Smile Kitchens Reviews 530

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and expertise throughout the design process. Many highlight the personalized approach, with designers actively listening to ideas, offering creative solutions, and making numerous revisions to ensure satisfaction. The quality of the product, including the 3D visuals and samples, is frequently commended, making the overall service feel professional and enjoyable. However, some customers experienced issues with missing or damaged items upon delivery, leading to delays and frustration. A few also noted that the quality of the product, specifically paint chipping, did not meet expectations after a short period of use. Additionally, some people mentioned that the company's reliance on outsourced production led to a lack of control over delivery issues and aftercare.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, expertise, and patience.... See more

Product

Reviewers highlight positive aspects of product quality and design. Many customers praise the high quality of... See more

Service

Users describe positive interactions with service, highlighting the brilliant and fantastic service from... See more

User experience

Reviewers express high satisfaction with the user experience, highlighting the ease and pleasantness of the... See more

Quality

Customers had positive experiences with quality. Many reviewers praised the high quality of the kitchens,... See more

Based on these reviews

Rated 5 out of 5 stars

Couldn't be happier with our experince with Jon at smile kitchens. We did a few other designs with competitiors and Jon's was the first time we actually got excited. He had a great mixture of design a... See more

Company replied

Rated 5 out of 5 stars

Alicia was our designer and I must honestly say she was absolutely wonderful! From start to finish, she worked tirelessly with us, patiently listening to our ideas and preferences, and bringing our dr... See more

Company replied

Rated 5 out of 5 stars

Tom has been fabulous right from the very first design meeting we can’t thank him enough! Great with suggesting ideas and layouts we hadn’t thought of and really did accommodate every one of our non n... See more

Company replied

Rated 5 out of 5 stars

Jon was amazing helping design my new kitchen. He made sure to make the most out of the limited space we have, and managed to fit in all the appliances that I wanted. He was very diligent making sure... See more

Company replied


Company details

  1. Kitchen Supply Store

Written by the company

Online Kitchen design and supply


Contact info

4.8

Excellent

TrustScore 5 out of 5

530 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Excellent Design Service

It was great working with Matt to design my new kitchen. I made lots of changes throughout the process, and nothing was ever too much trouble for him. He was always responsive and even picked up emails on Sundays, which was incredibly helpful since I work during the week. His support made the whole experience smooth and enjoyable.

20 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your wonderful review, Agnes! We’re delighted to hear that working with Matt made your kitchen design experience so smooth and enjoyable. His responsiveness, flexibility, and commitment to great service are what we aim to deliver for every customer.

We can’t wait for you to see your new kitchen come to life — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

So far

So far, I had 3 design consultations with Smile Kitchens. Huse was greatly efficient and explained things well thus providing peace of mind and expedience. I very much look forward to receiving my smile kitchen

15 October 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your lovely review, Clara! We’re delighted to hear that Huse’s efficiency and clear communication made your design consultations such a positive experience. Providing peace of mind and expert guidance throughout the process is exactly what we aim for.

We can’t wait for you to receive your new kitchen and see it all come together — thank you for choosing Smile Kitchens!

Rated 2 out of 5 stars

Disappointed

Ian, my designer, was great — patient, friendly, and very helpful throughout the design phase. Credit where credit is due but, unfortunately, that’s where the positives end.

The follow-through left much to be desired and several design details were incorrect. For example, a slim side panel shown in the 3D plan was left out, throwing off the symmetry of the layout. This also forced a cabinet door to open the wrong way, making the corner unit harder to access and reducing storage capacity.

Delivery and aftercare were even worse. The delivery date was only confirmed days before, making coordination with my fitters and worktop supplier unnecessarily complicated. Several components were either missing or wrong, including an appliance door, a drawer box (which wasn’t even compatible with the kitchen design, so I couldn’t use it — and I’m still waiting for the refund), and a cabinet door. It then took three weeks and relentless chasing to get replacements, with no apology. Communicating with the aftercare team was really frustrating and many of my emails were ignored. At one point they didn’t even provide the delivery driver my address, he had to call me at 7am to ask where one of the missing doors had to be delivered to.

The kitchen itself looks great, but I can’t say the same for the quality. I’ve used it for just over a month and the paint has already chipped on a couple of cabinets (mind you’d I’ve been VERY careful and I don’t have kids/pets). This, plus the delivery issues and lack of accountability soured the whole thing. When you’re spending thousands of pounds on a product, you expect the experience to be nothing short of exceptional.

The design process might earn Smile glowing early reviews (which you’re prompted to leave before receiving your kitchen), but the execution and aftercare are where they fall short. The main positive is that the price was very reasonable, but in August they increased their pricing, which makes me think you’re probably better off using a more established competitor. What could have been a five-star experience left me wanting.

7 October 2025
Unprompted review
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Reply from Smile Kitchens

Hi Olivia,

Thank you for taking the time to leave such detailed feedback — and for your kind words about Ian. We're really pleased to hear he supported you so well throughout the design phase, and we’ve made sure he knows how much you appreciated his help.

That said, we’re truly sorry that the rest of your experience didn’t live up to expectations, it’s clear we fell short at several key points. We completely understand your frustration, especially given the time and investment that goes into a kitchen project, and we want to sincerely apologise for the inconvenience and stress this caused.

To be transparent, we have experienced significant disruption within our supply chain over recent months, which unfortunately affected both delivery and replacement item lead times. However, we know this does not excuse the breakdown in communication. We take full responsibility for that — and it’s something we’re actively addressing.

As part of improving our service, we’ve made the decision to take control of our own distribution, rather than relying on third parties who weren’t meeting our standards. This is a major step forward for us, and one we believe is essential to ensure a consistently high level of service. We pride ourselves on excellent customer care, and now that distribution is fully in our hands, we’re committed to making sure that same standard runs through every stage of the journey.

If you're still experiencing unresolved issues — including the chipped paint— we would genuinely appreciate the chance to put things right. A member of our aftercare department will be in touch to discuss further.

Rated 5 out of 5 stars

Amazing design service

Kitchen order is on its way but just to review the design and order process… it’s been fantastic. Gemma was our designer, so helpful, even with all our last minute changes before ordering. We got quotes from several kitchen companies and I found Gemma to be so professional, knowledgeable and there was zero sales pressure (which we got from a couple of other kitchen companies). I like the fact she knew what would and wouldn’t work in our space. Our builder said the installation pack/info is really impressive too. Can’t wait for the delivery now! Thanks Gemma!

12 September 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your wonderful review! We’re delighted to hear that Gemma made your design and ordering experience such a positive one. Her professionalism, knowledge, and honest guidance are exactly what we aim to deliver, so it’s great to know that came through — especially as you explored different options.

It’s fantastic to hear your builder was impressed with the installation information too. We can’t wait for you to enjoy your new space— thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Excellent quality, outstanding service for a fraction of the price

We designed our kitchen and pantry with Natalie. She was an absolute pleasure to work with and chat to, beyond patient with all of my design changes and questions and came up with a totally different design to what I was thinking which makes way more sense and I couldn't be more pleased with!!! The fact they can send you samples and paint to any colour is fantastic and I can't wait to see the finished product!

29 September 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your lovely review, Kate! We’re delighted to hear that working with Natalie was such a pleasure and that her creative approach helped you discover a design that feels perfect for your space. It’s great to know you valued the flexibility of our colour options and samples too — they really do help bring the vision to life.

We can’t wait for you to see the finished result — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Seamless experience

Amazing design experience with Huse. This was the 4th kitchen design consult we did, and by far the best. We felt we were in an experienced and safe pair of hand with Huse. As well as creating a stunning looking design, as we were building a brand new extension, we had so many issues come up with the plumbing, new boiler, extraction, ceiling/steel beam height's which impacted the kitchen. Every time we were unsure, we reached out to Huse who gave us much needed advise we were able to pass on to our builders.
So far after sales service with Smile has been great, and they have proactively been reaching out to us with updates.
Really looking forward to seeing the finished product in a few weeks.

15 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your fantastic review, Nikki! We’re thrilled to hear that working with Huse made your design experience the best of all your consultations. His expertise and guidance through every stage are exactly the kind of support we aim to provide for every customer.

We’re glad to hear our aftercare team has been in touch and keeping you updated. We can’t wait for you to see your stunning new kitchen come to life — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

The design process with Smile Kitchens…

The design process with Smile Kitchens was slick, professional and enjoyable! Our designer, Huse was great. He was super patient as went through various re-designs, had some very helpful suggestions along the way, sent lots of samples and was a great sounding board. Thank you Huse!

16 September 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your great review, Sarah! We’re delighted to hear that Huse made the design process a professional and enjoyable experience. His patience, helpful suggestions, and commitment to guiding you through each redesign really reflect the care we put into every project.

Wishing you many happy memories in your new space — and thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Great design and service

Gemma was super helpful and lovely and designed us a beautiful kitchen

6 September 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your lovely review, Laura! We’re delighted to hear that Gemma’s support and creativity helped you design such a beautiful kitchen.

Wishing you many happy memories in your new space — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

From start to finish

From start to finish, Corrine was amazing. She came up with ideas we’d never even thought of and really guided us through the whole process. What really stood out was that we got a real wood kitchen for the same price (or less) than other retailers were charging for MDF wrapped kitchens. We had to make a few changes along the way because of the build, but Corrine was so quick, patient, and happy to adjust the plans for us. Nothing was too much trouble. We couldn’t be happier and would highly recommend her!

12 September 2025
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Reply from Smile Kitchens

Thanks so much for your fantastic review, Sam! We’re so pleased to hear that Corinne’s creativity and guidance made such a difference to your kitchen journey. It’s wonderful to know she was able to bring fresh ideas to the table and support you with patience and flexibility as your plans evolved.

We’re also delighted that the quality and value of your real wood kitchen stood out to you — it’s something we’re very proud to offer.

Wishing you many happy times in your new space, and thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Brilliant service and quality

We've had a great experience with Smile. Our consultation was with Martyn and he brought what was in my head to life. The whole process was really good, really thorough and professional. The samples were great, and the whole ordering process easy. We're still installing as it's a full renovation with the kitchen in a new room and we're doing it all ourselves with the help of family tradespeople and everyone works full time so it's slow but it's looking great and the service from Smile has been excellent throughout. The aftercare team are responsive and friendly, any issues have been minor and resolved quickly. I don't think any renovation is without a hiccup and especially when there isn't a straight wall in our house but I love it all, we've just had the worktops installed and it's beautiful. I would recommend!

5 September 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your wonderful review, Joanne! We’re delighted to hear that Martyn was able to bring your vision to life and that the whole process felt thorough, professional, and easy. We pride ourselves on offering a design service that’s both thoughtful and collaborative, so it’s great to know that came through in your experience.

We’re equally proud of our aftercare team’s commitment to being responsive and supportive, and it’s fantastic to hear they’ve helped keep everything running smoothly for you.

Wishing you many happy memories in your new space — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Great design & service from Corinne!

Myself and Partner had a first online meeting with Corinne, and couldn't have been happier with the design and her efforts.

Corinne immediately captured the aesthetic we wanted to achieve, helped us with best practices in a compact space, and we had a great-looking, polished design sent over within a few hours. We also received a sample posted quickly, which was of great quality.

We ended up choosing a kitchen from a friend who offered us a deal we couldn't turn down, but would have opted for Smile if they hadn't.

Overall, really impressed with design, onboarding service.

11 August 2025
Unprompted review
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Reply from Smile Kitchens

Thank you so much for your review, Callum! We’re delighted to hear that Corinne captured your vision and created a polished design that made the most of your space. It’s wonderful to know you were impressed with both the design process and the quality of our samples.

Even though you went a different route this time, we’re so pleased you had such a positive experience with Smile, and we’d love to work with you again in the future.

Rated 5 out of 5 stars

Smile Kitchens

I recently ordered my kitchen through Smile Kitchens and overall I’m very pleased with the result. My designer, Jane, was fantastic – she really listened to what I wanted and came up with some brilliant, creative solutions. The kitchen looks stylish, and the units feel solid and high quality.

There were a few hiccups along the way. Communication around delivery dates could have been clearer, and I had to chase a couple of missing items, though these were sorted in the end. Installation also took a little longer than expected, but the finished kitchen looks amazing.

Overall, Smile Kitchens provided a good service and a lovely product. I’m happy with my new kitchen and would definitely recommend them.

30 August 2025
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Reply from Smile Kitchens

Thank you so much for your lovely review, Elizabeth! We’re delighted to hear that Jane’s creativity and thoughtful solutions brought your vision to life, delivering the level of care and design expertise we always strive for at Smile Kitchens.

We’re sorry for the delays and communication challenges along the way, but glad these were resolved and that you’re enjoying the finished result. Your feedback is invaluable in helping us continue to improve.

Wishing you many happy memories in your new space — and thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Smile kitchens

Smile kitchens, the initial design meetings were useful and Izzy understood everything we were wanting, including the hidden utility door in the cabinets. Each meeting was well structured and helped a lot with the design.
The kitchen quality is amazing, solid wood doors. The samples came quickly and helped us visualise the cabinets, handles etc.
We had issues with the delivery of the order, items missing, but when we called smile their customer service was excellent and they would resolve the issue promptly. It did mean some items were delivered later, but this was to do with their supplier.
If you want quality cabinets at a good price, smile is definitely a company you should consider.

30 August 2025
Unprompted review
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Reply from Smile Kitchens

Thank you so much for your lovely review, Charlie! We’re delighted to hear that Izzy understood your vision so well and that the design meetings and samples helped bring everything together, including your hidden utility door. It’s great to know you’re pleased with the quality of your kitchen.

We’re sorry for the delivery issues along the way, but it’s wonderful to hear our team was able to resolve them quickly for you.

Wishing you many happy memories in your new space — and thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Great experience with Smile…

I had a great experience with Smile Kitchens. My designer, Corinne, was efficient, creative, and really took the time to understand my wants and needs. She came up with bespoke solutions and clever ideas that have helped bring my dream kitchen to life. I can’t wait to see the finished result!

22 August 2025
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Reply from Smile Kitchens

Thank you so much for your lovely review, Christina! We’re delighted to hear that Corinne’s creativity and attention to your needs made the design process such a great experience. Our team takes real pride in crafting bespoke solutions that make the most of every space, and it’s wonderful to know Corinne helped bring your dream kitchen to life.

We can’t wait for you to see the finished result — thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Excellent customer service

Due to unrelated issues with my build, I never got to install the kitchen I designed, but the design service I received from Jennifer at Smile was fantastic nonetheless. She really guided me through the process, listened to my thoughts and offered her expertise. I was really pleased with the solution she came up with, the 3d visualisation was so useful and the sample quality was excellent. I look forward to getting a Smile kitchen when I finally am in a position to replace what I've got!

22 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your kind review, Tamsin! We’re delighted to hear that Jennifer’s guidance, expertise, and creativity made the design process such a positive experience for you. It’s wonderful to know that the 3D visualisations and sample quality helped bring your ideas to life, even if the timing wasn’t quite right this time.

We’ll be here whenever you’re ready, and we can’t wait to help you create your Smile kitchen when the moment comes!

Rated 5 out of 5 stars

First class service

From the first point of contact to ordering our new kitchen we couldn’t have been more impressed. Corinne the designer covered all aspects of the design and was always available for guidance as we put our new kitchen design together , I would highly recommend Smile Kitchens to family and friends. Great to deal with a company who go the extra mile
Many thanks

21 August 2025
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Reply from Smile Kitchens

Thanks so much for your fantastic review, Mark! We’re delighted to hear that Corinne’s guidance and attention to detail made your design journey such a positive one.

At Smile, we take real pride in going the extra mile for our customers, so it’s wonderful to know that came through in your experience.

Thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Very happy with my new kitchen layout…

Very happy with my new kitchen layout by Gemma at Smile, who has been very good at helping me solve some tricky issues with my old Victorian terraced house. She's very skilled at design, has a very good eye and works with your ideas in mind.

Buying online feels risky but Gemma was very reassuring, answering all the questions I had with a lot of knowledge and information. I'm signed off ready for delivery so finger's crossed it goes well. Thanks Gemma :)

05/11/2025 Update: My new Kitchen is now fitted and I’m over the moon. I love it all. The cupboards are really good quality and even the kitchen fitter was impressed by how well it was made. Couple of order mistakes were very quickly fixed by Smile so nothing was an issue.

And Smile has the loveliest delivery guys, they were so helpful and honestly so proud of the company they worked for. It couldn’t have gone better.

19 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your lovely review, Rebecca! We’re delighted to hear that Gemma’s design skills and thoughtful approach helped you solve the challenges of your Victorian home and create a layout you’re happy with.

We know buying a kitchen online can feel like a big step, so it’s fantastic to hear Gemma’s reassurance and expertise made the process smooth and confidence-building for you.

Thank you for choosing Smile Kitchens — wishing you many happy moments in your new space!

Rated 4 out of 5 stars

Excellent design service

It was great to work with Corinne to design my new kitchen and the 3D rendered images are far superior compared to those provided by other companies. You can really visualise the space and what it will look like when finished.

I made lots of changes and tested lots of ideas and nothing was ever too much trouble. I appreciate this and felt that the extra effort and patience helped me go with Smile for my kitchen.

Since placing my order nearly two weeks ago I am yet to receive a delivery date which is disappointing - I was told it would only be a few days. I have booked in a fitter in readiness and truly hope it isn’t delayed.

Hoping to update this review once all is received and fitted. Can’t wait for my new kitchen!

7 August 2025
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Reply from Smile Kitchens

Thanks so much for your thoughtful review, Becky! We’re delighted to hear that working with Corinne was such a positive experience, and that her creativity and patience helped bring your design ideas to life. It’s wonderful to know the 3D visuals gave you such a clear picture of your new space.

We’re sorry for the delay with your delivery date — we completely understand how important this is for planning. Please rest assured that we provide a week commencing date for delivery, and then confirm the exact date 7–10 days beforehand, so you’ll have everything you need ahead of your fitter starting.

Thank you again for choosing Smile Kitchens — we can’t wait for you to enjoy your new kitchen!

Rated 5 out of 5 stars

Best Quality/Price/Expertise and Design

This was my first kitchen remodel and suffice to say - I have had the best experience one could wish for. Smile was recommended to me by a co-worker as the best brand for quality/price and it didn’t disappoint. My expert designer Huse not only attentively listened to every wish and need but went above and beyond sharing advice on the best kitchen layout, materials, colours etc. to meet my budget and idea for the ‘dream kitchen’. I had to tweak the design, colour and quote a few times to arrive to the most optimal result i could not have done it without the time, patience snd expertise of Huse. Thank YOU!
P.s. I did shop around and Smile really provides the best price for a real timber front kitchens + amazing warranty in case of damage / break etc. Cannot wait for installation !

18 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks so much for your fantastic review, Elena! We’re thrilled to hear that your very first kitchen remodel has been such a positive experience and that Huse’s patience, expertise, and guidance helped bring your dream kitchen design together.

We’re incredibly proud of our design team’s ability to balance creativity with budget while still delivering the highest quality kitchens — it’s wonderful to know that came through for you.

We can’t wait for your installation and wish you many happy moments in your new space. Thank you for choosing Smile Kitchens!

Rated 5 out of 5 stars

Corinne was Brilliant

Our designer, Corinne, was outstanding. We heard of Smile in passing from social media forums, and had planned on using DIY Kitchens. But the service and attention to detail Corinne demonstratiled left us with no question about who we would use for our new kitchen. She took an existing design I had made and improved it immensely, with the result being a design that was modern, stylish and made the best use of a relatively unusual space. I would highly recommend Corinne's and Smile's services to anyone looking for a new kitchen .

12 August 2025
Unprompted review
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Reply from Smile Kitchens

Thanks for your wonderful review, Iain! We’re delighted to hear how impressed you were with Corinne’s service and attention to detail. Taking an existing design and enhancing it into something modern, stylish, and perfectly suited to your space is exactly the kind of creativity we’re proud to offer.

It means a lot to know that Corinne’s expertise made the choice clear for you - Thank you for choosing Smile Kitchens!

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