I was absolutely nervous attending this shoot yesterday. Didn’t think I’d be signed up! The make up artist got my make up perfectly! Matching my skin tone! I now have a better idea on applying make u... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Absolutely fantastic! Lovely people. What I loved about the team, everybody was very upfront. Incredible portfolio images and 2 agencies contracts now signed! I am Mature model looking for extra in... See more
Company replied
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging. The studio itself is stunning and creates such a... See more
Company replied
so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Ever... See more
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Company details
Written by the company
New Idol Models is the UK's Number 1 most trusted Brand and leading Mature and All ages model support service. We are dedicated to providing long-term career strategies, connecting models with top agencies, and offering the tools they need to succeed. New Idol Models is a leading model support platform and not an agency and does not guarantee work, our success comes from identifying aspiring models and providing them with the marketing resources and guidance necessary to excel in the industry. We work with all ages, sizes, and types, firmly believing that with the right support, anyone can thrive. We understand that starting a career in modeling can be overwhelming and confusing. But don't worry, we're here to help. With over 14 years of industry experience advising aspiring models, we continue to support those we believe have real potential until they are signed by an agency or confidently freelancing. At New Idol Models, we provide expert advice on your model potential, help you understand which types of modeling suit you best, and if you're serious about pursuing a career, we'll guide you in creating and building a professional portfolio. We have state-of-the-art studios in London, Birmingham, and Manchester to help you get started. Our clients return to us time and time again because we are transparent and honest from the very start. Our goal is for everyone to walk away happy, with clear direction and confidence in their future. For regular updates on safety, guidance, and industry insights, be sure to follow us on Instagram. https://www.instagram.com/newidolmodel/
Contact info
71-75 Shelton street, Covent Garden, WC2H 9JQ, London, United Kingdom
- 02073900457
- info@newidolmodel.co.uk
- newidolmodel.co.uk
4.5
Excellent
612 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from New idol Model
Thank you so Much!
Best Wishes,
New Idol Model team.
The atmosphere was calm and relaxing
The atmosphere was calm and relaxing, still professional.
The photographer was given out clear and direct instruction, which made the experience more enjoyable. The outcome and the feed back after the photoshoot was professional, honest and clear.
Highly recommend this agency!
15 November 2025
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful feedback! 🌟
We’re delighted to hear that you enjoyed the calm yet professional atmosphere and that the photographer’s clear guidance helped make your experience enjoyable. It’s great to know you found the feedback after the shoot honest, clear, and professional — that’s exactly what we aim for.
We truly appreciate your recommendation and hope to welcome you back again soon! 😊
A genuine customer with a genuine complaint.
This is a completely valid review based on my actual experience with your company, and your claim that I am “not a genuine customer” is both incorrect and deeply unprofessional.
My name is Pierre de Villiers, and I attended a photoshoot at Impact Digital Photography on 28/08/2025 after paying your advertised £50 “fully refundable” attendance deposit — which was never refunded. Following this, I received an email from your office stating: “You’ve Been Shortlisted for the Next Step in Your Mature Modelling Journey.”
You have received multiple emails from me (all with my full details), yet you continue to ignore them while publicly claiming you cannot identify me. This is misleading and demonstrates either poor internal communication or a deliberate attempt to discredit my review.
To repeat the facts you continue to dismiss:
• The photographs delivered to me were substandard, visibly rushed, and provided six weeks late.
• I was promised a make-up artist, hair stylist, and stylist support throughout the shoot — none of which were provided.
• I paid £1,850 for products that any experienced industry professional would recognise as below standard.
• Your team has repeatedly ignored my emails while accusing me of defamation and now fabrication, despite having all of my details on file.
Everything I have written is accurate and based on my direct experience.
Your response accusing me of dishonesty only reinforces the lack of professionalism I encountered.
I stand by every word of my review.
28 August 2025
Unprompted review
Very good ppl polite nice had great…
Very good ppl polite nice had great time there
12 November 2025
Unprompted review
Reply from New idol Model
Thank you for your lovely feedback! 😊
We’re really glad to hear you had a great time and found everyone polite and nice.
Hope to see you again soon! 🌟
Sad experience
"I am fully aware that New Idol Models is not a modelling agency and does not guarantee work, representation, or bookings. That was never my complaint.
My review was based on the quality of the services I actually received — namely:
- Substandard photographs that were far below professional quality.
- Digital images delivered six weeks later, even though these are typically produced quickly.
- An exorbitant total cost of £1850 for digital products that were rushed, poorly edited, and unusable.
- A promised £50 refundable attendance deposit which was not refunded despite your own written terms.
- Claims of hair, makeup, and a stylist on hand, which were not provided as advertised.
None of this constitutes defamation. These are verifiable experiences based on what I paid for, what I was promised, and what I actually received.
Challenging my review instead of addressing the issues only reinforces my concerns about your professionalism and transparency." pj
This actually captured my experience, I had travelled down with my whole family from Bournemouth to London for the sad experience, they'd never look after you ever after. The service that I had to pay nearly £2000 for service that should never be charged over £200
I paid a significant amount for a portfolio that was meant to include a month of support, but I only got a call once. Very disappointed, I wouldn’t recommend spending money on something you don’t really need. They seem more interested in taking your money than offering real support or follow-up. I’ve wasted nearly £2,000.
16 January 2025
Unprompted review
Reply from New idol Model
Hi PJ,
we hope your well!
Thank you for taking the time to share your thoughts. None of the concerns you’ve mentioned were raised with our team on the day, which we do find unusual, as we always encourage clients to speak to us immediately if anything feels unclear or unsatisfactory.
We also want to make you aware that your review has been reported to Trustpilot, as it appears multiple reviews have been submitted from the same account under different names. This goes against Trustpilot’s guidelines, and we take the accuracy of online feedback very seriously.
To clarify, your attendance deposit is fully refundable, and there is absolutely no obligation to purchase anything on the day. Most clients simply choose to put the deposit towards their images or packages — but this is completely optional and entirely your choice.
We also want to highlight that our team includes award-winning makeup artists and professional photographers who have worked on major European fashion shows and have been featured in well-known publications. We invest heavily in experienced industry professionals to ensure clients receive the highest possible quality and service.
The reason we continue to welcome repeat customers year after year — and operate studios across the UK — is because we prioritise transparency, honesty, and ensuring every client leaves feeling supported and guided in the right direction.
We would genuinely like to resolve any concerns you may still have. Please contact our head office directly so we can review your file properly and assist you further.
We would love to speak with you! 02073900457
aftercare@newidolmodel.co.uk
https://www.instagram.com/newidolmodel/
Thank you,
New Idol Models Team
Fantastic
I had a great experience. I was treated with respect. The staff members are polite and helpful and efficient. The explanation given to me about the contract were given so that I could understand and take a good decision. All my questions were answered so that I could understand. Everything was done with professional efficiency.
I had a successful day.
Thanks.
7 November 2025
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful feedback! We’re delighted to hear that you had a great experience with us and that our team made you feel respected, supported, and well informed throughout the process.
We’re glad everything was explained clearly and that all your questions were answered — helping you make the decision that felt right for you. It’s great to know you had a successful and enjoyable day.
We truly appreciate your kind words and look forward to welcoming you again in the future!
I Had the most fantastic day
I Had a fantastic day with New idol Model. The people who work there were very nice . Having a make up artist was fabulous. She made me look really good in front of the camera. My photo shoot went really well. I got signed up that day. Great day. Great experience.
7 November 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your experience! We’re thrilled to hear that you had such a fantastic day with us. Our team works hard to create a welcoming and enjoyable environment, so it’s wonderful to know you felt well looked after.
We’re especially glad you loved the makeup session and that your photoshoot went smoothly. Congratulations on getting signed up — that’s amazing news!
Thank you again for your lovely review. We’re delighted you had a great experience and wish you all the best moving forward.
Such a pleasant experience with…
Such a pleasant experience with professionals and in a very nice environment!
2 November 2025
Unprompted review
Reply from New idol Model
Thank you so much for your kind words! We’re so happy to hear that you had a pleasant experience and enjoyed the professional and welcoming environment. Our team truly appreciates your feedback and looks forward to seeing you again soon!
Warm regards,
The New Idol Model Team
Warm regards,
The New Idol Model Team
My experience was great!
My experience was great!
The people I met were professional and helpful. From the Cosmetic makeover artist and photographer, to the consultant at the end of the photo shoot.
I was very inspired by the day as the process felt exciting as well as fulfilling.
30 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your wonderful experience! We’re thrilled to hear that you enjoyed your day with our team and felt both inspired and fulfilled. It’s great to know that our cosmetic artist, photographer, and consultant all helped make the experience exciting and enjoyable for you. Your kind words mean a lot to us, and we’re so glad you had such a positive time!
Warm regards,
The New Idol Model Team
New idol Model - very professional
I had a really good expierence with New idol Model, they made me feel at home and comfortable, but still staying very professsional. Very friendly, would definitely recomend the company and people.
30 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for your lovely feedback! We’re delighted to hear that you felt comfortable and at home while also experiencing our team’s professionalism. Creating a friendly and welcoming environment is something we truly value, and it’s wonderful to know that came through during your time with us. We really appreciate your recommendation and look forward to working with you again soon!
Warm regards,
The New Idol Model Team
Wonderful experience
My experience was truly lovely! I left with a deep sense of gratitude. From start to finish, every single team member was incredibly warm, friendly, and welcoming. They didn't just perform tasks; they took the time to clearly explain everything at every step, which made the entire process so comfortable and relaxed.
Most importantly, I genuinely felt valued and completely accepted throughout my visit. Thank you all so much
24 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your wonderful feedback! We’re truly delighted to hear that your experience with our team was so positive and that you felt comfortable, valued, and well cared for throughout your visit. Our goal is to ensure every guest feels exactly as you described — welcomed, informed, and appreciated. Your kind words mean a lot to our entire team, and we look forward to seeing you again soon!
The team are amazing
The team are amazing. Very friendly, welcome, helpful and professional service. I really enjoyed and I have had brilliant day! I am so grateful to everyone for the opportunities. Thank You very much!!!
24 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful feedback!
We’re thrilled to hear that you had such a positive experience with our team. Your kind words mean a lot to us, and we’re delighted that you enjoyed your day.
We truly appreciate your support and hope to welcome you back again soon!
I was greeted at the door and shown…
I was greeted at the door and shown where to put my things I was offered a drink before the photographer selected my outfits and we clicked away till the end and I thought she set a great pace afterwards I was asked to remain untill I had seen all my photos I then met the lady in the office and we chose my pics moving forward . Was a great experience from start to end
26 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for your lovely review! We’re so happy to hear you felt welcomed and enjoyed your time with us. It’s wonderful that you felt comfortable throughout the shoot and loved seeing your photos at the end. We really enjoyed having you in the studio and hope to welcome you back again soon!
Brilliant experience!
Brilliant experience!! I didn't know what to expect as it was my first time in front of camera but the lady photographer was great she made me feel confident and comfortable. Everyone else was helpful, friendly and very professional , thank you
12 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for your kind words! We're thrilled to hear you had such a positive first experience in front of the camera. It's wonderful to know our photographer made you feel confident and comfortable — that’s exactly what we aim for! We’ll be sure to pass along your lovely feedback to the whole team.
We really appreciate you taking the time to share your experience and hope to welcome you back again in the future!
Assessment Shoot
I enjoyed the assessment shoot mostly because it was a new experience (I have no modelling background). Raf and Magdalene (photographer and make-up artist) were great; very chatty and welcoming and they put all of us at ease.
One potential area for improvement for NIM is to be on time, but otherwise it was a great fun day.
8 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your experience with us! We're really glad to hear you enjoyed the assessment shoot, especially as it was your first time — it's always exciting to try something new.
Raf and Magdalene will be so pleased to hear your kind words. We’re proud to have such a warm and welcoming team, and it’s great to know they helped make the day enjoyable for you.
We also appreciate your honest feedback regarding punctuality — it’s something we take seriously, and we'll definitely look into how we can improve on this moving forward.
Thanks again for your thoughtful review, and we hope to see you again soon!
I had a wonderful experience with the…
I had a wonderful experience with the studio I was so happy when I received your call to hear that I was signed up with 4 agencies!!!
Thank you for making my dreams come true!!!!
8 October 2025
Unprompted review
Reply from New idol Model
Wow – thank you so much for your amazing feedback! We’re absolutely thrilled to hear how happy you were with your experience at the studio, and even more excited that you've been signed with 4 agencies – what a fantastic achievement!
It means the world to us to know we played a part in helping your dreams come true. You’ve got an exciting journey ahead, and we’re so proud to have been part of the beginning.
Wishing you all the success in the world – keep shining!
Professional and fun
A really good environment and very professional. Well organised and excellent follow up
11 October 2025
Unprompted review
Reply from New idol Model
Thank you for your kind words! We're so glad to hear you found the environment professional, well-organised, and enjoyable. Creating a smooth and supportive experience is always our goal, so it’s great to know that came across.
We really appreciate you taking the time to share your feedback and hope to work with you again in the future!
New Idol : Test shoot
Very helpful and efficient team ; open and honest. Created a relaxed atmosphere and some great shots. Clear process and next steps. Proactive in their follow up.
11 October 2025
Unprompted review
Reply from New idol Model
Thank you so much for your thoughtful feedback! We're delighted to hear that you had a positive experience during your test shoot with us.
It’s great to know the team made you feel relaxed and supported, and that you found the process clear and efficient. We really value open communication, so it’s wonderful to hear that came through in your experience.
We appreciate you taking the time to share your review and look forward to seeing what’s next for you!
This was my first time doing a photo shoot
This was my first time doing anything like this so was a bit nervous to start with but was made very welcome and felt very relaxed during the photo shoot and was very surprised with the quality of the photos that were taken
1 September 2025
Unprompted review
Reply from New idol Model
Thank you so much for your kind words! We're absolutely thrilled to hear you had such a great experience with us. Sophie and Becka will be over the moon to hear your lovely feedback — they truly are stars! 💫 We’re so glad you loved the images and felt supported throughout the booking process. Your support means the world to us, and we can't wait to work with you again in the future. ❤️
SCAM!
SCAM!! AVOID!! The 5 star reviews are fake. If only I knew what I know now. They will insist on payment for photoshoot and agency referrals plus extras there and then before you leave the building. The agencies they refer you to will also ask you for money to join. Any agency that asks for money to get on their books is also a scam. (don't believe me? check online) Fortunately I realised my mistake before paying any more money. The only upside is some of the photo's I ended up paying £1400 for including referrals and other extras have greatly increased interest in my online dating profile.
10 August 2025
Unprompted review
Reply from New idol Model
Thank you for taking the time to share your experience — we’re genuinely sorry to hear that you left feeling disappointed. We understand that expectations and experiences can vary, and we always aim to be as clear and transparent as possible about our services and associated costs during the consultation process.
We’re glad to hear that you were happy with the quality of your images and that they’ve had a positive impact for you. That said, we take all feedback seriously and are constantly working to improve the experience for everyone who walks through our doors.
If you'd like to discuss your concerns further, we’d welcome the chance to speak with you directly. Please feel free to reach out to us.
Wishing you all the best,
New Idol Model
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