On the Beach Reviews 

977
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

977 reviews

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1-star

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3.7

All reviews

(977)

902 reviews in the last 12 months

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Rated 3 out of 5 stars

Hotel was average

Hotel was average, Food was average, location was poor, the price was above average..The pick up from airport was pathetic, landed at 7.30pm arrived at hotel at 12.00am.Beter off getting train and a taxi from Fungirola Train Station to Hotel.

9 June 2026
On the Beach logo

Reply from On the Beach

Hey Brian,


Thank you for leaving your review.
We’re very sorry to hear that you did not have the holiday experience you were expecting and appreciate you bringing this to our attention. We understand how disappointing this must be after looking forward to your trip.
So that our Aftercare team can fully review your concerns, please follow the link provided and include as much detail as possible regarding the issues experienced during your holiday. Any supporting information or evidence you can provide will help the team investigate this thoroughly for you.
https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265
If you receive an error saying that your file didn’t send, it might be because the files you attached were too large. Try reducing the size and sending again if this happens.
After you’ve sent your complaint, we’ll pop you an email to confirm that we’ve received it, and you might notice that you’ll be given a maximum time frame of 56 days for a response. Before you panic, we know this sounds quite lengthy, but it’s important to note that this is a maximum, so by no means do all complaints take this long to reply to. We just need to allow enough time for any hotel suppliers involved to provide the fairest possible outcome.


Kind Regards,

On the beach

Rated 1 out of 5 stars

Zero Customer Service

Due to go on holiday on Tuesday. On the beach changed my flight to a later time, despite me paying extra for an earlier flight, I now won’t get to my holiday until the early hours of the next day. Tried and tried to contact someone but customer service is non existent! This is causing a lot of stress particularly with 3 of the party being neurodivergent and having to travel in the night is causing stress now and will be unbearable at the time. Absolutely disgusted and will not use them again.

13 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 4 out of 5 stars

It was keenly priced,website easy to…

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

12 June 2026
On the Beach logo

Reply from On the Beach

We're so glad you found our website easy to navigate and appreciated the wide selection! We appreciate your feedback regarding additional room photos and will consider this for future improvements.

Rated 5 out of 5 stars

The 5 Stars are just for Sim

After several days of frustration trying to resolve a complex issue through automated systems, Sim at On the Beach completely restored my faith in customer service. OTB however is a different story until they sort out the automated service as it’s rubbish.

Our family holiday involved three linked bookings, and after flight changes were made, including a change of departure airport, we somehow ended up allocated onto different flights. It was an incredibly stressful situation and one that clearly required human understanding rather than generic automated responses.

What made Sim stand out was that she took the time to genuinely listen. Rather than treating the issue as a standard enquiry on chat, she picked up the phone, took the time to fully understand what had happened, and worked hard to find a solution. Throughout the process she was patient, empathetic, professional, and determined to help.

Where OTB rely heavily on automated systems, it was refreshing to speak to someone who truly cared about the customer experience and was willing to go the extra mile to resolve a difficult situation.

Sim is a real credit to OTB and an excellent example of what outstanding customer service looks like. The company is fortunate to have people like her representing the brand.

Thank you, Sim, for supporting an incredibly frustrating experience and resolving it for us. If it had not been for you we would have been cancelling and losing out on a full family holiday.

OTB, as a company you need to sort out your support. You pride yourself on being digital first and apparently with us every step of the way, but that’s every step of the way when things go to plan. You’re impossible to reach when things go wrong. My 5 stars are only for Sim.

11 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for taking the time to share such detailed feedback about your family holiday experience. We're absolutely thrilled that Sim was able to turn things around for you and get those three linked bookings sorted after the flight changes - what a stressful situation that must have been!

Sim truly is a star and we're so proud to have her on our team. She perfectly embodies what we strive for in customer service - taking the time to listen, understand, and go that extra mile to make things right.

We really value your honest feedback about our automated systems too. It's clear we've got work to do there, and hearing from customers like you helps us understand where we need to improve. Your family holiday was saved thanks to Sim's dedication, but we know the journey to get there shouldn't have been so frustrating in the first place.

Hope you all had an amazing time away and created some wonderful family memories ✈️

The Team at On the Beach

Rated 5 out of 5 stars

Very reasonable prices and booking was…

Very reasonable prices and booking was very simple great holiday

9 June 2026
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Reply from On the Beach

Thanks Charlotte! Reasonable prices + simple booking = the perfect recipe for a great holiday 😎✈️ Hope you're already planning your next getaway with us!

The Team at On the Beach

Rated 5 out of 5 stars

Price and booking proces

Price and booking proces

11 June 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Great prices + smooth booking = the perfect start to any holiday 😎

The Team at On the Beach

Rated 1 out of 5 stars

Do not use this site

Do not use this site, no customer service, a person cannot speak to anyone in the company if you have a problem,
Be warned ,
My Daughter needed to change the dates of her holidays and called the nominated number and emailed the company no reply , lost her money,

31 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi David,

I am sorry to read this, I have requested some more information from you and if you can let us know what we can assist you with, we will try and point you in the right direction.

On the Beach

Rated 1 out of 5 stars

Paid for private transfers

Paid for private transfers, got a beat up van , broken seatbelts, metal sticking out of the seats and a driver that drove like a complete maniac and hit 2 vehicles but carried on, the return transfer made us very late getting to airport as they dent a standard car for 4 medium cases and 4 adults which would not fit in the boot after the driver kept smashing boot lid down on cases we used my wife's scarf to hold boot down as we would have missed our flight, on the beach were not interested even though we sent pics and videos the worse company to deal with once they have your money they are not interested I urge people not to use them

13 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Absolute safeguarding failure

Absolute safeguarding failure. Separating a 15yo minor from legal guardians.

I spent two weeks trying to get through to a human at On the Beach, only to finally get through to an agent with zero humanity. Following an airline flight change for our June 29th holiday, they moved the parents to Gatwick Airport but left our 15-year-old minor child flying out of Luton—70 miles away without his legal guardians!

When I raised this severe child safeguarding issue, agent Vanessa flatly told me "there is nothing we can do"and then she abruptly slammed the chat window shut.

They are refusing to keep our family unit safe and refusing to process a legally mandated full refund under the Package Travel Regulations 2018. I have now been forced to initiate Section 75 breach of contract claims across THREE separate credit cards to claw back our installments. Absolute cowboys. Avoid at all costs.

10 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Due to go to Dubai on July 5th still no update!,

Due to go to Dubai on July 5th and booked a holiday package, with the current situation going on i don’t want to take my children there and have been trying to contact Onthebeach as I want an update on when I can get a full refund to book to go somewhere else. My holiday is fully paid off and other holiday prices are sky rocketing. Trying to speak to someone on the phone at Onthebeach is IMPOSSIBLE all you get told is to speak to their chatbot and then being told to just keep an eye out for updates and they will give me plenty of notice. I’m due to go in 25 days how much notice is PLENTY OF NOTICE?? I won’t be using Onthebeach again, there’s no communication and holiday makers are the ones who are loosing out on this.

10 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 3 out of 5 stars

Good value for money holiday

Good value for money holiday, however my booking was cancelled by on the beach as there was an increase of over 100 euro on the price of our flights and when I asked the question about an earlier alternative, the booking was immediately cancelled. I did receive my refund but had to make contact (only by email) with an operator before it came back to my account. I have rebooked and the second booking went perfect once the flights and hotel were still available.

8 June 2026
On the Beach logo

Reply from On the Beach

Hi Anne,

We appreciate you sharing your experience. We are sorry to hear about the initial cancellation and the inconvenience you faced with the refund process. We are glad your rebooked holiday went smoothly, and we will review our communication and cancellation procedures to prevent similar issues.

On the Beach

Rated 5 out of 5 stars

Ideal holidays

Great holidays great prices very easy booking app highly recommend just back from an amazing holiday and just booked my next one.

9 June 2026
On the Beach logo

Reply from On the Beach

We're delighted you enjoyed your amazing holiday and found our app easy to use for booking! We appreciate your recommendation and look forward to your next trip!

Rated 5 out of 5 stars

So easy to book

So easy to book. Lots of information and a big choice. The best price, so much cheaper than all the others. Thank you..

8 June 2026
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Reply from On the Beach

Thanks Maria! Brilliant to hear we made booking so straightforward for you. Easy booking + best prices = the perfect combo for getting your holiday sorted 😎 We'll be here whenever you're ready for your next getaway!

The Team at On the Beach

Rated 5 out of 5 stars

Easy booking

Easy booking, cheap holidays.

8 June 2026
On the Beach logo

Reply from On the Beach

We're so happy you found booking easy and our holidays affordable. We appreciate your feedback!

Rated 5 out of 5 stars

Great Week away

Used on the beach for a weeks holiday in Lanzarote at the end of may.
No problems at all, easy to book, good payment plans no issues with anything had great week away and have booked again in September

29 April 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We're so glad you had a great week in Lanzarote and found our booking and payment plans easy to use. We truly appreciate your positive feedback and are delighted you've booked with us again for September!

Rated 3 out of 5 stars

First time use review of On the Beach

I liked the range of facilities that On the Beach had available via their website.
I didn't like the fact that over the couple of days I was looking at the holiday the price kept going up and when I did finally book my €100 welcome bonus for activating an account was not deducted from the total bill...it appears to be still sitting on my account.

7 June 2026
On the Beach logo

Reply from On the Beach

Hi Shirely,

Sorry to read this, are you able to reach out to us with evidence of the welcome bonus and we'd be happy to look into this for you?

On the Beach

Rated 5 out of 5 stars

My second year booking with on the…

My second year booking with on the beach. That alone says a lot.

5 June 2026
On the Beach logo

Reply from On the Beach

Thanks for your loyalty! Second year running means we're doing something right 😊 Here's to many more holidays ahead!

The Team at On the Beach

Rated 5 out of 5 stars

Clear & Simple 100%

The booking process was extremely simple and clear. A great company for prices and deposit. We booked a year in advance and will continue to do this from now on. This is my first experience booking with on the beach and I am more than happy with the service this far.

7 June 2026
On the Beach logo

Reply from On the Beach

We are so glad to hear you found the booking process simple and clear, and that you are happy with our service so far. We appreciate your positive feedback and look forward to assisting you with future bookings.

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