NICHE-BEAUTY.COM Reviews 

2,970
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 266 reviews, reviewers had a great experience with this company. Customers frequently praise the wide and unique selection of products, often finding brands not easily available elsewhere. Many people also highlight the excellent quality of items received, noting products are carefully packed and in mint condition. Reviewers appreciate the fast processing of orders and quick delivery, often describing the overall service as efficient and professional. However, some customers noted significant delivery delays, with orders not moving or arriving much later than expected. A few also felt customer service was unresponsive, reporting ignored emails or vague answers when issues arose. Additionally, some experienced incorrect or incomplete orders, including missing items, unfulfilled promotional gifts, or products arriving unsealed with quality concerns like lumpiness.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the wide variety of exclusive products and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising fast shipping and... See more

Order

Clients share ambiguous opinions on order, with many expressing significant frustration over issues such as... See more

Quality

People report positive experiences with quality, with many customers expressing satisfaction with the product... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing extreme disappointment and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

All in all the experience is good, but delivery times should be definitely improved.

Company replied


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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3.9

All reviews

(2,970)

797 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing first experience

I was searching for Phlur body mists and Niche-beauy had some great options and free shipping above 45,95 euro to my country. I heard only good things about the site, so I decided to purchase. When registering I was offered to join the Club, which I did, because earning points and saving is always great. I was pleasantly surprised by the option to get a welcome box full of goodies for free. The shipping was fast and packaging amazing. I am very satisfied with my order and my welcome box and will definitely purchase again.

26 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Fast delivery and package arrived in…

Fast delivery and package arrived in perfect condition

27 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Don't buy from this Website

Customer Service takes days to reply, Return at your own expense and organisation

27 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.

We understand how important timely responses and a smooth returns process are, and we regret any inconvenience caused. Due to a high volume of inquiries, our response times may occasionally be longer than usual, but we are continuously working to improve our service.

Regarding returns, we aim to keep our policies transparent, including any associated costs and procedures, and we are always here to guide our customers through the process.

If there is anything still unresolved, we kindly invite you to contact our customer care team (customercare@niche-beauty.com) with your order details so we can assist you further and work toward a satisfactory solution.

Thank you for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Order never received.

I never received my order. NICHE BEAUTY evaded my requests for a refund for the undelivered goods for nearly two months. The matter was only resolved when I contacted the DOUGLAS Group headquarters. Within 24 hours of forwarding them the email trail evidencing the NICHE BEAUTY behaviours, a refund was issued. I suspect other reviewers may be correct in identifying a scam by NICHE BEAUTY that the DOUGLAS Group are keen to distance themselves from.

23 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are sorry to hear about your experience.

Unfortunately, we are unable to locate your case based on the information provided in your review. We kindly ask you to share more details about your order so we can investigate this matter further.

If your issue has not yet been resolved, please contact our customer care team directly at customercare@niche-beauty.com, including your order number and any relevant information. Our team will be happy to assist you as quickly as possible.

We appreciate your cooperation and look forward to resolving this for you.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Super quick delivery and big variety of…

Super quick delivery and big variety of products 👍🏼

18 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Shipping very slow

Shipping very slow. Ordered on Monday, the package hasn’t moved out of Germany by today (Saturday).

16 March 2026
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Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback and sorry for any inconvenience caused.

We would like to clarify that your order, placed on 16.03.2026, was shipped on 18.03.2026 and has already been successfully delivered.

Due to a currently high volume of orders, processing and response times may occasionally be longer than usual. We sincerely apologize for any inconvenience this may have caused and are continuously working to improve our service speed.

Thank you again for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Very good service

Very good service, fast delivery (to Belgium), unique perfumes. Happy client!

20 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Misleading Practices and Serious Refund Issues

DO NOT buy from Niche Beauty.

They sold me an item that was not in stock. Instead of issuing a refund, they tried to make it look like my order had been delivered by providing PayPal with a tracking number, but that tracking only corresponded to free samples, not the actual product I paid for.

Even after admitting by email that the item was out of stock, they continued to use that misleading tracking information in the PayPal dispute. As a result, my first case was wrongly closed in their favor.

They also ignored my emails and only replied when I escalated the situation through PayPal. I had to reopen the case, go to the police, file a report, and only then did PayPal rule in my favor (a month later). Throughout this, Niche Beauty kept presenting the same misleading tracking to try to close the case in their favor. If I hadn’t gone to the police, they would have kept the money.

This is outright fraud. If you value your time and money, stay away.

18 February 2026
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry for the inconvenience and frustration caused by this experience. Unfortunately, we did not receive sufficient information to properly review your case at the time.

We are glad to hear that the matter was resolved, and we sincerely apologize for any trouble caused.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

A go-to website for my beauty needs

A great assortment, good discounts, easy checkout and quick shipping. A very positive experience shopping at Niche!

6 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

HORRIBLE

HORRIBLE. I placed a significant order on 18th Feb, it’s just marked one month without even providing a tracking number. Obviously it hasn’t even been dispatched. Useless customer service they’ve completely cut communication with me.
Everyone please take below actions so that we can prevent this company stealing from people and most importantly stop this scam business.

Make a complaint to the German and EU authorities and also to the antitrust.
Also, report Niche Beauty’s suspicious financial activity to the Federal Financial Supervisory Authority (BaFin) and the Financial Intelligence Unit (FIU).

I’ve already done it so the more cases gets to them the better chance of closing this junk business.

18 February 2026
Rated 1 out of 5 stars

Orders not delivered, no response from support

I have placed two separate orders with this store, and neither of them has been delivered.

The first order (placed on January 31) was never received, and I received no meaningful response from support.

The second order (placed on March 12) has also not been delivered, with no shipping confirmation or tracking information provided.

At this point, this is no longer a one-time issue but a pattern. The lack of communication and failure to fulfill orders raises serious concerns about the reliability of this store.

31 January 2026
Unprompted review
Rated 1 out of 5 stars

Extremely slow shipping

Extremely slow shipping. A week and not yet even dispatched. Yet to get a response from the customer support team.

16 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are sorry to hear about your experience.

At the moment, we are experiencing a high volume of orders, which may lead to slight delays in processing and dispatch times. We sincerely apologize for any inconvenience this may have caused.

If your parcel has still not been delivered as of today, we kindly ask you to contact our customer care team at customercare@niche-beauty.com with your order details so we can look into this for you as quickly as possible.

Thank you for your patience and understanding.

Kind regards,
Your Niche-Beauty Team

Rated 2 out of 5 stars

Invalid tracking number

I have purchased an item from these guys on March 3rd. They send me a tracking number that is probably invalid in any relevant courier tracking service (even global-e) and there is no way to communicate with them in their help/contact page

Update Mar-20 : received finally the package through DHL with a different tracking number. your associate global-e was not helpful at all

3 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the inconvenience caused and for any frustration regarding your tracking information. We are very sorry to hear about your experience.

It is possible that the tracking number may not be showing updates if it is being checked on an incorrect courier website.

We kindly ask you to contact us at customercare@niche-beauty.com if the issue has not yet been resolved.

We apologize once again for the inconvenience and appreciate your patience.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

I would give 0 if I can

I would give 0 if I can, I feel angry and scammed, my package arrived today EMPTY, I wish I read all this comments before I ordered. It supposed to be gift for my moms birthday and all I got was disappointment. You cant even find their contact number to speak with customer service, they have ridiculous whatsapp bot that stopped replying when I asked for customer service number, I sent them email, I wrote them on Instagram page

16 March 2026
Unprompted review
Rated 1 out of 5 stars

It's better not to order anything from this website.

My package was severely damaged when the courier delivered it to me. Instead of the seven products I ordered, there were only two in the box. Five were missing, and two were broken. The broken products emitted an unpleasant odor that dried out my mucous membranes. I had to quickly dispose of this garbage. Most likely, someone broke into my package during transportation and stole the contents. Or maybe Niche Beauty did this on purpose to steal my money and blame it on me. There are so many negative reviews here from people with similar situations.
This all happened a week ago, and I immediately sent a photo to customer support. They responded very slowly and weren't particularly interested in helping me. It's such a shame I didn't listen to the negative reviews and ordered from them. I really want to receive a proper package, the one I paid my hard-earned money for, not this garbage. My order - HRWEV2765094

16 March 2026
Rated 3 out of 5 stars

Opportunities for improvement

The delivery times take approximately 6-10 days (this is based on multiple orders placed and all received in that timeframe) while they claim "FAST DELIVERY - 2-4 working days delivery time", which is dishonest. As for the e-comm experience: displaying out of stock items next to in-stock items is visual clutter, and is terrible UX. Lack of gift cards for an e-comm site is another terrible decision. Another major UX flaw is the loyalty page /the-club. Promotions presentation and the "gift" are poorly presented and it takes a while to figure what can be claimed when.

8 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for your experience and for the inconveniences caused. We are truly sorry to hear about the issues you encountered and regret that your expectations were not met. Please accept our apologies for any frustration this may have caused.

Your last order has been shipped, and the tracking details have been sent to your email.

We apologize once again for your experience. If you would like to raise an individual complaint, please feel free to contact us at customercare@niche-beauty.com.

Thank you for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 4 out of 5 stars

My complaint was finally resolved...

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your costumers want - real actions instead of just words of sorry all the time and making up excuses for not keeping your promises. Thank you and wish you too continue this path!

8 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Excellent

This was my first time ordering from Niche-Beauty.com, and the experience was very positive. My order was delivered to Prague by express courier in just four days, which was faster than I expected.
Everything in the package matched the order perfectly, and the products were carefully packed. I also placed the order during a holiday promotion with a 25% discount, which made the purchase even more worthwhile. What impressed me the most was the welcome bonus. Along with my order, I received two full-size products and several samples that were clearly selected according to my skincare needs. It felt thoughtful and very well curated. For a first order, the whole process was convenient, fast, professional, and genuinely pleasant. I would definitely order again.

8 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Very friendly

Very friendly, supportive and fast.

12 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Excelent choice of products

Excelent choice of products, easy to deal with and delivery in due time

5 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

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