On the Beach Reviews 

978
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

978 reviews

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3.7

All reviews

(978)

902 reviews in the last 12 months

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Rated 5 out of 5 stars

Found on the beach really easy to book…

Found on the beach really easy to book with, and got a great deal. Hopefully the holiday will go as smoothly!

18 June 2026
On the Beach logo

Reply from On the Beach

We're so glad you found booking easy and got a great deal! We hope you have a fantastic holiday.

Rated 5 out of 5 stars

Very easy and smooth booking

Very easy and smooth booking. Read numerous reviews on these apartments and they look vet very nice.

18 June 2026
On the Beach logo

Reply from On the Beach

We're so pleased your booking was easy and smooth! We're confident you'll love the apartments.

Rated 4 out of 5 stars

Very easy to book holidays Very clear…

Very easy to book holidays Very clear communication when booking your holiday everything went through smoothly Very happy with the booking process

19 June 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear your booking process was easy and smooth! Clear communication is key, and we're glad everything met your expectations.

Rated 3 out of 5 stars

Fairly straightforward…

Fairly straightforward but I didn't like the fact that you have to confirm the flights yourself via an email link and if you don't see the email I'm time the price could go up which means you will have to pay more. This thankfully didn't happen but I was afraid it would. Other than that everything was grand.
Going forward I'd look into doing something about confirming the flight but other than that all good

13 June 2026
On the Beach logo

Reply from On the Beach

Hi Jamie,

We appreciate you sharing your experience. We understand your concern regarding the flight confirmation process and the potential for price changes. Your feedback is valuable, and we are actively looking into ways to improve this aspect of our service. We are glad to hear that, despite this, your overall experience was grand.

On the Beach

Rated 1 out of 5 stars

They took over £1,000 from my account WITHOUT PERMISSION days before my holiday

DO NOT TRUST THIS COMPANY WITH YOUR CARD DETAILS.
Our family holiday was paid in full last month (May). Yet, just days before we were due to fly out, On the Beach used my saved card details to unlawfully withdraw over £1,000 from my bank account without my knowledge, consent, or any explanation.
Instead of being excited for our long-awaited family holiday, we were plunged into severe financial stress, anxiety, and panic during the exact week we were supposed to be packing.
To make matters worse, their customer service is a joke. I spent days desperately trying to get a human response. Their "Live Chat" is just a useless, repetitive robot giving the same three options, leaving us completely stranded with a massive chunk of our money missing.
Taking money without authorisation is completely unacceptable. If you book with them, check your bank statements constantly!

No apology or response from them and will never use this company again.

5 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Kyle,

I am extremely concerned to read this, if this query was not dealt with on chat, can you please provide us with some details so we can look into this matter.

On the Beach

Rated 1 out of 5 stars

Scammers contacted me via telephone…


Scammers contacted me via telephone claiming to be customer support from OTB
They asked me all my details to process my refund which i gave them
They then asked me to download an app called Lemfi which i did and they sent me a code via my email which they asked me for and i gave them
I became suspicious and said I would contact on the beach
I have now this morning received an email from on the beach (which I am unsure if it is actually from OTB)
Saying my holiday has now been cancelled and they will refund any payments today once my bank has verified the transaction
Is this something on the beach send via email or scampers could OTB please get in touch or should I go to the police

16 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Excellent experience

The website was very easy to navigate. Prices were clear. Great value holidays available. Fantastic selection of both airports and accommodation. Will definitely use again.

5 June 2026
On the Beach logo

Reply from On the Beach

We're so glad you found our website easy to navigate and appreciated the clear pricing and great value holidays. We're happy you liked our selection and look forward to welcoming you back!

Rated 2 out of 5 stars

Disappointed with my enquiry

Disappointed with my enquiry, charged for seats that were already paid for directly with airline.

Disagree with reply as I paid for holiday on 11th June and 15th June I had to pay extra €84.87 for seats which I paid Ryanair?

12 June 2026
On the Beach logo

Reply from On the Beach

Hi Steven,

Ryanair flights are made directly with Ryanair, we would not charge you for this as it's a transaction between yourself and Ryanair.

Sorry for any inconvenience caused.

On the Beach

Rated 4 out of 5 stars

Easy to use website and app

Easy to use website and app. Good choice of destinations

15 June 2026
On the Beach logo

Reply from On the Beach

We are so glad you found our website and app easy to use. Thank you!

Rated 2 out of 5 stars

I could,n access the €100 voucher and…

I could,n access the €100 voucher and then Onthebeach said I spoke to (Victoria) I am still waiting on the €100 to go into my account

3 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Smooth Booking, Poor External Transfer Experience

Overall, the booking process itself was quite good and straightforward, and the initial information provided was clear and accurate and the hotel was fantastic.

The main issues we experienced were with the external transfer company used. On arrival at the airport, the representative we met was quite rude and not very helpful. We were then advised to speak with a rep the following day to confirm a transfer change, as we had extended our stay in a different hotel not booked through the same company.

However, when we met the rep the next day, we were left waiting around 30 minutes in the lobby before being spoken to, as she was dealing with other guests. When we did speak to her, she was more focused on selling excursions than helping us, and advised us to call the office instead to update our transfer details.

We then had to make multiple phone calls over the course of our stay (around 4–5 calls) before everything was eventually sorted, despite being very clear about what we needed from the start.

For the return transfer, the driver arrived about 10 minutes late and did not come down the road to the hotel. Instead, he stopped at the top of the road and beeped for us to come out, which felt unprofessional, and he was also quite abrupt.

Aside from the transfer issues, the actual booking experience was good and everything else went as expected.

14 June 2026
On the Beach logo

Reply from On the Beach

Thanks for your detailed feedback! So pleased to hear the booking process was straightforward and you had a fantastic time at your hotel 😊

Really sorry the transfer experience didn't meet expectations though - multiple calls and unprofessional service isn't what we want for our customers. We'll be sure to pass this feedback on to help improve things going forward.

Glad everything else went smoothly and hope we can help you book your next getaway!

The Team at On the Beach

Rated 5 out of 5 stars

So easy to deal with

So easy to deal with, fantastic value for money, very happy with 'On the beach '
Thank you 😊

15 June 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! So pleased we could make everything straightforward and deliver great value too 😊. Here's to many more brilliant holidays ahead!

The Team at On the Beach

Rated 5 out of 5 stars

Everything went smoothly

Everything went smoothly, it was the second time i use on the beach in the last 10 month.

11 June 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear everything went smoothly during your second visit with us! We appreciate your continued trust.

Rated 5 out of 5 stars

.opened the app

.opened the app. It's very easy to use and navigate. So far so good.

13 June 2026
On the Beach logo

Reply from On the Beach

We are so glad you found our app easy to use and navigate! Thank you for your positive feedback.

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