Naked Paper Reviews 1,492

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality, noting its softness, strength, and absorbency, with many appreciating the natural color and the absence of bleach and plastic packaging. People are also very satisfied with the company's commitment to sustainability and its genuine eco-friendly credentials, highlighting the positive environmental impact of their products. The ordering process is frequently described as simple, straightforward, and flexible, with many consumers valuing the convenient delivery service. However, some customers were not happy with the product, describing it as rough, thin, and not as soft as advertised. A few other people also felt that the toilet paper disintegrated too easily or, conversely, didn't dissolve well, leading to blockages.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the product's quality, noting it is... See more

Quality

People report positive experiences with quality. Customers consistently praise the excellent quality of... See more

Sustainability

Reviewers mention positive feedback about sustainability. Customers appreciate the company's commitment to... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its speed and efficiency. Many... See more

Order

Customers consistently note positive experiences with order. Reviewers highlight the ease of ordering, with... See more

Based on these reviews

Rated 5 out of 5 stars

Absolutely brilliant loo roll - soft, strong and lasts well. No bleach involved and no plastic or unecessary packaging. Their recycled cardboard loo roll is so much better than other companies bamboo... See more

Rated 5 out of 5 stars

We've been getting naked paper for almost a year now and we absolutely love it. Not only is it high quality, but the environmental and sustainability factors make it a no-brainer. We get the largest b... See more

Rated 5 out of 5 stars

Very pleased with subscription, don't miss wandering up and down supermarket aisle trying to work out which loo rolls/tissues/kitchen roll are most sustainable & ok price. Quality/softness of rolls is... See more

Rated 5 out of 5 stars

Excellent company. Ordering process straightforward, and easy to adjust orders/dates if needed. Packaging all recyclable and as compact as possible. I use both the kitchen roll and loo roll and both... See more

Rated 5 out of 5 stars

I used Naked Paper for loo roll, kitchen towel and tissues. I am very happy with the quality of all of them, and have ordered on several occasions from this company. Also, it's great to have all... See more

Rated 5 out of 5 stars

I've been using the bamboo rolls for quite a long time now (Naked Sprout days) and I find them soft and very efficient. Initially, it looks more expensive than supermarket toilet rolls, but the roll... See more

Rated 5 out of 5 stars

We've been using Naked paper products for quite a while now & have no complaints. I'm surprised to find so many reviewers complaining - quite literally First World problems though of course. I will n... See more

Rated 5 out of 5 stars

I started my eco journey using another brand but switched to Naked Paper about a year ago. Their paper is soft and absorbent and has no colours or bleaches. There is no wasted paper wrapping each toil... See more

Rated 5 out of 5 stars

I've used their bamboo and recycled toilet paper, kitchen paper towels and tissues. All were fine. I also like that Naked Paper is a B Corp, that the product apears to be is about as environmentally s... See more

Rated 5 out of 5 stars

Although I don't place a standing order, just when I need it, I would NEVER, EVER go back to using any other brands. I find these better quality, softer though it did take a while to get used t... See more

Rated 5 out of 5 stars

Excellent service from start to finish, the product is exactly as described. Don't be put off by the colour the toilet tissue is soft and strong. One thing I've noticed since I've started using it and... See more

Rated 5 out of 5 stars

Great product, not pretty but does the job without wrecking the environment. Certified B Corp too - so ethical company to do business with as well which feels like a rarity these days. Esay to order/s... See more

Rated 5 out of 5 stars

We have been using Naked Paper loo paper for over a year now. We don't have a regular delivery but just order when needed and they arrive very quickly. It feels soft and good quality and I've even got... See more

Rated 5 out of 5 stars

Now that we're used to not having white toilet paper, the beige of Naked Paper is my preferred choice! It flushes easily and is strong enough to wipe areas when needed ;0) a little more expensive than... See more

Rated 2 out of 5 stars

I've been a Naked Paper nee Naked Sprout subscriber for years and have always loved the value and quality aside from the eco aspects. The last box of loo rolls seemed a lesser quality than previou... See more

Company replied

Rated 5 out of 5 stars

I buy the bamboo toilet paper on subscription. I love that it has no plastic wrapping, is unbleached, is delivered to me, is an ethical company. The loo roll itself is soft and absorbent. Also, yo... See more

Rated 5 out of 5 stars

We love Naked paper. It's a great company with ethical bias. However the toilet paper lasts so long we are actually saving lots of money. And we never have to pop out for loo roll. It's the best subs... See more

Rated 5 out of 5 stars

It's soft and I think the colour is lovely. Like to think this product, that we use every day, can really help make a real difference to the environment. Like the recycling, energy used, lack of harsh... See more

Rated 5 out of 5 stars

Delivery. Carting large volumes around isn't easy. The cause is righteous. Thinking of the volume usage internationally of the product, something had to be done. The only possible downside is down to... See more

Rated 5 out of 5 stars

I've been using Naked Paper for years now (since back when they were Naked Sprout). Excellent service - deliveries always arrive on time, my subscription orders are so easy to manage, and all at a gre... See more

Rated 5 out of 5 stars

Brilliant ecological, ethical company, they tick every box. Packed with no unnecessary extra packaging in strong cardboard boxes, delivered to your doorstep. Pause, delay or bring forward delivery eas... See more

Rated 5 out of 5 stars

I switched to Naked Paper in 2020 as I was looking for a sustainable brand and, having a B Corp business too, I was happy to find Naked Paper (Naked Sprout as was!). I have been happily using their... See more

Rated 5 out of 5 stars

Honestly, I wasn't sure about brown toilet paper - until I realised it was because of not using bleach or new wood in the paper. I am committed to green solutions for living - but with naked paper my... See more

Rated 5 out of 5 stars

The subscription service is useful and very easy to manage. I love the genuine eco friendly rolls and packaging. The paper is soft, strong and never blocks the loo. It's great to support this and Buy... See more

Rated 1 out of 5 stars

Company is fine to order from but the product itself is diabolical. You might as well wipe with sandpaper, it's extremely corse and abrasive. I wouldn't even use it for blowing my nose.

Company replied

Rated 5 out of 5 stars

I love that they are better for the environment. They're delivered to my door in boxes of 48 (or other quantities). They're soft, but I feel stronger, than conventional loo roll, plus they do boxes... See more

Rated 5 out of 5 stars

Great products, great quality. The cardboard brown colour took some getting used to, but once we all got to experience the quality, and compostability, we fell in love with the products. The colour i... See more

Rated 5 out of 5 stars

Easy online ordering and prompts when next order due, giving time to confirm or postpone next delivery. Have now got used to having "cardboard coloured" toilet paper, rather than bleached white! Good... See more

Rated 5 out of 5 stars

All that Leila describes concerning the importance of women in business, the way their business is ethically run and the sourcing of the material for their products really does matter. We regularl... See more

Rated 5 out of 5 stars

I am lucky enough to have seven grandchildren. I think of the future for them. For this reason I am committed to using naked paper I am happy that I do not contribute to the bleach which is pollut... See more

Rated 5 out of 5 stars

Very impressed with your loo paper. My order lasts for a long time which concludes that you definitely get more toilet roll for your money, and definitely better value than other brands. Your brand wa... See more

Rated 5 out of 5 stars

Great product, service and information. I have tried and looked at many ‘environmentally friendly’ toilet rolls. These are the best, by far. Both toilet and kitchen rolls perform very well. The co... See more

Rated 1 out of 5 stars

I really wanted to like this product but… I ordered the bamboo first time and thought it was a bit hard but tolerable, no better! Second time I ordered the recycled roll because it seemed a greener p... See more

Company replied

Rated 5 out of 5 stars

I love everything about naked paper - not just their loo roll. Their transparency about their ethics and supply chain makes a refreshing change and I find their emails genuinely behind the scenes inte... See more

Rated 5 out of 5 stars

Prompt service, good value, great story and saving the planet. Yes sometimes, I think it would be nice if the paper was a little more quilted but its a tiny price to pay to support an ethical company... See more

Rated 5 out of 5 stars

My family have been using the loo paper, kitchen paper and tissue products for some months now and the quality and useability are excellent. The ordering system works well too. We are also very impres... See more

Rated 5 out of 5 stars

I first came across these toilet rolls while visiting some friends and was instantly drawn to the eco-friendly ethos. I decided to give them a go and haven’t looked back since. The subscription ser... See more

Rated 5 out of 5 stars

Easy experience. Ordering is simple and delivery was quick. The rolling subscription is easy to amend if needed. The paper isn't he softest or the strongest in the world but it is perfectly adequate a... See more

Rated 5 out of 5 stars

The toilet paper, while not luxurious, does the job perfectly well. The beige colour is odd at first, especially if you’re a fan of not flushing every time you have a pee, but what are we all doing t... See more

Rated 5 out of 5 stars

I like the company's ethos and their emails about their productions processes are actually quite interesting. In terms of the products, at first I didn't like much the brown toilet paper in terms of... See more

Rated 5 out of 5 stars

Great company and great ethos. Good quality paper and who cares if it's not white, in fact every time I use I feel a nice warm glow because I'm doing something to help our beautiful planet.

Rated 5 out of 5 stars

Great company. Love that they’re sustainable and eco. We had a little problem with our first delivery, due to the delivery company, not with Naked Paper, but they very efficiently and quickly apologis... See more

Rated 5 out of 5 stars

Aside from the ethical, which I'd hope everyone has commented on, there's the engaging way the company shares the paper (and even the cardboard centres) making process with us. It's a perfect way to f... See more

Rated 5 out of 5 stars

Why would any one buy virgin toilet paper that destroys forest, wildlife and the environment when you can buy great eco toilet paper like this. It's a no brainer, it should be the law to buy recycled... See more

Rated 2 out of 5 stars

Been a customer for a year, have placed 3 orders, and have twice had serious quality defects. On top of the fact that the sheets haven't been cut properly again, the latest batch has a harsh feel and... See more

Company replied

Rated 2 out of 5 stars

I'm really surprised by these positive reviews, to be honest. I really wanted to like the toilet roll but it's thin and no where near the quality of even own brand paper. At ~£1 a roll, I can't justif... See more

Company replied

Rated 5 out of 5 stars

Good service, easy ordering and a very good product. Next order will include kitchen towels as the toilet paper is so good - it works well, the rolls last ages, and the product is genuinely 'green',... See more

Rated 5 out of 5 stars

Great toilet paper, soft, absorbent, reasonable priced and good for recycling. Website easy to use. I am going to look at ordering kitchen roll from them as well. I highly recommend them.

Company replied

Rated 1 out of 5 stars

I was very disappointed in bamboo naked paper. It was advertised as soft but it was anything but soft. I liked the idea of non-bleached eco friendly paper very much, but unfortunately I hated... See more

Company replied

Rated 2 out of 5 stars

Bought the 22 roll pack and wanted to like the recycled unbleached toilet paper but it just isn't soft at all and doesn't flush well. It's rough and scratchy just like the brown toilet paper in public... See more

Company replied

Rated 4 out of 5 stars

I am impressed so far, as I have only used the bamboo toilet paper for 1 week. I am curious to understand how the paper breaks down in the sewage system. It's soft enough as an alternative to paper. I... See more

Rated 5 out of 5 stars

Service is excellent, the best part is being able to change order dates very easily to suit requirements of usage. Love the fact we are making as least negative impact on the planet by buying naked ba... See more

Rated 5 out of 5 stars

We get through a lot of loo paper in our lives, it's great to make it as environmentally sound as possible. Also, I do all my shopping by bike, so it's great to have something bulky delivered every... See more

Rated 2 out of 5 stars

Oh dear, my first order of 48 bamboo toilet rolls has left me very disappointed. Really not soft and not thick. Maybe not wise to place an initial order for so many. I think offering a trial pack of... See more

Company replied

Rated 1 out of 5 stars

I bought both paper towels and toilet tissue using the company's special offer. The paper towels, while thin and not so absorbent, were "okay". However, the toilet tissue is absolutely terrible! T... See more

Company replied

Rated 1 out of 5 stars

I won't be using Naked Paper toilet roll again. It blocked my drains mainly because it doesn't dissolve like your standard toilet paper (I did comparative tests) but also I found I had to use about do... See more

Company replied

Rated 5 out of 5 stars

Great product, impressed on how much this helps the environment. Save the trees I love. Been using for several months now. Brilliant service from ordering to delivery. Going to branch out and try anot... See more



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 76% of negative reviews

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Rated 5 out of 5 stars

I love the thickness of the paper there…

I love the thickness of the paper there is no trace of dust when you take a piece of the roll. You use less.
Im very happy I cant see me ever going back to other brands.

12 February 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thank you so much for your feedback! We're very to hear you are a happy customer.

Rated 5 out of 5 stars

Great toilet paper

Great toilet paper, soft, absorbent, reasonable priced and good for recycling. Website easy to use. I am going to look at ordering kitchen roll from them as well. I highly recommend them.

12 February 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thank you so much for your feedback, we're very happy to hear you're happy with Naked Paper!

Rated 5 out of 5 stars

The Bamboo rolls are soft and absorbent

I've been using the bamboo rolls for quite a long time now (Naked Sprout days) and I find them soft and very efficient. Initially, it looks more expensive than supermarket toilet rolls, but the rolls last a LOT longer, I think partly because of their absorbency, but mainly because there seem to be so-o-o many sheets on each roll. I have been satisfied with the rolls from Day One and would not consider changing to any other product.

31 January 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous products

Fabulous products. Great service. Good value. And helping the planet a bit too. What’s not to like? Loving the Naked paper products.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

We love Naked paper!

We love Naked paper. It's a great company with ethical bias. However the toilet paper lasts so long we are actually saving lots of money. And we never have to pop out for loo roll. It's the best subscription delivery to your door loo roll and kitchen roll.
And if you ever need to email them for help with anything they are super helpful and friendly..

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Really good loo roll

I wasn’t sure at first but I’m glad I did buy this toilet paper. I’ve got it on subscription. So no need to worry about running out. More sheets to a roll, so no constantly changing. We have a septic tank, so another reason to change. I calculated the cost compared to what I used to buy, and worked out roughly the same. And buying in bulk saves money. Comes in a neat box easy to store. I’m very pleased with this product, and will definitely continue with subscription

5 October 2025
Unprompted review
Rated 5 out of 5 stars

I love everything about naked paper

I love everything about naked paper - not just their loo roll. Their transparency about their ethics and supply chain makes a refreshing change and I find their emails genuinely behind the scenes interesting! Happy to be spending my pennies on their direction

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Naked Paper works for me

I'm very satisfied with my Naked Paper subscription. I like the occasional newsletters with behind-the-scenes info on the company, the factory, etc. I like the non-white paper and the delivery side of things works well.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

All three products are great

All three products are great. We’ve used them for about a year with no problems. Delivery is efficient and customer service is very good.

I’ve been a member of Which magazine for many years and I think their review of the loo rolls was totally wrong. The reviewers must have very delicate bums!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant loo roll

Absolutely brilliant loo roll - soft, strong and lasts well. No bleach involved and no plastic or unecessary packaging. Their recycled cardboard loo roll is so much better than other companies bamboo loo roll.
Ordering is so simple and you can change your regular delivery very easily on the website. I love that they are a British B-Corp company recycling cardboard locally and just doing the right thing for the planet and for their customers. I now buy their kitchen towel as well and their paper tissues. A very happy customer!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products

Great products, wonderful customer service and good for the environment compared to others.
I have been a customer for six years. I remember this due to my embarrassment during covid as we had loo rolls aplenty. And can't envisage changing this.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Top quality

The paper feels great quality, and I love the company's ethics - no chemicals, using recycled materials, paying fair wages. And it's the only company whose round Robin emails I actually read - very informative and inspiring. Definitely recommend!

11 February 2026
Unprompted review
Rated 2 out of 5 stars

deterioration in quality over the years

I've been a Naked Paper nee Naked Sprout subscriber for years and have always loved the value and quality aside from the eco aspects.
The last box of loo rolls seemed a lesser quality than previously. It disintegrated more easily in use like standard loo rolls.
This latest box is a further deterioration in quality and judging by the rolls being smaller though the centres are the same (other than being branded now), lesser quantity, 147g now 128g.
I may well cancel my subscription.

11 February 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thanks for getting in touch. Sorry to hear your recent order isn’t working as well for you at home.
We haven’t made any changes to our production, so it could be a batch issue. We'll follow up with our factory to make sure everything is as it should be. We are always looking for ways to improve so we appreciate your feedback.

Rated 5 out of 5 stars

Recommended by a student!

Very impressed with your loo paper. My order lasts for a long time which concludes that you definitely get more toilet roll for your money, and definitely better value than other brands. Your brand was recommended to me by University students! 😃

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Now that we're used to not having white…

Now that we're used to not having white toilet paper, the beige of Naked Paper is my preferred choice! It flushes easily and is strong enough to wipe areas when needed ;0) a little more expensive than supermarket offerings, but no direct competition, and it's got to be better for the planet. Win win!

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products, genuine green company.

I used Naked Paper for loo roll, kitchen towel and tissues. I am very happy with the quality of all of them, and have ordered on several occasions from this company.
Also, it's great to have all this bulky stuff delivered straight to my door!
I chose them for their geniune green credentials, which is important to me. (Just discovered they're officially certified by "Buy Women Built" - even more reason to chose them)

2 February 2026
Unprompted review
Rated 5 out of 5 stars

All round excellence.

Excellent products, excellent service. Having used the toilet paper, paper hankies and kitchen paper for 5+ years I strongly recommend these products, not only good value for money but with excellent environmental credentials resulting in lots of 'virtuous' factor too.
Thank you

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

Prompt service, good value, great story and saving the planet. Yes sometimes, I think it would be nice if the paper was a little more quilted but its a tiny price to pay to support an ethical company providing an essential product in the modern bathroom.

11 February 2026
Unprompted review
Rated 4 out of 5 stars

Wish I had liked these more

I like what this company are trying to do for sustainability and the environment.
I ordered a large box of toilet roll confident that it would be usable as I have used other eco rolls.
However I have found the paper stiff and uncomfortable to use and harder to flush than anything I have used previously.
I wont be using the remaining rolls for their intended use and wish their was an option to return them for a partial refund.

UPDATE
I have changed the star rating on my review based on the responsiveness of the company and their efficient action to my request.

15 January 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thanks for trying Naked Paper but very sorry to hear it wasn't right for you. We're always looking to improve and adjust the texture of the rolls so we hope future batches work better for you. We do absolutely have options to refunding your first order too so please get in touch with the support team at: hello@nakedpaper.com

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