Reassured - Life Insurance Reviews 99,598

TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,987 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, politeness, and clear communication, making the process easy to understand. Many people highlight the excellent customer service, noting that representatives are patient, understanding, and take the time to explain everything thoroughly without being pushy. The overall service is frequently described as efficient and straightforward, with many consumers appreciating the smooth user experience and the value offered for the price. Reviewers often mention feeling like they are chatting with a friend, making the experience pleasant and reassuring.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting the helpfulness,... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the friendly, helpful, and... See more

User experience

People report positive experiences with the user experience. Customers found the process straightforward,... See more

Price

Users describe positive interactions with price. Customers found the pricing to be very competitive, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I spoke to the young man with a name starts with L. He was very respectful through out the call. I was able to chooses and express myself without the fear of being judged or intimidated. As you maybe... See more

Rated 5 out of 5 stars

Absolutely amazing service. Had a phone call back within half hour. Josh was very polite, helpful and very knowledgeable. Very lovely gentleman. Managed to sort some issues and help me through sorting... See more

Rated 5 out of 5 stars

It was straight forward. Everything was well explained and to the best of my knowledge, communication skills was top notch. Overall I give the consultant 10 over 10 with his communication skills and... See more

Rated 5 out of 5 stars

The operator named Carol was understanding about my requirements ref life insurance & tme monthly amount I wanted to pay. I'll be back @ a future date to see what other cover there is available. The s... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

100K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Totally disorganised useless…

Totally disorganised useless organisation. My mum passed away in March, I phoned within a few days, forwarded the death certificate. A month on I got another email, sorry to hear about my mum passing away, forward the information again. Since then three times they have had the information, and my claim is approved. I mean mum died she had a £2,400 insurance, what the hell else do they need. A few weeks ago they said your claim Is approved again, but as you did not forward a bank account ( I did ) we will have to pay by cheque, Ok I say just send a cheque. Then this last few days they are asking for information Again! In order to proceed with the claim.. how many times will I go through this. The amount am claiming is poxy. LV paid mums insurance in one week. I am insured by these clowns for £50,000, I took this out to cover funeral etc as it stated. I will be dead gone and reincarnated by the time my family get my insurance. 12 years I have paid into an insurance I know my family will have to fight for 3 months after I pass. God knows why I chose these. Do yourself a favour choose LV or someone that actually knows what they are doing. Avoid!!!

24 March 2026
Unprompted review
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

We’re very sorry to hear about the loss of your mum, and we completely understand how frustrating and upsetting this situation must feel, especially at such a difficult time.

To clarify, we are a life insurance broker rather than the insurer itself. This means the policy and claim are administered directly by the insurer, and they are responsible for processing and paying claims. From what you’ve described, it does appear that you’ll need to continue dealing with the insurer directly to progress this further.

That said, we absolutely want to support you where we can. If you’d like help contacting them, understanding what they’re asking for, or escalating the matter, our customer service team would be more than happy to assist. You can reach us on 08081 682025, and we’ll do our best to help you move things forward as quickly as possible.

Again, we’re very sorry for your loss and for the experience you’ve had so far.

Kind regards,

Reassured Ltd.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look