Naked Paper Reviews 1,492

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality, noting its softness, strength, and absorbency, with many appreciating the natural color and the absence of bleach and plastic packaging. People are also very satisfied with the company's commitment to sustainability and its genuine eco-friendly credentials, highlighting the positive environmental impact of their products. The ordering process is frequently described as simple, straightforward, and flexible, with many consumers valuing the convenient delivery service. However, some customers were not happy with the product, describing it as rough, thin, and not as soft as advertised. A few other people also felt that the toilet paper disintegrated too easily or, conversely, didn't dissolve well, leading to blockages.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the product's quality, noting it is... See more

Quality

People report positive experiences with quality. Customers consistently praise the excellent quality of... See more

Sustainability

Reviewers mention positive feedback about sustainability. Customers appreciate the company's commitment to... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its speed and efficiency. Many... See more

Order

Customers consistently note positive experiences with order. Reviewers highlight the ease of ordering, with... See more

Based on these reviews

Rated 5 out of 5 stars

Absolutely brilliant loo roll - soft, strong and lasts well. No bleach involved and no plastic or unecessary packaging. Their recycled cardboard loo roll is so much better than other companies bamboo... See more

Rated 5 out of 5 stars

We've been getting naked paper for almost a year now and we absolutely love it. Not only is it high quality, but the environmental and sustainability factors make it a no-brainer. We get the largest b... See more

Rated 5 out of 5 stars

Very pleased with subscription, don't miss wandering up and down supermarket aisle trying to work out which loo rolls/tissues/kitchen roll are most sustainable & ok price. Quality/softness of rolls is... See more

Rated 5 out of 5 stars

Excellent company. Ordering process straightforward, and easy to adjust orders/dates if needed. Packaging all recyclable and as compact as possible. I use both the kitchen roll and loo roll and both... See more

Rated 5 out of 5 stars

I used Naked Paper for loo roll, kitchen towel and tissues. I am very happy with the quality of all of them, and have ordered on several occasions from this company. Also, it's great to have all... See more

Rated 5 out of 5 stars

I've been using the bamboo rolls for quite a long time now (Naked Sprout days) and I find them soft and very efficient. Initially, it looks more expensive than supermarket toilet rolls, but the roll... See more

Rated 5 out of 5 stars

We've been using Naked paper products for quite a while now & have no complaints. I'm surprised to find so many reviewers complaining - quite literally First World problems though of course. I will n... See more

Rated 5 out of 5 stars

I started my eco journey using another brand but switched to Naked Paper about a year ago. Their paper is soft and absorbent and has no colours or bleaches. There is no wasted paper wrapping each toil... See more

Rated 5 out of 5 stars

I've used their bamboo and recycled toilet paper, kitchen paper towels and tissues. All were fine. I also like that Naked Paper is a B Corp, that the product apears to be is about as environmentally s... See more

Rated 5 out of 5 stars

Although I don't place a standing order, just when I need it, I would NEVER, EVER go back to using any other brands. I find these better quality, softer though it did take a while to get used t... See more

Rated 5 out of 5 stars

Excellent service from start to finish, the product is exactly as described. Don't be put off by the colour the toilet tissue is soft and strong. One thing I've noticed since I've started using it and... See more

Rated 5 out of 5 stars

Great product, not pretty but does the job without wrecking the environment. Certified B Corp too - so ethical company to do business with as well which feels like a rarity these days. Esay to order/s... See more

Rated 5 out of 5 stars

We have been using Naked Paper loo paper for over a year now. We don't have a regular delivery but just order when needed and they arrive very quickly. It feels soft and good quality and I've even got... See more

Rated 5 out of 5 stars

Now that we're used to not having white toilet paper, the beige of Naked Paper is my preferred choice! It flushes easily and is strong enough to wipe areas when needed ;0) a little more expensive than... See more

Rated 2 out of 5 stars

I've been a Naked Paper nee Naked Sprout subscriber for years and have always loved the value and quality aside from the eco aspects. The last box of loo rolls seemed a lesser quality than previou... See more

Company replied

Rated 5 out of 5 stars

I buy the bamboo toilet paper on subscription. I love that it has no plastic wrapping, is unbleached, is delivered to me, is an ethical company. The loo roll itself is soft and absorbent. Also, yo... See more

Rated 5 out of 5 stars

We love Naked paper. It's a great company with ethical bias. However the toilet paper lasts so long we are actually saving lots of money. And we never have to pop out for loo roll. It's the best subs... See more

Rated 5 out of 5 stars

It's soft and I think the colour is lovely. Like to think this product, that we use every day, can really help make a real difference to the environment. Like the recycling, energy used, lack of harsh... See more

Rated 5 out of 5 stars

Delivery. Carting large volumes around isn't easy. The cause is righteous. Thinking of the volume usage internationally of the product, something had to be done. The only possible downside is down to... See more

Rated 5 out of 5 stars

I've been using Naked Paper for years now (since back when they were Naked Sprout). Excellent service - deliveries always arrive on time, my subscription orders are so easy to manage, and all at a gre... See more

Rated 5 out of 5 stars

Brilliant ecological, ethical company, they tick every box. Packed with no unnecessary extra packaging in strong cardboard boxes, delivered to your doorstep. Pause, delay or bring forward delivery eas... See more

Rated 5 out of 5 stars

I switched to Naked Paper in 2020 as I was looking for a sustainable brand and, having a B Corp business too, I was happy to find Naked Paper (Naked Sprout as was!). I have been happily using their... See more

Rated 5 out of 5 stars

Honestly, I wasn't sure about brown toilet paper - until I realised it was because of not using bleach or new wood in the paper. I am committed to green solutions for living - but with naked paper my... See more

Rated 5 out of 5 stars

The subscription service is useful and very easy to manage. I love the genuine eco friendly rolls and packaging. The paper is soft, strong and never blocks the loo. It's great to support this and Buy... See more

Rated 1 out of 5 stars

Company is fine to order from but the product itself is diabolical. You might as well wipe with sandpaper, it's extremely corse and abrasive. I wouldn't even use it for blowing my nose.

Company replied

Rated 5 out of 5 stars

I love that they are better for the environment. They're delivered to my door in boxes of 48 (or other quantities). They're soft, but I feel stronger, than conventional loo roll, plus they do boxes... See more

Rated 5 out of 5 stars

Great products, great quality. The cardboard brown colour took some getting used to, but once we all got to experience the quality, and compostability, we fell in love with the products. The colour i... See more

Rated 5 out of 5 stars

Easy online ordering and prompts when next order due, giving time to confirm or postpone next delivery. Have now got used to having "cardboard coloured" toilet paper, rather than bleached white! Good... See more

Rated 5 out of 5 stars

All that Leila describes concerning the importance of women in business, the way their business is ethically run and the sourcing of the material for their products really does matter. We regularl... See more

Rated 5 out of 5 stars

I am lucky enough to have seven grandchildren. I think of the future for them. For this reason I am committed to using naked paper I am happy that I do not contribute to the bleach which is pollut... See more

Rated 5 out of 5 stars

Very impressed with your loo paper. My order lasts for a long time which concludes that you definitely get more toilet roll for your money, and definitely better value than other brands. Your brand wa... See more

Rated 5 out of 5 stars

Great product, service and information. I have tried and looked at many ‘environmentally friendly’ toilet rolls. These are the best, by far. Both toilet and kitchen rolls perform very well. The co... See more

Rated 1 out of 5 stars

I really wanted to like this product but… I ordered the bamboo first time and thought it was a bit hard but tolerable, no better! Second time I ordered the recycled roll because it seemed a greener p... See more

Company replied

Rated 5 out of 5 stars

I love everything about naked paper - not just their loo roll. Their transparency about their ethics and supply chain makes a refreshing change and I find their emails genuinely behind the scenes inte... See more

Rated 5 out of 5 stars

Prompt service, good value, great story and saving the planet. Yes sometimes, I think it would be nice if the paper was a little more quilted but its a tiny price to pay to support an ethical company... See more

Rated 5 out of 5 stars

My family have been using the loo paper, kitchen paper and tissue products for some months now and the quality and useability are excellent. The ordering system works well too. We are also very impres... See more

Rated 5 out of 5 stars

I first came across these toilet rolls while visiting some friends and was instantly drawn to the eco-friendly ethos. I decided to give them a go and haven’t looked back since. The subscription ser... See more

Rated 5 out of 5 stars

Easy experience. Ordering is simple and delivery was quick. The rolling subscription is easy to amend if needed. The paper isn't he softest or the strongest in the world but it is perfectly adequate a... See more

Rated 5 out of 5 stars

The toilet paper, while not luxurious, does the job perfectly well. The beige colour is odd at first, especially if you’re a fan of not flushing every time you have a pee, but what are we all doing t... See more

Rated 5 out of 5 stars

I like the company's ethos and their emails about their productions processes are actually quite interesting. In terms of the products, at first I didn't like much the brown toilet paper in terms of... See more

Rated 5 out of 5 stars

Great company and great ethos. Good quality paper and who cares if it's not white, in fact every time I use I feel a nice warm glow because I'm doing something to help our beautiful planet.

Rated 5 out of 5 stars

Great company. Love that they’re sustainable and eco. We had a little problem with our first delivery, due to the delivery company, not with Naked Paper, but they very efficiently and quickly apologis... See more

Rated 5 out of 5 stars

Aside from the ethical, which I'd hope everyone has commented on, there's the engaging way the company shares the paper (and even the cardboard centres) making process with us. It's a perfect way to f... See more

Rated 5 out of 5 stars

Why would any one buy virgin toilet paper that destroys forest, wildlife and the environment when you can buy great eco toilet paper like this. It's a no brainer, it should be the law to buy recycled... See more

Rated 2 out of 5 stars

Been a customer for a year, have placed 3 orders, and have twice had serious quality defects. On top of the fact that the sheets haven't been cut properly again, the latest batch has a harsh feel and... See more

Company replied

Rated 2 out of 5 stars

I'm really surprised by these positive reviews, to be honest. I really wanted to like the toilet roll but it's thin and no where near the quality of even own brand paper. At ~£1 a roll, I can't justif... See more

Company replied

Rated 5 out of 5 stars

Good service, easy ordering and a very good product. Next order will include kitchen towels as the toilet paper is so good - it works well, the rolls last ages, and the product is genuinely 'green',... See more

Rated 5 out of 5 stars

Great toilet paper, soft, absorbent, reasonable priced and good for recycling. Website easy to use. I am going to look at ordering kitchen roll from them as well. I highly recommend them.

Company replied

Rated 1 out of 5 stars

I was very disappointed in bamboo naked paper. It was advertised as soft but it was anything but soft. I liked the idea of non-bleached eco friendly paper very much, but unfortunately I hated... See more

Company replied

Rated 2 out of 5 stars

Bought the 22 roll pack and wanted to like the recycled unbleached toilet paper but it just isn't soft at all and doesn't flush well. It's rough and scratchy just like the brown toilet paper in public... See more

Company replied

Rated 4 out of 5 stars

I am impressed so far, as I have only used the bamboo toilet paper for 1 week. I am curious to understand how the paper breaks down in the sewage system. It's soft enough as an alternative to paper. I... See more

Rated 5 out of 5 stars

Service is excellent, the best part is being able to change order dates very easily to suit requirements of usage. Love the fact we are making as least negative impact on the planet by buying naked ba... See more

Rated 5 out of 5 stars

We get through a lot of loo paper in our lives, it's great to make it as environmentally sound as possible. Also, I do all my shopping by bike, so it's great to have something bulky delivered every... See more

Rated 2 out of 5 stars

Oh dear, my first order of 48 bamboo toilet rolls has left me very disappointed. Really not soft and not thick. Maybe not wise to place an initial order for so many. I think offering a trial pack of... See more

Company replied

Rated 1 out of 5 stars

I bought both paper towels and toilet tissue using the company's special offer. The paper towels, while thin and not so absorbent, were "okay". However, the toilet tissue is absolutely terrible! T... See more

Company replied

Rated 1 out of 5 stars

I won't be using Naked Paper toilet roll again. It blocked my drains mainly because it doesn't dissolve like your standard toilet paper (I did comparative tests) but also I found I had to use about do... See more

Company replied

Rated 5 out of 5 stars

Great product, impressed on how much this helps the environment. Save the trees I love. Been using for several months now. Brilliant service from ordering to delivery. Going to branch out and try anot... See more



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 76% of negative reviews

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Rated 5 out of 5 stars

I love Naked Paper

I love Naked Paper. We get the toilet roll and kitchen roll. Both are great and I really like all aspects of the company, especially that it's built by women. Brilliant. Highly recommend.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Really easy to use the online shop

Really easy to use the online shop, update, cancel or change subscription and reorder more stock. The prices are great and the company is doing a good job for the environment.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

All that Leila describes concerning the…

All that Leila describes concerning the importance of women in business, the way their business is ethically run and the sourcing of the material for their products really does matter. We regularly buy toilet rolls, tissue and kitchen rolls from Naked Paper and are always pleased with quality, price and speed of delivery. We would thoroughly recommend Naked Paper

Philip Truro

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent products

Excellent product.
Excellent service -easy on line ordering, promt delivery.
And most importantly, the materials used for the products and for the packaging!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

I love Naked Paper

I love Naked Paper. It took a bit of time to get used to nonwhite toilet paper but I wouldn't use anything else now. I love their ecofriendly policies and practices and the paper they have produced is good to use and excellent for our planet.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Environmentally friendly, top rated brand. Used for 3 years.

I firstly started using Naked Paper for ethical/environmental reasons after researching and using many other brands. We certainly don't need paper bleaching so they went the extra mile with the natural colour. However they tick boxes on so many issues for me regarding sustainability and ethics in their work environment. I have a regular order with them which I can easily cancel/alter/pause whenever I want. This also gets me a reduced price. I, along with my extended family all use them and I am now well into my third year. I understand also that they continue to move forward in making their product as sustainable and ethically produced as possible.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic loo roll

What can I say? It's loo roll. It doesn't matter that it's brown. It's saving trees. It's soft, lasts for ages and you can do repeat orders. Simple. Never run out! Great company 😄

11 February 2026
Unprompted review
Rated 4 out of 5 stars

Good

I’ve been buying these toilet rolls for a few years now. The eco credentials & simple subscription & value are wonderful and that’s why I stick with them.
I will say that I do hope for some improvements in softness hence why I have given 4 stars.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

A Truly Eco-Friendly Company

Good quality, truly environment-friendly products & excellent customer service. I especially love the bamboo kitchen roll & the way it's so easy to amend one's subscription & delivery date.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products, great ethos.

My family have been using the loo paper, kitchen paper and tissue products for some months now and the quality and useability are excellent. The ordering system works well too. We are also very impressed by the ethics and sustainability piece surrounding the company's ethos and their regular email updates are always informative. This is a group of people who do what they say they are going to do......impressive!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

I trust this company

The subscription service is useful and very easy to manage. I love the genuine eco friendly rolls and packaging. The paper is soft, strong and never blocks the loo. It's great to support this and Buy Women Built companies. The newsletters are informative and fun. I trust this company.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

It's just great

We've been using Naked paper products for quite a while now & have no complaints. I'm surprised to find so many reviewers complaining - quite literally First World problems though of course. I will never go back to white
bleached tissue, bad for us in every way

11 February 2026
Unprompted review
Rated 4 out of 5 stars

Nice company and good PR

Nice company and good PR. The kitchen role is a good performer, and the loo role is long lasting. Would like it to be a little thicker if possible. Tissues could be a little softer too but otherwise perform well.
Nice company and I wish them well!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent company and products

Excellent company. Ordering process straightforward, and easy to adjust orders/dates if needed. Packaging all recyclable and as compact as possible.
I use both the kitchen roll and loo roll and both are excellent. The fact that it is unbleached and recycled is very important; let’s try to tread more lightly on the earth wherever possible.

19 December 2025
Unprompted review
Rated 5 out of 5 stars

It works for me.

I've used their bamboo and recycled toilet paper, kitchen paper towels and tissues. All were fine. I also like that Naked Paper is a B Corp, that the product apears to be is about as environmentally sustainable as possible, and that it's simple to order and adjust my recurring order nearer the time. The only thing I miss about Who Gives a Crap is the colourful, playful wrappers.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product in every way

Excellent product in every way! Been using the bamboo toilet paper for over a year now and will never go back to bleached. Love the product and the company, thank you 🙏

11 February 2026
Unprompted review

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