Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more
The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more
I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more
Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.3
Excellent
14K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great price
Great price, great delivery and product arrived exactly as expected. Would recommend and use again
22 July 2026
I Ordered my Oakley sunglasses on 24th…
I Ordered my Oakley sunglasses on 24th June but today - 6 weeks later i have cancelled my order (I've been and come back from my holiday). Initially at order stage I was advised delivery would be 5-8 days. After 3 weeks I called and was told as they are coming from italy they'd arrive "next week". 3 weeks later still nothing. I emailed the company today giving the order reference asking for an update and was told delivery would be 7-14 days from date of order. Clearly they hadn't even bothered to look at my order date - I was so angry I cancelled there and then
29 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback. We are very sorry to hear about your experience and understand your frustration, particularly as the sunglasses were ordered for your holiday.
We apologise that the delivery expectations provided during the process did not match the eventual timeframe. Some frames, including certain Oakley models, need to be sourced directly from suppliers, and delays can occasionally occur during this process, including when stock is being supplied from overseas.
We are also sorry that the response you received by email did not properly address the history of your order. We understand how frustrating it must have been to receive a general timeframe when you had already been waiting considerably longer. We should have reviewed the details of your order more carefully and provided a more relevant update.
We appreciate that, after waiting six weeks and returning from your holiday, cancelling the order was the best option for you. Your feedback regarding communication and delivery estimates has been noted and will be reviewed by our team.
NEVER EVER BUY A PAIR OF SUNGLASSES…
NEVER EVER BUY A PAIR OF SUNGLASSES From this company …..I have been on the phone for over 40 minutes to speak to someone ……and still waiting
The sunglasses had a lead time of over 20 days …too long as I have no glasses at the moment and this was NOT advertised when I bought them and I can find them for the same price with immediate delivery so I want to canx my order ….appalling waste of time
29 July 2026
Unprompted review
Reply from Opticians Direct
We're sorry to hear you're disappointed with your experience.
Our advertised dispatch timeframe for this item is 7–14 working days, and this information is displayed on the product page before purchase. We appreciate that waiting for an order can be frustrating, especially if you need your sunglasses urgently.
If you no longer wish to proceed with your order, please contact our customer service team with your order details, and we'll be happy to review your request and advise you on the available options.
We value your feedback and are sorry that your experience did not meet your expectations.
Very good communication
Very good communication. Item arrived as described, would definitely use again.
29 July 2026
Really poor experience regarding…
Really poor experience regarding customer service. On hold for long periods of time, failure to respond to emails. Would warn against ordering from opticians direct, especially if you change/cancel your order.
28 July 2026
Unprompted review
Best price I could find for what I…
Best price I could find for what I wanted and speedy delivery
27 July 2026
Delivery times are misleading
Delivery times are misleading. They don't answer calls to customer services. I waited for one hour and was cut off. I suspect all calls are cut off the same.
27 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback. We are sorry to hear about your experience.
We understand your frustration regarding delivery times and appreciate that having clear expectations before placing an order is important. Some products are sourced directly from our suppliers rather than being held in stock, and we aim to display the relevant estimated timeframes on our website. We are sorry if this was not clear enough in your case.
We are also sorry to hear about the difficulty you experienced when trying to contact our customer service team. Our phone lines can become extremely busy during peak periods, and we understand how frustrating it is to wait for assistance and then be disconnected.
We appreciate your comments regarding communication and accessibility, and we will continue to review how we can improve our service for customers.
Thank you again for sharing your feedback.
Impossible to reach customer service
It was impossible to reach the company by phone. I waited on hold for 30 minutes, but the line then became unavailable, and I could not call back. This was extremely frustrating and reflects very poor customer service.
27 July 2026
Unprompted review
Poor quality
Despite quality check before delivery I got scratched frame and incorrectly fitted lenses. After sending them back only lenses were fixed while I got back exactly same scratched frame for a second time.
Lady on the chat was helpful and nice so I added one star.
8 July 2026
Reply from Opticians Direct
Hello,
Thank you for taking the time to leave a review.
I do apologise the lens quality was not as expected, this is not something we would aim for.
We are happy to hear we where helpful to yourself regarding this, and hope this has not put you off returning to us.
The quality control issue will be passed onto the relevant department.
Thank you again for the time taken to provide feedback.
A really beautiful pair of shades!
A really beautiful pair of shades!
Very happy thank you!
26 July 2026
Excellent value prompt delivery 👍
26 July 2026
Delivery delay
I'm another customer experiencing significant delivery delays.
It's now been over 10 working days waiting for a pair of off-the-shelf sunglasses. Had I known it would take this long, I could have ordered them elsewhere and received them by now.
Your website is also misleading, as it states:
«"Please be aware that stock items will be dispatched within 2 to 5 working days. For available-to-order items or complex lenses, it may take 3 to 14 working days from the order date, but in most cases we aim to dispatch your glasses within a week."»
This has clearly not been the case, and I'm extremely disappointed that the advertised dispatch times have not been met or communicated.
26 July 2026
Unprompted review
Glasses arrived 23 days after ordering
Glasses arrived 23 days after ordering, ok there is a stated up to 15 day lead time however no updates or communication what so ever, always me emailing for updates.
2 July 2026
Unprompted review
waste of time
nearly 3 weeks waiting for off the shelf sunglasses. You can't get through by phone as you are forever on hold and always number 6 in the queue, you wait in the queue and then after an hour you get cut off. waste of time, choose a different retailer.
8 July 2026
Unprompted review
RayBan Prescription sunglasses.
RayBan Prescription sunglasses.
I ordered these for my wife as she had gone to the local opticians and they seemed very pricy so I decided to look online. The glasses were made, and delivered within 4 days, which was quicker than quoted by the optician. Also the frames and lenses cost as much as the basic sunglasses from the local optician. My wife couldn't be more happy with them, they even send you the original lenses that were removed from the sunglasses.
16 July 2026
The wrong product was sent.
22 July 2026
Reply from Opticians Direct
Hello,
I do apologise you received the wrong product.
I can see this issue has been resolved, and you have received a replacement order with the correct frames.
If there is anything else we can do to help, please get back in touch.
Thank you.
Nice section of sunglasses and good…
Nice section of sunglasses and good price quick delivery
22 July 2026
Order delay!
I ordered a pair of sunglasses for my upcoming holiday on the 8th July that were listed as "available to order". After payment, I received an email stating: "Please be aware that stock items will be dispatched within 2 to 5 working days, for available to order items or complex lenses it may take 3 to 14 working days from order date, but in most cases we aim to dispatch your glasses within a week".
This was much longer than expected.
We are now on the 14th day & no correspondence at all since the 8th.
I have Email yesterday & will call today if i hear nothing back.
8 July 2026
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.