We had a great time at Alton Towers recently and before at Chessington World of Adventures. We all loved rides like ‘The Wicker Man’ and my son and I loved Galactica and Nemesis all at Alton Towers... See more
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We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out... See more
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First time at Alton Towers. It's a great place for the brave. We went on a very hot Friday in July. We knew it would be busy but were date restricted. The park was inundated with school trips (as we... See more
Expensive but the perks this year are much better, appreciate the free fast-track per visit, which helps as the queues are just ridiculous!!
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Company details
Written by the company
Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!
Contact info
Arbor Building, 16th Floor 255 Blackfriars Road London , SE1 9AX, London, United Kingdom
- 01372 751411
- info@merlinannualpass.co.uk
- merlinannualpass.co.uk
3.8
Great
2K reviews
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Totally worth it
This is excellent way to enjoy all Merlin experiences especially if you live in around london . It’s bargain priced pass to explore all amazing adventures. Totally worth it. Try to get it on Black Friday deal to get some more discounts
21 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Sagarsinh,
Thank you for your lovely feedback!
It is wonderful to hear how much enjoyment you have had from your passes and we're so pleased that you have found excellent value for money in your Merlin Pass
We can't wait to welcome you back to one of our attractions soon to continue making more magical memories.
Kind regards,
Another great day as a family at Thorpe…
Another great day as a family at Thorpe park
13 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi John,
Thank you so much for your feedback! We're delighted to hear that you're making the most of your Merlin Pass and enjoying so many fantastic family days out.
We look forward to welcoming you back again soon and helping you create even more magical memories together!
Kind regards,
Loving our annual pass
Loving our annual pass! Great value for money and saved loads just from food and parking!
15 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Shanara,
Thank you for your lovely feedback!
It’s wonderful to hear that you’ve been getting so much enjoyment and value from your pass so far. We’re delighted that the benefits of being a Gold/Platinum Passholder are suiting you, and we’re proud to be able to offer these exclusive benefits to our guests.
We can’t wait to welcome you back to one of our attractions soon!
Kind regards,
Really easy to book from start to finish!!
Really easy to book events & days out. We've only had our passes for a couple of months & already used them to visit all the london attractions & 3 different Sea Life Centres. It's paid for itself already!!
We have an upcoming short trip to alton towers & have found the booking experience very smooth right from the start. I recently spoke to the help centre & a lovely lady named Kelly answered all my questions very efficiently & booked our table for breakfast while I was on the phone. Really kind & helpful
3 April 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Michelle,
Thank you for sharing your feedback. It’s wonderful to hear how much enjoyment you’re getting from your pass and that you consider it great value for money.
We’re delighted that you’ve found the booking system easy to use. that’s always the goal, so it’s great to know it’s working well for you.
It’s also lovely to hear that you had such a positive experience. I’ll be sure to pass your kind comments on to Kelly, who will be delighted to receive your feedback.
We look forward to welcoming you to Alton Towers Resort for your next visit soon.
Kind regards,
Great value if you like going out and about in the UK.
This pass is great if you have children and love travelling around the UK. We used it recently on a trip to Birmingham and visited Cadbury World, Legoland Discovery Centre, Sealife and Alton Towers.
Easy to book attractions.
So far this year we have been to the above plus Chessington, Legoland, Thorpe Park and Sealife Great Yarmouth.
We plan to use in the summer on a trip to London. It has saved us a lot of money.
28 May 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Michelle,
Thank you for sharing your feedback. I'm so pleased to hear that you and your family are making the most of your Merlin passes, and it's amazing how many attractions you've managed to visit this year.
We hope you continue creating unforgettable memories with your family, and we look forward to welcoming you to our London attractions this summer.
Kind regards,
Very easy to use the website and easy…
Very easy to use the website and easy to book.
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Ciaicovschi,
Thank you for your feedback,.
We’re pleased to hear that you have found the booking system easy to use and the website easy to navigate. That is always our goal, so it is great to know it is working well for you.
We look forward to welcoming you to one of our attractions soon!
Kind regards,
Reply from Merlin Annual Pass
Hi Mr Tailor,
Thank you for sharing your feedback!
It is lovely to hear how much you are enjoying your Merlin Pass, and we are very pleased that you are able to make good use of it. We hope this continues, and we look forward to welcoming you back to one of our attractions soon.
Kind regards,
Great value passes for what is included
Great value passes for what is included
Provides us with so many family days out
16 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi George,
Thank you for taking the time to share your feedback. It is wonderful to hear that your Merlin Annual Pass is helping you create magical memories with your family. We are delighted to know that you and your family are enjoying the benefits included with your pass and that you feel it offers great value for money.
We look forward to welcoming you back to our attractions soon and hope you continue to make many more unforgettable memories together.
Kind regards,
Brilliant service
16 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Zoe,
Thank you for sharing your feedback.
We are so pleased to hear that you have had a great experience with us, which is what we always strive to deliver. We hope we are able to welcome you back to one of our attractions soon and continue helping you create wonderful memories with us.
Kind regards,
It’s always amazing to use our Merlin…
It’s always amazing to use our Merlin pass our kids love it and full enjoyment with no limit in gold pass
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Neeraj,
Thank you for sharing your feedback.
We are delighted to hear that you are making the most of your Gold Pass and that your children are loving it. Helping families create wonderful memories together is something we are extremely proud to be able to offer, and it is fantastic to know that your pass is contributing to those special experiences.
We hope you continue to enjoy many memorable days out and create even more wonderful memories together at our attractions.
Kind regards,
Very poor experience
Merlin changed the RAP pass system and it's being abused to a ridiculous level. I've had passes in 1 way or another for 15 years and this is the worse it's been. I have no problems booking tickets for the days I want BUT it's impossible to book the RAP pass, which I have to have due to arthritis and MH, which results in cancelling the trips. When we are lucky enough to get a pass the queues for Disabled entrance are humongous, why on earth they use the same entrance as fasttrack is anyones guess, but you're getting groups of 12 all claiming they're disabled when all that's wrong with them is a severe lack of volume control, manners, and dress sense. The staff aren't trained to deal with these people,or paid enough, who can be very intimidating, which when combined with foul language, smoking etc, makes a poor experience. I have tried complaining via the customer service emails etc and usually get a standard pro rata response in around a months time, with absolutely zero bearing/relation to my specific complaint. Merlin really need to sort this out soon, as I for one won't be renewing, that's 4 premium passes, and once Universal is up and running, importing the disabled access system from the States, then Merlin will be losing clients hand over fist.
11 April 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Jerry,
Thank you for taking the time to share your feedback. I am sorry to hear about your experience and appreciate how frustrating it must be when you are unable to secure a Ride Access Pass.
In response to guest feedback that our busiest and most popular days were reaching capacity too early, RAP allocations for the 2026 season will now be released three months at a time. We will also continue to offer alternative allocation waves, with the booking window extended to 48 hours (previously 24 hours) for guests who may not have secured a pre-booking.
We understand the importance of the Ride Access Pass for many of our guests and appreciate your comments regarding both the booking process and queue times. We appreciate our guests’ patience and understanding while we work towards a more effective and equitable approach. Accessibility remains a priority across our attractions, and we thank you for your continued cooperation in helping us improve the experience for all guests.
We are also sorry to hear of your concerns regarding guest behaviour and your interactions with our customer service team. Our staff work hard to ensure that all guests visiting our attractions are treated fairly and respectfully. At the same time, the wellbeing and safety of our employees is of the utmost importance, and we are committed to providing a safe environment for both our guests and our teams.
Your feedback is valuable to us, and we will ensure that your comments are shared with the relevant teams for review.
If you would like to discuss the issues you have experienced in more detail, please feel free to call us on 01372 751411 between 9:00am and 4:00pm, Monday to Friday, we would be more than happy to assist you further.
Kind Regards,
Renewal is a scam
The annual pass itself is great if you were already planning on visiting the various attractions. However, I renewed my pass a month before it was due to expire and was only informed after payment that “renewal” doesn’t mean a 12 month extension of your existing pass. A “renewed” pass expires 12 months after payment is made, so I’ve lost 1 month of my pass. Merlin haven’t responded to any emails I’ve sent over the last month.
20 May 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Simon,
Thank you for sharing your feedback!
I am sorry to hear this, and for any miscommunication regarding your renewal. Due to a high volume of correspondence recently, it is unfortunately taking us longer than we would like to respond; however, I can assure you that our team is working as quickly as possible.
If you would like to discuss your renewal in more detail, please feel free to call us on 01372 751411 between 9:00am and 4:00pm, Monday to Friday, and quote your email reference number. We would be more than happy to assist you further and get this matter resolved.
Kind regards,
Fantastic value!
Annual passes were included in a hotel break to Legoland Windsor. This was part of their 30 year celebration. Since then we have been enjoying free family days out at different places in the Merlin group.
16 May 2026
Unprompted review
Reply from Merlin Annual Pass
Hi K Gibson,
Thank you for sharing your feedback. It’s wonderful to hear that you were able to take advantage of the offer where Merlin Passes were included within your hotel stay. We hope you had a lovely stay at Legoland and look forward to you continuing to enjoy your pass across all of our attractions throughout the year.
Kind regards,
Great value with merlin pass now its…
Great value with merlin pass now its easier to book on the portal with more days available.
Food and drinks are a bit expensive however they have gone up everywhere so cant complain. Queues are always too much aa usual. Staff members are at our recent visit at Chessington park were good and helpful.
So overall happy.
Regards
Umesh
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Umesh,
Thank you for your lovely feedback!
It is great to hear that you have found excellent value in your Merlin Pass and that you have found the booking system easy to use. That is always our goal, so it is fantastic to know it is working well for you.
To ensure our parks remain accessible for everyone, two of our Annual Pass types include discounts on food and beverage, along with a range of promotions available at certain times throughout the year. This helps us remain competitive while continuing to offer great value for all our guests.
It is also lovely to hear that you found our staff helpful. They work hard every day to provide our guests with the best possible experiences, and they will be delighted to receive your feedback.
Thank you again!
Kind regards,
WHY WE COME TO THE NUMBER ONE RESORT
We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out there way to make sure we are having a fantastic time.
Howard the parks CEO is doing a fantastic job, he's very keen to see the little hick ups and iron them out , bit by bit there are massive improvements going off everywhere you look , Yes he's trying his absolute best to turn the Resort around and it's an enormous task indeed.Many people who we chat to are absolutely buzzing,how in such little time Howard has been on park , the improvements are getting noticed and we thank him and all staff to see desires to make Magical Memories Happen. Thee ONLY issue we have is with the passes, as when you scan the passes at the till, discount is NOT applied and so staff have to do it manually. Other than this , WE ABSOLUTELY LOVE THE PARK AND ESPECIALLY THE STAFF , RESPECT TO THE WHOLE TEAM .. WISHING YOU ALL THE BEST FOR THE FUTURE, LOVE FROM ESMAY VIP AND JAMIE AND SARAH XXX
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Jamie,
Thank you for amazing feedback!
This is truly a lovely read, and we cannot express enough how wonderful it is to hear your positive feedback about Alton Towers. It is fantastic to hear about your experience with our staff, and they will be delighted to receive your comments.
Everyone works incredibly hard to ensure that Alton Towers, along with the rest of our attractions, remains a place where guests can enjoy a truly magical and unforgettable day out. We will continue working behind the scenes to make improvements and listen to guest feedback to ensure all our visitors have the very best possible experience.
Thank you once again and we can't wait to see you soon!
Kind regards,
So many attractions to explore
So far we've used our essential MAP at Alton Towers for 2 days, Thorpe Park for 2 days, York dungeons, London dungeons, Sealife in London, the London eye, Shreks adventure, Madame Tussauds and are planning a trip to Edinburgh dungeons! Having a MAP opens your horizons to what is out there and we have enjoyed every attraction, such amazing value for money!
9 June 2026
Unprompted review
Reply from Merlin Annual Pass
Dear Guest
Thank you so much for the lovely review! It’s truly wonderful to hear how many of our attractions you’ve visited and how much you’re making use of your pass.
We hope you continue to enjoy many fantastic days out with us and have the opportunity to visit even more of our attractions that you haven’t explored yet. We look forward to welcoming you to the Edinburgh Dungeons soon!
Kind regards,
It's our first year with Merlin pass
It's our first year with Merlin pass, soooo happy!!! Easy to book! Discounts at café's. Still looking forward!!! Definitely worth it 👌 and recommended ❤️ we will update ourselves for next year too!!!
31 May 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Marina,
Thank you for sharing your wonderful feedback. I am so pleased to hear that you have had such a great experience and are enjoying your Merlin Pass. That is exactly what we aim for, and it is fantastic to know that you are planning to continue to do the same next year.
We are also pleased to hear that you have found the booking system easy to use. That is always our goal, so it is great to know it is working well for you.
We look forward to welcoming you back to our attractions and to sharing many more wonderful experiences with you.
Kind regards,
The park is nice and clean
The park is nice and clean. Well kept and the gardens are beautiful. My gripe is that the food outlets are way too expensive. £9.75 for one Hot Dog. And it isn’t even a real sausage. Just a brine cooked one. When there are four of you this make a huge dent in your wallet. Then there is a drink and later maybe an ice cream.
Everyone is struggling financially and this park is getting beyond the reach of most families.
Take the fast track. I stand in line for hours only for people to basically pay to queue jump. Again. This isn’t fair. Just because they have the disposable income to afford to buy the tickets, it’s creating a have and have not almost class system.
Come on Merlin. Make it a place where everyone is equal regardless of money availability
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Julie,
Thank you for sharing your feedback.. We are pleased to hear that you found the park clean, well maintained, and that you enjoyed our gardens.
We understand that a day out can be a significant expense, particularly for families, so we regularly review our pricing and offerings to ensure we provide a range of options across our outlets that are suitable for everyone. As with many of our competitors, our prices can vary depending on location and the products on offer
Regarding Fast Track, we appreciate your comments. Fast Track is a service we offer designed to provide guests with flexibility in how they experience the park. We understand it may not be suitable for everyone, and we are always reviewing our operations to ensure we continue to balance guest experience across all our visitors.
Once again I thank you for sharing your thoughts and can assure you we are constantly reviewing guest feedback.
Kind regards,
Merlin annual pass
We purchased the Essential Merlin Annual Passes and have absolutely loved having access to so many different venues this year. As a family with a 4-year-old who is a total thrill-seeker, it has been fantastic!Alton Towers is our closest venue and we have already visited 4 times, alongside amazing trips to SEA LIFE Birmingham and Warwick Castle. We also have Chessington and Legoland booked for October, and plan to add Cadbury World soon.The pass offers incredible variety, and it has easily paid for itself. We will definitely be renewing next year and are even considering upgrading to the Gold Pass for the extra perks. If you are debating getting a pass for younger children, we cannot recommend it enough!
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Dawn,
Thank you so much for your wonderful feedback.
To hear that you have been able to enjoy these experiences is amazing, and it’s truly lovely to hear that you will continue this into next year and are potentially considering upgrading to our Gold Pass.
We are delighted to be able to offer a range of attractions suitable for all different ages, and it’s wonderful to know that even your adventurous 4-year-old is able to experience the thrills we strive to provide. We’re also pleased to hear that you find great value for money in your visits, making it even easier to enjoy everything we have to offer.
We can't wait to welcome you back soon.
Kind regards,
Reply from Merlin Annual Pass
Dear Guest,
Thank you for your review. We’re pleased to hear that you feel our passes offer great value for money, and that they’ve enabled you to explore all of our attractions.
We look forward to welcoming you to one of our attractions soon!
Kind regards,
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