Lonowear Reviews 

77
•
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers had a great experience with this company. Customers consistently praise the truly exceptional comfort, stylish design, and overall build quality of the footwear across multiple purchased pairs. Many people also highlight how well the shoes perform during various outdoor activities like hiking, trail running, and everyday wear. However, some customers also noted very minor issues with sizing inconsistencies and occasional delays in international shipping or tracking updates. A few people experienced delivery complications or found that the shoes ran smaller than expected, meaning that shoppers should carefully review the provided sizing recommendations before placing their final online purchase orders.

What people talk about most

Product

Customers had ambiguous experiences with product, often praising the comfortable fit, excellent grip, and... See more

Quality

People report positive experiences with quality, highlighting that the footwear is built to last with a... See more

Delivery service

Consumers find delivery service to be quite mixed, as while some reviewers experienced fast shipping and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Its my second pair. A very comfortable and relatively affordable barefoot shoes! I like it a lot, esp with the unique grey pink color. In the future, it would be great if it could offer a slightly w... See more

Company replied

Rated 5 out of 5 stars

Me and my wife have a few pairs of the wild Lono barefoot shoes and we absolutely love them. They come in great colours and are very comfortable. They are good shoe to get into barefoot shoes, not... See more

Company replied

Rated 5 out of 5 stars

I currently have 2 pairs of Flow and they're great.. Very affordable for barefoot shoes and it fits my wide feet. I wish they have the range for comfortable ladies shoes which is not sneakers as well.... See more

Company replied

Rated 5 out of 5 stars

I put in the wrong address and lono sorted it out for me quickly. Received the shoes and absolutely love them. Thank you for your amazing work and customer service. Keep up the great work ✺☉... See more

Company replied


Company details

  1. Shoe Store
  2. also in
  3. Boot Store
  4. Clothing Store
  5. Shoe Factory
  6. Sportswear Store

Written by the company

We are a boutique brand who believe in making a high quality barefoot, minimal and sustainable shoe product.


Contact info

3.9

Great

TrustScore 4 out of 5

77 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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3.9

All reviews

(77)

36 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very nice quality

Very nice quality (vs another brand of barefoot shoes I bought via IG) and super comfortable. The material of the shoes hugs my feet very well, I now wear them on daily basis after a transition period of around 2 months.

8 February 2025
Unprompted review
Lonowear logo

Reply from Lonowear

That's super good to hear Denise! Appreciate your feedback on the materials and the daily use cases. There are some new lifestyle gallery pictures on our website that you may like to check out :)

Rated 1 out of 5 stars

Poor customer service and sizing issues

The shoes itself look durable and nicely made. The customer service was horrible. I bought according to the sizing chart and my usual size, however the shoes were too big. At first when I went to the return website, it said I am not eligible for a refund even though I was in my 14 day window. Getting a response from them via email was very stressful, they responded within 2 days the least. Once I received an email from them it took another 3 emails to get through a bot that would just send me back to the same website that doesn't work or offer a discount on an exchange. Finally I was able to get to a representative via email. Most places offer you a pre-paid label when returning things, but for this one it required a photo of the shipping label to process the refund, so basically now you are paying out of pocket to return them. Maybe if they distributed to stores they would avoid upset customers and returns due to innacurate sizing.

22 May 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi Maribel, thanks for bringing this experience to our attention and sorry it took us a while to setup a Trust Pilot account to respond. Your comments do help us grow and improve as a business. We also appreciate that you think the shoe quality is solid and we will build on this positive side you remarked.

In recent months, we have taken steps to address some of the issues you have raised by expanding some of our store footprint, but we are still working on furthering this in US.

We do indeed ask our customers to wait up to 48 hours for a response, which we understand is frustrating at times but is a function of our small team growing and trying our best to keep up with the demand. We experiment with a mix of AI and human touch, still trying to get the mix right between urgency in response time vs. attention to detail and custom solutions.

For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return. Our current economics only allow for this business model and in most cases it works well, but understand that it can be frustrating for some customers who are used to another arrangement as you described.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair and provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes that you touched on :)

Thanks

Rated 1 out of 5 stars

Do not buy from them

Do not buy from them. They do not care about their customers.
I bought my first pair the wrong size. I tried to EXCHANGE them (not return!) at day 15. Returns ended at 14days which they regrettable informed me after thanking me for my support.

27 March 2025
Unprompted review
Rated 1 out of 5 stars

Don’t waste your money

Don’t waste your money. I spent £70 on a pair that were far too big. The company agreed to an exchange as long as I covered the cost of shipping, so I sent them back to their Glasgow warehouse about five weeks ago, just before Christmas. The last email I received from them asked whether I had taken a picture of the soles, which was never requested until I was done returning the shoes. I’ve emailed them twice since but have had no response, so now I'm £70 out of pocket with no shoes to show for it. The company are clearly a bunch of cowboys with zero concern for their customers. Plenty of reputable shoe brands out there. Stick to those instead!

19 January 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi William, you are indeed right that there was a period during the holidays where we took longer than expected to get back on your size exchange request.

Based on our records we have subsequently responded to your email on 24 January 2025 with an exchange arrangement and you had been able to exchange the size successfully (order placed on 28 January 2025) and get it delivered.

Understand that this experience dragged on longer than it should have thus causing you inconvenience, however, we hope you can now re-evaluate your review based on the shoe quality and experience of using them.

Thanks!

Rated 1 out of 5 stars

Poor customer service and return policy

Extremely poor customer service.
I received the shoe and it was one size bigger, and this was after consultation with their so-called support to help you advice on best fit. Tried it on, it was too large. Wrote to them to exchange, but was told that we have to absorb the shipping fees. Asked if this can be waived. No replies from them and totally ignored this request.
I wrote another email to them to say that since they did not reply and seemingly not keen to attend to my exchange request, i'd request for a return instead to get my money back. They only replied to this email without addressing my earlier point.
I am about to return, but reading from other negative posts, I am not sure if I should do it because they might not even process it.

I would rather go for any other brands with good customer service and pay slightly more than having to deal with such poor customer service. Totally avoid Lono.

14 January 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

In addition, we have now created more return points for major markets like US and UK, thus lowering return fees. For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair. We also provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Would appreciate any comments on the shoe quality too for providing feedback for other customers who could potentially use it! Thanks

Rated 2 out of 5 stars

Great Shoes - Zero Happy Returns

Nice comfy shoes - horrible returns/exchange policy that ends up feeling like a scam :(

Bought three pairs. Wanted to exchange one for a larger size and return the other two. Followed the various complicated steps for a return (which was a hassle).

Sent two pairs back, waiting for permission to send back a third - zero response for over a month.

Like another reviewer on here I feel like I have paid for shoes but have none.

I would avoid.

21 October 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

Firstly we appreciate that you liked the shoes, but also understood your feedback on improving the exchange / return process.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

We hope these changes are a step in the right direction for our growing company and we hope that it won't overshadow the quality of our shoes.

Rated 5 out of 5 stars

So far I've bought 6 pairs of Lono's

So far I've bought 6 pairs of Lono's. 2 for myself, 3 for others and 1 pair that didn't fit and needed refunding or exchanging.
I'll try and keep this review simple but useful!

First 2 pairs - Perfect. From measuring feet to ordering to receiving, everything went really well for us.

Second 2 pairs - Almost perfect, the ONLY issue was my sisters didn't fit so we needed to exchange them.
After contacting Lono and already understanding there would be return shipping fees etc they came up with, for me, a great solution.
"Sell or gift the pair that don't fit to spread the Lono word and here's a code for discount of the next pair and free shipping."

Now I get it, some people would want something more or different but I was stoked with that.

So I sold the other pair for basically what I bought them for and then used the discount code to get 2 more pairs with free shipping.

All in all, great communication and for me, awesome result.

The shoes themselves fit incredibly well with or without socks and the knit sides means my wide shrek feet can open out properly!

I really do rate these shoes and for the money they blow others out of the water, especially in comparison with Vivo's, yes they're awesome BUT ridiculously expensive for what they are - just my opinion don't have a cry about it ;).

So there you go.
Buy Lono's.
They're mad.
Comfy as F and the service for me, has been great across every order so far.

Love 'em.

5 December 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks so much for that great feedback and sorry it took us a while to get back to this review. Really appreciate that you're supporting our small and growing brand and also taking advantage of the Green Return option, which is absolutely helping us save on shipping fees and also converting new people to the barefoot community!

Rated 1 out of 5 stars

Cheaper than Vivo but terrible exchange / return policy

Shoes are cheaper than Vivo but not worth it:
1) terrible customer service. The shoes I ordered are one size too big and I haven’t been able to exchange them.
2) exchange requires a complicated series of sending photos and shipping slips so the company can send an exchange code. I’ve shipped the shoes back and haven’t received an exchange code. They’ve basically taken my money and I’ve got no shoes. I’ll probably have to file a dispute with my credit card.
3) because shipping isn’t covered, I’ve paid $30 for extra shipping costs including the return. Shipping costs add up plus the headache of dealing with a non-responsive customer service.

Thought these might be a good, cost effective alternative to Vivo but the lower price point also comes with bad customer service so not worth it at all.

27 October 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

In addition, we have now created more return channels for major markets like US and UK, thus lowering return fees. For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair. We also provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Would appreciate any comments on the shoe quality too for providing feedback for other customers who could potentially use it! Thanks

Rated 5 out of 5 stars

One of the best shoes I have ever tried…

One of the best shoes I have tried ever. Bought these shoes, 7 days ago, and they are just great for both running, and training in the gym.

At first you can feel your feet having to get used to the fact that you aren't getting as much support, but it feels more strengthening than painfull.

All in all great product would recommend, especially if you have bunions like me, then the wide toebox helps a lot and they are so comfortable as well.

5 August 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the great feedback and being our first Trust Pilot reviewer to get the whole thing going!!

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