Rakuten.co.uk Reviews 

1,023
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 673 reviews, reviewers overwhelmingly had a great experience with this company. Consumers find the payment and cashback process very simple and straightforward, with many appreciating the smooth user experience across the platform. People love how easy it is to earn and receive money instantly through the app or browser extension while shopping online. However, some customers also noted instances where transactions are delayed or payments are outstanding, such as waiting over a month or having amounts withheld. A few other people mentioned receiving misleading cashback rates or issues with specific site confirmations affecting payouts.

What people talk about most

Payment

People report positive experiences with payment, highlighting seamless, quick, and automatic payouts directly... See more

User experience

Customers report positive experiences with user experience, highlighting that the application is very easy... See more

Website

Clients share positive opinions on website, noting it is dead easy to use for daily shopping. Consumers... See more

Refund

Consumers find refund experiences to be satisfying, frequently highlighting prompt payouts directly into bank... See more

Application

Customers consistently note positive experiences with app, expressing satisfaction with receiving regular... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fantastic, just been notified that my cash back has been paid into my bank account. So simple and great to shop online using Rakuten browser extension and get paid a little back. It all mounts up and... See more

Company replied

Rated 5 out of 5 stars

What a brilliant app! It's so easy to use & I've never had a problem with getting cashback from visiting the site nor to my PayPal account, both are very quick indeed & without fuss It would be nic... See more

Company replied

Rated 5 out of 5 stars

Rakuten.co.uk is very easy to use and the whole cashback process is clear and straightforward. I like how simple it is to shop through their links and earn cashback without any hassle. Tracking wo... See more

Company replied

Rated 5 out of 5 stars

I have been a member of Rakuten since it started - its a great way of earning cashback on your shopping! Easy to use - Rakuten allows you to rack up points on lots of different sites - from MyProte... See more

Company replied


Company details

  1. Cashback Provider

Written by the company

Earning Cashback with Rakuten is simple and works while shopping online with hundreds of brands. Using website, mobile app or browser extension, you choose a brand, activate Cashback and make your purchase with the brand as usual. Shortly after completing your purchase, Cashback will be added to your Rakuten balance. Choose between PayPal or Bank Transfer to receive your monthly Cashback Payments once the brands validated your orders.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 81% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(1,023)

717 reviews in the last 12 months

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Rated 1 out of 5 stars

Rakuten cashback did not appear after 2 weeks of purchase

Rakuten cashback did not appear after 2 weeks of purchase. I’ve contacted them multiple times via the app and have not got a response yet. Initially, they said they had to wait for retailer to authorise it but the retailer have confirmed the cashback scheme is with Rakuten.

I’ve got a response from Rakuten on 06/08/2026 that an account with my email address doesn’t exist. However, they’ve been untruthful as they have paid me £1 cashback on this account last week for a different purchase.
They’ve also flagged this review for ‘ containing defamatory content.’ This is absurd as my experience with them is true and they’re now even denying that my account exists when I have full access to login to this account.
Their customer service ought to do better at avoiding resolving issues than lying or trying to make their customers out to be liars.

19 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that there is no account on Rakuten.co.uk for the contact information provided.

Rated 5 out of 5 stars

Easy to use

Easy to use and the reminder facility means I don't miss out.

3 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

I've had to involve Trading Standards

I've had to involve Trading Standards as Rakuten UK have started declining multiple legitimate cashback purchases and are not cooperating with missing or declined cashback claims for purchases.

20 June 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that your account has continued to track new purchases as of late July.

As previously communicated by our Support team, when an order is not reported to us by a merchant, we sent an inquiry to them. We can only award Cashback if the merchant decides to credit us with the order.

As outlined by our Support, if the merchant credits us with the order, we notify you about this.

Thank you.

Rated 5 out of 5 stars

Occassionally purchases are not tracked…

Occassionally purchases are not tracked and I have had to bring this to their attention and it does take quite a while before any cashback is actually paid. Despite the aforementioned I stiil think it is worthwile as any cashback is welcome in my account.

18 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 2 out of 5 stars

Not what it appeared to be

Kept getting a message for cashback so decided to see what the hype was about. Using the app to get the discount was easy. First payment received and have continued to use the app to make purchases, but nothing else is recorded so dont know what has happened.
Have since received emails asking for further details. What other details can be provided, other than i click on app and link to the relevant shop to continue and make my purchase, to get cash back. Looking on my history you can see the app activated and can match purchases made ans bank activity. Yet nothing showing on my app.

15 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that your account's latest purchase was reported in July.

If you're missing Cashback on any purchase that has not been reported to your account so far, please reach out to our Support through the dedicated contact form:

https://www.rakuten.co.uk/help/missing-cash-back

Thank you.

Rated 5 out of 5 stars

Fantastic

Fantastic, just been notified that my cash back has been paid into my bank account. So simple and great to shop online using Rakuten browser extension and get paid a little back. It all mounts up and goes into a savings account towards our next holiday, it’s a no brainer

28 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 5 out of 5 stars

best from the rest

best from the rest. easy and get paid automaticly. trand setter.great user expreience. payment system is great.

15 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

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