I use it mostly for sharpening blurred photos of wild birds and (where necessary) improving the lighting. The results vary from good to amazing. However sometimes it changes the bird which is not wha... See more
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Review summary
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Audio to video have been a great experience. I wish the software could create a better image of me when I tried to Audio to video with a photo of me it changed my appearance totally. But overall I'm p... See more
Company replied
Some things I do don't always work out, but it's for a fun cause, and exciting, creating whatever you want, but some steps don't work the way I want them to.
Company replied
Highly recommended! I've stopped all other AI subscriptions and just stick with Magic Hour for everything content related. It's literally all in one: audio, image, and video gen tools plus you can f... See more
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Company details
Written by the company
Magic Hour is a browser-based AI platform for transforming existing photos and videos and creating new video, image, and audio content. Founded in 2023 by Runbo Li and David Hu, its core transformation tools include face swap, lip sync, talking photos, and character replacement. Creators can edit and reuse their own media, then send compatible outputs directly into editing, animation, lip sync, or upscaling without downloading and re-uploading files between supported tools. Templates provide starting prompts and settings, while saved characters and visual references can be reused in supported workflows. Selected public tools can be tried without creating an account or entering a credit card. Free allowances vary by tool. The signed-in Create workspace uses account credits and shows the estimated cost for the selected settings before generation. Unused credits roll over and never expire, including after subscription cancellation. One-time credit packs are available without a subscription and include commercial use and watermark-free exports under Magic Hour's terms. Subscriptions add benefits such as higher resolutions, faster queues, larger uploads, and greater concurrency. Magic Hour serves creators, marketers, agencies, production teams, and developers. The website and supported API workflows use the same account and prepaid credit balance. Model availability, credit costs, and output limits vary by tool and plan. Magic Hour does not use customer prompts, uploads, or generated outputs to train AI models. This policy covers free and paid accounts, including API use. Explore current tools, pricing, and policies at magichour.ai.
Contact info
312 24th St, 94612, Oakland, United States
- support@magichour.ai
- magichour.ai
4.3
Excellent
115 reviews
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Replied to 100% of negative reviews
Typically replies within 2 weeks
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This software is good for lipsync…
This software is good for lipsync video, otherwise is almost impossible to generate any video from the image ,waiting time is tooooo long.
30 October 2026
Reply from Magic Hour
Thanks Wes, glad to hear you've been enjoying Lip Sync. I looked into your Image-to-Video usage and noticed you'd tried Kling 2.6 and WAN 2.2, which can take several minutes to generate. Our newer LTX-2.5 model is considerably faster, typically generating short videos in around 30 seconds.
I've reached out personally with some suggestions to help improve your experience. We're also working on model routing so users like you can get the best quality + speed for each task without having to figure this out yourself. Appreciate the feedback.
This company deserve the attention of…
This company deserve the attention of all media professionals. Their tools are just the right tools for a media production company.
30 October 2026
Reply from Magic Hour
Thanks Ouattarar, really appreciate the kind words. Our goal is to make AI media creation genuinely useful for professionals, not just for experimentation. I'm honored you see the potential for media companies. That's our goal, and I'd love to keep improving the product for professionals and users like you. Feel free to reach out any time if you ever need anything - it's always me on the other end.
All tools are great
All tools are great!
And the assistance is excellent; they address all your questions and provide personalized support.
22 October 2026
Reply from Magic Hour
Thanks Oscar, glad you're enjoying the tools. I completely understand the frustration when a generation doesn't turn out as expected. Unfortunately, each completed generation incurs compute costs even if the result isn't downloaded, but failed jobs are refunded automatically.
I looked into your account and also noticed some upload issues, so I've reached out personally to help. We're working on making it easier to refine results without starting over. Really appreciate the feedback.
great AI tools
great AI tools, very good variety of AI tools, easy tu use, result are very good 98% of time for AI this is really good
30 October 2026
Reply from Magic Hour
Thanks Guyzo, glad you've been getting consistently good results. 98% is a pretty high bar, but we'll keep working on that remaining 2%. Appreciate you trying out so many of our tools and taking the time to share your experience.
A little expensive
A little expensive, and the price/credits per image varies randomly and unexpectedly, increasing up to anywhere between 200% and 400% per image
30 October 2026
Reply from Magic Hour
Thanks Mike. I looked into this and found that Face Swap's automatic resolution setting causes credit costs to vary from 10 to 40 credits depending on the uploaded image's resolution (it's set to preserve it). You can manually select 1K to keep the cost at 10 credits. I agree this should be clearer, and I've reached out personally with more details. Appreciate you using Magic Hour and sharing the feedback.
Some things I do don't always work out
Some things I do don't always work out, but it's for a fun cause, and exciting, creating whatever you want, but some steps don't work the way I want them to.
30 October 2026
Reply from Magic Hour
Thanks Quran, glad you're enjoying our tools across images, videos, and audio (your usage is much more diverse than most users!). I looked into your recent usage and found some upload failures and generation limits that may explain why certain steps weren't working as expected.
We should be making these limitations much clearer, and upload reliability is something we need to keep improving. I've reached out personally with more details and some suggestions to help. Really appreciate you giving so many of our tools a try.
Image to viedo
I have only used the image to video function and very easy to navigate. Great quality!
29 October 2026
Reply from Magic Hour
Thanks Bruce, glad you've had a good experience with Image-to-Video. We've put a lot of work into making it easy to use without compromising on quality, and we're continuing to improve both quality and speed. Hoping you'll notice things getting even better for you over time.
Magic Hour User Experience
What I like the most about magic hour having used it the last couple years is efficiency and model output. Most of the outputs that I've gotten from the platform have been high quality that i would expect similar to mainstream llms. Additionally outputs are generated really fast which makes the experience great.
9 July 2026
Reply from Magic Hour
Thanks Nihal, really appreciate you sticking with Magic Hour over the past couple of years. We've spent a lot of time improving generation speed and output quality since you started, so it's good to hear those improvements have made a difference for you. Still plenty more to improve, and hopefully we'll continue earning your trust over time.
Excellent site
Excellent site, with a huge number of possibilities and options and it is not very expensive. Costumer support is great. I absolutely recommend.
22 October 2026
Reply from Magic Hour
Thanks João, really appreciate the kind words. It's been a pleasure supporting your work. Your feedback has helped us better understand what filmmakers need from AI tools and improve the product along the way. Looking forward to continuing to support your music visualizations and experimental AI projects.
I love the amount of options they…
I love the amount of options they provide and how easy it is to generate any type of image or video without much friction!!
22 October 2026
Reply from Magic Hour
Thanks Arnav, glad you're enjoying our tools and the ease of use (we try to make it simple so glad it's paying off!). If you ever have feedback, just message me anytime. Looking forward to continuing to make the product better for you.
Highly recommended
Highly recommended! I've stopped all other AI subscriptions and just stick with Magic Hour for everything content related. It's literally all in one: audio, image, and video gen tools plus you can find all the best models.
Also super beginner friendly and no hidden fees or such.
1 October 2026
Reply from Magic Hour
Thanks Mabel! Glad to hear you've been able to replace your other AI subscriptions with Magic Hour. That's actually our goal, to build a one stop where you have everything you need to create anything you want using AI. If there's ever something we're missing from your other tools, let me know. We'd love to make Magic Hour even more useful for you.
the site is extremely easy to use
the site is extremely easy to use, the quality is good, great availability of tools, cost effective.
28 October 2026
Reply from Magic Hour
Thanks John, glad you're enjoying the tools and finding them easy to use. We put a lot of thought into making the experience simple while keeping the quality high and prices affordable, so glad that's paying off.
Easy and Accesible
Between the simple web interface, easy quick start API key, as well all the super easy to use tools right on the home page, Magic Hour's become my go to tool for all AI generated media I make. Especially when using the API, you don't have to spend ages tweaking little parameters to get it to work well, most tools are great out of the box and when you do need to make some adjustments, its very easy to do so. Would highly recommend giving it a shot.
27 October 2026
Reply from Magic Hour
Thanks Kush, glad you're enjoying both the website and API. We've tried to make our MCP/API as easy to use as possible so developers can focus on building rather than wrangling code. If you ever run into issues or have ideas for how we can make it better, just message me anytime. Would also love to hear what you're building with it.
Magic hour has been very useful for my…
Magic hour has been very useful for my marketing needs and customer support has always been very prompt and helpful for me!
22 October 2026
Reply from Magic Hour
Thanks Daniel, glad Magic Hour has been useful for your marketing work, and especially happy to hear you've had a good experience with our support team (me and our AI agent). I try to be as helpful and responsive as possible, so glad that's paying off. If there's ever anything we can do to make your work easier, just let me know!
Easy and High Quality
Magic Hour has great UX that makes the app easy to navigate! Super intuitive and love using it for marketing. Makes content creation so much easier.
22 October 2026
Reply from Magic Hour
Thanks Ivy, glad you're enjoying the UX and finding us useful for marketing. If there's anything we can do to make your content creation workflow even easier, just message me any time.
Best platform - I love the options and ease of use with…
I love the options and ease of use with your platform. I have a dear friend of 79 who is a retired cartoon animator that was with Disney, Pixar, Harvey Toons, Warner Brothers, and many more. When I showed him Magic Hour he loved it.
27 October 2026
Reply from Magic Hour
Woah, thanks for sharing! It's amazing to hear feedback like that from someone so accomplished in animation and who set the building blocks for where we are today. It means a lot, and I'm really glad to hear that you and your friend are liking the product. If there's anything you need, just shout anytime.
There is a wide variety of creative…
There is a wide variety of creative images, videos and other tools to use. And it is intuitive to use.
27 October 2026
Reply from Magic Hour
Thanks Bob, really glad to hear you're enjoying the variety and intuitiveness. That's our goal, to give you the power of AI without the complexity. We're always adding new features and improving things, so I'm hoping Magic Hour will become even more useful for you over time. Message me any time if you need anything. Hope all is well.
This tool lives up to its name.
I've tried different software and I think this is one of the best in terms of convenience and ease of use. The built-in tools(e.g. AI video generator + AI video editor) are also optimized so you can work efficiently. It also has an API and MCP server that are easy to integrate.
26 October 2026
Reply from Magic Hour
Thanks Conrad, glad you're enjoying the tools and integrations. Our goal is to make Magic Hour just as easy to use for developers and AI agents as it is for creators. We're always improving things, so message me anytime if you have feedback or need anything.
User Experience and Agent Integration, Reliability
Magic Hour is cost-effective and a great way to harness image and video generation from modern models in a way where I can abstract the nitty gritty and focus on my actual application. Through a single api, I'm able to access tools from a library that is constantly being worked on, each of which having the feature to automatically switch models depending on cost or necessary capability. Would very highly recommend anyone working on this space to use Magic Hour, rather than a single model provider. It is much more reliable than relying on a single company to maintain their models.
26 October 2026
Reply from Magic Hour
Thanks Adarsh, appreciate the detailed review. Glad the API has made it easier to work with different models. Curious what you're building with it. If you ever run into issues or have suggestions, just let me know.
The most simple and high-quality AI video and image generation platform.
I tried a lot of AI image and video tools and kept running into the same problem - the results either looked fake or I couldn’t get them consistent enough to actually use. Magic Hour was the first one that worked with just a singular click, and made my life so much easier. I made some headshots first and they came out good enough that I actually used them, then started doing UGC videos and it was just as easy. I’ve been using it ever since and haven’t really looked at anything else.
21 October 2026
Reply from Magic Hour
Thanks Sam, really glad your headshots turned out well enough to actually use, and hope your UGC videos are performing well too. We spent a lot of time, care, and late nights getting the quality right. We're always improving things, so hopefully it'll get even better for you over time.
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