn't that we are told we are now supposed to have? I would much prefer an old barn or similar to some antiseptically clean and unfeeling office.
1 April 2026
Reply from South West Optics
Thank you for the 4-star review! We’re glad we had exactly what you were looking for, though we take your point about the "clinical" vibe. While our current space is designed for precision and efficiency, we hear you, there’s definitely a certain charm to an old barn that a modern office can't quite replicate! We appreciate the honest feedback on the atmosphere and hope to see you again soon.
Unbeatable Service for Professional Grade Birding Optics
I wanted to bag the very best top end scope kit for birding - after a lifetime in the field with very good optics. Russell was thorough and patient - showing me all options and combinations. His knowledge is phenomenal and he showed genuine care to make sure I got what I felt most comfortable with. Such is his expertise, I knew I could trust his advice.
7 April 2026
Unprompted review
Reply from South West Optics
Thanks for the review! Glad you were happy with the advice and service.
Great selection of optics
Great selection of optics. Easy to navigate. Delivery was quick with no issues. Recommend and will buy from again.
30 March 2026
Reply from South West Optics
Thanks for the review!
Lovely swift boxes but impossible to…
Lovely swift boxes but impossible to get hold of customer service wise when there’s an issue!
30 March 2026
Unprompted review
Kowa Prominar TSN-66a telescope
Bought a new Kowa telescope, fantastic knowledge and advice from Russell helped confirm this was the right scope to purchase. The Prominar TSN-66a has the right balance of weight, light gathering capability and cost for what I need.
Outstanding service and delivery to Northern Ireland next day!!
26 March 2026
Quick and efficient service
Quick and efficient service. Arrived quickly and safely. Thank you
16 March 2026
Incredible service
Russell gave us a huge amount of time and advice. He really listened then made great suggestions, which has resulted in my husband and I being really happy with the binoculars we bought.
11 March 2026
Great selection to choose from ranging…
Great selection to choose from ranging in different prices, the binoculars I brought my dad for his birthday he really loved them they were just what he had been looking for.Great service and quick delivery.
9 March 2026
Great service, great product
Excellent, no-fuss, professional service. Item was as described, in tip top condition, packaged well and arrived promptly and when advertised.
Good work will visit again. Thanks.
14 March 2026
Unprompted review
Quick and easy ordering
I bought some binoculars, this is a review for South West Optics and not the binoculars themselves. Order process was easy and delivery super quick. Highly recommend.
6 March 2026
Done my research online for reasonable…
Done my research online for reasonable priced binoculars with good reviews. SWO had the best price also good right up so decided to go for the vortex with life time warranty. SWO were also very helpful when my son made his purchase a while back.
Many thanks for quick easy selection and purchase.
13 March 2026
Absolutely outstanding
Absolutely outstanding! South West Optics went way above and beyond to help us. Russell was incredibly responsive, empathetic, and proactive despite the communication problems we were having at our end. He solved our problem and he and his team made sure we were completely taken care of every step of the way. It was our very first order, we felt valued and were so impressed that we will purchase more products from this company in the future.
11 March 2026
I’m so happy with my new binoculars
I’m so happy with my new binoculars. I shopped around trying to find the best price and service and they definitely had it! The item arrived quickly and well packaged. Thank you
2 March 2026
Reply from South West Optics
We really appreciate your feedback. Shopping around pays off, and we're delighted we could deliver the best price, service, and swift packaging for your new binoculars.
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