NICHE-BEAUTY.COM Reviews 

2,962
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 266 reviews, reviewers had a great experience with this company. Customers frequently praise the wide and unique selection of products, often finding brands not easily available elsewhere. Many people also highlight the excellent quality of items received, noting products are carefully packed and in mint condition. Reviewers appreciate the fast processing of orders and quick delivery, often describing the overall service as efficient and professional. However, some customers noted significant delivery delays, with orders not moving or arriving much later than expected. A few also felt customer service was unresponsive, reporting ignored emails or vague answers when issues arose. Additionally, some experienced incorrect or incomplete orders, including missing items, unfulfilled promotional gifts, or products arriving unsealed with quality concerns like lumpiness.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the wide variety of exclusive products and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising fast shipping and... See more

Order

Clients share ambiguous opinions on order, with many expressing significant frustration over issues such as... See more

Quality

People report positive experiences with quality, with many customers expressing satisfaction with the product... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing extreme disappointment and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

All in all the experience is good, but delivery times should be definitely improved.

Company replied


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

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1-star

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3.9

All reviews

(2,962)

795 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

It took them a week to ship my order…

It took them a week to ship my order after I paid for it — unbelievable. I would never have placed my order if I had known about it! Also, I never received any confirmation emails or updates about my order being delayed, etc. — n o t h i n g.
(At this point, I just hope the order actually arrives.)

Update: received my order, got a wrong product, trying to exchange it, but the customer support is not replying.

11 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your review and sorry for the inconvenience.

We already resolved the first issue via e-mail. Regarding the incorrect item received, we have not received a new message from this e-mail address about the matter.

To help resolve this as quickly as possible, we have now sent you another e-mail with the details of your order so you can cross-check the items received and get back to us with the necessary information for a replacement.

We appreciate your patience and look forward to resolving this for you.

Your Niche-Beauty Team

Rated 1 out of 5 stars

Unresolved issue for almost a month

I used to be a very loyal customer of Niche Beauty and have been purchasing from them for several years. In terms of product assortment and quality, I have always been very satisfied and had no complaints.

However, my most recent order (GE11932498554NL) was extremely disappointing.

My issue has been ongoing for almost a month, and during this time I have been contacted by four different customer service representatives. Unfortunately, none of them have provided a clear or appropriate resolution to the problem.

An item from my order was missing , as well as an incomplete promotional box that did not contain all the advertised items (byredo blanche perfume). Despite multiple attempts to resolve this directly with customer service, I was only offered a 15% discount code, which does not address the actual issue of undelivered goods.

Repeated “under investigation” updates without a final solution have made the process unnecessarily long and frustrating.

I am very disappointed, as this is not the level of service I previously associated with this company.

My issue still unresolved, i received the 15% voucher, which I didn’t wanted and my cases just closed.

16 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback and for being a loyal customer over the years. We are very sorry to hear about your recent experience and understand your disappointment regarding the missing item and the incomplete beauty box.

To allow us to properly cross-check your case and confirm whether the matter has already been fully resolved, we kindly ask you to provide us with more details.

Alternatively, you can contact us directly at customercare@niche-beauty.com so our team can review your case again and assist you further as quickly as possible.

We appreciate your patience and hope to restore your confidence in our service.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Amazing shopping experience with Niche Beauty!

Niche Beauty has a wide variety of brands which are difficult to get elsewhere. In addition, the ordering and delivery process is fast and seamless with regular shipping updates.

7 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

I love the quality and the huge…

I love the quality and the huge products offering. And the frequent discounts applied. Top!!

10 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

This was honestly one of the worst…

This was honestly one of the worst customer experiences I have ever had when purchasing niche perfumes.

The company chose the worst possible courier service in the destination country. For an entire week, the courier kept pretending that delivery would take place, sending emails and SMS messages, but no real delivery attempt was ever made.

After several days of this, the parcel was simply left at a pick-up point far away from the original delivery address, in a no-go area of the city. This is completely unacceptable, especially for an expensive niche perfume order.

Customer service has been equally disappointing. I contacted them and asked for assistance, but received no proper response and no meaningful support.

When customers pay a premium price for niche perfumes, they expect a premium service — or at the very least, a reliable delivery process and responsive customer care. Unfortunately, this company failed on both.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer

Thank you for taking the time to share your feedback and also for your e-mail communication with us.

We sincerely apologize for the inconvenience and frustration caused by the delivery experience and understand your disappointment, especially for a premium order.

We are glad that we were able to resolve the matter together via e-mail communication. As a gesture of apology for the inconvenience caused, we also provided you with a sorry voucher.

Your feedback is very important to us, and we will continue working to improve both our delivery experience and customer support. Thank you again for your patience and understanding.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Highly recommended!

I had a wonderful experience with NICHE-BEAUTY.COM
There was a small issue with my order, but their customer service team handled everything quickly, professionally, and very kindly. Communication was excellent throughout the whole process, and they were exceptionally generous in resolving the situation, which I truly appreciated.
It’s rare to come across such thoughtful customer care nowadays. I’ll definitely be ordering from them again and would happily recommend them to others!😊

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Fast and efficient delivery

Fast and efficient delivery, niche beauty products coming up to my doorstep. Thank you.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Package never received, investigation ongoing for weeks without resolution

I placed and paid for an order, but unfortunately never received the package.

At first, customer service responded and started an investigation. However, after several weeks, I am still without a product, refund, or clear resolution. Communication has also become very limited despite multiple emails and phone calls from my side.

I understand that shipping investigations can take time, but as a paying customer I expect more proactive communication and a clearer solution process.

I hope this matter will still be resolved properly?

15 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We sincerely apologize for the delay in communication and for the frustration caused by this situation. We understand how disappointing it is not to receive your package and then experience a lengthy investigation process without clear updates.

Please note that the matter has already been resolved through the email communication, and we appreciate your patience and cooperation throughout the process.

We value your feedback, as it helps us improve both our communication and service experience.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Terrible

I’ve been a customer for many years. They used to be very reliable and professional. Now it’s become a terrible website. I placed an order, paid for it, and for no reason at all, they canceled it a few days later. Customer service—which was completely useless—simply wrote that the system had canceled the order and that I would have to place it again if I wanted it. No explanation, no apology. Unacceptable.
Customer service was very slow to respond to my complaints. Although they admitted it was a problem with their system, they didn’t offer any real help and just kept telling me to place the order again. I’m just sorry I can’t give less than one star. Shameful.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the experience and frustration caused by the cancellation of your order and the delay in communication.

Unfortunately, we could not find an order linked to the name provided here. If you still have not received a concrete resolution or sorry voucher, please contact us at customercare@niche-beauty.com with your order number.

Thank you for your understanding.

Your Niche-Beauty Team

Rated 1 out of 5 stars

I would give a 0 star if I could. Charged for products that never arrived.

On 14 April I ordered 2 products form their webpage, received their confirmation order, and a couple of minutes later, I received a cancellation email from their services, saying that my cancellation had been received and nothing would be charged on my credit card.
On 16 April the amount of the cancelled products was charged on my credit card. I emailed Customer service on 16 April to ask for a refund. We have emailed back and forth for over 2 weeks, and they are claiming that no order was processed by their services, and that no payment transaction is pending from their side. I have sent them both their confirmation and cancellation emails, as well as my bank receipt showing the charge as proof of my claim. No success, they keep saying they have no payments pending. In sum, they refuse to refund their charge for the products they cancelled and never arrived.
I have made a complaint through my bank for misuse of my credit card.
Be aware if you receive an automatic cancellation after your order and ask your credit card company to block any payments to them!!
The only not negative thing I can say about the whole experience is that staff at Customer service write politely.

14 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the frustration and inconvenience caused by this situation.

Please provide more information here so we can crosscheck the matter internally, or feel free to forward all details and documents to customercare@niche-beauty.com so our customer service team can investigate this further and assist you accordingly.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Bad customer experience

It has happened many times that I receive the notification on their special offer (box you receive if you spend certain amount), but then I realise the box isn’t available for delivery to my country-Croatia. It would not be so annoying if they just could answer me what is the reason for this, but they completely ignore my messages. Not only that: recently they have erased my really polite comment to their post on Instagram advertising Anne’s box which was also not available for delivery. I find this totaly unprofessional and not customer oriented.

12 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your frustration and appreciate you taking the time to share your feedback.

Our beauty deals and gift boxes are usually shipped while stocks last and, in many cases, cannot be combined with discount vouchers (however, the latter was not the case for the order you specified).

Kindly contact us on customercare@niche-beauty.com with further questions and also more information about the Instagram complaint, and our team will be happy to assist you further.

Thank you again for your honest feedback.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Problems with delivery

Besides the delivery taking a long time to arrive, the carrier falsely claimed that nobody was home — even though I was there all day — and said that I would have to pick up the package at a pickup point, without even providing the name or address of the location. I contacted Niche Beauty, and, basically, they told me to sort it out myself with the carrier, as if the poor service provided was somehow my problem. Honestly, I only buy from this website because it’s the only place that sells the product I want; otherwise, I would never shop there again, nor would I recommend it to anyone.

7 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the inconvenience and frustration caused by the delivery experience and the lack of clear communication regarding the pickup location.

According to the carrier’s update, the parcel had been left at a collection point awaiting pickup, and we understand how frustrating it must have been not to receive the necessary information right away. We are happy to confirm that the package has since been successfully delivered.

We also regret that our support response did not meet your expectations. Your feedback is important to us, and we will continue working to improve both our communication and the delivery experience for our customers.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

If zero stars were an option, that is exactly what I would give.

If zero stars were an option, that is exactly what I would give.

I placed an order for shampoo and conditioner on April 11th. As of May 5th, nothing has been delivered. This is an unacceptable delay by any standard.

What makes this worse is the complete failure of customer support. I sent emails on April 19th, 20th, 23rd, 24th, and 28th — all ignored. I then called on April 24th, 28th, and May 2nd. Each time, I reached the same agent who was unable to resolve anything and repeatedly gave empty promises with shifting deadlines. Every follow-up resulted in the same response: “tomorrow.” Nothing was ever done.

This goes beyond poor service — it shows a total lack of accountability. I was also hung up on multiple times, and when I called back, I was wrongly accused of disconnecting the calls myself. That is both unprofessional and unacceptable.

Failing to deliver an order for over three weeks, ignoring repeated contact attempts, and refusing to issue a refund is not just bad service — it is a breach of basic consumer expectations.

11 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience and frustration caused by this experience.

We had already initiated an investigation with the courier regarding your shipment. In the meantime, we issued a refund for the order and provided a gesture of apology in the form of a voucher.

We truly regret the inconvenience this situation has caused and thank you for your patience.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

I had a really great experience…

I had a really great experience shopping on your website. Everything was clear, easy to navigate and the product selection is beautiful and well curated. I especially love discovering high-end makeup and skincare brands in one place.
My order process went smoothly and I’m excited to try my new products. I also really appreciate the option to choose samples it’s such a nice way to discover new favorites. Looking forward to ordering again!

4 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent and trustworthy website

In all these years, ordering multiple times a year, I only had an issue once with a broken powder. It was fixed immediately.

30 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Fraud

Fraud. No address. AI responses. Had to contact credit card company for refund. Avoid!

1 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your experience.

If there is any specific request or outstanding issue, please contact us at customercare@niche-beauty.com so we can review your case and assist you directly.

Thank you for your understanding.

Your Niche-Beauty Team

Rated 3 out of 5 stars

Cutomer Service needs improvement

Nice website, offer is great, but if you are ordering from outside of Germany, the app and desktop website don’t accept your voucher codes. First I could not validate my VIP code, I contacted Customer Experience but only got a reply after one full week. Then I had for 15€ vouchers but could not validate them, same issue, my delivery country was changed automatically to Germany iso Belgium. I contacted them again on 25/4 but still waiting. Not really “VIP” treatment. Customer Service is not “Niche”!

25 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback—we are glad to hear you like our website and offer. At the same time, we are sorry for the inconvenience you have experienced.

We were unable to locate your previous emails under the address shown with this review. We take your concerns seriously and have now reached out to you directly to assist further.

Regarding the voucher issues and the delivery country switching to Germany, this is certainly not the experience we aim to provide, especially for our international customers. We are able to activate the codes for your specific delivery country.

We appreciate your patience and the opportunity to make this right.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Very disappointing experience for high-spending customers

I recently started shopping at Niche Beauty and placed 6 orders just last month. However, my experience has been deeply disappointing. After reaching VIP status, I did not receive either the 15% discount voucher typically granted for status upgrades or the coupon for the VIP Welcome Box.

The same technical failure occurred with my daughter’s account; she recently reached the Exclusive level, yet no coupon for her Welcome Box was generated.

To make matters worse, when I received my previous Exclusive Box, I found expired products inside: a pack of Mario Badescu patches that had expired three months ago. The packaging was covered in dust, suggesting it had been sitting in the warehouse for a very long time.

I had read concerning reviews regarding how Niche Beauty handles disputes, and unfortunately, I am now experiencing these issues firsthand. Despite our loyalty and high spending, the lack of communication and poor quality control with 'rewards' are unacceptable. Neither I nor my daughter feel valued as customers, and we are seriously reconsidering whether to continue shopping here.

25 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry to hear about your experience and sincerely apologize for the issues you have encountered.

This is certainly not the level of service or quality we aim to provide, especially for our valued customers. We have reached out to you directly via email to address your concerns and find a solution.

Best regards,
Your Niche-Beauty Team

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