LifeSearch Reviews 24,179

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 1,410 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and ability to explain complex information clearly, making the process easy to understand. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and provide tailored solutions without pressure. The overall service is frequently described as efficient, friendly, and stress-free, with reviewers appreciating the competitive pricing and comprehensive coverage options. However, some customers also noted an inconsistent service experience, with unfulfilled promises of callbacks and issues with policies not being transacted as expected. A few other people also felt that their needs were not fully heard, with agents sometimes sticking to scripts rather than addressing specific concerns or respecting work schedules.

What people talk about most

Staff

Consumers find staff to be positive, consistently praising their professionalism, knowledge, and helpfulness.... See more

Service

Customers consistently note positive experiences with service, describing it as quick, helpful, and super... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that advisors are helpful, patient,... See more

User experience

Reviewers highlight positive aspects of user experience, consistently describing it as smooth, quick, and... See more

Price

Customers had positive experiences with price, often highlighting that advisors helped them find affordable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ben is an absolute breath of fresh air! He has been our life insurance advisor for a few years now, and is brilliant every single time we’ve spoken to him. Ben takes time to understand our family situ... See more

Rated 5 out of 5 stars

Really helpful advisor to help me adjust my life insurance policies to suit my current and near future needs. It is good to review every few years (e.g. 4), because things change. LifeSearch makes it... See more

Rated 5 out of 5 stars

Laura at life has been brilliant. She has beeen patient with me about timings and has spent time getting the best deals for myself and my husband. I have been impressed with her professionalism and ma... See more

Rated 5 out of 5 stars

I was so delighted to have a conversation through phone with Mr Billy who was amazing, explaining every single step , when the signal wasn’t great, re-explained what need to be understood.That’s what... See more


Company details

  1. Life Insurance Agency
  2. Insurance Agency
  3. Insurance Broker

Written by the company

Since 1998, LifeSearch have protected over 1.9m lives, making us the UK’s leading life insurance broker. We work with insurers big and small to make sure we can help find the best protection for your needs. You simply tell us what’s going on and we’ll do the hard work for you. Our award-winning service is based on one simple thing: putting you first. Our loyalty is to you, not to the insurers. There’s no hard sell and no hidden fees. With your policy in place, we're here when you need us. LifeSearch was the first independent adviser to run a fee-free, full-time claims desk. We're proud of that. And we're proud we can still offer care and support to customers when they need it. So whether you want to get a quote, check a policy detail, change your cover, make a claim, or simply ask a question – give us a call and let us do what we do best.


Contact info

4.8

Excellent

TrustScore 5 out of 5

24K reviews

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Rated 5 out of 5 stars

Perfect Service

I recently arranged my life insurance through LifeSearch, and the service I received from Frias was first class from start to finish. He was highly professional, explained everything clearly, and made the whole process simple and easy to understand. His friendly manner and expert advice gave me complete confidence that I was making the right decisions. I would absolutely recommend Frias and LifeSearch to anyone looking for life insurance.

8 June 2026
Rated 5 out of 5 stars

Every information I required was…

Dominic made sure i understood every information I required and he explained everything to detail. He was very patient and really helpful. I felt comfortable through out the process and things I didn't understand he made sure I understood everything before he finally set me up. Thanks Dominic for your patience and all your help..

8 June 2026
Rated 1 out of 5 stars

Asked them to stop calling me and they…

Asked them to stop calling me and they just hung up. Rude staff

8 June 2026
Unprompted review
LifeSearch logo

Reply from LifeSearch

Good afternoon,

Thank you for taking the time to share your feedback.

I’m sorry to hear about your experience and would like to gain a clearer understanding of what has happened. To help me look into this for you, and to ensure you don’t receive any further calls, could you please email us at customercare@lifesearch.co.uk so I can locate your customer record?

Many thanks,

Caroline - Customer Care Team

Rated 5 out of 5 stars

Laura at life has been brilliant

Laura at life has been brilliant. She has beeen patient with me about timings and has spent time getting the best deals for myself and my husband. I have been impressed with her professionalism and manners when speaking on the phone!

5 June 2026
Unprompted review
Rated 5 out of 5 stars

I have been trying to sort life…

I have been trying to sort life insurance for a while and kept finding the questions hard to answer which meant I kept putting it off. I spoke with Reece at life search and he was so lovely, calm and personable. He answered all my questions and gave me lots of time to think about my decision. I ultimately went for the insurance that he recommended. If I hadn't used life search, I probably would've paid an unnecessary amount and/or not got the cover I needed. Great service.

28 May 2026
Rated 5 out of 5 stars

Imran Ali was fantastic

Imran Ali was fantastic, patient and extremely helpful. He made the process so smooth and I was able to understand what I was doing and explained everything. I am glad he phoned as I needed help and now all my questions have been answered and I am very happy with my decision.
Thank you

4 June 2026
Unprompted review

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