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Sewing Machines Direct Reviews 

20,974
•
TrustScore 5 out of 5

4.9

Sewing Machine Store
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Review summary

Created with AI, based on recent reviews

Looking at 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's excellent service, highlighting helpful and polite staff who provide honest feedback and clear communication. Many reviewers commend the delivery service for its speed and efficiency, with orders frequently dispatched the same day and arriving the next. The pricing is consistently highlighted as competitive and excellent, offering great value for money. Customers are very satisfied with the product quality, noting that items, even ex-display models, often look brand new and are well-packaged. Reviewers also appreciate the wide selection of machines available, making it easy to find suitable products. The ordering process is described as straightforward and efficient, contributing to an overall smooth customer journey.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the speed and efficiency of... See more

Product

Customers had positive experiences with product, often praising the quality and competitive pricing of... See more

Service

Users describe positive interactions with service, highlighting brilliant and outstanding experiences with... See more

Order

Consumers find the ordering process to be positive, with many highlighting its ease and efficiency. Reviewers... See more

Price

Reviewers mention positive feedback about price, consistently finding products to be very reasonably priced... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Replied to 100% of negative reviews

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4.9

All reviews

(20,974)

738 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Although my item was delivered quickly…

Although my item was delivered quickly the machine had a fault. However, the customer service was very good and a replacement was sent out. Since then, no problems with machine over the past 8 months.

26 September 2025
Rated 5 out of 5 stars

Immediate refund on sewing machine

Ordered a sewing machine and unfortunately it did not work - the tension was faulty. Russell was very approachable, and had David his sewing machine mechanic send me instructions on how it should work- we all decided there was a fault so it was returned and Russell refunded me immediately as soon as he received it back.
I cannot fault the service and help he gave.

31 March 2026
Rated 5 out of 5 stars

Excellent firm for repair and servicing of sewing machine

My 13 year old Pfaff Expression 3.2 had a faulty On/Off switch and was in need a of service- it’s first ever service I am ashamed to admit. Dave managed to repair the fault and save me the cost of a new switch which was in the region of £150 (possibly more if a new board was needed), and undertook a thorough service. My machine runs so much better and the work done cost less than originally quoted. Very helpful and friendly team and I was without my machine for only one day 😊. Highly recommend this firm.

23 April 2026
Unprompted review

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