Mypura.com Reviews 

2,263
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the nappies for their excellent absorbency, preventing leaks and rashes, while being gentle on skin with eco-friendly, non-toxic materials. Exceptional customer service is frequently highlighted for its helpfulness and efficiency. Reviewers also value the prompt and reliable delivery, alongside the convenient and flexible subscription service. However, some customers reported occasional nappy leaks, especially at night or due to fit. A few also found the wipes problematic, citing issues with tearing or moisture. Some experienced difficulties with delivery or specific customer service responses.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers praising the nappies for being soft,... See more

Quality

People report positive experiences with quality, with many reviewers praising the nappies for being soft,... See more

Delivery service

Customers consistently report positive experiences with delivery service, frequently highlighting its speed... See more

Customer service

Customers consistently note positive experiences with customer service, often describing it as excellent,... See more

Subscription

Users describe positive interactions with subscription, finding the service easy to manage and convenient for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more

Company replied

Rated 5 out of 5 stars

This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more

Company replied

Rated 5 out of 5 stars

Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more

Company replied

Rated 5 out of 5 stars

Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and effic... See more

Company replied


Company details

  1. Baby Store
  2. Diaper Service
  3. Toiletries Store

Written by the company

Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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1-star

Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 48 hours

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4.5

All reviews

(2,263)

180 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I love these nappies and wipes and the…

I love these nappies and wipes and the subscription makes it so easy.

2 June 2026
Mypura.com logo

Reply from Mypura.com

Hi Phillipa,

Thanks for leaving us a review. We're thrilled that you're enjoying our wipes and nappies, along with our super handy subscribe and save service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

So much easier

The new packaging makes it so much easier to get the wipes out individually. That is, without pulling out half of the pack. Definitely improved.

31 May 2026
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Reply from Mypura.com

Hi Ron,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our new packaging refresh and that you're finding it easier to remove one wipe at at a time!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Delivery was quick and very good value…

Delivery was quick and very good value for money. This was a recommendation so will be using again in the future.

20 May 2026
Mypura.com logo

Reply from Mypura.com

Hi Roger,

Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy free next day delivery service and that you would order with us again in the future!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 4 out of 5 stars

We opted for the trial pack size 1 for…

We opted for the trial pack size 1 for my newborn. And I must say, the design, look and function was up to the mark. There were no signs of leaky poo or pee. We used it for travel purpose and are happy with it!

12 May 2026
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Reply from Mypura.com

Hi Sandeep,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and that you have had a leak free experience with them too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Would Recommend

Fabulous customer service and a great product - would recommend highly!

12 May 2026
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Reply from Mypura.com

Hi Tom,

Thanks for leaving us a review. We're thrilled that you have had a great experience with our friendly customer service and that you are enjoying our products too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

The nappies are amazing

The nappies are amazing, eco friendly and the service second to none.

6 May 2026
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Reply from Mypura.com

Hi Gwen,

Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for you and your little one and thank you for the kind words about our service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 1 out of 5 stars

We loved Pura nappies but the new…

We loved Pura nappies but the new design gives my baby blisters round her back so we had to switch to another nappy provider. I’m hoping once she’s big enough we can switch to your pull ups but she’s too small for the first size of them atm

19 May 2026
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Reply from Mypura.com

Hi Aileen,

Thanks for leaving us a review. We're really sorry that your little one is experiencing irritation since moving to our new nappies. We want to reassure that aside from adding a new stretchy waistband and blowout blocker, the nappies are still the same quality and carry the same skin safe credentials as before.

We've reached out to you directly to discuss this further with you.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Amazing company !

Amazing company who I will happily recommend to all parents.

Very receptive to feedback and also more than willing to help with any issues.

Tom’s customer service is second to none so special shout out to him.

17 May 2026
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Reply from Mypura.com

Hi Jessica,

Thanks for leaving us a review and for recommending Pura!

We're thrilled that you have been happy with the customer service you have received and thank you for the lovely words!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Super service!

This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service team are absolutely brilliant! They deal with any queries, quickly, efficiently and in an exceptionally friendly and polite manner! I would highly recommend MyPura ❤️!

19 May 2026
Unprompted review
Mypura.com logo

Reply from Mypura.com

Hi Sunny,

Thanks for leaving us a review and for the being a loyal Pura customer for five years now. We're thrilled to hear that our products have worked well for your grandchildren.

Thank you again for the kind words about our customer service too. We're always here to help if there's anything you need!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Quality product.

A very useful, ethically made product that's reasonably priced. Really glad to be able to bulk buy and have delivered directly.

30 April 2026
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Reply from Mypura.com

Hi Ten,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and speedy delivery service too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Brilliant products and customer service

Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5 nappies instead of size 5 nappy pants, and it was rectified immediately upon them receiving my email. They even let me keep the nappies they mistakingly sent too, which I thought was very kind.

Really chuffed when them and would recommend any parent to order from them directly like we do.

28 April 2026
Unprompted review
Mypura.com logo

Reply from Mypura.com

Hi Molly,

Thanks for leaving us a review. We're thrilled that you're enjoying our products and thank you for the kind words about our customer service. We're always happy to help make things right when things don't go quite as planned!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 4 out of 5 stars

perfect for those with allergies.

I like the products as it’s the only one that doesn’t affect my babies skin. It’s a shame it’s quite expensive. I also tried the larger pull-up ones for my older daughter, however it did end up leaking a few times.

24 March 2026
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Reply from Mypura.com

Hi Roo,

Thanks for leaving us a review. We're thrilled to hear that our products are working well for your little one's sensitive skin!

However we're sorry that you're finding our nappy pants to leak. When leaks do occur this is usually due to sizing, normally when it's time to size up.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Using for years

31 March 2026
Mypura.com logo

Reply from Mypura.com

Hi Tegwedd,

Thanks for leaving us a review. Thank you for being a loyal Pura customer over the years!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Good product and at good price delivery…

Good product and at good price delivery always on time

31 March 2026
Mypura.com logo

Reply from Mypura.com

Hi,

Thanks for leaving us a review. We're thrilled to hear that you're loving our products and our speedy next day delivery service too, thank you for your support!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Highly recommend

Ordering direct from Pura is quick and easy - everything you need. On the couple of occasions I’ve needed to contact them, they’ve been very helpful and speedy to respond. Very happy with the service!

14 April 2026
Mypura.com logo

Reply from Mypura.com

Hi Sarah,

Thanks for leaving us a review. We're thrilled that you're finding ordering from our site quick and easy to use. We're glad to hear that you're finding our friendly customer service team helpful too. We're always here if there's anything you need!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Quality products

Quality products delivered in a timely fashion with good communication from the courier.

13 April 2026
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Reply from Mypura.com

Hi Lorna,

Thanks for leaving us a review. We're glad to hear that you're enjoying our products along with our speedy and reliable courier DPD!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Soft nappies

I really like the nappies, nice design and very soft. Reasonably priced, shame delivery took a little while longer than I expected.

7 April 2026
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Reply from Mypura.com

Hi Jasmine,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our super soft nappies!

However we're sorry that delivery has taken longer than expected on this occasion. Our trial packs are dispatched on a 3-5 business day service however all of our full case orders are dispatched via next day delivery.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 3 out of 5 stars

The nappies live up to expectations…sometimes

The nappies live up to expectations (chosen for all the brand’s sustainability credentials, good fit and softness), when they arrive as promised…

Having only subscribed since January, when our baby was born, our last box contained the old style without the elasticated blowout feature at the back (despite being in their new packaging) and this week I’ve received an email to say the size we need is out of stock. I’m now looking at sourcing another brand due to the inconsistency. Such a shame as when they arrive as expected they’re brilliant.

24 March 2026
Mypura.com logo

Reply from Mypura.com

Hi Amber,

Thanks for leaving us a review. It's great to hear that you're enjoying our nappies. However we're really sorry that you have been experiencing stock issues when ordering recently. We are currently transitioning to our new nappies which include a brand new Blowout Blocker and stretchy waistband.

During this transition period you may receive our original products and some sizes may be out of stock. We are working to resolve this as soon as possible to make our full range available again. We're sorry again for any inconvenience caused.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Great sustainable nappy choice with fast delivery

Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this come to life in London too. The nappies are packaged well, using paper to be more sustainable. The nappies stay on and we have had very few leaks (the only leaks we've had have been when we didn't strap the nappy on properly). The wetness indicator is very useful.

2 April 2026
Mypura.com logo

Reply from Mypura.com

Hi Michele,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our speedy delivery service along with our nappies and that they're working so well for you and your family.

Thank you for the kind words about Pura NappiCycle too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

amazing brand

amazing brand?
great customer service!
lovely designs, daughter loves them!

30 March 2026
Mypura.com logo

Reply from Mypura.com

Hi Lara,

Thanks for leaving us a review. We're thrilled that you're loving our products and service. We're so glad to hear that your little one is loving them too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

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