LickiMat UK Reviews 

47
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 45 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and excellent design of the products, finding them durable and effective for pet enrichment and anxiety reduction. Many highlight the exceptional customer service, noting helpful and friendly staff who go above and beyond, often including free gifts and personalized touches with orders. Reviewers also appreciate the fast delivery and seamless ordering process, making their overall experience very positive. However, a few other people also felt that despite initial positive interactions with customer service, they did not receive replacements for faulty items as promised, leading to dissatisfaction.

What people talk about most

Product

Customers had positive experiences with product, praising the high quality and durability of items like... See more

Quality

Users describe positive interactions with quality, consistently praising the products as high-quality,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting it as brilliant,... See more

Order

Consumers find the ordering process to be positive, with many reporting that placing an order was easy and... See more

Delivery service

Reviewers consistently express satisfaction with the delivery service, frequently highlighting its speed and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to use website, great products, fast delivery and even threw in a couple of freebies. Always happy with my products from Lickimat. I had a discount code on a previous order that didn't work, befo... See more

Rated 5 out of 5 stars

My golden retriever absolutely loves the entire LickiMat range and so does my husband and I. It keeps her stimulated and engaged so we can enjoy some peace and quiet around meal times (especially if y... See more

Rated 5 out of 5 stars

LickiMat had exactly the right dog distraction licking mat I needed. It arrived within a couple days and is thoroughly enjoyed by the dog. Really glad its dishwasher safe which makes it easy to clean.... See more

Rated 5 out of 5 stars

My dogs love their Lickimats - its great that they come in different shapes and sizes, we have the traditional style, yoghurt pot, UFO and now the wobbler which I purchased at Crufts to trial, and hav... See more

Company replied


Company details

  1. Pet Supply Store
  2. Animal Feed Store
  3. Manufacturer
  4. Pet Store

Written by the company

At LickiMat, we turn everyday moments — mealtime, snack time, downtime — into opportunities for calm, enrichment, and connection. Our products slow things down, ease anxiety, and bring joy to pets and their people. Born in Australia, trusted around the world, we’re proud to have created the original lick mat and to share it with millions of dogs and cats. LickiMats are made from natural plant-based rubber (TPR) and are non-toxic. LickiMats contain no silicone or toxic substances that could poison or harm your loved pets.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

47 reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 50% of negative reviews

Typically takes over 1 month to reply

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4.7

All reviews

(47)

46 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ziggy loves it!

We have a Newfoundland called Ziggy who can get quite anxious during fireworks, especially around Bonfire Night. The LickiMat Soother has been brilliant for helping him settle. We spread a bit of peanut butter on it and it keeps him calm and distracted while the noise is going on.

It is simple, well made and really effective. Ziggy loves it and it has made stressful evenings much easier for all of us! Definitely recommend for anyone with an anxious dog.

5 November 2025
Unprompted review
Rated 5 out of 5 stars

My golden retriever absolutely loves…

My golden retriever absolutely loves the entire LickiMat range and so does my husband and I. It keeps her stimulated and engaged so we can enjoy some peace and quiet around meal times (especially if you pop it in the freezer). We will be lifetime customers.

29 November 2025
Unprompted review
Rated 5 out of 5 stars

I bought the two cratemates for our lab…

I bought the two cratemates for our lab after seeing the new product on instagram.

It's everything promised and more. We mainly use them when we leave the house as she can get car anxiety but this makes the car rewarding and calms her down loads. Yet to try it at the vets but I have no doubt it'll help.
The best tip we saw was freezing yoghurt onto them. Literally keeps her busy for 30-40 min

Plus it's made from non-toxic material which is why we went with lickimat instead of the cheaper silicone alternatives

20 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products and personal touch

Outstanding products, perfect for dogs. Came with a lovely hand-written note and extra tidbits. Love these guys!

2 February 2026
Unprompted review
LickiMat UK logo

Reply from LickiMat UK

Hi Bethany,

Thank you so much for your kind words — it genuinely means a lot to us.

We’re so happy to hear your dog is enjoying the LickiMats, and we love adding those little personal touches wherever we can 😊

Thanks again for taking the time to leave a review — we truly appreciate your support!

Rated 1 out of 5 stars

Fraud

Due to the company incorrectly naming the business bank account, I reported the company for fraud, as I didn't recognise the payment.

Which the bank after a full invest
igation, refunded me the amount.

During Calls/Texts/Emailing after me being refunded, the company said they didn't know they had 'that setting' for a different bank name details.

I offered to repay the amount, but that wasn't good enough, and was told to phone my bank.

This is the full email:
'You need to understand that we will ultimately likely need to take down the LickiMat UK website as we have been labeled a fraudulent website by you.

Offering to make payment is irrelevant, as your actions and the reporting of LickiMat UK has significant ripples that may impact all LickiMat UK customers. You may well say that this is all our fault, but you can help by contacting your bank to fix this.

As advised, we are left with few options in dealing with this matter. It is a serious matter for us and our other customers. If you did contact your bank through the same mechanism you used to call us fraudulent, it would likely help. We have spent hours trying to fix this.
'

Which the bank has taken as threatening, as this is a tactic used to get further money out customers.

As all I should have been required to do is pay the original amount. I was also told it is not true that a whole website has to be closed for a individual case.

I have issued this incase others have are also in this situation.

20 November 2025
Unprompted review
LickiMat UK logo

Reply from LickiMat UK

Hi Lucie,

We’re sorry this situation caused confusion.

The transaction referenced was a genuine order placed on our website and successfully delivered, with courier proof of delivery. You have also previously ordered from us in 2022 without issue.

The payment appeared under our registered fulfilment descriptor rather than “LickiMat UK,” which understandably caused confusion. We have since reviewed this to help avoid similar misunderstandings in the future.

When a transaction is reported as fraudulent to a bank, it automatically triggers a formal chargeback process, which involves administrative procedures and fees for the business. Our intention in contacting you was to clarify the situation and resolve the matter correctly.

We are a legitimate UK business and take allegations of fraud extremely seriously. We remain committed to transparent and professional service for all customers.

Rated 1 out of 5 stars

Beware: Promised a Replacement, Never Delivered


I bought a Voila treat pouch from their website for £70 - not cheap! Unfortunately the hinge broke within a few months, which really shouldn’t happen for a product at this price point. I contacted their customer service and was offered several options; they said they’d be happy to send a replacement on the condition that any future issues I would bring directly to Voila (manufacturer). I agreed - but after that, they stopped responding. Months later, I’m still without a replacement.

Disappointing experience overall. I wouldn’t recommend purchasing from this company as they don’t seem to honour their promises.

12 November 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product; great team! I ordered a Lickimat Wobble bowl as an "enrichment" treat for my nervous rescue dog, not really knowing what to expect. The bowl arrived quickly and is of a high quality - and the dog loves it! Even better, as it was Christmas, the kind people at Lickimat included a free SloMo tray with my order. It's not something I would have thought to buy but, again, it's of a high quality and the dog loves it! A great experience and I won't hesitate to buy from Lickimat again.

1 December 2024
Unprompted review

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