Nordictrack UK Reviews 

1,720
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 112 reviews, reviewers had a great experience with this company. Customers consistently praise the excellent quality and stability of the equipment, often describing it as solid, professional, and a worthwhile investment. Many appreciate the immersive user experience, particularly with the iFIT system, which offers a wide variety of engaging workouts and adjusts to videos for a realistic feel. Reviewers also highlight the ease of setting up and using the machines, alongside exceptional customer service that provides helpful support and ensures smooth transactions. However, some customers experienced product issues, such as consoles or motors failing and parts becoming unavailable, sometimes leading to machines being unusable after a short time. A few people also reported unsatisfactory customer service, citing long repair waits, unhelpful responses, or difficulties with replacements. Some also mentioned concerns about iFIT software, including unresponsive screens or limitations in linking to other apps.

What people talk about most

Product

People report ambiguous experiences with product quality and durability, with many praising the equipment as... See more

Quality

Customers had ambiguous experiences with quality, with many expressing significant disappointment regarding... See more

User experience

Reviewers mention ambiguous feedback about user experience, with many finding the overall experience... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant disappointment.... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the excellent service, wide... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. Fitness Equipment Store

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
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Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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Asks customers to review

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Replied to 68% of negative reviews

Typically replies within 2 weeks

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3.8

All reviews

(1,720)

109 reviews in the last 12 months

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Rated 2 out of 5 stars

A good comfortable machine to use the…

A good comfortable machine to use the ifit is good but very glitchy and the search engine is garbage, although the machine is well built and sturdy my foot hold has broken (not a shock being plastic) but is really bad is the fact it took customer services a week to work out which part it was from numerous photo, clearly have no clue on the products they are advising about. And that my original warranty claim was sent on November 8th and still nothing has been sent or replaced. On this I would advise anyone wanting to purchase a machine please use another company that is not as incompetent as Nordictrack

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Quality equipment that comes into it's own coupled with iFit

I recently bought the Rower RW900 and the NTX24 Cycle. Whilst slightly more expensive than others, you pay for what you get. The whole purchase experience was seamless, paying extra for the building of the two items. It took a while so glad that I did!
The quality of the equipment is first class... Solid and with the iFit interaction works extremely well and provides an overall fitness experience. I actually use iFit & Apple fitness with both machines that works really well. I wouldn't hesitate in buying Nordictrack equipment with the X24 treadmill next on my wishlist...

27 October 2025
Nordictrack UK logo

Reply from Nordictrack UK

Thank you so much for the glowing review! We are thrilled to hear that your experience with the RW900 Rower and S24 Cycle has been first-class from start to finish.

We’ve noted the X24 Treadmill is next on your list. With that 40% incline, it’ll be the perfect powerhouse to round out your home gym.

Welcome to the NordicTrack family, and we look forward to helping you level up again soon!

Rated 1 out of 5 stars

Console stopped working after about 15…

Console stopped working after about 15 months on a brand new Treadmill, paid £1200 direct from Nordictrack themselves. Can't get any parts as it is now obsolete, was advised to look on Ebay for second hand ones by customer service. Their complaints department is a joke , basically saying sorry but it's over a year old and out of warranty. So would definitely recommend you look elsewhere. Absolute piece of crap.

22 November 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT PURCHASE EQUIPMENT FROM THIS COMPANY!!!

Purchased the X24 bike with high hopes - had previously had an Eliptical from them which I had had for 10 years, without an issue. 3 months in, all the metrics went - no calibration, incline - nothing! Going online to research issue told me that I would need to start unscrewing parts of the bike to access the bit that might be at fault. I am a 60 year old lass who lives alone & my eyesight isn’t the best, apart from the fact that on such a premium bike such an issue should not be occurring 3 months in, I am not about to start taking my bike apart!
On contacting Norditrack, initially they really tried to push me to self- repair. When I pointed out that unless they sent an engineer out asap, I would be returning the bike for a full refund, suddenly a REQUEST for an engineer appointment was submitted. Now I am told not only do I have to wait for anything up to 7-10 days before one even gets in touch with me but that they do not give out allotted times - I will have to take a full day off work to wait in for one!
I had purchased this bike to help my mental health - I desperately needed to loose weight & get fitter . In those 3 months I had the bike I had started to get into a routine & to understand how the bike & Ifit worked. I now cannot use it at all, so I am back to square one! This is totally unacceptable Norditrack!! For the money paid out on a premium bike your customer support service is unacceptable!!!
So I am now in limbo waiting for an engineer to contact me & my lovely bike, & my fitness journey, plus my self esteem, are all stuck!
DISGUSTED!!!!
ETA
After waiting for over a week (now not been able to use bike for nearly 3 weeks), I called Norditrack to find out when I could expect to see an engineer. Spoke to a person called ‘Mike’ who informed me that it would take over 2 weeks before the necessary ‘parts’ would arrive and the Engineer would contact me only then to book an appointment (one, remember that I would have wait in all day for, since they don’t give out allotted slots!). So that would mean by that time my recently purchased £2k bike would have been unusable for over 6 weeks!
I then told him this was totally unacceptable & that I wanted to speak to a Supervisor. I was told in no uncertain terms that that wasnt allowed! I then informed Mike that as per my guarantee, I wanted to him to organise collection of my bike for a full refund. I was also informed that he couldn’t do that but instead would send me an email containing a link to their complaints department!!
Norditrack this is not over! Looking back at previous reviews, it is clear that the company is not fit for purpose. Also clear is the lack of response to the customers on here with real grievances from them.
Please if you are reading this and have had a similar experience can you get in touch with me. I am determined to get justice & and fair recompense to all they have swindled!
So here we are in December and I still have a bike that doesn’t work. After taking advice from CAB (& Chat GPT) it became instantly apparent that IFit/Norditrack are working completely outside of the law. The demand that YOU have to wait in for an unspecified appointment, along with the long wait for parts is contrary to the Consumer Rights Act 2015. After emailing (sending a letter to their complaints department) warning them of this plus the fact that unless they now come and collect the bike and give me a full refund, I would take the matter further and would contact my Bank for a ‘Chargeback’. I then shockingly received an email that, although stated, they would refund me, then went on to basically make it as difficult as possible for me to return the bike - I would have dis-assemble it, it would have to be returned in the original packaging (hilarious considering I PAID to have it assembled in my first floor bedroom plus the packaging removed!). If I couldnt do that I would have to move it down to a first floor room for collection (quick reminder for the reader here, I am a 63 yr old lass who lives alone!). If I did none of these and the collection failed, I would then be charged £50!
These guys are complete and utter crooks!
Norditrack to treat your customers who pay top dollar for a (supposedly) top of the range bike like this is completely and utterly shocking!!
After receiving this email, I had a chat with the bank, resulting in me a couple of days later receiving the full amount of the bike back. Another chat with CAB/Chat GPT also resulted in an email informing Norditrack that as I have now received a full refund from the bank the onus is on them to come and pick the bike up. An email has gone out to them informing them of this and as things stand today, am awaiting their response. I am desperately hoping my review will stop others from purchasing from this awful company!

10 November 2025
Unprompted review
Rated 5 out of 5 stars

I absolutely love my Nordic bike

I absolutely love my Nordic bike, I bet travel all over the world from the comfort of my gym. The bike does it all for you, I just keep cycling. There are so many different options and the iFIT instructors are so positive and keep me focused. I have gone from hardly doing any exercise to cycling every single day.

13 November 2025
Rated 1 out of 5 stars

Unacceptable CD

I’ve had a treadmill delivered a week ago and it doesn’t even switch on. Got in contact with customer service in the uk that escalate the case to the US, due to time difference there’s no daily response time just to trouble shoot. 7 days for trouble shooting for supposed premium items is not good enough. If you want to sell items in the UK then do better. EMBARRASSING !!

11 November 2025
Unprompted review
Rated 5 out of 5 stars

Generally great experience

Generally great experience. Arrived in time, was handled with care.
My only gripe is the machine is a bit noisy/rattles on use although it is tightly fastened.

24 October 2025
Rated 5 out of 5 stars

Commercial 2450 treadmill, X24 bike

Got the Commercial 2450 treadmill and the X24 bike bundle. They were both easy to assemble, but 2 people required for treadmill. Also got the ifit subscription. Have used the equipment every day and they have exceeded my expectations by some margin. I love the instructors and the incline that follows the terrain.

24 October 2025
Rated 1 out of 5 stars

Avoid Nordictrack with ifit software...

If you have a nordictrack thats running ifit software (i.e. a treadmill). disconnect it from wifi immediately if its running ifit software as ifit are notorious for pushing dodgy firmware updates that will eventually brick and render the machine junk. Its common to happen once machine it out of warranty and they will claim parts etc no longer available (our £1000 treadmill was only 5 years old), now its dead and destined for the dump!

1 October 2025
Unprompted review
Rated 2 out of 5 stars

COMMERCIAL 2450 TREADMILL

Pros
Running deck is fantastic

Cons
Screen can be unresponsive
Glare on screen
Can take up to 3 minutes to load software and sometimes hangs requiring a power off/on
8 month still on my subscription and already getting a popup on screen about renewing. I am UK based but the renewal offer is in $
Can't create customer workouts
No way to link to other apps like Runna
ActivePulse response is to slow

29 September 2025
Rated 5 out of 5 stars

Great bike

Item came fast and was well packaged, so far providing excellent selection of workouts.

22 October 2025
Rated 1 out of 5 stars

Do yourself a favour and look elsewhere

I have bought three different pieces of equipment from Nordictrack spending over £6,000 in the process. The first treadmill had repeated issues with the decking and was replaced under warranty. That replacement machine lasted another year and then the screen went out rendering the entire machine unusable. I did (perhaps foolishly) buy a replacement treadmill that upon installation was told by the installer may not be the most robust machine but it’s still working after 9 months. With all of its squeaks and groans I feel though as that I am running on a faberge egg that can break down at any time.

Fast forward to today and I can’t log in to my iFIT account. I think there’s a cloud service provider issue. OK fine that’s not Nordictrack’s direct fault but why are you locking my £2,400 treadmill down with a PIN code that prevents me from using it at all? I have the morning available for a workout and can’t even manually use my expensive equipment? Stop doing this needless locking down of equipment to force people to buy your subscriptions. It’s not customer centric and is just corporate greed.

20 October 2025
Unprompted review
Rated 1 out of 5 stars

This is a buyer beware of this company…

I want this to be an informative fair review for other potential customers of Nordic Track in order that they consider investment carefully firstly before reading my review take some time to read the numerous 1 star reviews on this site and also read further into Nordic Track Replies it will give you insight into the company ethos on customer support when you consider your warranty. To give an example if Apple and octopus energy are bench mark 10 stars for top for customer service Nordic track would be the bench mark for 1 star.

22/02/2021 I purchased a commercial treadmill I was impressed by the website and companies claim that motors will last 10 years with standard warranty and extended warranty on frame and motor.

Oct 2021 the machine developed a fault with the incline Nordic track acknowledged the machine was registered and warranty existed as a repair was not carried out in fairness it was covid and refund was offered. In end I kept the machine and managed to resolve the issue which was an electrical issue

In June 2024 I contacted company regarding broken deck board I was informed that this part not covered by warranty which in fairness is clear

However I managed to have the deck board replaced by a company which does the warranty work for Nordic track cost £500 the engineer said that the motor was also likely to go soon and is covered by 10 year warranty as advertised on company website advised to contact Nordic Track.

I contacted Nordic Track and this is really where I realised how clever this company is in order to avoid the numerous warranty claims customers must register for extended warranty this is in terms in conditions that comes with the machine I did do this however company claims it has no record of it! why would Nordic track make such procedure well these parts are expensive and according numerous websites blogs and reviews Nordic track parts are prone to failure well before the warranty period.

I argued my case demonstrating receipts order numbers previous warranty claim however the company was clever to say motor requires further registration for extended warranty!
They then said that I had a replacement machine under previous warranty claim therefore was not elgible for further warranty claim demonstrating how bad there records actually are this was just complete and utter LIE!
After providing further evidence Nordic track customer service came back again to say that it was my fault as when I enquired about the deck board the serial number provided had resulted in the their system updating to show a replacement machine they didnt ask at the time if I had written the number down correctly.
The company point blankly refused to honour the warranty stating that it was not registered on the system I remember completing it and sending it in my address details and email account details are on nordic track website
The company ended with not going to assist you any further with warranty claims however please send a photo serial number so we can update our records!

Most companies would say well we have seriel number and receipt and immediately give you the service not Nordic track the warranty process has been designed in order to ensure most customers will never be able to claim and if you complete paperwork they just claim you don't have it.

I expect the reply here from Nordic track will be the standard one it is clear in terms and conditions you must register in paperwork don't hesitate to reach out to us if we can help only to not provide any help what so ever when you do need help with apparent parts under warranty the warranty information is Dispatched with machine a great get clause for nordic track the machine clearly was made by them and purchased from them however hundreds of people are effectively being short changed by Nordic track what if you do register where do these details go as I completed the process the company said no record however it is clear from correspondence that they thought my machine had been replaced under warranty how reliable are the records not very after correspondence received form them. People can make up there on mine however this a company I will never do business with I am actually speaking to consumer advise the whole attitude of the company and the way they trick people left a sour taste in my mouth.

17 October 2025
Unprompted review
Rated 5 out of 5 stars

X24 bike - 3 months in, no issues at all

Really like the X24 bike, I've had it for over 3 months now and use it 3 times a week. I've had no issues with the bike at all, nor accessing all the classes I want to do. Buying it was easy and there was great communication between purchase and delivery. The boxes are HEAVY and there was a lot of recycling to be done. Everything was well package and nothing was damaged.

I did feel the assembly instructions the bike came with were a bit on the scarce side - Thankfully a lot of people have made videos on YouTube about how to assemble the X24 and that really helped. It took us under an hour to assemble the bike - you could do it on your own but I was grateful to have my Husband to help.

Really like the bike - it seems to be well built and I've had no issues, love the classes and the variety of content.

14 October 2025
Rated 5 out of 5 stars

Happy customer

Very easy transaction with Nordictrack and clear communication during the whole process. The bike is great and the iFit system is very functional and easy to use.

8 October 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review, we are delighted to hear how much you are enjoying the iFIT programs. Kind regards, NordicTrack UK

Rated 4 out of 5 stars

Exercise Bike

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can buy.

30 September 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review we really appreciate this so glad to hear the you are enjoying the iFIT workouts. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great Service

Great process from start of order to delivery. I’m now enjoying my equipment.

3 October 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review, we really appreciate your 5 star review. Kind regards, NordicTrack UK

Rated 4 out of 5 stars

Life changing when it comes to become…

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set climb function doesn’t respond when trainer sets the climb during spin classes.

30 September 2025

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