The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more
Company replied
I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more
Company replied
Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more
Company replied
Company details
Written by the company
Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Contact info
8605 Santa Monica Boulevard, PMB 44698, West Hollywood, CA 90069, United States
- hey@smooche.com
- smooche.com
4.4
Excellent
5K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Smooche
Love smooche colour changing foundation. Lite weight nice even tone on my skin covers blemishes and pimples
Looks great on. No mess no fuss
Highly recommend
9 May 2026
Unprompted review
Reply from smooche
Hi Chanel! 💖
Thank you! We're so glad you're loving the lightweight feel and perfect coverage of our color-changing foundation. "No mess, no fuss" is exactly what we aim for! Thanks for the high recommendation!
Warmly,
The Smooche Team
Very surprised!!!!
I was sceptical that this was going to do what it claimed. I have tried other colour changing foundations and always found they made my face colour look pale and felt dry to touch. Smooch really was 100% the opposite and just love how it looks and feels.
27 April 2026
Unprompted review
Reply from smooche
Hi Shannon! 💖
Thank you! We love a happy surprise! It's wonderful to hear that Smooche gave you the perfect glow and hydration you were looking for. We're so glad you gave us a chance!
Warmly,
The Smooche Team
Loved it so much
Loved it so much. I bought a second one. Great color matching and goes on very smooth.
Love it
4 May 2026
Unprompted review
Reply from smooche
Hi Ellen! 💖
Thank you! We're so happy you're loving the smooth application and perfect color match. It's the best feeling when you find a product you love enough to buy a second one!
Warmly,
The Smooche Team
I had a small glich
I had a small glich, it was handled professionally. This my first visit or buy, I just wanted a try. Thanks for the help!
❤ JESSA and your order number 601789❤—
2 May 2026
Unprompted review
Reply from smooche
Hi JM! 💖
Thank you! We're so glad we could handle that little glitch professionally for you. We are thrilled to have you here for your first buy and hope you absolutely love what you try!
Warmly,
The Smooche Team
Works but confused
The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do not grasp the total oz. vs size.
Its easy to use. Goes on my skin smoothly and cleanly. I like the application and after feel on my skin. Works well with my other cosmetic, blush, concealer but im still learning to use your product. It blends well with my coloring that I am doubting the effectiveness as a foundation. Most likely because I don't know how to integrate into my routine and exiting products yet.
27 April 2026
Unprompted review
Reply from smooche
Hi May! 💖
Thank you! We're so glad you're enjoying the smooth application and how well it blends with your routine. We appreciate your honest feedback on the packaging, and we're confident that as you keep playing with it, you'll love that natural, seamless finish even more!
Warmly,
The Smooche Team
I had a great experience with Novie
I had a great experience with Novie, who went into great detail about the ingredient alumina, which I was concerned about in terms of being aluminum. She explained clearly and satisfied my doubts. I have a very good feeling about this company even though I haven't tried the products yet!
Thanks so much!
My order number is 444522.
8 May 2026
Unprompted review
Reply from smooche
Hi Janni! 💖
Thank you! We're so glad Novie could clear up your concerns about alumina with such great detail. We love starting our relationship with transparency and care!
We can't wait for you to try your products from order #444522!
Warmly,
The Smooche Team
The customer service was exceptional
The customer service was exceptional. Novie was very helpful and resolved my issue immediately. Reference
# 529964. Thanks again Smooche!
8 May 2026
Unprompted review
Reply from smooche
Hi Diane! 💖
Thank you! We're so happy to hear Novie provided exceptional service and resolved everything for you immediately. We truly appreciate your support!
Warmly,
The Smooche Team
Great product but volume for price…
Great product but volume for price could be better.
8 May 2026
Unprompted review
Reply from smooche
Hi Danyell! 💖
Thank you! We're so glad you love the product. We appreciate your feedback on the volume and are always looking for ways to provide the best value for our customers!
Warmly,
The Smooche Team
Gracia was fabulous!
Gracia, my order number is #515760, was so fast in getting back with me and was so understanding and understood that the Smooche just didn’t work for me. It made me look older, and it was a bit too light for me. It just looked bad on me. But I got wonderful customer service if my $$ is really returned as she said it would be. I will send it back if I can have the address to send it.
Thank you, Gracia!!! Best customer service!!
Sincerely,
Angela Morgan
7 May 2026
Unprompted review
Reply from smooche
Hi Angela! 💖
Thank you so much! We are thrilled to hear you had such a wonderful experience. Your support means the world to us!
Warmly,
The Smooche Team
Not perfect but still great and super hydrating
I like the foundation, the formula is very hydrating! I liked how fast the delivery was and the packaging was cute and very on brand. I do feel like it made me a little more pale but I do have a yellow tint to my skin.
1 May 2026
Unprompted review
Reply from smooche
Hi Annabel, 💖
Thank you for your feedback! We're so glad you're enjoying the hydrating formula and that you loved the packaging and fast delivery.
Since you mentioned having a warmer/yellow undertone, the slight paleness can sometimes happen if the color match is leaning a bit cool. We want you to feel 100% confident in your glow, so if you ever want to chat about finding a shade that better complements your skin's tint, we're here for you!
Warmly,
The Smooche Team
Didnt think it would be anywhere like…
Didnt think it would be anywhere like my usual foundation but I WAS SO WRONG I LOVE IT! The fact that its no heavy but so light and the way it feels on as if your not wearing any makeup at all 100.buying again ...well have just ordered 2more.
1 May 2026
Unprompted review
Reply from smooche
Hi Sue, 💖
Thank you! We absolutely love being the "wrong" choice that turned out so right!
There is truly no better feeling than a foundation that gives you great coverage while feeling like you're wearing nothing at all. We are so excited that you've already stocked up with two more, you're all set to keep that 100/100 glow going!
Warmly,
The Smooche Team
My experience was great because…
My experience was great because customer care regarding my order was very good especially Genrev she was so helpful I am loving my foundation and it have taken years of my face around the eye area don’t wear a concealer around my eyes anymore as my foundation is so light and don’t sit in fine lines it’s brilliant
5 May 2026
Unprompted review
Reply from smooche
Hi Maureen, 💖
Thank you! We are absolutely thrilled to hear that our foundation has become a game-changer for your routine. Knowing it's light enough to skip concealer and doesn't settle into fine lines is exactly what we love to hear!
We're also so glad Genrev was there to provide such helpful support with your order. It sounds like you've found your perfect match!
Warmly,
The Smooche Team
love the brow gel product
love the brow gel product, easy to use and spectacular results
8 May 2026
Unprompted review
Reply from smooche
Hi Jeannette, 💖
Thank you! We're so happy to hear you're loving the brow gel. There's nothing better than a product that's easy to use and delivers those spectacular results! Enjoy your fabulous brows!
Warmly,
The Smooche Team
Jessa was very forthright and…
Jessa was very forthright and accommodating in her emails about my order.
6 May 2026
Unprompted review
Reply from smooche
Hi Judith, 💖
Thank you! We're so glad to hear that Jessa was forthright and accommodating while helping you with your order. We pride ourselves on clear and helpful communication, and it's wonderful to know she hit the mark for you!
Warmly,
The Smooche Team
Smooche is on target!
Smooche does exactly what it says it will do! I’ve already ordered more so that I never run out! My skin looks and feels hydrated and my lines and uneven skin tones are practically nonexistent! Thank you for a great product!
7 April 2026
Unprompted review
Reply from smooche
Hi Mary Anne, 💖
Thank you! We are so thrilled to hear that Smooche is hitting the target for you! There is no better compliment than hearing that your skin feels hydrated and those lines and uneven tones have vanished.
Smart move on stocking up, we definitely don't want you running out of that glow! Thanks for being part of the Smooche family.
Warmly,
The Smooche Team
Great experience
Great experience. The foundation brush was slightly damaged and Juice was wonderfully helpful and sorted out the problem immediately.
8 May 2026
Unprompted review
Reply from smooche
Hi Ellie, 💖
Thank you! We're so sorry to hear your foundation brush arrived with a bit of damage, but we're thrilled that Juice was able to jump in and sort that out for you immediately.
We want your tools to be as perfect as your finish! Enjoy your new brush!
Warmly,
The Smooche Team
Easy to order
Easy to order, usually good deals. I found a better deal after ordering, and when I emailed customer support,
Jessa added on an extra item for free, meaning that the deal worked out for me.
6 May 2026
Unprompted review
Reply from smooche
Hi Emma, 💖
Thank you! We're so glad you find it easy to order and enjoy our deals. We are especially happy to hear that Jessa was able to go above and beyond by adding that extra item to make sure you got the best value.
We love making things right for our customers! Enjoy your treats!
Warmly,
The Smooche Team
Sadly, too pale
I didn't find the foundation worked for me- too pale. But April with customer service was very helpful with my refund of order number #514490.
4 May 2026
Unprompted review
Reply from smooche
Hi Jennifer, 💖
Thank you for your feedback! We're sorry to hear the foundation was a bit too pale for you, but we are so glad that April was able to help you out with your refund for order #514490.
We appreciate you giving us a try, and we're happy we could make the process easy for you!
Warmly,
The Smooche Team
Things that worked and some didn't
The white foundation didn't work for me. But the lip plumper and lip liner are amazing! I also got the smudge and sweat proof mascara and it really is what it says i am in awe of this mascara! Will purchase again!
8 May 2026
Unprompted review
Reply from smooche
Hi Anne! 💖
Thank you! We're so thrilled you're in awe of the mascara and loving the lip products! While the foundation wasn't your match, we're so happy the rest of your haul is amazing. We can't wait to see you again!
Warmly,
The Smooche Team
I never got it and emailed you 5 times
I never got it and emailed you 5 times
22 April 2026
Unprompted review
Reply from smooche
Hi Dr Vecchione,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
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