I’ve visited Nashad 3 times in recent months and have always received excellent service. Ajaz in particular provided me with quick, efficient and very helpful advice this week, he went above and b... See more
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Review summary
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Really good customer service and helpful. Always responds quickly when messaged, cannot recommend this place enough. I had an issue with my ring and they managed to fix it and send it back within no t... See more
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It was our first time getting weddings rings for both sides ! We flew from Paris and the team especially the Diamond expert was so kind and we appreciated a lot his services. They made our order very... See more
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Nashad Jewellers, were absolutely amazing when handling my ring! They informed me with every part of the process, provided with certificates, always went above beyond with how you want to design the r... See more
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Company details
Written by the company
Nashad Jewellers: Excellence in Gold and Diamond Craftsmanship. With over 20 years of expertise, Nashad Jewellers is a trusted name in the jewellery industry. Specialising in 22ct and 24ct gold jewellery, we offer an extensive collection that blends timeless tradition with modern elegance. Our range includes exquisite diamond jewellery, crafted with precision to celebrate life’s most special moments. We also provide bespoke diamond jewellery services, creating custom pieces tailored to your unique preferences. Each item is crafted with meticulous attention to detail, ensuring unparalleled quality and beauty. At Nashad Jewellers, authenticity, trust, and customer satisfaction are at the heart of everything we do.
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United Kingdom
- nashadjewellers.com
4.4
Excellent
96 reviews
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Replied to 100% of negative reviews
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I had a great experience with Nashad…
I had a great experience with Nashad Jewellers in Birmingham. The service was excellent from start to finish, with excellent communication and very swift responses to all my queries. The team was friendly, professional, and provided a personalised service that really stood out. Even though we didn’t book an appointment, they still accommodated us and met our needs without any hassle. Their advice was knowledgeable and helpful, making the whole process smooth and stress-free. I’m really pleased with the overall service and would highly recommend them!
10 January 2026
Unprompted review
Absolutely outstanding experience with…
Absolutely outstanding experience with Nashad Jewellers! I recently purchased both a diamond ring and a platinum ring as separate items, and I couldn’t be happier with the quality of both.
The craftsmanship is flawless — the diamond ring sparkles beautifully, while the platinum ring has a premium, durable feel with a sleek finish. Both pieces exceeded my expectations and really showcase the attention to detail Nashad Jewellers put into their work.
From start to finish, the service was exceptional. The team were knowledgeable, patient, and genuinely cared about helping me find the right pieces. They made the whole process smooth and enjoyable.
I’ve had so many compliments on both rings already! If you’re looking for high-quality jewellery and first-class service, I highly recommend Nashad Jewellers. A perfect 5-star experience!
1 May 2026
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your wonderful review, Adil! 💎 It was an absolute pleasure welcoming you to our NJ Diamonds range and ensuring you both found exactly what you were looking for. We hope you and your partner are loving your rings! 💝
Don't forget, as valued customers you're welcome to take advantage of our complimentary annual cleaning and polishing service whenever you're ready; just come in and we'll have them sparkling like new!
We hope to see you both again soon.
Warm regards,
Nashad Jewellers
The service was quick and smooth
The service was quick and smooth
Like the hand chain very much it's exactly what I expected if only there was more protacts available online it would be very good and update protacts often because most of the things are sold out online that would be great 👍
16 April 2026
Reply from Nashad Jewellers
Thank you for your lovely review, Hasna! ✨ We're so glad you're happy with your hand chain from our gold range; it's a beautiful piece and it's great to hear it was exactly what you expected!
We really appreciate your feedback regarding our online availability; we are always working to update and expand our collection, so watch this space! 💛
Also, as a valued customer, please don't forget you're welcome to use our complimentary annual repair service; just come in and we'll take care of you!
We hope to see you again soon.
Warm regards,
Nashad Jewellers
Really good customer service and…
Really good customer service and helpful. Always responds quickly when messaged, cannot recommend this place enough. I had an issue with my ring and they managed to fix it and send it back within no time. If you’re looking for an engagement ring then please consider coming here, prices are reasonable and the specialists are really accommodating and honest about any preferences required :)
28 April 2026
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your kind words, Amina! 💎 Reviews like yours truly mean the world to us. We're so glad we could resolve the issue with your ring quickly and get it back to you in no time; that's exactly the standard we hold ourselves to!
We hope you're absolutely loving your engagement ring from our NJ Diamonds range. 💝 Don't forget, you're always welcome to come in and take advantage of our complimentary annual cleaning and polishing service to keep it sparkling just as beautifully as the day you got it!
We hope to see you again soon.
Warm regards,
Nashad Jewellers
Top service client impeccable rien à…
Top service client impeccable rien à redire
22 April 2026
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your wonderful review, Latha! 🌍💎 It was an absolute pleasure working with you on your custom piece entirely online: from our video calls to delivering your bespoke diamond to your door in under two weeks, it was a journey we truly enjoyed being part of!
We hope you're loving your piece from our NJ Diamonds range. ✨ And whenever you're ready, you're always welcome to use our complimentary annual cleaning and polishing service; we'll make sure it stays as stunning as the day it arrived.
We hope to work with you again soon, wherever you are in the world! 🌟
Warm regards,
Nashad Jewellers
Dishonest and over charge
I bought a item, thought I got a good honest price. Turns out the guy charged me double and also counted the money wrong and took 10 pound more. I took the item to my regular jeweller on the same day as I was walking past the shop and found out that it actually cost much more less. I can’t believe there are dishonest people like this in business. I will never use another jewellers apart from my regular one who is 100% honest and genuine. I only went there as I saw good stuff online and wanted to purchase that item. Stay away and I suggest counting your money properly. And also checking with another gold shop to check that they charged you the right price. But I always find that if you do that to someone then you’ll lose more than you took off someone who bought something they worked hard for. Disgusting behaviour.
14 April 2026
Unprompted review
Reply from Nashad Jewellers
Dear Irha, thank you for bringing this to our attention. We sincerely apologise for the experience you had; this is not a reflection of the standards we hold ourselves to at Nashad Jewellers, and we want to assure you that this matter has been taken extremely seriously.
We have taken full control of the situation, damage control has been conducted internally, and the appropriate disciplinary action has been taken. What you described is completely unacceptable, and we are committed to ensuring this never happens again.
We would also like to provide some context; the cost price of gold has been at a significant high in recent times, which does affect pricing across all jewellers. However, we understand this does not excuse the experience you had, and any miscommunication or error in the transaction should never have occurred.
We truly hope that one day you will give us the opportunity to restore your faith in us. Should you choose to return, we would welcome you with open arms and a complimentary gesture as a token of our sincerest apologies.
Warm regards,
Nashad Jewellers
Fraud
Here's a review based on your experience:
"Terrible experience with nashad jwellers birmingham Bought a 16g bracelet 2 months ago, exchanging a 23g necklace set. We paid an extra £650, which included VAT, import charges, and polish (which we weren't clearly informed about). Now, they're offering £1700 to buy back the same bracelet, claiming these extra charges. Huge difference of £1000, feels like they're taking advantage. Very unhappy with the lack of transparency and poor customer service. Would not recommend."
7 March 2026
Unprompted review
Reply from Nashad Jewellers
Dear Ammara, thank you for taking the time to share your experience. We are truly sorry to hear you felt this way; we never want any customer to leave feeling uncertain or dissatisfied, and we take all feedback like this very seriously.
We would like to clarify a few points with full transparency. VAT is a legal requirement that all UK businesses must charge and declare; this is not discretionary. Import charges are applied by HMRC on goods and are entirely outside of our control. Polishing and finishing charges are part of the craftsmanship involved in preparing a piece to the standard we pride ourselves on. We acknowledge that these charges should have been communicated more clearly at the point of sale, and for that we sincerely apologise.
Regarding the buy-back price: the value we offered takes into account several important factors, including the carat of the item and its condition at the time of return. Combined with the fact that gold prices fluctuate daily based on the live market, the difference in price reflects a fair and accurate valuation, not an attempt to take advantage. Gold prices have been at a considerable high recently, which impacts both buying and selling prices across the industry.
We would welcome the opportunity to speak with you directly to address your concerns and find a resolution. Please do not hesitate to reach out to us.
Warm regards,
Nashad Jewellers
Very good customer service
Very good customer service
Kept me informed all the way
And I’m very happy with my purchase.
5 February 2026
Reply from Nashad Jewellers
Thank you so much for your lovely review, Benedicta! ✨ Keeping our customers informed every step of the way is something we truly pride ourselves on, so it's wonderful to hear that came through in your experience with our gold range.
We hope you continue to enjoy your purchase! Don't forget, as a valued customer you're always welcome to use our complimentary annual cleaning service to keep your piece looking its best. 💛
Warm regards,
Nashad Jewellers
I have order from this place many times…
I have order from this place many times and they haven’t disappoint me at all. Really good service if I have any questions they always get back.
29 December 2025
Reply from Nashad Jewellers
Thank you so much for your kind words, Jhoura! 💛 Having you return to us time and time again truly means the world. Loyal customers like yourself are the heart of what we do at Nashad Jewellers.
We are constantly working to ensure that our online presence and the experience our customers have when ordering from us remotely is as seamless, transparent and personal as possible. We know how important it is for you to feel confident and looked after, especially when shopping online, and your review reassures us that we are on the right track. ✨
We also offer next day global delivery, so no matter where you are in the world, your piece arrives at your door quickly and conveniently. Because we believe the experience should not end at the checkout! 🌍📦
We look forward to welcoming you back again soon!
Warm regards,
Nashad Jewellers
Brilliant service!
I had such a great experience choosing my engagement ring, wedding band and my husband’s wedding band from Nashad Jewellers! The service was amazing from start to finish, the rings were made and available within such a good timeframe and I’m super excited to wear them!
11 January 2026
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your wonderful review, Aishah! 💎 What a special order, your engagement ring, your wedding band and your husband's wedding band all from our NJ Diamonds range. We are so honoured to have been part of such a beautiful milestone in your lives!
We are thrilled everything was ready within a great timeframe and we cannot wait for you both to wear your pieces on your special day. 💍✨
Don't forget, as a valued customer you are always welcome to use our complimentary annual cleaning and polishing service to keep your diamonds sparkling just as beautifully as the day they arrived!
Wishing you both a lifetime of happiness.
Warm regards,
Nashad Jewellers
Great jewellery with high quality …
Great jewellery with high quality and delivery was very fast..highly recommended 👌
30 December 2025
Reply from Nashad Jewellers
Thank you so much for your kind words, Asif! ✨ We are so glad you are happy with the quality of your piece from our gold range and that your delivery arrived nice and quickly. Fast, reliable delivery is something we truly pride ourselves on!
We truly hope that one day you can visit us at our showroom in Birmingham, where we would love to welcome you for a complimentary experience and show you our full collection in person. 💛
Don't forget, as a valued customer you are always welcome to use our complimentary annual cleaning service to keep your piece looking its very best!
We hope to see you soon.
Warm regards,
Nashad Jewellers
Customer service is fast and delivery…
Customer service is fast and delivery is super fast.
25 November 2025
Reply from Nashad Jewellers
Thank you so much for your review, Lola! ✨ We are so pleased to hear you had a great experience with our customer service and that your delivery from our gold range arrived super fast. Speed and quality of service are things we truly pride ourselves on!
We hope to welcome you back again soon!
Warm regards,
Nashad Jewellers
Reply from Nashad Jewellers
Thank you so much for your lovely review! 💛 It really does put a smile on our faces and we are so happy you enjoyed your experience with us.
We would absolutely love to see you back in our showroom soon! Come in, have a browse and let us take care of you. As a returning customer we will make sure you get a great price on your next piece. ✨
We cannot wait to welcome you back!
Warm regards,
Nashad Jewellers
Reply from Nashad Jewellers
Thank you so much for your lovely review! 💛 It really does put a smile on our faces and we are so happy you enjoyed your experience with us.
We would absolutely love to see you back in our showroom soon! Come in, have a browse and let us take care of you. As a returning customer we will make sure you get a great price on your next piece. ✨
We cannot wait to welcome you back!
Warm regards,
Nashad Jewellers
As a loyal customer
As a loyal customer, I can confidently say this is my favorite place to buy gold jewelry. I highly recommend it to anyone seeking excellent quality and outstanding customer service.
27 November 2025
Reply from Nashad Jewellers
Thank you so much for your lovely review! 💛 It really does put a smile on our faces and we are so happy you enjoyed your experience with us.
We would absolutely love to see you back in our showroom soon! Come in, have a browse and let us take care of you. As a returning customer we will make sure you get a great price on your next piece. ✨
We cannot wait to welcome you back!
Warm regards,
Nashad Jewellers
I ordered hoops online
I ordered hoops online. It was really hard to get one in, and the other one had a hole in it.
Nope, you haven’t reached out to me and the issue is not resolved.
10 November 2025
Reply from Nashad Jewellers
Thank you for your honest feedback, Zainab. We are truly sorry to hear about the experience you had with your hoops and we completely understand your frustration. This is not the standard we hold ourselves to at Nashad Jewellers.
We are pleased to confirm that we reached out to you directly upon becoming aware of this issue. Whether the piece was faulty or damaged in transit, we took full responsibility and we are glad we were able to resolve this for you and get a replacement sent out. Your satisfaction always comes first. 💛
We would love the opportunity to restore your faith in us and welcome you back. As a gesture of goodwill, we would like to offer you an exclusive price on your next purchase so that your next experience with us is everything it should be. ✨
Please do not hesitate to reach out to us directly and we will take great care of you!
Warm regards,
Nashad Jewellers
Overpriced and their message response…
Overpriced and their message response Is super slow. Minimum wait is 2 days to get a reply sometimes they just ignore you and doesn't even bother to reply back. Even after that I bought a piece of jewellery from them as I hardly go to shops. Please check you local stores as the prices are here is a joke
14 October 2025
Reply from Nashad Jewellers
Thank you for your feedback, Popi. We are sorry to hear you felt this way and we want to address your concerns openly and honestly.
Regarding pricing, we completely understand that gold jewellery can feel like a significant investment. However, it is important to note that the cost price of gold is currently at an all time high globally, which directly impacts the retail price across all jewellers, not just ourselves. We always strive to offer the best possible value for the quality of our pieces and we would never compromise on that. 💛
As for our response times, we sincerely apologise if you ever felt ignored or left waiting. This is not the experience we want for any of our customers and we have taken your feedback on board to ensure our communication is faster and more consistent going forward. ✨
Despite this, we are glad you still chose to purchase with us and we hope you are enjoying your piece. We would love the opportunity to show you a much improved experience next time. Please do not hesitate to reach out to us directly.
Warm regards,
Nashad Jewellers
Humzah was so accommodating for me and…
Humzah was so accommodating for me and my family! He was so eager and determined to make the ring perfect for my other half! Excellent service from start to end, would 100% recommend
8 November 2025
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your wonderful review, Havan! 💎 This truly made our day! We are pleased to hear how the dedication from the NJ team made such a difference to you and your family.
Knowing that the ring was made perfect for your other half is everything to us. That is exactly what we are here for! ✨
Don't forget, as a valued customer of our NJ Diamonds range you are always welcome to come in and use our complimentary annual cleaning and polishing service to keep your ring sparkling just as beautifully as the day you got it!
We hope to welcome you and your family back again soon.
Warm regards,
Nashad Jewellers
Great experience
I had an amazing experience ordering my engagement and wedding ring from Nashad, they had phenomenal customer service ensuring I got exactly what I was after. The communications during the production of the ring were great, I was being updated constantly and my ring was made for me on the expected completion rate and it was beyond my expectations. Would definitely recommend.
24 October 2025
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your incredible review! 💎 What a special order, your engagement ring and wedding ring both from our NJ Diamonds range. We are so honoured to have been part of such a momentous occasion in your life!
Keeping you updated throughout the entire production process is something we truly pride ourselves on, so it means the world to hear that came through for you. Knowing the rings were completed on time and exceeded your expectations is everything to us. ✨
We wish you and your partner a lifetime of happiness together! Don't forget, as a valued customer you are always welcome to use our complimentary annual cleaning and polishing service to keep your rings sparkling just as beautifully as the day you received them.
We hope to welcome you back again soon!
Warm regards,
Nashad Jewellers
Diamond & platinium ring
It was our first time getting weddings rings for both sides ! We flew from Paris and the team especially the Diamond expert was so kind and we appreciated a lot his services. They made our order very quickly and was available on time the day we were supposed to pick up !! The quality is insane and worth money regarding detail, quality & service. Service is 100% perfect, style is adapted to old design and very modern one also !! Like my ring is dream ring for sure !! My favorite new gold & Diamond shop now !! I recommend it 10000000% ! Thank you for making our moment special and taking away the tense of wedding haha !
27 September 2025
Unprompted review
Reply from Nashad Jewellers
Thank you so much for your absolutely beautiful review, Jharna! 💎 This genuinely means the world to us. The fact that you flew in especially to visit us for your wedding rings is something we will never take for granted and we are so proud to have been part of such a special moment for you both!
Knowing that your rings were ready on time, exceeded your expectations in quality and that our diamond expert made you feel so welcome and looked after is everything we strive for at Nashad Jewellers. ✨
Reviews like yours are a true reflection of our international reach. We are so proud to welcome customers from all over the world, both in our Birmingham showroom and through our online presence, ensuring that no matter where you are, you can access the finest gold and diamond pieces with a service that feels truly personal. 🌍
We wish you and your partner the most magical wedding and a lifetime of happiness together! Don't forget, as a valued customer you are always entitled to our complimentary annual cleaning and polishing service. Simply send your rings back to us and we will take care of all shipping costs, clean and polish them to perfection and have them back with you looking brand new. 💝
Warm regards,
Nashad Jewellers
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