NIQ - NielsenIQ Reviews 177

TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Evaluating 49 reviews, most reviewers were unhappy with their experience overall. Many people encountered significant difficulties with customer service, often finding it unresponsive or unhelpful when trying to resolve issues. Customers frequently reported problems with accessing their accounts, particularly after phone number changes, leading to prolonged lockouts and frustration. There were also concerns about the app and website, with some users experiencing slow performance, errors, or issues with point accumulation and voucher redemption. Conversely, a small portion of people felt satisfied with the app's ease of use for scanning items and appreciated the rewards they received, such as Amazon vouchers and other valuable products. Some reviewers also noted that their experiences were positive, with quick and easy voucher redemptions and no significant issues.

What people talk about most

User experience

Customers had ambiguous experiences with the user experience, with many expressing satisfaction with the... See more

Application

Customers consistently note ambiguous experiences with the app, with some finding it easy to use for scanning... See more

Website

Clients share ambiguous opinions on website functionality, with some reporting positive experiences like... See more

Customer communications

People report negative experiences with contact, citing difficulties in reaching customer service and... See more

Product

Users describe ambiguous interactions with product, with some customers reporting issues like points not... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I have been with NIQ for over 15 years when I first started there were no problems. I used to get newsletters every month with details of everything including my rewards now I don’t get any updates, I... See more

Company replied

Rated 2 out of 5 stars

I have been diligently scanning my shopping for about a year now - first voucher arrived - no problem. Ordered second voucher over a month ago - nothing. I reached out via email - they bombard you w... See more

Company replied

Rated 2 out of 5 stars

Easy to scan and a very easy to use app. I’ve been scanning for 20 months and successfully rewards twice. On the third attempt I did not receive the reward. I contacted them and was told it had been... See more

Company replied


Company details

Written by the company

The NielsenIQ Consumer Panel is a nationwide research community where real people share real shopping data. Members scan everyday purchases and share feedback using our app, helping brands improve products, prices, and innovation. Your insights help shape better, fairer shopping experiences, and you’re rewarded for taking part. We respect your privacy: we never use your personal data for advertising or marketing, and we never sell, publish, or license your personal information.


Contact info

2.2

Poor

TrustScore 2 out of 5

177 reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 94% of negative reviews

Typically replies within 2 weeks

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Rated 4 out of 5 stars

Great way to earn vouchers

I've used the app for over a year I've claimed my points which was about £150 vouchers 😊 well worth using.
Now the app has been updated supposedly to make it easier to navigate it just loads for 10 to 20 mins while my shopping defrosts..not good ...needs sorting out. App updated and is such a better experience now it's sorted and working 100% ❤️🫶❤️

27 January 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you so much for being a loyal user and for sharing your experience — we’re thrilled to hear you’ve enjoyed earning vouchers with us! 😊 We’re aware of the loading issue and our team is working on a fix. We appreciate your patience and hope to have it sorted soon!

Rated 1 out of 5 stars

Whats the point of asking people to do…

Whats the point of asking people to do this then tell you they already have people who fit that criteria. Waste of time

14 January 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your feedback.
The access we provide is in limited number and sometimes it's fully booked - we encourage you however to apply again some time after as new seats are added daily. Thank you for your gentle understanding.

Rated 1 out of 5 stars

Very disappointed with the app

Very disappointed with the app. I declare my purchases and earn points, but when I want to redeem my points for a gift card as promised, it doesn't work! I just wanted to see what gift card options were available, but the app redirects me to a so-called "secure" login page where I’m supposed to enter a code received via SMS, but I never receive anything! I’ve tried restarting the app and resending the code... Still nothing.

13 January 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your feedback.
Please contact 0800 373148 so we can help you.

Rated 5 out of 5 stars

Very Good Change!

Installed it before but it was HORRENDOUS! closed my account even though i contacted them like 100 times they wouldnt reply but fast forward to 2024 I re sign up , customer service was FAB! and earned points quickly 5/5 Nielsen!

11 December 2024
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for giving us another chance! We're thrilled you’re enjoying the improved experience and quick points earning. Your support means a lot - welcome back to the NielsenIQ (NIQ) community!

Rated 1 out of 5 stars

I could’t access the reward catalogue…

I could’t access the reward catalogue despite emailing several times, so I told them I wouldn’t do any more scanning until I could access my rewards. They then archived my account and now say they can’t access it even though they still text me about outstanding scanning. They have now told me I can’t have the £70 of vouchers I earned.

19 December 2024
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your experience - your feedback is essential to our improvement efforts.

Could you please update your review to include the last three digits of your HH ID number? This will help me investigate further. Thank you!

Rated 1 out of 5 stars

It's like in the song Hotel California (you can never leave)

After installing the app and reading about everything that you have to do I decided it was way too much and they sounded like they were my employer and the were like that nasty manager that you've all had. I went to delete my account but after an hour of trying I can't find anyway to do so.

15 December 2024
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your review! Your feedback is invaluable in helping us improve.

Could you please provide more specific details about what aspects of the experience made you feel pressured? We understand that consistent participation in our research might not suit everyone, but your insights would greatly help us identify areas where we can make improvements.

If you'd like to remove your account, you can do so through the profile settings, where a removal option is available. Alternatively, our phone helpdesk is happy to assist with this process.

Thank you again for your time and feedback!

Rated 1 out of 5 stars

Invalid

I can't even access the app on my phone. I keep getting that my phone number and email is invalid

4 December 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for flagging this and we apologise for the inconvenience caused.

Please contact us to 0800 373148 or WhatsApp so we can see what's wrong and how we can help. We'll need to know your household ID (usually you can find this in the email) or any other way to be identified.

Please update the review so I can help further and know this was solved. Thank you being part of NIQ Consumer Panel!

Rated 1 out of 5 stars

Be careful those people they are…

Be careful those people they are staring on spending for a purpose of plan, and even you reach certain points to claim a voucher they will send you an email 📨 that's your not eligible because not enough points. There is nothing free I'm fraid, ( ho are they those people). They did this app for purpose.
Thanks for getting those answers ( I didn't have them when you called me , to clarify this, I guess all my points stuck there in your app with out redeem, and many more customers has a situation like me! )
As I said this app.is purpose plan).
Try to give customers what you promised first, then we take it from there.
We did agreed on minimum points there is rewards, not what you are saying now it wasn't saying in the phone, and is no only me I'm saying this is all the customers reviews, I know this is your job responding on all matters, but see how many reviews about your app , is wrong, or are you trying to prove all those customers otherwise. You should consider it, and take a second and think about it.

1 December 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for sharing your review.

To contextualise you better: the app purpose is to do help doing a consumer research, which we, as a company, focus on. The app serves to scan your groceries and reply consumer research surveys. The access is exclusive for research participants only.

As compensation for active participation in our research we provide points, which then can be redeemed for vouchers of your choice. As you mentioned, no free vouchers are provided - it's an exchange where compensation is equivalent to household collaboration. Different vouchers require different points number to be redeemed.
_____
Update: thank you for replying. The points require a minimal amount to be redeemed, as long as you participate in the consumer research by scanning your shopping etc, you'll reach those in no time! For fair exchange reasons we keep minimal range, as providing redemption without participating in the research would be non-aligned with what we agreed upon enrolment - I hope you understand.

I'm happy to clarify any other questions! Thank you for being part on NIQ Consumer Panel and caring about products of tomorrow!

Rated 1 out of 5 stars

Don't sign up...save yourself from being harassed

I signed up for this thinking I could scan using my phone, but they sent me a bunch of equipment. I never used the equipment so then they started harassing me with e-mails asking for this equipment to be returned. I called them to return this equipment and was told I would receive an e-mail with instructions on how to return the equipment, but I still haven't received this e-mail and now they're threatening me saying they've sent my case to Collections.

22 November 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to share your feedback.

We don't have an app for scanning in Canada - we sincerely apologise for any inconvenience caused.

To be able to help, I'll need to know your name and participant details please, so we can identify you and follow up. Please don't share the details in the review directly as it's publicly displayed, I've sent a "Request Information" where those can be added while maintaining your privacy.

Thank you for your kind understanding.

Rated 5 out of 5 stars

I exchanged 6000 plus points on the…

I exchanged 6000 plus points on the 30th of September can someone tell me when I should receive my chosen gift card.

Thank you for your response it was really helpful, it was myself who mis-understood the email instructions.

30 September 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your review and for flagging this. You should have gotten one shortly after requesting, there seem to be some kind of delay or mistake with dispatch.

Can you please call our free support phone 0800 373148 so we can look into this and solve it?
__
Update: we're glad all is well then, thank you for updating us on this. In any case, if anything doesn't work as expected, please reach out as we're happy to assist.

Thank you!

Rated 1 out of 5 stars

This is a terrible service

This is a terrible service, avoid at all cost. This is my experience.
1. The reward for the work is very small, it also takes a very long time to get any rewards.
2. If you do not follow their schedule of reporting weekly, they will hound you. I was away for an extended period of time due to a family medical emergency and I was then sent threatening email stating that they would sent my account to collections. I tried to explain the situation, they did not care.
3. My account was sent to collections after my situation was ignored, and this happened after I shipped their equipment back.

I'm not sure if they treat everyone like this, but based on my experience I can not recommend this 'service'.

22 October 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you so much for sharing your review, it helps us to fix issues and improve.

We're very sorry to hear about your family emergency and hope things are better now.

Can you kindly contact our free support number 0800 373148 and share your feedback so we can further look into this? I can't ask your details here to assist further, but given the indeed unusual situation, your help would be very appreciated to see what went wrong and fix it.

Thank you for your time and kind assistance.

Rated 1 out of 5 stars

Would like to review Nielsen

Would like to review Nielsen, but for some reason they won't let me join! Entered phone number and email address and when asked to verify they're both "invalid". Never mind, there are probably similar apps ought there that may actually want people to join!!

Just downloaded the app again. Exactly the same thing. No SMS or email as promised and my phone number and email address still "invalid" as previously. Waste of time! No doubt a regional / postcode bias.

11 October 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for prompt update!

Hmm that's indeed weird... It seems there's some tech anomaly blocking the process and I'll need to look further into this to understand why and how this can be tackled.

Since I can't request your details here to check or escalate this, can you please call our free helpline 0800 373148 so they can help?

Many thanks! And apologies for any inconvenience caused.

Rated 1 out of 5 stars

They ring constantly!

I downloaded this app through an ad I’d seen on social media, thought it looks alright and I’d give it a go, after setting up my account I scanned some bits and then i went off to read further into reviews just to get a general idea on points, pay out time scales etc.
After reading some negative reviews I didn’t want to waste my time like I have previously so I uninstalled the app.
I have since had messages, emails and 4 phone calls in less than a week!
I answered the first time and said I wasn’t interested im sorry yet they try ringing again and again!
I don’t remember agreeing to constant phone calls when I haven’t scanned anything.

24 September 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to share your feedback.

Please note that deleting the app (any app in fact) does not grant account or data removal automatically. To remove your account and/or data you need to submit a clear request for it, for example, via email - we can't process it here as we'd need your data such as name, email, etc.

Regarding the communications and related consents, we remind they were consented as you registered, in the application survey.

As for the calls, since you've joined recently it must have been the welcome call where we provide additional guidance, question clarification and similar to ensure all users are well welcomed and onboarded as part of the Consumer Panel.

Hope this helps to clarify, but please let us know if there's any additional questions we can help with. Thank you!

Rated 1 out of 5 stars

Claim your remaining points and close…

Claim your remaining points and close the account!

NielsenIQ has gone from bad to worse. Never respond to help email, if you don't scan after 1-2 weeks, they will call you and ask why, and the worst part is try to log in to your account. Here are all the steps (yep... you read it right):
1. Your password will expire every 90 days, need to get a new one sent via email (2 mins wait time)
2. After the password reset, you need to complete the reCAPTCHA (1 min wait time)
3. Then you need to generate an OTP which will be sent via email (2 mins wait time)
4. Once you're logged in, you'll realise the panel hasn't been updated since 2021 at least, not much useful information, not very engaging. The only menu you want to use is the Rewards Catalogue (2-3 mins reviewing time)
5. Guess what? you need to log in again by entering your DOB in yyyy-mm-dd format (1 min processing time)
6. And yep, another OTP to generate, be patient my child until you get the OTP via email (2 mins wait time)
7. and now it's time to browse what you want to trade your points with. My recommendation is go for a digital gift card(s) if you have sufficient points

All those above steps just to get your points redeemed will suck at least 10 minutes out of your life. Whoever came up with the idea of designing the sign-in journey like this deserves to be fired for making people's lives harder and wasting their time.

As I said, if you have at least 103 points ($10 equivalent), redeem them all and don't engage with NielsenIQ anymore. What a waste of time and useless panel to join.

18 September 2024
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing about your user experience, it helps us solve challenges and improve.

The website usability has certainly been affected after mandatory security implementations (not our favourite either, but it was the best option available at the time), as your data safety is our top priority. Meanwhile we've been working hard on better solution, which we'll be launching in the app soon!

Please remember our helpdesk is always available to help with any challenges, anomalies or assistance needed. Thank you for participating in our Consumer Research!

Rated 1 out of 5 stars

They think they can dictate your life or are the boss of you....

I signed up then life got in the way and couldn't finish it, so left it till things could return to normal, I then receive a call from a very arrogant and unprofessional member of staff, I asked to be called by the shorter variety of my name (like when people called Alexander like being called Alex or Joshua like being called Josh ETC) she refused because "its not the name you signed up with".....yeah it is, I just like to be called by the shorter variety 🤦🏻‍♂️

She then decided to be very rude and cut the call off

And during covid they were much much worse (and quit the first time (second time round i completely forgot who they were and went on a friends recommendation),

They decided (as a serious problem was going on (not going any further than that) in my life, which they have no business knowing) they decided that the holiday I'm allowed is 4 weeks then I must return, amd start scanning again

There were times where I may not have gone shopping for thar week (may have stocked up ahead ETC and they'd bombard me with calls being extremely arrogant aggressive unprofessional and rude dictating I must scan something, I tell them I haven't needed to and will do when I'm good and ready, not when you are,

They didn't like that, then just kept bombarding me with demands over and over again, I'd had enough and quit on the spot

Don't sign up, don't give them your data and don't have anything to do with them, they'll call relentlessly if you don't do as they demand and will treat you like you're working for them (which you arent but somehow they think it's ok to treat you like you are
who are they to dictate my life to me?

Who are they to dictate how much time I need?

And how dare they hassle me whilst I'm going through the worst situation of my life

16 September 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time and share your feedback. We are very sorry to hear you're going through a hard time and hope things will get better soon!

As you mentioned consistent activity is required to participate in the panel research, therefore, and as per agreement upon registration, scanning all your household shopping consistently would be expected.

We totally understand if this is no longer within your priorities or interest hence appreciate your participation thus far. For any additional help or information, we are happy to connect over email, phone or whatsapp. Thank you!

Rated 1 out of 5 stars

Not worth it

Not worth it

6 September 2024
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for your review. May you please share more details on this so we can improve? Thank you!

Rated 1 out of 5 stars

Website is dreadful to navigate I…

Website is dreadful to navigate I haven’t once been able to access the rewards catalog and I have over 6000 points in my account they have now void my password and when I press forgotten password as instructed to they ask for my mothers maiden name when I enter it they say I’ve had too many attempts and lock me out altogether , would I recommend probably not as I wouldn’t wish anyone else the headache

13 August 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your review. We apologise for usability challenges of the website and hope for your understanding as security of your data is our top priority.

Alternatively please call 0800 373148 so we can assist you. Thank you!

Rated 1 out of 5 stars

For years i had the same username and…

For years i had the same username and password without any trouble. Now the have decided to VOID my password every three month and also introduce a 6 digit additional code.
Today they have denied me access to the rewards page for on unknown reason . Call the helpline a popup says.
Help Desk Telephone: 0800 373 148 between 9am-5pm. the website says. A voice says buisiness hours are 2pm to 6pm.
Pretty sure I will be saying goodbye quite soon.

1 August 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for flagging this, we sincerely apologise for any inconvenience resulted from security update - we are working on better solution and hope to have it in place soon. In case helpdesk hours aren't a good fit, you can also reach out using whatsapp. Thank you for your kind understanding.

Rated 1 out of 5 stars

Stay away...stay FAR away.

I was a panelist for six years and had no problems at all. Even though it was a lot of work to scan everything I bought and the rewards low, I found it enjoyable. They then seemed to devalue the points and it took even longer to accumulate enough to redeem anything. Then they started pushing their app, despite all my refusals (hard to use an app when you don't have a smartphone), and it seems they lost interest in my membership and stopped responding to questions.

My scanner started acting up and I was sent a new one. It was NOTHING like the one I had before and it took a while to figure out, no thanks to (it is to laugh) panelist support and the decidedly vague instruction sheet. Not only did they not bother to clean it (ew), it was horrid to use: Big and awkward to hold and scan, difficult to read, having to scroll and scroll and scroll, and having to transmit manually myself after downloading their software. I sent my first transmission using it and shortly thereafter I got an obnoxious email telling me I wasn't scanning or transmitting enough. If I didn't start scanning and transmitting more, there would be consequences. I was so offended, I cancelled my membership immediately and returned their awful equipment. I got a call shortly after asking if I wanted to come back. If I did, I'd be forced to use the app (again: no smartphone) and transmit 5 weeks in a row for the grand sum of $15. Still, I briefly considered it if they would send me a scanner like the one I had for 6 years (it was hard to say goodbye), but not after the difficulty I had getting the last of my points redeemed.

I still had 10,000 points in my account, good for a $10 gift card. Their terms state you have three months after termination to claim it. While the equipment was in transit, I was locked out of my account. Once they had their precious equipment, I could log in, but kept getting an error when I tried to redeem. The online support section was removed from the website, so I contacted them 4 times by email - all of which were ignored. I eventually got a phone call saying the gift card would be sent "right now." And it actually was, so that's something anyway.

Don't bother with this outfit. Not only are they indifferent (sometimes downright rude), it's a great deal of effort and takes forever to accumulate enough points to get anything at all. Even then, you're restricted to one redemption a month. It didn't used to be like this: The rewards used to be easy to accumulate and redeem frequently, panelist support was very responsive and helpful, the scanners easy to use, and no trying to shove an app down one's throat. All that is gone, now. Kinda sad.

18 July 2024
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Dear Neena S,

Thank you for sharing your detailed feedback. We sincerely apologize for the inconvenience and frustration you experienced. We truly appreciate your six years of participation and dedication.

We understand the issues you faced with the new scanner and the difficulties in redeeming your points. We are sorry for any discomfort caused and have taken steps to address these problems.

One of our team representatives has recently reached out to you, apologized for the wrong equipment, and confirmed the delivery of your $10 Amazon E-Code, as well as the compensation for your patience and long-term support.

We kindly ask if you would consider updating your review to reflect these recent resolutions. Your satisfaction is important to us, and we are committed to improving our service.

Thank you again for your valuable feedback.

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