Opticians Direct Reviews 

14,103
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 934 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the highly competitive prices, genuine products, and swift delivery times offered across the site. Many people love finding massive savings compared to local high street opticians while receiving items that arrive well packaged and fit perfectly. Buyers often highlight how simple it is to navigate the ordering process and appreciate the helpful customer support. Some reviewers were not happy with unexpected delivery delays, mentioning that orders occasionally take much longer than initially quoted. A few customers also experienced frustrating communication gaps, receiving little to no tracking information or explanations when shipments stalled.

What people talk about most

Product

Users describe positive interactions with the product, noting that glasses are of excellent quality and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently expressing satisfaction with quick... See more

Order

Clients share ambiguous opinions on order, as many reviewers highlight that the website is easy to navigate... See more

Price

People report positive experiences with price, frequently highlighting significant savings compared to high... See more

Service

Consumers find service to be positive, highlighting prompt delivery, competitive pricing, and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more

Rated 5 out of 5 stars

An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more

Rated 5 out of 5 stars

The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more

Rated 5 out of 5 stars

I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(14,103)

910 reviews in the last 12 months

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Rated 1 out of 5 stars

Order delay

I ordered a pair of sunglasses as a gift that were listed as "available to order". After payment, I received an email stating they would be dispatched within 5–14 working days, although they aimed to dispatch within a week. While this was longer than expected, I still had enough time for them to arrive before I needed them.

However, when the 14th working day arrived and the sunglasses had still not been dispatched, I contacted customer service for an update. I was then informed that, after checking with their supplier, there would be a further delay of 2–4 weeks.

It was not only the delay that was disappointing, but also the lack of communication. I was only informed of the additional wait after I contacted them on the final day of their quoted dispatch window. If they had not received the sunglasses by day 10 or 11, they should have contacted their supplier and updated me so I could make alternative arrangements. Instead, no action appeared to have been taken until I chased for an update.

In the end, I had to order the sunglasses from another supplier, who delivered them the very next day.

It's a real shame, as I have used Opticians Direct in the past and had always been very happy with their service. Unfortunately, this experience and lack of communication was extremely disappointing.

15 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello,

I do apologise you feel your experience was not up to scratch.

Unfortunately, we are not made aware of delays until we chase the order with the supplier.

We do apologise this was missed, and I have passed your feedback onto the relevant department.

Thank you for taking the time to leave a review, and we hope this has not put you off ordering from us again.

Rated 1 out of 5 stars

Misleading

Was not made clear before or during the order process that the sunglasses I ordered were out of stock so could take up to 14 working days to receive them. Website said stock items would be dispatched within 2-5 working days so you're expecting it a lot sooner than the 15 days (at best) it would have taken had I not cancelled the order. Misleading.

Customer service lady on the phone was rude and unhelpful to...

21 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello,

I do apologise you felt the time frame was unclear.

The time frame is stated on the website and again in the confirmation emails sent after order.

I have passed your concerns onto the web team who will take a look into this.

Thank you for taking the time to write a review.

Rated 1 out of 5 stars

It's been a month and still waiting...

I have now been waiting a month for them to dispatch some Oakley sunglasses – and not even custom ones at that. They have passed the stated two week maximum wait time.
I was told that the product was on backorder and now apparently is no longer and is awaiting ‘pickup’ from Italy.

I am disappointed in how long this is taking and the fact their latest email failed to provide an estimated timeframe after a month of patiently waiting.

Here's their statement on delivery timeframes for reference:

“Please be aware that stock items will be dispatched within 3 to 7 working days, for available to order items or complex lenses it may take 3 to 14 working days from order date, but in most cases we aim to dispatch your glasses within a week.”

Overall I cannot in good conscience recommend this company. The waiting times are unacceptable and certainly aren't aligned with the stated expected timeframe for order fulfillment.

21 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello Tom,

I do apologise your glasses where delayed.

We are constantly checking stock levels and working through our website to try and give the most accurate time frames.

Unfortunately some frames are put on delays with the supplier after ordering, and we are not made aware of this until chasing these up.

We hope this has not put you off ordering with us again.

Thank you for taking the time to write a review and we value your feedback.

Rated 1 out of 5 stars

Beware delivery expectations - 1 to 2 weeks has turned into 5 - Avoid

***UPDATE: Been told that it will be another 2-3 weeks before they get the order in their warehouse. Asked for a refund and wish I hadn't wasted my time.

Original post: It's now been 15 working days since my order date with no dispatch update. Twice now I have called the customer service line and there are long waits on the phone, and absolutely zero standard of customer service. Sassy phone operator, lack of apology about being late for delivery. Will have to wait and see how much longer it is before I actually receive my order.

21 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello,

I do apologise your frames where delayed.

I can see your refund was processed upon request and this issue has now been sorted.

Unfortunately, supplier delays do happen and we do try our best to notify of these as soon as possible.

Thank you for taking the time to write a review, we value your feedback and hope you would consider using us in the future.

Rated 1 out of 5 stars

terrible experience...

1hr+ to speak with customer service - they hung up.
1-month wait without update on order.
They broke the guarantee of 2-weeks.
Pending 'acquiring lenses' doesn't cut it.

17 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello Fynn,

I do apologise your order was slightly delayed.

I can see this order was dispatched 4 days over the recommended 7-14 working day time frame due to a delay with your frame.

This is not something we would hope for, and can see we did inform you of the delay.

Thank you for taking the time to write a review, we value your feedback and hope you are enjoying your new glasses.

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Purchased a pair of Rayban sunglasses, always competitive prices than on the highstreet.
Well packaged, delivery service spot on!! My 2nd time using Opticians Direct, would highly recommend to anyone.

6 July 2026
Rated 1 out of 5 stars

What a con

What a con! Raybans that require no customisation and quote 2-5 days delivery automatically turns into 7-14 days once you pay. So they are selling basic glasses they don’t have. Email informs me their waiting on supplies from Italy!!! Absolute con! Worst company I’ve dealt with that will no doubt drag on as I’ve asked for refund. Seriously avoid if you want basic sunglasses.

15 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for your feedback. We're sorry to hear that you were disappointed with your experience.

The estimated dispatch timeframe is clearly displayed on the product page before a purchase is made, and this information is also shown during the checkout process. While some Ray-Ban models are standard items, availability can occasionally depend on stock being supplied by the manufacturer, which is why dispatch times may vary.

We understand that waiting longer than expected can be frustrating, and we apologise for any disappointment this has caused. If you requested a refund before your order was dispatched, we have processed this in line with our policy.

We appreciate your feedback, as it helps us continue to improve our service.

Rated 1 out of 5 stars

Shocking service and communication

I ordered some glasses for a birthday gift on 30th May 2026, as they were advertised to be delivered withing 14 days, however I am still waiting for them.

I emailed customer service for updates getting the below replies:

- 8th June 2026 - I was told you were awaiting the arrival of the frames from the supplier and delivery timeframe was 7-14 working days.
- 16th June 2026 - I was then told that there was a slight delay with shipment of 2-4 weeks.
- 2nd July 2026 - no updates
- 3rd July 2026 - I was told that you had spoken to your supplier, who has advised that the item was on its way to the store; with the frame awaiting collection by courier.
- 13th July 2026 - I was then sent a similar email that I received on 16th June, stating that after checking with supplier you were told that there was a slight delay with shipment of 1-2 weeks.

Shocking service, as the sunglasses are still advertised, however they do not have them in stock.

13 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello,

I do apologise about the delay with your order, this is not something we would wish for and aim to get all non-stock items out within the 7-14 working day time frame.

Sometimes we do run into delays with the supplier, and aim to make you aware of this as soon as we can.

I can see you requested to cancel this, and a refund was processed for you.

Thank you for taking the time to write a review, we value your feedback.

Rated 1 out of 5 stars

There are a few reviews that say this…

There are a few reviews that say this and I think this is the case try to call them get hung up on after and it’s been 10 days since purchase nothing back from them apart from saying takes 14 days to acquire the glasses feels like a scam avoid

14 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello,

I am sorry about your experience on the phones, we where extremely busy at this time.

I can see you requested to cancel this before the item was dispatch, and the refund was processed for you once requested.

We do quote a 7-14 working day time frame for all orders, this order was cancelled on the 7th working day.

Thank you for taking the time to leave a review, we value your feedback.

Rated 1 out of 5 stars

15 days and I'm still waiting to get my…

15 days and I'm still waiting to get my glasses (Note without prescription 🫤)
When contacted them they casually say it's only 12 working days so shut up. (This how the reply felt like)
Really if your glasses got broken or you need one for a vacation you should never use them
Honest experience

14 July 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for your feedback. We're sorry to hear that you were disappointed with your experience.

We'd like to clarify that your order was dispatched within our advertised production timeframe of up to 14 working days. When you contacted us, we were simply advising you that your order was still within this timeframe and being processed accordingly.

We understand that waiting for new glasses can be frustrating, particularly if you need them urgently. However, we always recommend allowing the full production time when placing an order, especially if the glasses are required by a specific date.

We appreciate your feedback and hope you're happy with your glasses once they arrive.

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