Superpet Limited Reviews 794

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 98 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and reliable delivery service, often noting that orders arrive promptly and in excellent condition. Many appreciate the quality of the products, especially for pet food and supplies, and highlight the convenience of free delivery. However, some people were dissatisfied with the customer service, describing interactions as unhelpful, abrasive, or rude, with issues like ignored refund requests or arguments over problems. There were also occasional concerns about order accuracy, with some customers receiving incorrect or damaged items, or experiencing significant delays in dispatch and delivery.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the fast and... See more

Product

Reviewers highlight positive aspects of product quality and value. Many customers praise the excellent... See more

Order

People report ambiguous experiences with order. While some customers praise fast delivery, accurate orders,... See more

Service

Customers had ambiguous experiences with service. While many reviewers praised the excellent, friendly, and... See more

Customer service

Consumers consistently express strong dissatisfaction with customer service. Many reviewers describe the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more

Rated 5 out of 5 stars

I wanted to let you know as a longstanding and regular customer, how very pleased I am with my last purchase from Superpet. It was my monthly order of calci worms for the birds & monkey nuts for the s... See more

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more

Rated 5 out of 5 stars

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Serv... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

794 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 4 out of 5 stars

BIRDS LOVE THEM!

It's a good product and the birds can't get enough of them. My only concern was the poor packaging and I was very surprised, as was the postie, that it arrived intact.

24 November 2025
Rated 1 out of 5 stars

Very poor customer service

I ordered 10kg of walnuts and 5kg of hazlenuts on the 5th of November. Using the Royal Mail 48 hour service I received only the 5kg of hazlenuts on the 10th of November.

I emailed them. The first question from them was "would you like the missing item sent out?". Then they requested photographic evidence. I then received the 10kg of walnuts on the 14th of November.

I received a weak apology but with the amount of business I have done with them via Amazon or direct I thought there might have been a gesture on their part to really apologize. There wasn't. I queried this and their reply explained it was a straightforward picking error even although a human checked and stamped the order. I did ask them to expedite the order since I had just run out of walnuts on the 10th. They also stated the they have low margins and could not provide a gesture. They pointed out that the cost of reshipping, picking, packing and postage was absorbed by them.

How can they reship something that wasn't shipped in the first instance? The picking and packing of a single 10kg bag that required no filling or manipulation must have been a huge cost.

They didn't seem to grasp that it was THEIR error and to say they absorbed all the extra costs suggests I got extra customer service from them.

They also asked me to take into account the many previous successful orders and not to jump on this one failure during my review.

5 November 2025
Unprompted review
Rated 1 out of 5 stars

Incomplete Order

Incomplete Order
On 1st November 2025 I placed an order via Amazon for 4 boxes of dog treats, but when package arrived only 2 boxes were inside. At the timeI assumed the other 2 boxes would arrive separately and gave the company the benefit of the doubt; however nothing else arrived and I therefore contacted seller via Amazon as this is normal procedure. The company told me everything had been sent in 1 parcel and asked for photographic evidence etc. I explained packaging had been discarded; however company repeated itself asking for photographic evidence of packaging and then photos of the 2 boxes I had received, which seemed rather strange as they had nothing to do with the missing items. All in all after going backwards and forwards seemingly getting nowhere, I asked Amazon to intervene and they have sent me a full refund for the missing items. Superpet have had their account debited accordingly by Amazon.

It appears to me, after reading other negative reviews, that Superpet do not take responsibility at their end or, as I found, did not seem to understand the problem - I do not believe I could have explained the issue more clearly, and it became apparent they were not going to make a refund. Trust is built on by both parties involved, and I will certainly not be purchasing from them again.

1 November 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Thank you for taking the time to leave a review and for ordering from us again.

I am genuinely sorry that your experience with this order left you feeling frustrated and let down. I want to explain what was happening from our side, because I can see how this situation has felt like we were not listening to you.

For your Amazon order, both our system and Amazon’s shipment page show all four boxes being dispatched together in a single parcel under one tracking number. When a customer tells us that something is missing from a parcel, the only way we can properly investigate with the courier and our packing team is to gather some basic evidence of what actually arrived. That is why we asked for photos of the parcel, the shipping label and the contents that did arrive. It is not intended to be awkward or to suggest that you are being dishonest. It is simply what the carrier requires before they will even consider a claim or accept that something might have gone wrong in transit.

In your case, the outer packaging had already been discarded by the time you realised something was wrong, which meant we did not have the information we normally need to raise a formal investigation. We should have explained that more clearly instead of it feeling like we were just repeating the same requests and not understanding you, and I apologise for that.

For anyone reading this, it is also important to be clear about the outcome. You opened a claim with Amazon and Amazon refunded you for the missing items. Our seller account has been debited for that refund. So you have not been left out of pocket, and we have effectively covered the cost of the missing goods. It was never our intention to refuse a refund. We were trying to follow the process Amazon and the carriers expect us to use so that we can understand what happened and prevent it happening again.

You have mentioned that, having read other reviews, it appears that we do not take responsibility. We actually ship well over 1.2 million orders and the vast majority arrive exactly as they should and never result in any complaint or claim. Only a very small percentage of customers leave any review at all and, understandably, people are much more likely to post when something has gone wrong than when everything has been straightforward.

You are, if I may say so, a good example of how this imbalance happens. I can see from your Amazon history that you have ordered from us before and those orders appear to have been received without any problems, but no positive review was left on those occasions. I have also looked at your Trustpilot profile and you have not used it to leave any positive reviews, only one star reviews for businesses when something has gone wrong. That is absolutely your right, but it does mean that anyone looking at our profile will mainly see negative experiences, even though they represent a tiny fraction of the more than a million orders we have successfully fulfilled. This is one of the reasons why many businesses, not just us, struggle to build up a fair balance of good and bad reviews.

None of this is to dismiss how annoyed you felt about this situation. We do appreciate that you have been a returning customer and that you took the time to explain what happened. We will review how we word our messages so that when we ask for photos or other evidence, it feels more like a clear explanation of why we need it, and less like we are failing to understand the problem.

I am sorry that we have lost your trust on this occasion, but I wanted to set out the full picture for you and for anyone else reading. If you would like to discuss this further, you are welcome to contact us again via the Amazon messaging system so we can help in any way that is still possible.

Rated 1 out of 5 stars

Absolutely appalling

Absolutely appalling, abrasive customer service.
I am escalating issues with how my polite query was received. Working in customer service myself I can confidently say that there really is no excuse especially from a family run, U.K. business. Steer clear!

15 October 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Wendy.

I am sorry for how we replied earlier. You deserved a respectful and clear explanation.

When an order is placed through Amazon there are limits on how we can reply and how delivery times are shown, especially on premium paid delivery. Royal Mail Tracked 24 is a next day aim rather than a guarantee. Shipping from the south coast to Orkney usually needs an extra day because of the onward sea leg.

We dispatched promptly and did our best. Your postage has been refunded in full so you are not out of pocket. If the item is now too late for your needs I can arrange a free return for a full refund. Please contact me directly and I will sort this today.

Dave,

Rated 5 out of 5 stars

A super company (sorry for the pun)

A super company (sorry for the pun) who have good prices, swift delivery...and who's genuinely good customer service I've just experienced after making an numpty mistake which they sorted out for me with good grace.

19 September 2025
Unprompted review
Rated 5 out of 5 stars

Good Price

Good price for quantity. Speedy delivery. Well packaged. Good communication.
Hedgehogs and birds like it!

25 August 2025
Rated 1 out of 5 stars

After ordering

After ordering
Royal Mail said address incorrect. I said this was not the case but superset said I left house name off. Customer service e mails were abrasive and rude, when I asked to speak to them I was told he did not use the telephone as he worked remotely!!!!!!

5 September 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Shirley,

We did post your item to the address provided, but it was returned to us because the house name/number was missing. This meant we had to pay for the original delivery as well as the return. This wasn’t an error by ourselves or Royal Mail, but due to the missing information on the order.

After some back and forth, we showed you the address was incomplete. Once this was confirmed, we were able to get everything sorted for you. Throughout our communication we did our best to remain patient and polite, even though at first you felt the details were correct.

As mentioned, Dave works remotely so he isn’t set up for customer phone calls, which is why we mainly handle support via email. However, the colleague you did speak with on the phone was polite and efficient in highlighting the issue and helping resolve it.

We appreciate your feedback and are glad the matter was resolved.

Rated 5 out of 5 stars

Great products and excellent service…

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Service is always excellent and fast. Highly recommended.

25 August 2025
Rated 5 out of 5 stars

Thank you for the swift supply and I…

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to be able to carry 50kgs of fish food to the car, simply because of their failure to deliver in the past. Lee delivered to the front door. 👍🏼👏👏👏

25 August 2025
Rated 2 out of 5 stars

Use to be a Regular Customer

Use to be a Regular Customer, but a Previous order error, substituting a different item by staff, was put right by credit, after a complaint.
…. Sadly after emailing about last order, no response was received.
….. This Occasion, a clear bag containing mealworms, clearly had a neat cut to bag, unaware at this end the contents poured out onto front room floor.
…. The loose contents in box was salvaged, however to avoid crunching under foot, spilt contents needed hoovering up.
…. It would have been appreciated for bag to be patched at suppliers end,
Avoiding this , to avoid hassle this end,
…. Several strips of brown packing tape would have done the trick. !
….. Split Tubs previously, are possibly due to transit issues, these were never reported.
But this time, packer surely realised contents were spilling out of slash to clear bag.
…. Obviously cut from a roll, secured at both end , minus the gaping hole on side….!!!
Looking for new supplier now.
…. I may not have left a negative Review if someone had the courtesy to reply to my email.
….. But with constant reminders to leave a Review… it is what it is .

25 July 2025
Rated 1 out of 5 stars

I always order my peanuts from…supervet

1I always order my peanuts from superpet. Quivm delivery and excellent product, birds love them delivery royal mail ais excellent my only fault is they will not redeem my points as having trouble doing it myself so have decided to go elsewhere put phone do on me no reply to emails etc

19 August 2025
Unprompted review

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