We had a great time at Alton Towers recently and before at Chessington World of Adventures. We all loved rides like ‘The Wicker Man’ and my son and I loved Galactica and Nemesis all at Alton Towers... See more
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We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out... See more
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First time at Alton Towers. It's a great place for the brave. We went on a very hot Friday in July. We knew it would be busy but were date restricted. The park was inundated with school trips (as we... See more
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Expensive but the perks this year are much better, appreciate the free fast-track per visit, which helps as the queues are just ridiculous!!
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Company details
Written by the company
Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!
Contact info
Arbor Building, 16th Floor 255 Blackfriars Road London , SE1 9AX, London, United Kingdom
- 01372 751411
- info@merlinannualpass.co.uk
- merlinannualpass.co.uk
3.8
Great
2K reviews
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Well worth buying
Well worth buying. Weve visited numerous attractions, with Legoland being the favourite.
11 October 2025
Unprompted review
Reply from Merlin Annual Pass
Dear Guest,
Thank you so much for your wonderful feedback! We’re thrilled to hear that you’ve had the opportunity to visit a number of our different attractions and make the most of your Merlin Pass.
We’re delighted to hear you love Legoland as much as we do. We look forward to welcoming you back to Legoland and our other attractions soon for even more fantastic days out!
Kind regards,
Every time we use marlin passes it’s…
Every time we use marlin passes it’s always an adventure
8 June 2026
Unprompted review
Reply from Merlin Annual Pass
Dear Guest,
Thank you for your review, We really appreciate you taking the time to share your feedback with us. We hope you continue your adventures with us and enjoy many more fantastic days out, creating even more wonderful memories along the way.
Kind regards,
Love it we use all time
14 June 2026
Unprompted review
Reply from Merlin Annual Pass
Dear Guest,
Thank you so much for your lovely feedback! We’re thrilled to hear that you’re making the most of your Merlin Pass.
We can’t wait to welcome you back soon and help you create even more magical memories!
Kind regards,
Spent nearly £600 on passes
Spent nearly £600 on passes, no email confirmation can’t add passes to the portal. Thank goodness I did a screenshot of the pass numbers- send emails but nothing in coming through to my email. Been in the phone three times today to find out what is going on and can’t get through. Really poor service happy to take the £600 but no email receipt or in for action of what to do next or any emails or acknowledgment from Merlin group.
6 June 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Bethany,
Thank you for taking the time to submit your feedback.
I am really sorry to hear that you have not received any information regarding your passes.
There are a few reasons why this may be the case, this could be due to a spelling mistake in the email address, autofill may have edited the details on the booking, or it may be that our email has been sent to junk or rejected by the server.
If you could send through your order details to info@merlinannualpass.co.uk, I will be able to get this resolved for you.
I look forward to hearing from you soon.
Kind regards,
Gift Voucher - Huh - just an Email
I wanted to gift my family Birthday Vouchers - so 2 weeks ago I made the purchase, despite selecting the birthday gift card, all I ever received was an email with a click through to a pretty scraggy page that has the 3 links to claim the passes. I am now having to get creative and make some cards. Absolutely disgusted.
22 May 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Richard,
Thank you for your feedback.
When purchasing the gift cards, you will receive both digital and physical copies of the gift cards. These should be delivered to your chosen address within 30 working days via Royal Mail.
If you would be so kind as to contact us at info@merlinannualpass.co.uk with your order details, I would be more than happy to look into why this has not yet been received.
I look forward to hearing from you soon.
Kind regards,
Cannot wait for Universal theme park - Annual pass pretty much pointless
Cannot wait for Universal theme park. Because Merlin would actually need to provide decent annual pass. No difference anymore between gold and platinum. May as well go for gold your only sacrificing one day of the year. Platinum is pointless should have offered permanent free coke refills style for platinum instead you get 4 four rubbish vouchers.
Universal going to destroy Merlin and they not even ready for it. Thorpe park is amusement park then any actual theming going on. They have cargo containers as a hotel and charge £500 night for them.
Not worth it, let this company collapse and be taken over by company that actually cares about theming and customer satisfaction.
3 June 2026
Unprompted review
Reply from Merlin Annual Pass
Dear Guest,
Firstly, I am sorry to hear that you feel this way. Our teams are constantly working behind the scenes to provide products, experiences, and benefits that our guests enjoy and that cater to a wide range of preferences and budgets.
Regarding the differences between the Gold and Platinum Passes, last year we reviewed the exclusion dates and benefits associated with each tier. While we removed some restriction dates for Gold Pass holders, we also enhanced the Platinum Pass to provide additional value. As you mentioned, Platinum Pass holders receive a free cup with refill vouchers, complimentary "Bring a Friend" tickets, free golf at LEGOLAND and Alton Towers, along with a variety of other exclusive benefits designed to enhance the overall passholder experience.
We understand that the Platinum Pass may not be the most suitable option for every guest, depending on which benefits are most important to them. This is why we offer a range of pass types, allowing guests to choose the option that best suits their individual needs and visiting habits.
As you mentioned, our theme parks do offer on-site accommodation. Depending on the resort you choose to visit, accommodation options vary in style, facilities, and price point. Like many businesses within the leisure and hospitality industry, accommodation pricing can fluctuate based on demand, seasons, and specific dates throughout the year. However, one of the benefits included with the pass types you referenced is a discount on accommodation stays, helping passholders enjoy additional savings when planning their visits.
I can assure you that we genuinely care about every guest who chooses to visit our attractions. Providing memorable experiences and excellent value remains at the heart of what we do, and we continuously review our products, benefits, and guest feedback to identify opportunities for improvement. While we appreciate that not every product will meet the expectations of every individual, we remain committed to offering a variety of options that deliver value to different types of visitors.
We truly value the feedback we receive, as it helps us shape and improve our offerings for both current and future guests.
Thank you again for taking the time to share your thoughts with us.
Kind regards,
Great support
Had some issues redeeming an essential pass received as part of a promotion. Called up and spoke to the wonderful Daniella who helped resolve the issue quickly. Thank you!
18 May 2026
Unprompted review
Reply from Merlin Annual Pass
Good Afternoon Tom,
Thank you so much for your lovely feedback, I am really pleased that we were able to assist you in your query!
I will make sure Dani receives the feedback.
Thank you again!
Not User friendly
Paid for a yearly pass. Tried to log into my account using email and order number and the website sent a reply saying they couldn’t access my details. The procedure for using the pass for Legoland is not user friendly. Lots of visits to customer services/sensory area. Pass relies on WiFi to access a qr code. Pass also needs to ‘reset’ so you can’t go on anymore than 3 rides in a row without waiting for it to reset. So lots of sitting around waiting. Not going back to Legoland due to this which is a shame.
28 July 2025
Unprompted review
Reply from Merlin Annual Pass
Hi Aj,
Thank you for your feedback, I believe your review may be in relation to our ride access pass system rather than Annual Pass. To allow me to assist you further would you be so kind as to contact us on info@merlinannualpass.co.uk, with your full name and your order number please.
I look forward to hearing from you soon.
Kind regards
Think twice and check the terms on the platinum one.
after 4 weeks, I got the bring friend ticket with the pack. but i still think the platinum one is bit of trap on the free bring a friend ticket. to be honest, people buy the platinum is largely because of this benefit. And I am sure most of the customer will likely use all of them. so by delaying the ticket will only make customer frustrated not a single benefit on this. Customer will still use them. Which means if Merlin expect the platinum buyer to not use them is kind of pointless. it is better just release 4 and let customer plan their trip better and have a much enjoyable time with family and friends.
27 April 2026
Unprompted review
Reply from Merlin Annual Pass
Good Afternoon Chen,
Thank you for your feedback and I apologise that you have not had the experience that you had expected.
When you purchase a Platinum pass, you should receive a privilege pack via the post. This can take up to 30 days to be received.
The bring a friend for free voucher will be contained within this pack. The remaining 3 vouchers are sent 1 every 3 months. I am very sorry if this has not been the case for you.
If you would be so kind as to contact us at info@merlinannualpass.co.uk, with your order details, I will be more than happy to look into this further for you and investigate why this took longer for you.
Once again thank you for your feedback.
Kind regards
We tried to purchase two essential…
We tried to purchase two essential passed on 28 March and it did not go through. We then purchased again on 29 March and we received the confirmation. But we were charged twice. I raised a request for refund of double-charge of two essential passes on 30 March 2026. But there is no reply since then. Ref # 4512437.
29 March 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Fred,
Thank you for your feedback and I apologise for the delay to your email. We have had a very high level of contact in the last couple of months, which has led to a longer than normal response time. We are working hard to get this back on track, but I am pleased to see that this has now been resolved via the phone for you.
Once again thank you for your feedback.
Kind regards
System error blamed, but customer left paying more
Purchased a Platinum Monthly Annual Pass on 29 March under a clearly advertised promotional rate of £20.99/month. The transaction was completed before the offer deadline, yet I was charged £24.99/month and received confirmation at the higher rate.
Customer support acknowledged this may be due to a system issue at the time of purchase but stated they are unable to amend the pricing. This is concerning - if a promotional price is displayed and accepted at checkout, it should be honoured. A system error does not justify charging a higher amount.
What is most disappointing is not the issue itself, but the lack of resolution. No attempt was made to correct the pricing or offer a fair outcome. I have effectively been told to accept a higher charge than what was agreed.
This raises serious concerns about pricing transparency and customer treatment during promotional periods.
I would strongly advise others to take screenshots of any promotional pricing before purchasing, as it may not be honoured.
29 March 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Sathya,
Thank you for feedback and I apologise for the error you have experienced when purchasing your pass. We have taken on your feedback and will ensure that this doesn't happen with any future sales that we may have.
We have responded to your email that you sent to us with a resolution for you.
Please do not hesitate to get back in contact if there is anything else that we can help with.
Kind regards,
Impossible to pre book
Purchased passes yesterday, all website info states you MUST pre book. Try to sign in to pre book and get sent in a continuous loop and redirected back to the log in page. Very disappointing having just spent £400 only to find using the passes is virtually impossible.
29 March 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Eleanor,
Thank you for your review.
Over the weekend our pre-booking portal started experiencing errors which meant people were unable to pre-book. I am pleased to confirm that this error has now been fixed, and you should now be able to log in and make your bookings as normal.
I am sorry that you were affected by this and I thank you for your patience whilst this was rectified.
Many thanks
Merlin created another ride access pass review page on this site just to avoid bad reviews. Disgraceful! 😡
The fact that Merlin has created a separate ride access pass page on this site to avoid negative reviews on their home page shows everything you need to know about them.
They created the page to avoid bad reviews because the system is under huge pressure and they need a sustainable long-term approach. That is shocking behaviour from this abhorrent company. Would a restaurant create a page just to filter negative reviews of one meal?
Limited ride access passes means it is much harder for disabled person to be able to go than others and can’t go when you wish. It’s discrimination and it is so annoying. It is hard to get a space and has to be ages in advance. We don’t have this problem at Paultons, Drayton Manor, Blackpool Pleasure Beach, Flamingo Land and others including aboard.
8 March 2026
Unprompted review
Reply from Merlin Annual Pass
Dear Guest,
Thank you for taking the time to share your feedback.
The review page relating to the Ride Access Pass (RAP) is managed by a separate team, which allows them to monitor feedback directly and ensure comments are reviewed by the appropriate department. Please be assured this has not been introduced to deflect feedback. We recognise that the current system requires further improvement and we are actively listening to guest feedback as we continue to refine the scheme.
As part of our ongoing review, a trial had been proposed during the half-term period. However, following extensive feedback from members of the RAP community, we have decided to pause the trial. We acknowledge that some challenges within the RAP system may continue in the short term. Our teams remain committed to developing a model that is sustainable, fair, and fit for purpose.
In response to guest feedback that our busiest and most popular days were reaching capacity too early, RAP allocations for the 2026 season will now be released three months at a time. We will also continue to offer alternative allocation waves, with the booking window extended to 48 hours (previously 24 hours) for guests who may not have secured a pre-booking.
We appreciate our guests’ patience and understanding while we work towards a more effective and equitable approach. Accessibility remains a priority across our attractions, and we thank you for your continued cooperation in helping us improve the experience for all guests.
Thank you again for sharing your feedback.
Kind regards,
We have Merlin passes so we can go to…
We have Merlin passes so we can go to places with our grandchildren and our son and daughter-in-law, and have found them really good however, recently they have lost Blackpool attractions some, and now we cannot book the Lego discovery centres Birmingham and Manchester, we can still go and turn up if there is available places you can go in, my main reason for the review is we have had no correspondence regarding this change and your website still advises you have to book on portal and also there is no mention of the changes for new pass holders which I believe to be false advertising .
2 March 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Tracy,
Thank you for your feedback regarding your passes.
We are aware that we had some issues over the weekend with pre-booking the LEGOLAND Discovery Centres, we are pleased to say that this has now been fixed, and you are able to continue booking through the portal as before.
I hope this information helps, and please don't hesitate to reach out to us at info@merlinannualpass.co.uk if you need any further assistance.
Thank you for your patience whilst we rectified the issue.
Kind regards
I’ve been a pass holder previously and…
I’ve been a pass holder previously and have gone to re-purchase for myself and children. I then realised the new system in place now makes it impossible to come to the park with my NIMBUS PASS . This being down to not being able to actually get any accessibility to the ride access as all spaces seem to be “taken” other than the odd weekday which seems ridiculous. At which point is there any opportunity for me to use the passes I purchase if I can’t use them when I come?
I’m not willing to spend £1500 on 5platinum passes for us to not even be able to get the access I require for myself and children. Could someone please give me support of guidance on this so I can decide if to bother or spending my money else where.
Thanks.
25 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi N Dixon,
Thank you for your feedback regarding the new Ride Access Pass System.
Based on guest feedback that our busiest and most popular days were reaching capacity too early, the Ride Access Pass allocations for the 2026 season will now be released three months at a time.
We will continue to offer alternative waves of allocation, and we are extending the release window to 48 hours from 24 hours previously for those who may have been unable to secure a pre-booking.
To view the full 2026 Ride Access Pass allocation release dates please follow this link; https://www.accessibility.merlinentertainments.biz/media/xm3nwa5u/merlin-rap-allocation-2026.webp?format=original
I hope this answers your concerns and please do not hesitate to contact us at info@merlinannualpass.co.uk if you need any further assistance.
Kind Regards
Discrimination for T1D
I am a T1D and I have a Nimbus card and I was on the ride access pass app and I was registering my Nimbus card to the app and when I was done i cliked register and it said "Sorry you are not eligible for this scheme" WHAT DO YOU MEAN! I AM NOT ELIGIBLE FOR THIS SCHEME! WHAT A DISCRIMINATION MERLIN!
19 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Nathan,
Thank you for taking the time to share your feedback and I am sorry to hear that you are being shown as not eligible, we recently conducted a review of our Ride Access Pass System we accept:
• Difficulty Standing - for individuals with physical mobility impairments that make standing for prolonged periods difficult or impossible
• Level Access - for individuals who require wheelchair-accessible facilities or who are unable to navigate even a few steps
• Urgent Toilet Needs - for individuals who may require immediate access to toilet facilities
• Crowd Symbol - for individuals who find crowded environments or queues overwhelming or distressing, often due to neurodivergence or mental health conditions
If you are able to contact us at info@merlinannualpass.co.uk with your full name and your 6 digit Nimbus reference number, we would be more than happy to investigate further for you and provide further assistance.
We look forward to hearing from you soon.
Kind regards
I just tried booking sea-life on my…
I just tried booking sea-life on my Merlin passes, it’s saying the only time available is 17:30 yet if I go to buy tickets, there is loads of spaces from 10 in the morning. Iv spent £250 in the last 3 months and not used my passes at all. Why should I have to risk my young kids safety walking around London after dark to do something we pay every month for when there is 100s of spaces available to purchase? It’s an Absolute cheek !
Update - there is now No available slots for the next 4 days . But don’t worry you can PAY to go at any time of the day none Passholders !!! 🤯
16 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Sarah,
Thank you for your feedback and taking the time to leave us a review.
We do have a pre-booking system in place to help us manage our capacity and ensure our passholders are guaranteed entry. Our booking system updates in real time, so availability can change throughout the day as our guests move or cancel their bookings, so it is always worth checking back.
I also would like to reassure you that if paid tickets are still available, for your group size, when you arrive at the attraction and you have not been able to secure a pre-book slot, you will absolutely be granted entry.
If you do have any questions or need any support with pre-booking our team are always happy to help, and you can find our contact details here https://www.merlinannualpass.co.uk/our-company/contact-us/
Thank you again for your review, and we hope to welcome you to our attractions soon!
Great value for money
I’ve had so much enjoyment and value for money out of my pass. Used it most weeks last year and intend to do the same this year. The booking system is super easy too.
16 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Jacob,
Thank you for your lovely feedback!
It really makes us happy to hear that you’ve got so much enjoyment and value out of your pass last year. That’s exactly what we hope for. The fact that you’re planning to do the same again this year is amazing.
We’re pleased you have found that the booking system’s been easy to use, that’s always the goal, so it’s great to know it’s working well for you.
We can’t wait to see you again and be part of another great year for you!
Disabled means unwanted
Disabled means unwanted
When did this park / company got their PHD in special needs to so bluntly disregard needs of disabled autistic and ADHD guests? You should be ashamed of yourselves
12 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Emma,
I am very sorry that the proposed changes to the Ride Access Pass system have made you feel that way.
We fully recognise the impact that the previous RAP eligibility decision had on some of our guests and our intention was never to make any of our guests feel as though their needs had been disregarded.
Since then, we have been listening closely and carefully reviewing the thoughts and feedback from our guests. In doing so, we feel it’s important that we fully reflect on what’s been shared, whilst we consider how RAP can evolve to create better experiences for everyone.
The proposed RAP changes have been paused, and the “Difficulty with Crowds” symbol continues to be accepted while a wider review takes place.
Merlin no longer see mental health as a…
Merlin no longer see mental health as a disability.
Do better.
7 February 2026
Unprompted review
Reply from Merlin Annual Pass
Hi Josh,
I’m really sorry you feel this way.
The proposed RAP changes have been paused, and the “Difficulty with Crowds” symbol continues to be accepted while a wider review takes place.
Thank you for taking the time to share how you feel. Speaking up about this matters, and your feedback is part of the ongoing conversation about making sure everyone feels seen and supported.
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