Lonowear Reviews 

77
•
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers had a great experience with this company. Customers consistently praise the truly exceptional comfort, stylish design, and overall build quality of the footwear across multiple purchased pairs. Many people also highlight how well the shoes perform during various outdoor activities like hiking, trail running, and everyday wear. However, some customers also noted very minor issues with sizing inconsistencies and occasional delays in international shipping or tracking updates. A few people experienced delivery complications or found that the shoes ran smaller than expected, meaning that shoppers should carefully review the provided sizing recommendations before placing their final online purchase orders.

What people talk about most

Product

Customers had ambiguous experiences with product, often praising the comfortable fit, excellent grip, and... See more

Quality

People report positive experiences with quality, highlighting that the footwear is built to last with a... See more

Delivery service

Consumers find delivery service to be quite mixed, as while some reviewers experienced fast shipping and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Its my second pair. A very comfortable and relatively affordable barefoot shoes! I like it a lot, esp with the unique grey pink color. In the future, it would be great if it could offer a slightly w... See more

Company replied

Rated 5 out of 5 stars

Me and my wife have a few pairs of the wild Lono barefoot shoes and we absolutely love them. They come in great colours and are very comfortable. They are good shoe to get into barefoot shoes, not... See more

Company replied

Rated 5 out of 5 stars

I currently have 2 pairs of Flow and they're great.. Very affordable for barefoot shoes and it fits my wide feet. I wish they have the range for comfortable ladies shoes which is not sneakers as well.... See more

Company replied

Rated 5 out of 5 stars

I put in the wrong address and lono sorted it out for me quickly. Received the shoes and absolutely love them. Thank you for your amazing work and customer service. Keep up the great work ✺☉... See more

Company replied


Company details

  1. Shoe Store
  2. also in
  3. Boot Store
  4. Clothing Store
  5. Shoe Factory
  6. Sportswear Store

Written by the company

We are a boutique brand who believe in making a high quality barefoot, minimal and sustainable shoe product.


Contact info

3.9

Great

TrustScore 4 out of 5

77 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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3.9

All reviews

(77)

36 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I don’t really use this shoes really…

I don’t really use this shoes really often to give a review it I wear it for two days and I like it, seems to be good quality, and let’s see what happens

29 December 2025
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Reply from Lonowear

That’s totally fair and we look forward to your genuine feedback to help the community. Thanks a lot for taking the time with this :)

Rated 4 out of 5 stars

Good delivery experience overall

Communication was good and thankfully, everything went smoothly. Two things to know: 1, they ship direct from China, so just be ready to wait longer than some online buys. 2, I’m not sure if I just got lucky, but no taxes are collected…my package did not get held up and I wasn’t charged anything on delivery…but YMMV. My only critique is the tracking data was updated until release in Canada…a couple days later after no other updates, the shoes just showed up. Again, all good, but not as detailed on tail end tracking.

29 December 2025
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Reply from Lonowear

That’s super helpful and thanks for giving us feedback on the good shoes quality and on the area to improve, ie the transparency of our logistics system. It is an area we will continue to review and see what we can do to keep things affordable while maximizing the smoothness of the delivery process :)

Rated 1 out of 5 stars

I still dont have my shoes

I still dont have my shoes. Its been 14 days since order and looks like they stuck in customs for 10 days

26 December 2025
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Reply from Lonowear

Hi Al, we would greatly appreciate if you could update your review based on your genuine experience since we have now confirmed with you that you have received the shoes and have overall enjoyed them so far.

We are very sorry for the delay in getting these to you, which was mostly out of our control as it was held up by customs.

Thanks a bunch!

Rated 5 out of 5 stars

Great shoe

Great shoe, repeat purchase

25 December 2025
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Reply from Lonowear

Thanks a lot for the feedback and your support throughout the years! Enjoy your WILD hikes and FLOW models. More exciting news coming in Q1 :)

Rated 5 out of 5 stars

Best shoes and best costumer support

Me and my wife have a few pairs of the wild Lono barefoot shoes and we absolutely love them. They come in great colours and are very comfortable. They are good shoe to get into barefoot shoes, not as thin of a sole and the grip is excellent. We use them for absolutely everything, from day to day, work or obviously hiking.

We once had an issue with a defect in one of the shoes, but the support team got back to us super quickly and send us a replacement.

Could not recommend more!

29 December 2025
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Reply from Lonowear

Thank you so much for the positive encouragement! We really love to hear our Australia fam being happy with their purchase and living a healthier lifestyle! Happy 2026 and enjoy the trails with your WILD Kai Dirt and Mustard :)

Also stay tuned for new exciting additions this Q1!

Rated 5 out of 5 stars

The shoes are comfortable and the sole…

The shoes are comfortable and the sole is long lasting

29 December 2025
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Reply from Lonowear

Really appreciate the positive feedback as we aim to work on the sole as one of the key aspects. We really love to hear our Australia customers being happy with their purchase and living a healthier lifestyle! Happy 2026 and enjoy the trails with your WILD Mustard kicks :)

Rated 5 out of 5 stars

The quality of the footwear is…

The quality of the footwear is fantastic, needless to say, it's design aesthetic is beautiful and functional.

26 December 2025
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Reply from Lonowear

Thank you so much for the positive encouragement, we really love to hear our customers being happy with their purchase and being on the cutting edge of an evolving style! Happy 2026 and enjoy the trails with your WILD Husky :)

Rated 5 out of 5 stars

I Love Lono Shoes!

I Love Lono Shoes!
More than shoes, LONO is providing a fantastic customer service experience! Advice, change of size, color… with a very prompt service! Well done guys!

25 December 2025
Unprompted review
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Reply from Lonowear

Hey Laurent, really appreciate the positive feedback and we’ll aim to keep it up!

Rated 5 out of 5 stars

Comfy and affordable …

I currently have 2 pairs of Flow and they're great.. Very affordable for barefoot shoes and it fits my wide feet. I wish they have the range for comfortable ladies shoes which is not sneakers as well. Maybe something that they can consider.

19 November 2025
Unprompted review
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Reply from Lonowear

Hey Wiji! Thanks a lot for your feedback and the idea for the new shoe line - always welcoming good ideas :)

Rated 5 out of 5 stars

The shoes are awesome (quality

The shoes are awesome (quality, performance) and look like they’ll last a long while. Best value for the price in bf shoes.

25 October 2025
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Reply from Lonowear

Hey there! Thanks a lot for the encouraging note and look forward to you enjoying your WILD on the trails :)

Rated 1 out of 5 stars

I go there only a gym with numeric…

I go there only a gym with numeric keypad. Also no number to call. No retail space, I wanted to buy a pair to try since you guy decided to be high class. I will bring my money to other place that give me my value for $$$$

31 October 2025
Unprompted review
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Reply from Lonowear

This looks to be about a completely different business as we do not have a dedicated physical business. Sorry please remove the review promptly. Thanks

Rated 1 out of 5 stars

Beware before buying!

Beware before buying!
Beautiful design, but terrible return policy
I recently bought a pair of sneakers from LONO. The design and build quality are great. But that’s where the happy story ends. Unfortunately, the sizing runs small, and since I use my sneakers for running, comfort is essential.
I wish I had read the reviews first, as other people have experienced the same issue. Unlike most other brands, LONO does not provide a return label. Customers are required to pay for tracked shipping back to their EU warehouse in Latvia. The cost for tracked shipping from Sweden was around €30 — almost half the price of the shoes themselves.
I was quite surprised to find this out. I suppose it’s my own fault for not reading the reviews and return policy beforehand, but I honestly assumed that free returns for undamaged items were standard practice for most brands.
I’m very disappointed the policy feels unfair and not customer-friendly at all

6 November 2025
Unprompted review
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Reply from Lonowear

Thank you for taking the time to share your feedback, and we're truly glad to hear that you appreciate the design and craftsmanship of our shoes — this is where we invest most deeply to ensure long-term comfort and value for our customers.

Regarding the return shipping for size exchanges, we understand your concern. While we cover the shipping costs of the newly exchanged pair to customers — we ask that the customer bears a portion of the logistics cost by sending the original shoes back to us at their own cost — we recognize that return costs can still be discouraging for some customers, especially in regions where we do not have a local physical presence.

As a boutique sustainability-focused brand, we're constantly working to balance product quality with accessible return service options. Offering fully subsidized returns across all regions is unfortunately not yet viable, especially in emerging markets like Sweden. That said, your feedback is valuable — as we continue to grow in new markets, customer sentiment plays a meaningful role in shaping where and how we continue to expand our services.

We've recently made great strides improving exchange logistics in key markets like the UK, and we're actively exploring similar opportunities in Sweden as our community there grows.

Rated 5 out of 5 stars

Its my second pair

Its my second pair. A very comfortable and relatively affordable barefoot shoes! I like it a lot, esp with the unique grey pink color.
In the future, it would be great if it could offer a slightly waterproof version of the shoes, as i cant wear the current one whenever it rains.

27 October 2025
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Reply from Lonowear

Thanks for the feedback Charisse! We are actually working on a water-proof version, stay tuned ;)

Rated 5 out of 5 stars

My new go to training shoe

Got a lot of good reviews from the shoe and does not disappoint me! Bought the flow S for strengthening, weight and hiit with some cardio training and feel comfortable. My new go to training shoe !

7 October 2025
Unprompted review
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Reply from Lonowear

Thanks a lot for the feedback Tiffany and looking forward to seeing more barefooters join the movement :)

Rated 5 out of 5 stars

Satisfied allround

Customer service was good and fairly fast. The shoes were delivered to spain in about a week and they were tax free. The shoes themselves (Lono Wild) are amazing!

25 September 2025
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Reply from Lonowear

Thanks a lot for the feedback Nils and very glad we are reaching more and more in Spain - a very key market for serious barefooters!

Rated 4 out of 5 stars

Great pair of shoes

Great pair of shoes, although I did end up sizing down and very glad I did. I've done several long day hikes in them now. Found them very comfortable, no hot spots, and they're not yet showing any signs of wear. Also happy with the aesthetic. Find myself reaching for them even for short dog walks.

They are barefoot shoes, so definitely recommend slowly transitioning from your regular hikers into these. My feet were tired at the end of the hikes, which is kind of the point.

30 August 2025
Unprompted review
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Reply from Lonowear

Hey Kristi, thanks a lot for the feedback and appreciate you taking advantage of the size exchange to make sure you get your preferred fit! Also very useful feedback for barefoot beginners :)

Rated 4 out of 5 stars

Thank you

I had a lot of trouble with the shipping company but in the end Lono made it right. Love the shoes! Thank you for helping with my issue.

18 September 2025
Unprompted review
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Reply from Lonowear

Hey Nick! Really appreciate the feedback and thanks a lot for your patience with us as we grow :)

Rated 3 out of 5 stars

Prefer the Original Flow. Newer Flow S has no grip on wet floors

Previously Bought two pairs of flow and it was great as a daily, and even ran 20 kms in them. It is Flexible and has good grip. Decided to buy the newer Flow S carbon. Fitment is the same. But my main problem with the Flow S is that there's literally no grip on wet floors. And it feels stiffer than the original Flow. Should have bought the Oiriginal Flow in black.

25 August 2025
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Reply from Lonowear

Thanks for the feedback Charles. It is indeed true that FLOW S is a stiffer and tighter fit, which gives the user the most barefoot feel without an additional insole as in the original FLOW. This is a raw feel design based on feedback from various cross-training athletes. In terms of grip, it is something we are constantly working on and have made big improvements in terms of the contact surface area and material mix, but appreciate there can always be room to innovate further. We do appreciate that you enjoy the original FLOW and there are more exciting models coming up in this leisure category :)

Rated 5 out of 5 stars

Returning items is easy

Actually, I made a mistake once with the size and model selection, but the exchange went very smoothly. Even with international shipping, I think the cost was kept to a minimum. The compact box is also a plus.

The shoes themselves are sturdy and I'm very satisfied.

25 August 2025
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Reply from Lonowear

Thanks a bunch for your feedback. We’re always keen to hear back from customers and make tweaks to the process that can serve the vast majority while keeping the business model feasible :)

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