So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
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Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
Replied to 50% of negative reviews
Typically replies within 24 hours
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Fast and Easy
Fast and Easy
Easy order process and fast delivery for high quality t-shirts for travelling light this summer.
Great products that are extremely…
Great products that are extremely comfy, can't wait to get more.
T-OSS 220 O-neck t-shirt
Superb quality, perfect sizing and quick delivery.
I'll be back for more :-)
My favorite wool shop!
This is my second order from Loow. Proud owner of six wool t-shirts. After one year the nearly white lost a bit of its whiteness, but this one is on me, not following washing instructions as recommended. Otherwise the quality it is just the best!! 🙌
All pieces of garments from you have…
All pieces of garments from you have more than exceeded my expectations!
Beautiful thin and soft quality! Looks like new after quick wash up! Using it in the summer now - feels so good! Thanks for day to day luxury!
Great Quality
Shipped fast! The shirt I received was great quality and I will definitely consider LOOW when looking for merino in the future. I love the color palette they use for their clothing and I hope they expand their selection of women's styles.
LOOW products are of excellent quality
LOOW products are of excellent quality. I‘ve purchased multiple items - T-shirts, zip-neck and tank top - over time and have consistently been very impressed. Both quality of materials and workmanship are excellent.
The ordering process is very easy and shipment works promptly
Super happy with Loow products
Super happy with Loow products.
High-quality clothing, good customer service, reliable and fast shipping.
LOOW still the best among 5 brands I have owned.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product. Icebreaker recently reintroduced a high quality 100% merino product with many color choices (I recently purchased one). I now own many shirts among five different brands. The quality of LOOW shirts remains the best of any of the others. I especially like the 135 and 160U series shirts.
Great quality
I found the details on each clothing item very useful, to help make an informed and considered decision before shipping etc. They gave good advice/ tips before arrival of the t-shirts, on how to evaluate the products, wash & wear etc, plus they offer a very solid returns policy, which is truly unique. I appreciate this as one of the few Merino wool brands which offers 220gsm t-shirt options with some decent colour choices and large enough sizes for ladies (though still limited versus for men sizes). Only down side was limited stock and choices - especially the womens clothes had few items in stock, so I could not order the colour I wanted (darker options preferred, had to purchase off-white). We are finding the quality great!
Products are perfect
Products are perfect, good sizing, and good quality.
Customers service is fast if you have any question.
I will defenetly go back to it !
An amazing product
What's there to say? An amazing product that suits most of my needs perfectly. I'm only slightly disappointed that the selection of v-necks is so limited these days. Please bring back the khaki / sand coloured lightweight v's!
Really nice socks
They were quick to respond to the questions I had. I purchased some of their socks and they are amazingly soft and fit just right, bought 6 extra pairs after that.
Soft and keeps you warm
The clothe is soft and nice to wear, and et keeps you warm and dry during the cold winter weather
High quality merino wool t-shirt
High quality merino wool t-shirt. Very comfortable and easy to care for. Expensive but well worth every penny. Great return policy which is an indicator of good customer service.
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