Soufeel Reviews 

1,970
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the responsive and helpful customer service, noting that staff members are professional and effective in resolving issues. Many people appreciate the friendly and communicative approach of the team when addressing concerns or making changes to orders. Conversely, a significant number of consumers express dissatisfaction with the overall quality of the products received, citing issues like poor sound or pixelated images. Some people were dissatisfied with product descriptions and advertising, finding items did not match expectations or appeared different from website images. While many customers enjoy the unique and personalized nature of the gifts, issues like broken parts or items not working correctly are mentioned. However, some customers also noted problems with order processing, such as missing confirmation emails, inability to track orders, or delayed deliveries.

What people talk about most

Product

Consumers find product to be ambiguous, with many expressing disappointment over quality, misleading... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick and efficient... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with some customers expressing satisfaction with... See more

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, kindness,... See more

Quality

People report negative experiences with quality, with many consumers expressing disappointment over items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Absolutely love my Music box! The product itself is lovely, and when my original order arrived with some of the photos missing, customer service responded quickly and efficiently by making me a replac... See more

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

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3.5

All reviews

(1,970)

363 reviews in the last 12 months

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Rated 1 out of 5 stars

Far from impressed

Far from impressed. The website made the items look fantastic and professional it after two weeks of waiting, why I had was far from what I was expecting. Packaging was inadequate and not packed securely although it was covered. Cheap damaged frame. Chop out of wood. Quality of actual photo / not how it was sold. Asked for return label to return and was offered a part refund of £5 then £10. Iv refused. I paid £25. Won’t be recommending to anyone. Go elsewhere and pay a little more and get good quality products.

30 March 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry to hear about your experience and completely understand your frustration. We sincerely apologize that the product and packaging did not meet your expectations. Please be assured that our customer service team will follow up with you directly to address the issue and work on a proper resolution. Your feedback is very important to us, and we’ll also review it with our team to improve our products and service in the future.

Rated 1 out of 5 stars

had a box with picture flip

had a box with picture flip. half fell out, some where too big so didn't fit. customer service is shocking. DO NOT BUY FROM THIS COMPANY THEY ARE THIEVES!!

18 March 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re truly sorry to hear about your experience and sincerely apologize for the inconvenience caused. We understand your frustration, and this is definitely not the experience we want for our customers. Please rest assured that we will handle this issue properly for you.

Rated 1 out of 5 stars

Soufeel sucks

Soufeel sucks! Period. It’s a scam. The product came in months later, and I’m surprised I even received a product. Also nothing like the image I ordered. Looks like it’s from the dollar store. Came from somewhere in china. Do not buy . Skip this company and used a trusted source to buy personalized gifts

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

I completely understand how frustrating and disappointing this must feel, especially after waiting so long and not receiving what you expected. This is definitely not the experience we want for our customers, and we truly apologize for the inconvenience caused. We’d really like the chance to make this right for you. Could you please reach out to our support team at cs@soufeel.co.uk with your order details and photos of the item you received? Our team will look into this for you as a priority and work on a proper solution.

Rated 5 out of 5 stars

Great customer service

Unfortunately my order arrived damaged. Amy was lovely and responded promptly, providing me with a replacement item free of charge.
Otherwise I love my products!

25 March 2026
Unprompted review
Rated 1 out of 5 stars

Arrived damaged

Arrived damaged
December. Emailed three times for replacement and no response.

12 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry to hear that your item arrived damaged, and we sincerely apologize for the inconvenience caused. We have already replied to your emails—could you please check your inbox (and spam/junk folder) and respond to us there? Also, could you kindly provide some photos of the damaged item? Once we receive them, we will continue to assist you and resolve this for you as soon as possible.

Rated 3 out of 5 stars

Poor sound and picture quality

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is real etc but the quality isn’t very good at all.

4 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry to hear that you’re not satisfied with the quality of the item Could you please contact our customer service team at cs@soufeel.co.uk with your order number or the email used for the purchase? We’ll look into this for you and do our best to find a solution. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

The delay, and then the joy.

This was the first time I bought products from you. Initially, I wasn't in a hurry because the product took a long time to arrive (almost 2 months), and it was difficult to understand why, perhaps because I live in Africa (Angola). Next time, I will order using a shipping company (Fedex, DHL).
But after several contacts with you, and after you always showed willingness to help, I finally managed to locate and receive the product, and it was excellent. The product was very well packaged and quite good, the quality was excellent, I recommend it.

20 March 2026
Unprompted review
Rated 2 out of 5 stars

Soufeel has a .co.uk website but is…

Soufeel has a .co.uk website but is Chinese and goods take about a month to get to the UK. I personally feel this is unacceptable and ordering for an occasion will leave you short, guaranteed. Comms are also very slow. Be warned.

20 March 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re truly sorry for the inconvenience and for any frustration caused by the delivery time and communication. If you have any concerns or need assistance, could you please contact our customer service team at cs@soufeel.co.uk? We’ll do our best to help and improve your experience.

Rated 1 out of 5 stars

Have bought string art kit half of…

Have bought string art kit half of stuff missing including instructions. Downloaded ap but cannot open same .Have tried to open on three different machines .

19 March 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry for the inconvenience caused. We have already sent you an email regarding this issue — please kindly check your inbox (and spam/junk folder just in case). We will handle this for you as soon as possible and make sure it gets resolved.

Rated 1 out of 5 stars

JLSL269700

JLSL269700

I ordered a photo box for a friend's birthday. It arrived and all the photos had fallen out and it felt really cheaply made. It was over £40 to have it delivered. I contacted customer service and was sent a video link to fix it.. bare in mind this was a gift for a friend and I'm now being asked to send them a video on how to fix this gift. If it wasn't possible to fix they were going to refund £2.99. Poor quality, do not order

18 March 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry to hear about your experience. Please accept our sincere apologies for the quality issue and for any frustration caused by the previous response. This is definitely not the experience we want for our customers. Our customer service team will follow up with you directly to properly resolve this issue and make things right for you. We truly appreciate your feedback, as it helps us improve both our products and service.

Rated 5 out of 5 stars

Amy L

Amy L. Was fast, efficient,and courteous when addressing my issue. Her responses were prompt and processed my order modification and refund so quickly! Exceptional customer service! Thank you so much!

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

Amazing customer service ! Beyond attentive , fast responses and so kind !!!
My package was completely damaged upon arrival. Amy and Cherry kindly helped me and was able to re order my personalized musuem. It is adorable and i love it ! I will recommend to all! Thank you so much Amy and Cherry !

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Kept on delaying the time to ship the product, meaning it came almost 2 weeks later than it should’ve. Quality was really poor, and wouldn’t give a full refund due to “restocking fees”. Awful

27 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry to hear about your experience and sincerely apologize for the delays and quality issues you encountered. We completely understand your frustration.

To help resolve this matter as quickly as possible, please contact our customer service team directly at cs@soufeel.co.uk. They will be able to assist you further and work toward a suitable solution.

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