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Rakuten (USA) Reviews 36,640

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the platform for its ease of use and the significant cash back they receive, making online shopping more rewarding. Many appreciate the automatic crediting of their accounts and the various discounts and coupons available, which enhance the value for money. The website is frequently highlighted as user-friendly and efficient, contributing to a positive overall experience. However, some people were dissatisfied with issues related to receiving their cash back, particularly for larger purchases, with some reporting that their accounts were blocked or that cash back was denied without clear explanation. A few other people also felt that the payout schedule could be more flexible, preferring on-demand options over quarterly payments.

What people talk about most

User experience

People report positive experiences with user experience, consistently praising the platform's ease of use and... See more

Refund

Clients share positive opinions on refund experiences. Many reviewers appreciate receiving cash back as... See more

Website

Reviewers highlight positive aspects of the website, praising its ease of use and navigation. Many customers... See more

Value for money

Customers had positive experiences with value for money. Many reviewers highlight the high cash-back rates... See more

Discount

Users describe positive interactions with discount. Many customers appreciate the ease of use and the... See more

Based on these reviews

Rated 5 out of 5 stars

Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!

Rated 5 out of 5 stars

Always a great experience using Rakuten. Very simple and easy process.I have been a member for over 5 years. Can’t beat getting paid to spend your money. Nice payoff for recommending others .

Rated 5 out of 5 stars

I have been a subscriber for many years. I have received hundreds of dollars by making sure that I activate Rakuten once very purchase. Their payouts are prompt and always on time.

Rated 5 out of 5 stars

When I shop thru Rakuten, I can purchase with vendors receiving rebates. Also receive coupons/discounts upon my purchases. Shopping with Rakuten is a triple win!

Rated 4 out of 5 stars

I've been a member of Rakuten USA and it's predecessor organizations that it bought or merged with, for years. My main issue is not that it doesn't work because it does. It's just that I very rarely b... See more

Rated 4 out of 5 stars

I feel the need to give credit to a company that deserves a little shout. I've had no issues with Rakuten and appreciate the kickback I get once in a while. I know it's not much but what other compan... See more

Rated 5 out of 5 stars

My sister-in-law tried to get me to sign up a few years back and now I’m kicking myself for all the money I essentially threw away. I have been using Rakuten for a little over a year now and I have... See more

Rated 5 out of 5 stars

Rakuten is an easy platform to use. Easy to earn additional cash for avenues used to shop and procure things. Thank you for the opportunity and please keep it simple.

Rated 5 out of 5 stars

I love this app , we all shop why not get money back for all your shopping! It's a no- brainer for me although I will admit sometimes I forget to check stores as I'm shopping.

Rated 5 out of 5 stars

A great app and the rewards are nice. I won't deduct a star for it because it is not a fault of the platform, but when using for other sites like Ticketmaster who do active add-on and bot detection,... See more

Rated 4 out of 5 stars

Love this service. Continue adding stores. I often find great deals for the stores that I frequent but continue to look for new places to shop. The cash back is an incentive for sure. I tend to do m... See more

Rated 5 out of 5 stars

I love that when I buy items that qualify,on sale,that the item costs even less because I get that extra little bit back in a check from Rakuten.

Rated 1 out of 5 stars

This company is worse than the worst insurance company you can imagine. They invoke hurdles of all types to prevent a qualifying expenditure from being paid. It's a JOKE. Spend your time doing more... See more

Rated 5 out of 5 stars

I've used this company since they were ebates . Always been a nice surprise to get an extra couple of bucks quarterly. I always use this app when online shopping for the rebate and it will enter co... See more

Rated 5 out of 5 stars

I absolutely love using Rakuten. I was able to use my cash back as a gift card at Lowes and Kohls which was an incredibly flexible option.

Rated 5 out of 5 stars

I love this website! If the company I am shopping online has a Rakuten cash back option, they always let me know so I can take advantage of it. They keep me posted about the cashback I have earned, a... See more

Rated 5 out of 5 stars

I love the thought behind getting money back for what you've spent. I got my first check for over $200. I'll definitely keep using the service. Satisfied

Rated 5 out of 5 stars

Good to get a physical check and not have to follow directions on a computer or phone. Honesty of the company and reminders of when to use Rakuten.

Rated 4 out of 5 stars

Easy to use and lots of good discounts. Flexible cash back options, but it would be nice if payouts were on demand like other companies, rather than quarterly.

Rated 5 out of 5 stars

Rakuten is great. I tell everyone I know about it. It’s basically paying you for shopping just as you normally would. The app is easy to navigate and every store I use is listed.

Rated 5 out of 5 stars

I've been with Rakuten for years - even before they had this name. It's nice to have a little (or larger) deposit from time to time in my bank account!

Rated 5 out of 5 stars

Super easy to add the extension on your browser or app on your phone. It's like throwing money away to NOT use this service if you ever shop online. As of today (Feb. 18, 2026) I've earned over$1,30... See more

Rated 5 out of 5 stars

I was skeptical about this application, but I have to say it works and is so easy to use. I have it as an extension on browser, so if I visit a site, it pops up and asks if I would like to use Raku... See more

Rated 5 out of 5 stars

Rakuren.com (USA) hasn't given me any issues so far – not even before the name change! And they've always given the correct cash back on time, which is great. I can't say anything about reaching out t... See more

Rated 5 out of 5 stars

This is real: getting cash back for online purchases. I've gotten three checks so far. All I did was visit any website of my choice, and I earned money back.

Rated 5 out of 5 stars

I have been with Rakuten since they began. Everyone said I was being suckered into something etc. , etc., but now they all use Rakuten too !!

Rated 5 out of 5 stars

Rakuten always keeps me up to date on any money added to my account. It is so easy to navigate the site.

Rated 5 out of 5 stars

Rakuten (usa) is the real deal. I have been using the app for several years. I have always gotten a great rebate check especially after the Christmas season of shopping. It is easy to use and they are... See more

Rated 1 out of 5 stars

Always find some way to weasel out of giving me my cash back earned when it’s more than a few dollars. All while they cash in my nice commissions for referral

Rated 5 out of 5 stars

I can always count on getting my cash back from Rakuten when I shop at the stores they are part of.

Rated 1 out of 5 stars

Rakuten blocked my account and suspended it just before it has to give me my cashback. I did major holiday purchases using the website and they have suspended my account and didn't give my cashback. T... See more

Rated 5 out of 5 stars

Excellent! I just wish when I purchase on my phone and Rakuten could pop up . I forgot a lot when I make purchases on my phone and I seem to make most of my purchases on my phone . Maybe it's somethi... See more

Rated 5 out of 5 stars

The rewards offered through Rakuten are extremely helpful for someone on a limited budget. I appreciate the ease of using their site.

Rated 4 out of 5 stars

Rakuten is usually my go-to for money back, but their offer for % fluctuates so much all the time. That's something I wish didn't happen.

Rated 1 out of 5 stars

The resolution to the charges that I did not make are still being investigated. I do not intend to use the card until I am refunded for purchases, including a meal share charge, that I never made.

Rated 5 out of 5 stars

Rakuten is so easy to use and has been a game changer. I would recommend using Rakuten to anyone who wants to find the best retailer for their needs and get the most out of their purchases

Rated 5 out of 5 stars

Easy to use. I've been using it for a while now. I like that they send checks periodically and I don't have to go in and jump through hoops to get it sent.

Rated 1 out of 5 stars

Beware. Rakuten is fine for small cash back purchases. However, for large purchases they find a way to deny cash back. Rakuten was offering 12% cash back on AWARA. I made a purchase. Used no coupo... See more

Company replied

Rated 5 out of 5 stars

I don't know if it's Rakuten or the merchants but I have so many payments that are pending, many of them have been pending for months. It's very frustrating.

Rated 5 out of 5 stars

I love Rakuten when i remember to use it never an issue with getting reimbursement

Rated 1 out of 5 stars

too many times I could have orshould have received a rebate...but most of the time, I never receive the benefit -and there isnever an explanation. so many times that I deleted the app. not worth it.... See more

Rated 5 out of 5 stars

I like the consistent rewards from Rakuten. One of the best things happened in the last year.

Rated 5 out of 5 stars

It's great to get cash back for most of my online shopping. I'm also alerted of coupons for specific stores while I'm checking out.

Rated 1 out of 5 stars

I used their cash back for years and years, until finally, a year ago, they stopped posting my earned amounts. I contacting them about everything I earned staying in pending, and they gave me canned... See more

Rated 5 out of 5 stars

Rebate received as expected and processed smoothly. Everything was timely without the need for follow ups. Thank you

Rated 1 out of 5 stars

I signed up for the referral program and then made an offline purchase at Tommy Hilfiger. The cashback for this purchase was confirmed and paid out. However, the $50 bonus for customer referrals was r... See more

Rated 5 out of 5 stars

I like the link on my website to always remind me if there's a discount available

Rated 4 out of 5 stars

I do like Rakuten, however the amount of time it takes to confirm orders and put money in account is way too long. I've been a member for years and don't remember it taking this long in past years. I... See more

Rated 1 out of 5 stars

I needed to reset my password and never receive an email with my link. When I tried to contact them using the online form on their website, I get a message that states that the form submission did not... See more

Rated 1 out of 5 stars

Tried multiple times, never got my money back. They closed my account before the payout day. Customer service was very slow at start and completely ignoring me now.

Rated 5 out of 5 stars

I love Rakuten offers different % back when buying from different stores. It helps to save some money.

Rated 3 out of 5 stars

I love the discounts and cash back, especially with options for Paypal and other cards. I wish there were some of the old vendors/retailers that used to be on, like Wal-mart. The app is not great and... See more

Rated 5 out of 5 stars

I use Rakuten when I shop on line. They really do give you cash back. I have been using them for years. Give them a try I think you will love them like I do.

Rated 3 out of 5 stars

Your cash back will sometimes appear in your account and sometimes not. You have to keep up on it and sometimes go through the hassle of finding your info and trying to get them to approve what you ha... See more


Company details

  1. Cashback Provider
  2. Coupon Service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

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Rated 5 out of 5 stars

I love RAKUTEN

I love RAKUTEN! Imagine getting a check just because you purchased something you wanted and it is a company working wiht Rakuten!!! Love when Rakuten pops up when I am making a purchase to activate and they will send me a percentage of my purchase because they are partners with the company I am purchasing from! SWEET!

10 April 2026
Rated 5 out of 5 stars

Great customer service

Great customer service. Easy money back. Used them for years without any issues. Only snag I ever had they remedied immediately.

21 March 2026
Rated 5 out of 5 stars

Not problematic

Rebate received as expected and processed smoothly. Everything was timely without the need for follow ups. Thank you

1 January 2026
Rated 5 out of 5 stars

Rakuren.com (USA) hasn't given me any…

Rakuren.com (USA) hasn't given me any issues so far – not even before the name change! And they've always given the correct cash back on time, which is great. I can't say anything about reaching out to them because I haven't needed to.

5 December 2025
Rated 1 out of 5 stars

They often don't honor their own offers!

Wherever I referred a friend and they made a purchase RAKUTEN did not honor the bonus cash back offered.

They also often don't issue cashback on big purchases despite their advertisement. It becomes a hassle going back and forth emailing them until one of ypu gives up!

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Easy to use

Easy to use. Money is refunded in check form, no debit/credit cards that expire. Amount that you are told you will earn is correct.

22 March 2026
Rated 5 out of 5 stars

I’ve used Rakuten for several years

I’ve used Rakuten for several years. They offer a wide variety of Brand Names and Stores I frequent regularly. It’s simple to use, and just a click to same store links you would go to directly. It’s a great way to get money back while shopping.

13 February 2026

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