Secret Match Day Reviews 352

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the seamless organization and excellent communication, highlighting how easy the booking process is and how well-prepared they feel for their trips. Many appreciate the detailed information provided, including flight times, hotel locations, and city guides, which enhance their overall holiday experience. The surprise element of the destination adds to the excitement, creating unforgettable memories for many. However, some customers also noted minor issues with flight times, which occasionally limited their time in the destination city. A few reviewers mentioned less ideal hotel locations or poor visibility at matches, and one customer experienced a booking error regarding their preferred destination.

What people talk about most

Location

Clients share positive opinions on location. Many reviewers praise the excellent and central hotel locations,... See more

Holidays

Consumers find holidays to be positive, often describing them as fantastic and well-organized experiences.... See more

Booking process

Reviewers highlight positive aspects of the booking process, consistently praising its ease and stress-free... See more

Service

Users describe positive interactions with service, highlighting that everything ran smoothly from start to... See more

User experience

Customers consistently note positive experiences with the user experience. Reviewers frequently praise the... See more

Based on these reviews

Rated 5 out of 5 stars

Terrific value considering how much work clearly goes into curating everything. Even if I could have booked it all cheaper myself, the effort and the know-how… honestly, if I had to arrange it all mys... See more

Rated 5 out of 5 stars

Just returned from a weekend in Girona with my wife amazing trip beautiful city taking in the Girona v Villarreal game a great experience.Flight times good & gave us 3 full days in Girona to explor... See more

Rated 5 out of 5 stars

Absolutely fantastic weekend in Nantes with my 13 year old son. Hotel located only 5 minutes walk from the Stadium. Unreal atmosphere at the game, we've been to many premiership games in the UK but my... See more

Rated 5 out of 5 stars

First time using Secret Match Day, 6 dads n lads all going away together and it was absolutely brilliant. We got Monchengladbach v Freiburg in Düsseldorf, and what an experience it was! Hotel was be... See more

Rated 4 out of 5 stars

Great weekend! Everything was great except maybe the match ticket! We were out right in with ultras in poznan. We were intimidated by the locals who kept coming up to us saying stuffing polish giving... See more

Company replied

Rated 5 out of 5 stars

I treated my football mad son to a secret match day for his birthday and it didn’t disappoint! Imagine our delight to be given an AC Milan match at the San Siro stadium - one for the bucket list. The... See more

Rated 5 out of 5 stars

Very good experience. Anderlecht vs Standard Liege was a great atmosphere! Everything was smooth from the start and the email containing advice on the city, ground and recommendations was ver... See more

Rated 5 out of 5 stars

Great trip, flew from Liverpool which I had never done before so we spent the previous day in Liverpool, easy airport to fly from. Could hardly believe it when we could have been going anywhere a... See more

Rated 4 out of 5 stars

An awesome trip to Milan to visit the San Siro and watch Inter Milan. The communication with the Secret Match Day team was of an exceptional standard via either email or WhatsAp. The information provi... See more

Company replied

Rated 5 out of 5 stars

I bought our experience as a surprise for my boyfriend’s birthday and he loved it. Best thing was that our destination was a surprise for both of us! The communication was excellent and we were deligh... See more

Rated 5 out of 5 stars

Rated 5 out of 5 stars Excellent experience, great support. Highly recommended … Excellent help and support throughout as had a few last minute unplanned name changes etc. Great 4 star hotel.... See more

Rated 5 out of 5 stars

First experience using Secret Match Day and it was faultless. Went for the 'obscure' option and we ended up in Poland watching Slask Wroclaw v Motor Lublin. Destination guide received was really goo... See more

Rated 5 out of 5 stars

A great weekend in Berlin for Hertha BSC vs SV Darmstadt at the Olympic stadium. All communication was clear and very helpful. Good flight times, great match seats and hotel well placed for transpor... See more

Rated 5 out of 5 stars

This was our 2nd time using Secret Matchday, and they came up trumps again. Very prompt service (even when I messaged late at night). The instructions couldn't have been clearer, the transport from... See more

Rated 5 out of 5 stars

Just returned from our second trip with secret match day over the Easter weekend. This time we stayed just outside Milan city centre for monza vs Napoli. Another fantastic trip, hotel was great in... See more

Company replied

Rated 5 out of 5 stars

Honestly couldn’t have asked for a better weekend! We kept it a secret right up to the last second to look which we got Venezia FC as our game. From the start we was off to a flyer! But what we didn’t... See more

Rated 5 out of 5 stars

if anyone is looking for a weekend of football look no further, absolutely great experience from booking through to landing home, very accommodating. Me and Aj ended up in bergamo Italy to watch Atala... See more

Rated 5 out of 5 stars

All round excellent trip and would definitely recommend. We ended up in Brussels and watched KV Mechelen who I never would have thought of going to see. Great atmosphere and felt like an old school ga... See more

Rated 5 out of 5 stars

What a weekend, we went for something different and ended up watching a team in Gothenburg, Sweden. All information was provided well for our trip, and if we had any questions the team got back t... See more

Rated 5 out of 5 stars

Had a great trip with my son. It is the first time we've done a trip like this and Secret Matchday didn't disappoint. We were sent to Brussels for the weekend and went to watch an Anderlecht match.... See more

Rated 5 out of 5 stars

Just back from an Obscurer to Gothenburg. Great flights,accommodation and city. IFK Gothenburg cup match, good game and atmosphere in packed stadium. Well organised and we had a great time. Go... See more

Rated 5 out of 5 stars

Excellent. The team from when you place the order to received keep you up to date. The travel guide is very well put together. We went to Antwerp and location of hotel was ideal for everything. Went w... See more

Rated 5 out of 5 stars

Me and my son have just come back from a trip to Milan to see AC Milan v Bologna at the San Siro. What a wonderful experience we had. The game changed from the Sunday to the Friday- this was not... See more

Rated 5 out of 5 stars

Group of seven of us flew from Dublin. I was the only one to find out our destination prior to the airport - Poznan. Customer service from Ronna et al in lead up to trip was top class and had no iss... See more

Rated 5 out of 5 stars

Just back from Norway as a 70th birthday suprise off my son,s and daughters who found out about SMD and decided it would be something I would enjoy and they were right. Once I passed on the date I wa... See more

Rated 5 out of 5 stars

Booked a mystery away day for my dad’s birthday, we ended up getting Torino vs Roma and it was fantastic. Had a great time and everything went smooth. Can’t stress enough how helpful the support... See more

Rated 5 out of 5 stars

First experience doing anything like this and it was absolutely fantastic. A sense of nerves not knowing where you are going etc. but @secretmatchday made the whole process so easy. Flights, hotel a... See more

Rated 5 out of 5 stars

Great experience. It’s the second match I’ve booked with them and both times it was seamless in organisation. Location and flight information turned up when they said it would, as did the tickets. I m... See more

Rated 5 out of 5 stars

If you have someone who is football mad, this trip is a must. My 2 grandsons have just returned from their trip to Spain. Secret match day made the whole experience straightforward, everything was... See more

Rated 5 out of 5 stars

Just returned from a lads trip to Nantes. Absolutely brilliant from start to finish. Perfect location, great match and brilliant flight times. I cannot recommend secret match day enough. We will be... See more

Rated 5 out of 5 stars

2nd SMD. Frankfurt v Leverkusen. Brilliant atmosphere at the game. Friend booked it for 4 of us and had no issues. Match tickets issued morning of match. Really recommend this. Stayed 2 nights and acc... See more

Rated 5 out of 5 stars

We found this entire experience absolutely amazing! The team were so easy to reach and were super friendly when I had any questions. We got to go to the SAN SIRO to watch AC milan vs Fiorentina! The a... See more

Rated 5 out of 5 stars

Absolutely first class from start to finish. Opted for the big 4 package and ended up watching Inter Milan at the San Siro. The itinerary pack takes care of everything. Communication was great through... See more

Rated 5 out of 5 stars

I couldn't ask for a better experience. 5 mins online choosing the weekend and fill in the basics, that's it your done. Our group had a unbelievable weekend in Nantes in France. Can't recommend these... See more

Rated 5 out of 5 stars

The whole process was so straightforward and well organised, and we had an incredible time on our trip. We were given a pdf itinerary, information about travel and the local area, and the match ticket... See more

Rated 5 out of 5 stars

We went to Lazio v Bologna at The Stadio Olympico and had a great weekend. We will look into booking again in the future. The overall service provided was excellent. The accommodation was really close... See more

Rated 5 out of 5 stars

We've used SMD on several occasions and the end to end experience and comms is first class. Very responsive team via WhatsApp and the guys deal with any hiccups immediately. In the process of booking... See more

Rated 5 out of 5 stars

First time we tried this and we were blown away! An amazing weekend from start to finish topped off by the brilliant service from start to finish. The excellent information document was a great plus a... See more

Rated 5 out of 5 stars

Had a fantastic weekend in Holland to see the mighty Feyenoord. The whole process was extremely simple, and the guide they give you is honestly so useful. Feyenoord fans were super friendly… and loud... See more

Rated 5 out of 5 stars

Booked one of these for my son's 21st birthday. Very impressed with how smooth and efficient everything was. Nice hotel, good location and good match tickets. Good communication from the company. Woul... See more

Rated 5 out of 5 stars

I cant fault them really. The itinerary they send out when finding out what destination you are going to is detailed and helpful for travel. Gives you times and what trams/trains/bus to get. Attract... See more

Rated 5 out of 5 stars

This is the 2nd trip we have had with Secret Match Day. It was amazing. The flight, accommodation, match and the excitement of not knowing where you are going until a few weeks before is fantastic! Th... See more

Rated 3 out of 5 stars

A lot of travel day if the game which was over 40minutes on the train from where we were staying, poor visabilty of the match was also an issue. Hotel was in a poor part of town where I witnessed home... See more

Company replied

Rated 5 out of 5 stars

Brilliant experience great communication. Flights booked for a decent time so could make the most of the first day in Frieburg, hotel booked right next to train station so great transport links to Bas... See more

Rated 5 out of 5 stars

Just come back from a weekend in Germany watching Freiburg vs Borussia Monchengladbach. What an amazing experience me and my son had. Everything was organised for us with really good instructions on h... See more

Rated 5 out of 5 stars

This was our third time booking with secret match day and can’t recommend them enough. This time we went to Lisbon and we had a great time. All the stress is taken away from all the organising, you si... See more

Rated 5 out of 5 stars

5th weekend away with SecretMatchDay, this time to Oslo Norway, fantastic value for money, will 💯% book again. Amazing adventure, amazing country, new places explored & new friends made.

Rated 5 out of 5 stars

This is the 3rd time I have used Secret match day, and every trip has been excellent. We went to Poznan this time, and the whole experience was spot on. A really comfortable apartment right near... See more

Rated 5 out of 5 stars

Just back from Oslo watching Valerenga. Great weekend, football good great atmosphere, excellent hotel and city info spot on. Even managed a sauna and swim in the Fjords . Definitely will book again... See more

Rated 4 out of 5 stars

Bought 2 euro tickets for our sons 5months in advance of match day. Information and tickets were sent to them a week prior to the event. The fixture was excellent. The correspondence and information... See more


Company details

  1. Travel Agency

Written by the company

This season, you qualify for Europe. Mystery football trips by experts. Leave your next away game in the hands of the football gods.


Contact info

4.9

Excellent

TrustScore 5 out of 5

352 reviews

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Rated 5 out of 5 stars

Fantastic Trip & Last Minute Winners

Secret Match Day sent 7 of us to Brussels to see KV Mechelen. From the start of the booking process to the travelling everything was smooth and easy. Any questions I had were answered very quickly by the team.
We were lucky enough to have a last minute winner which made the atmosphere even better.

Would highly recommend Secret Match Day and can't wait for another trip!

30 August 2025
Unprompted review
Rated 5 out of 5 stars

We were

We were
Thrilled when the itenary arrived and found out our destination was Rome. It was my son’s birthday present and he said the city couldn’t have been a better choice. We had the 2 night stay to watch Lazio in the Olympic stadium. The game was quite uneventful but visiting the stadium was fantastic. The hotel was basic but nice and clean with no issues. The location was good close to a main station and within walking distance to a lot of the tourist spots. Highly recommended and looking forward to using them again

20 December 2025
Unprompted review
Rated 5 out of 5 stars

A fabulous time had yet again by my…

A fabulous time had yet again by my husband and son. We have used these guys for the past 2 years and both trips have been brilliant. Firstly to Milan to watch Inter v Empoli and this time to Vienna to watch Austria Vienna v Lask Linz. Everything was so simple and easy to navigate from the flights and the hotels to the matches themselves. The guide is brilliant and the support you receive if you encounter any issues is quick and friendly. I would definitely recommend %100.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Honestly couldn’t recommend enough

Honestly couldn’t recommend enough, fantastic service, fast response time and great knowledge and helpful staff. We had an amazing time in Italyand will be booking ahain soon for another football adventure.

29 January 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful Lake Como...What a trip!

Beautiful Lake Como...What a trip!! I surprised my husband and son with the "Valentines Weekend Special" offer and was so delighted to get Lake Como. Everything was perfect. The itinerary you sent out was so informative with every aspect covered. I had excellent communication from The Secret Match Day team via their WhatsApp where they answered any questions I had. Its so great having everything organised for you. Accommodation was lovely, lots of shops and restaurants nearby and it was within walking distance to Stadio Giuseppe Sinigaglia where we watched Como 1907 v Florentina. Pity about the score!
I would 100% book again in a heartbeat.

13 February 2026
Unprompted review
Rated 5 out of 5 stars

We had the best experience with Secret…

We had the best experience with Secret Matchday from start to finish.

Everything was so well organised, and the whole concept just made the trip feel really exciting and different. It’s such a fun way to experience football and travel at the same time.

What really stood out for us, though, was the customer service. Our original fixture ended up changing, which could have been stressful, but the team were absolutely brilliant. They were so understanding, kept us fully updated, and made the whole rescheduling process easy and hassle-free.

We ended up having an amazing trip and making great memories as a family – it honestly exceeded our expectations.

Would 100% recommend and we’d definitely book again!

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Warsaw - Legia Warsaw v Wisla Plock 21/02/2026

This was our third trip with secret matchday after visiting Prague and Brussels previously.

This time we went to Warsaw which is a fantastic city. We were impressed with the flights, we flew early Saturday morning and watched the match on Saturday evening. We then had all afternoon in the city before going the match.

It was really straightforward getting in to the ground with loads going on. The home support was a sight to see and definitely an experience we will remember. The atmosphere from within the ground was amazing. No issues in or around the ground.

The flight back was late Monday so we had three full days away which is exceptional value for money.

I would definitely recommend secret matchday. I have had no issues with them and I am already looking at going away again in October.

21 February 2026
Unprompted review
Rated 5 out of 5 stars

Second time going

This is the second time using secret match day and it has always been 5*

First year a trip to Italy and Second to Germany both times it has been a 10/10 experience

31 October 2025
Unprompted review
Rated 5 out of 5 stars

I have used secret match day twice and…

I have used secret match day twice and both experiences were amazing .
The first trip I got to watch AC Milan vs As Roma in the San siro and the 2nd match I got to saw Feyenoord vs heerenveen .
Tickets and flights sorted !
It was the best football experiences I have ever had .

I also
Got to visit two great cites in Milan and Rotterdam

13 September 2025
Unprompted review
Rated 5 out of 5 stars

18th birthday trip

Just used this for an 18th birthday treat for my son. Went to Bayer leverkusen and had an amazing time
Details of the trip came through with all information about flights, hotel and travel 2 weeks before and really detailed.
Hotel was very good and close to station and nightlife.
Tickets came through 3 days before and all information about the ground and getting there was very good.
Would highly recommend.

3 April 2026
Unprompted review
Rated 5 out of 5 stars

The surprise was really successful

The surprise was really successful! Everything was really right, from the first communication to the great weekend. The flight times, the selected hotel, the location and of course the game. Definitely everything fit here. On a new one!

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Great experience and customer service!

Well organised, professionally presented and helpful, responsive customer service. Received our trip details 2 weeks before travelling, Mallorca v Espanyol. Arrived in Palma late morning on the day before the match so plenty of time to explore, hotel well located and luxurious, and great stadium seats and atmosphere. Will definitely use Secret Match Day again and have recommend to several friends and work colleagues.

14 March 2026
Unprompted review
Rated 5 out of 5 stars

Would 100% recommend

Second time I’ve book with Secret Match Day.
I will definitely be booking a third time as well.
Everything from booking to getting in from the trip went smoothly.
Would recommend these to everyone looking to book an adventure like this.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

We got Warsaw

We got Warsaw, atmosphere was bouncing. Hotel was good (premier inn standard).

Communication with secret match day was very good, gave info on club, and city, including where/how to get from airport hotel, and how to get to the stadium (although we just rented electric scooters and followed the river).

Flight times gave us maximum time in Warsaw (left UK at 6am and left Warsaw at 10:30pm). Will definitely be using again.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Great dad & son trip

Everything went smoothly, we got our trip details around 10 days before departure and were pleased with the choice of a stay in Genoa and taking in the Sampdoria v Venezia game. Flight times were good allowing us enough time to take in the city. Hotel was basic but comfortable and in walking distance of everything we needed and an easy bus journey to the stadium. Great atmosphere at the game which more than made up for the lack of goals and wet day!

Will definitely look to book again in the future.

13 March 2026
Unprompted review
Rated 5 out of 5 stars

Secret Match Day in Oslo…

I booked a trip with Secret Match Day for my son's 15th birthday. It was a pleasant surprise when we got Valerenga in Oslo. The destination guide and instructions were great and made the process easy. We chose the flexibility of booking our own accommodation and got a lodge near the ski resort on night 1 and a hotel across the road from the stadium on night 2. The match atmosphere was brilliant and I would definitely recommend Secret Match Day... we will use them again.

13 March 2026
Unprompted review
Rated 5 out of 5 stars

Dads 50th birthday

The destination guide and contact with the team was amazing. I bought this for my dad’s 50th and we ended up in Oslo Norway. Everything ran smoothly, hotel was brilliant and in a good location. Will definitely be using this company again in the future

14 March 2026
Unprompted review

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