smooche Reviews 5,527

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,434 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service and the helpful, professional, and kind staff. Many people highlight the positive interactions with support agents who go above and beyond to assist with inquiries, orders, and returns, making the overall experience pleasant and efficient. While many consumers are satisfied with the products, noting natural-looking results and good coverage, some people found that certain products did not suit their skin type or expectations. Additionally, a few customers experienced issues with order delivery times and some felt the product quality was not as advertised.

What people talk about most

Product

Customers had ambiguous experiences with product. While many reviewers praised the products, noting they... See more

Order

Clients share ambiguous opinions on order. Many customers report positive experiences, highlighting easy... See more

Customer service

Users describe positive interactions with customer service. Many customers praised the helpfulness,... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Consumers find quality to be ambiguous. Many reviewers praise products like lash serum, lip gloss, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I bought the colour changing foundation which arrived quickly and it has good coverage but I find it too white. I am quite pale but don't want to look like a ghost. It works quite well with some bak... See more

Company replied

Rated 4 out of 5 stars

Smooche wasn’t for me, my skin is extremely dry and I realized shortly after ordering. I cancelled the order and was repeatedly told that it was too late to cancel. However, eventually I spoke to Carl... See more

Company replied

Rated 5 out of 5 stars

I don’t often write reviews, and rarely (if ever) give the highest score. The reason for my 5-star review is about the high level of customer support, from ordering through returning Smooche (order #5... See more

Company replied

Rated 5 out of 5 stars

I read mixed reviews so ordered through Amazon assuming some buyer protection. Yes it did take around two weeks to arrive but that wasn’t a big deal to me. I found it matched well to my skin and felt... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Jessa's awesomeness 648058 is my actual correct order #

Jessa really helped with an issue I had on my order (my own mistake for ordering more than intended) & also with the bogo offer I at first did not receive but all is well again & I really truly wasn't expecting that efficient of service (from other companies in past) but she really honestly helped me out in a big way. Plus, for her helping bc it was a mother's day gift, so she just made it (experience)that much more rad. Id definitely continue to do return business, just on Jessa's competence alone. 👍🏼 Awesome job. Thank you.

12 May 2026
Unprompted review
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Reply from smooche

Hi Tammy! 💖

Thank you so much! We're thrilled that Jessa sorted out your order and saved the day for your Mother's Day gift. Knowing her awesome service earned your future business means the world to us! We’ll definitely pass your huge thanks and order number along to her today. 👍🏼

Warmly,
The Smooche Team

Rated 4 out of 5 stars

I love the product. Top out of ten.

I love the product. Foundation is the best I've used. The site was difficult to track my order. I received emails but that just sent me back to their site. Although, tracking wasn't tops, when I contacted the customer service I was recieved by a helpful lady. Personal contact was very good. Overall good experience. Worth ordering again in the future.

14 May 2026
Unprompted review
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Reply from smooche

Hi! 💖

Thanks for the wonderful rating! We're thrilled this is the best foundation you've used. We appreciate the feedback on our tracking system and are glad our team could help you directly. Can't wait to have you shop with us again! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Customer Service is the BEST!

Customer Service? 10 stars! (I can only give 5!) I had a little problem that was going to cause a big delay in me receiving my order. Jessa handled my issue easily…and she was so friendly! I would definitely buy from Smooche again strictly based on this. It’s really hard to find great customer service anymore. They NAILED it! Thanks so much, Jessa!

Sandy Seebeck, Order #607392

12 May 2026
Unprompted review
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Reply from smooche

Hi Sandy! 💖

Wow, 10 stars?! Thank you so much! We are absolutely thrilled to hear that Jessa nailed it, solved your problem easily, and saved you from a big delay.

We pride ourselves on friendly, top-tier customer service, so knowing she earned your future business means the world to us. We will absolutely pass your glowing praise and extra stars along to Jessa today! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Lovley products have tried both…

Lovley products have tried both foundation and lip gloss both great will definitely re purchase 😁

14 May 2026
Unprompted review
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Reply from smooche

Hi Sue! 💖

Thank you! We're so happy to hear you're loving both the foundation and the lip gloss. Knowing that they’ve earned a spot in your beauty routine for a repurchase is the best compliment we could receive! 😁

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jessa was great

Jessa was great. She kept me informed every step of the way with an issue regarding mailing address and how to fix it. She then informed me that once she updated that my package was in process to be shipped and once she gets a tracking number she will send it to me. She really stayed on top of everything. Great service so far.

12 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cynthia! 💖

Thank you! We're so glad Jessa was great at keeping you informed and staying on top of your address update. Knowing you're happy with the service so far means the world to us, and we'll be sure to pass your lovely feedback along to her today!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Order issue resolved

I had an issue with one of the two tubes in my order. Carla with customer services helped by asking a few questions for verification. I sent her the requested info and she took care of the issue quickly. I was very pleased with the assistance and final outcome.

4 May 2026
Unprompted review
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Reply from smooche

Hi Alex! 💖

Thank you! We're so glad Carla was able to help you verify everything and get that tube issue sorted out quickly. We always want you to be pleased with the outcome, and we'll be sure to pass your kind words along to her today!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Jessa provided great customer service

Although the color-changing foundation didn't work well for me, JESSA made the return process seamless. I wouldn't hesitate to try their other products. Great customer service.
Thank you!

13 May 2026
Unprompted review
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Reply from smooche

Hi Linda! 💖

While we're sorry the foundation wasn't the perfect fit, we're thrilled that Jessa made the return process so seamless. Knowing you wouldn't hesitate to try our other products means the world to us, and we'll pass your sweet thanks along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Would like to thank CARLA for all the…

Would like to thank CARLA for all the wonderful help she gave me on my order 383237. She is the best even when I reacted

13 May 2026
Unprompted review
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Reply from smooche

Hi Maree! 💖

Thank you! We're so glad to hear that Carla was there to provide such wonderful help with your order. Even when things don't go perfectly, we always want to make sure you feel supported, and it sounds like Carla did exactly that! We will definitely pass your kind words along to her.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

They were very helpful

They were very helpful, when a mistake in ordering led to 2 of the same product. They refunded 1 of the items, so am pleased with the outcome and the help.

13 May 2026
Unprompted review
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Reply from smooche

Hi Elida! 💖

Thank you! We're so glad we could help get that ordering mistake sorted out for you. We are pleased that the outcome worked in your favor and that you’re happy with the service!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great makeup for my sensitive skin

Love the foundation. I have sensitive skin and it didn't make me break out like other foundations.

13 May 2026
Unprompted review
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Reply from smooche

Hi Ellie! 💖

Thank you! We are so happy to hear that our foundation is working well for your sensitive skin. There is nothing better than finding a product that gives you great coverage without the breakouts!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great company and products!

Great customer service and communication throughout. Wonderful foundation, so light it felt like wearing nothing. Highly recommend.

30 April 2026
Unprompted review
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Reply from smooche

Hi there! 💖

Thank you! We're so glad you enjoyed our communication and that the foundation felt light and natural on your skin. Knowing it felt like wearing nothing is exactly what we aim for! We truly appreciate the high recommendation.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was wonderful

Carla was wonderful. My order # was 597381. She was extremely helpful. It was very easy. It's great to speak to someone just like her!!

13 May 2026
Unprompted review
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Reply from smooche

Hi Jo! 💖

Thank you! We're so happy to hear that Carla was wonderful and made everything easy for you. She really is a gem, and it’s so nice to hear that you enjoyed speaking with her! We’ll be sure to share your kind words with her today.

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Great customer service

The whole experience customer wise with this company has been flawless. The order arrived quickly and was easy to place. When I used the foundation I found it wasn't for me. The colour change was good but my skin didn't like it. Upon contacting the company I had a reply quickly from Carla, who sorted it out for me immediately. Give this foundation a try if you are unsure as the company is very fair to deal with. Thank you Carla

11 May 2026
Unprompted review
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Reply from smooche

Hi Leanne! 💖

While we're sorry the foundation wasn't right for your skin, we're thrilled that your overall experience was flawless and that Carla took such quick, amazing care of you. We'll pass your sweet thanks along to her today, and we truly appreciate you recommending others to give us a try! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Genrev did a fantastic job with all of…

Genrev did a fantastic job with all of the questions that I had with my order 390446. Always answered in a timely manner and had the answers that I needed. 2 thumbs up

9 May 2026
Unprompted review
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Reply from smooche

Hi Tracy! 💖

Thank you! We're so glad Genrev did a fantastic job answering all your questions quickly and efficiently. Two thumbs up right back at you! We'll definitely pass your great feedback along to them today. 👍👍

Warmly,
The Smooche Team

Rated 3 out of 5 stars

Ordering and delivery was good but I’m…

Ordering and delivery was good but I’m not thrilled with the product.

9 May 2026
Unprompted review
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Reply from smooche

Hi Ann Marie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

The product was as advertised

The product was as advertised. It arrived quick.

1 May 2026
Unprompted review
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Reply from smooche

Hi Gina! 💖

Thank you! We're so glad to hear your order arrived quickly and lived up to the advertisements. We love it when a plan comes together!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

The representatives are patient

The representatives are patient and informative.
They were helpful

10 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Linda! 💖

Thank you so much! We are thrilled to hear that our representatives were so patient, informative, and helpful. Providing excellent care means the world to us, and we will be sure to share your lovely feedback with the whole team! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

If only every company had such integrity

Having had an issue with my order, Genrev responded immediately, went above and beyond and resolved the matter promptly. This review is specifically for Genrev as the high level of customer service, care and integrity provided to me was unprecedented. Smooche is an honest and professional company, and staff members like Genrev are a huge asset enhancing this reputation

Thank you Smooche and Thank you Genrev

12 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Aiyesha! 💖

Thank you so much for this incredible praise! We are absolutely thrilled to hear that Genrev provided you with such unprecedented care, speed, and integrity.

Genrev is truly a massive asset to our team, and knowing they went above and beyond to resolve your issue means the world to us. We will absolutely pass your wonderful thank you and compliments along to Genrev today!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was helpful in rectifying the…

Carla was helpful in rectifying the issue with my order

6 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cecilia! 💖

Thank you! We're so glad Carla was helpful in getting your order issue sorted out quickly. We'll be sure to pass your kind words along to her today!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

This is now my go to foundation

This is now my go to foundation. The coverage is great and the colour match is lovely. Some days I use one pump for light coverage and others I use two for a flawless look. It doesn't cake in my fine lines and lasts all day. Very happy with this foundation. The best I've ever used.

13 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Catriona! 💖

Thank you so much! We are absolutely thrilled to hear that Smooche has become your new go-to foundation and the best you've ever used!

We love that you’ve mastered the art of the pump, one for a light, everyday glow and two for that flawless finish. Knowing it stays smooth in your fine lines and lasts all day makes us incredibly happy! Thank you for sharing your wonderful experience with us. ✨

Warmly,
The Smooche Team

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