We would highly recommend Gemma’s services. From start to finish she has been excellent, keeping us updated throughout the whole process and discussing our options throughly to ensure we had the prote... See more
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See what reviewers are saying
Ashley was able to find me cover after many insurance companies wouldn’t consider my situation. This meant him going back and forward, doing extra research, but I am now protected, when I didn’t th... See more
Ashley at pure protect was so helpful in assisting us in getting our house & life insurance shorted. Me and my partner are first time buyers and Ashley took the time to explain everything to us in an... See more
They were very helpful and went through the best cover. Very flexible when booking appointments and a swerved all.my questions. A few things were inaccurate/missong which made logging into both po... See more
Company replied
Company details
Written by the company
Pure Protect is an insurance broker specialising in life insurance, critical illness cover and income protection. We are dedicated to creating a meaningful, long-term relationship with our clients that is based on understanding, clarity and integrity. Our expert advisers realise that the financial side of life can be complex, which is why we work hard to get to know you and your aspirations through careful and detailed consultations. This enables us to provide quality advice services and practical pathways to help you find the right policies for your circumstances. Our team are happy to meet at a day, time and location most convenient to you, and these meetings are usually arranged by prior appointment. Pure Protect is part of the MSS Group, which specialises in surveying, risk management, auctions, estate agency and property management, in addition to financial services. The FCA does not regulate estate agency, property management, & risk management and Pure Protect acts as introducers for them.
Contact info
16 Commerce Square, NG1 1HS, Nottingham, United Kingdom
- 03453197070
- dale@pureprotect.co.uk
- pureprotect.co.uk
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I had a great experience dealing with…
I had a great experience dealing with Pure Protect. Very professional but at the same time keeping a more personal feel to things. They found the perfect cover for my situation.

Reply from Pure Protect
Very informative
Very informative, went back and forth with different options until I had the cover in place that I needed

Reply from Pure Protect
Brilliant experience for Life Insurance and Family Cover
Jamie was brilliant in explaining all the options available to me for life insurance and family cover and guiding me through the process.
He also looked at my current insurances and offered advice.
I ultimately took out 2 policies through Jamie which exactly fit my needs and were very reasonably priced.
At no point did I feel pressured to make a particular decision or take out a particular policy.
Would definitely recommend.

Reply from Pure Protect
Overall a good experience.
Chris did a good job of keeping in touch, accommodating our availability to talk, and talking us through options. We are satisfied with the cover we chose and it should be a good fit for our needs as discussed.
Unfortunately, when some of the policies came through Chris has recorded the amount we earn much higher than we had advised it to be. This has not negatively impacted the policies but we had to call to check and adjust the figures with the providers, and it has left us with some concerns in case of needing to claim that it would cause issues, though we have been reassured that is not the case.

Reply from Pure Protect
It was a pleasure to deal with Dale and…
It was a pleasure to deal with Dale and his team.
They were very helpful and patient with me to ensure I came away with a tailored cover perfect to protect me and my family for the future.
Dale took time to understand my needs and requirements and made it simple for me to understand to make the best decisions for my family.
Thanks Dale
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