LifeSearch Reviews 24,179

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 1,410 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and ability to explain complex information clearly, making the process easy to understand. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and provide tailored solutions without pressure. The overall service is frequently described as efficient, friendly, and stress-free, with reviewers appreciating the competitive pricing and comprehensive coverage options. However, some customers also noted an inconsistent service experience, with unfulfilled promises of callbacks and issues with policies not being transacted as expected. A few other people also felt that their needs were not fully heard, with agents sometimes sticking to scripts rather than addressing specific concerns or respecting work schedules.

What people talk about most

Staff

Consumers find staff to be positive, consistently praising their professionalism, knowledge, and helpfulness.... See more

Service

Customers consistently note positive experiences with service, describing it as quick, helpful, and super... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that advisors are helpful, patient,... See more

User experience

Reviewers highlight positive aspects of user experience, consistently describing it as smooth, quick, and... See more

Price

Customers had positive experiences with price, often highlighting that advisors helped them find affordable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ben is an absolute breath of fresh air! He has been our life insurance advisor for a few years now, and is brilliant every single time we’ve spoken to him. Ben takes time to understand our family situ... See more

Rated 5 out of 5 stars

Really helpful advisor to help me adjust my life insurance policies to suit my current and near future needs. It is good to review every few years (e.g. 4), because things change. LifeSearch makes it... See more

Rated 5 out of 5 stars

Laura at life has been brilliant. She has beeen patient with me about timings and has spent time getting the best deals for myself and my husband. I have been impressed with her professionalism and ma... See more

Rated 5 out of 5 stars

I was so delighted to have a conversation through phone with Mr Billy who was amazing, explaining every single step , when the signal wasn’t great, re-explained what need to be understood.That’s what... See more


Company details

  1. Life Insurance Agency
  2. Insurance Agency
  3. Insurance Broker

Written by the company

Since 1998, LifeSearch have protected over 1.9m lives, making us the UK’s leading life insurance broker. We work with insurers big and small to make sure we can help find the best protection for your needs. You simply tell us what’s going on and we’ll do the hard work for you. Our award-winning service is based on one simple thing: putting you first. Our loyalty is to you, not to the insurers. There’s no hard sell and no hidden fees. With your policy in place, we're here when you need us. LifeSearch was the first independent adviser to run a fee-free, full-time claims desk. We're proud of that. And we're proud we can still offer care and support to customers when they need it. So whether you want to get a quote, check a policy detail, change your cover, make a claim, or simply ask a question – give us a call and let us do what we do best.


Contact info

4.8

Excellent

TrustScore 5 out of 5

24K reviews

5-star
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Asks customers to review

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Rated 2 out of 5 stars

long and frustrating process and am…

long and frustrating process and am still awaiting a reply from a previous email which I have now resent

15 May 2026
LifeSearch logo

Reply from LifeSearch

Hi Mr Milton,

We’re sorry to hear that this has been your experience.

Thank you for resending your email. Please be assured that we will now be in touch with you directly to investigate the matter you have raised further.

Kind regards,
Kimberly - Customer Care team

Rated 5 out of 5 stars

Great advice

Great advice - multiple options provided for life and critical illness cover. Patient and knowledgable advisor.

8 May 2026
Rated 5 out of 5 stars

Renewing my life insurance

Renewing my life insurance was a great experience. I received clear guidance and recommendations, everything was easy to understand, and the adviser was perfectly on time for the telephone appointment. Highly recommended.

15 May 2026
Rated 5 out of 5 stars

I want to cancel

23 May 2026
Unprompted review
LifeSearch logo

Reply from LifeSearch

Hi Mrs Kheswa,

Please could you get in touch with us at customercare@lifesearch.co.uk so we can locate your customer file and assist you further with the process.

Kind regards,
Kimberly
Customer Care Team

Rated 5 out of 5 stars

Would recommend

Anthony was a great, very knowledgable and patient to help me choose the right insurance products

22 May 2026
Rated 5 out of 5 stars

Dan morris was excellent.

Dan morris was excellent.. well informed and helped me to make my decision, not with pressure but with helpful advice and guidance.. gave me time to come off the phone to think then phoned me back .

Brilliant service .. thank you Dan 👍

22 May 2026
Rated 5 out of 5 stars

Dealt with Alex Craven over the past…

Dealt with Alex Craven over the past couple of days, sorting out Life insurance, Critical illness cover and Income protection. I couldn't be happier with the level of service I've received. Totally professional, everything explained clearly in great detail. Highly recommended. Keep up the good work Alex, much appreciated.

21 May 2026
Unprompted review
Rated 1 out of 5 stars

Harassment

Rang me off different ‘suspected spam’ numbers 4 times within a 6-hour period, just because I did a quote out of curiosity on moneysupermarket. I feel harassed and have completely been put off pursuing a policy because of this.

21 May 2026
Unprompted review
LifeSearch logo

Reply from LifeSearch

Good morning,

I’m sorry to hear about your experience and thank you for taking the time to provide your feedback.

While it is signposted on our partner’s website that, if a telephone number is provided, LifeSearch will attempt to call, we understand that our approach may not suit all customers.

We’ll be reaching out to you by email to explain what we'll be doing next regarding your comments. In the meantime, if there’s anything further that you’d like to share, please don’t hesitate to contact us at customercare@lifesearch.co.uk.

Have a lovely weekend,

Julie – Customer Care Team

Rated 5 out of 5 stars

Jamie Appleton is a credit

Jamie Appleton is a credit. Knowledgeable, down to earth, quick, efficient and has a normal conversation and explained everything in layman’s terms. Credit to the company!!! The guy deserves a rise ! Thanks

21 May 2026

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