Easy to use website, great products, fast delivery and even threw in a couple of freebies. Always happy with my products from Lickimat. I had a discount code on a previous order that didn't work, befo... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
At LickiMat, we turn everyday moments — mealtime, snack time, downtime — into opportunities for calm, enrichment, and connection. Our products slow things down, ease anxiety, and bring joy to pets and their people. Born in Australia, trusted around the world, we’re proud to have created the original lick mat and to share it with millions of dogs and cats. LickiMats are made from natural plant-based rubber (TPR) and are non-toxic. LickiMats contain no silicone or toxic substances that could poison or harm your loved pets.
Contact info
6b Prince Maurice House Cavaliers Court, SN14 6LH, Chippenham, United Kingdom
- uk.shopify@lickimat.com
- lickimat.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 50% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ziggy loves it!
We have a Newfoundland called Ziggy who can get quite anxious during fireworks, especially around Bonfire Night. The LickiMat Soother has been brilliant for helping him settle. We spread a bit of peanut butter on it and it keeps him calm and distracted while the noise is going on.
It is simple, well made and really effective. Ziggy loves it and it has made stressful evenings much easier for all of us! Definitely recommend for anyone with an anxious dog.
My golden retriever absolutely loves…
My golden retriever absolutely loves the entire LickiMat range and so does my husband and I. It keeps her stimulated and engaged so we can enjoy some peace and quiet around meal times (especially if you pop it in the freezer). We will be lifetime customers.
I bought the two cratemates for our lab…
I bought the two cratemates for our lab after seeing the new product on instagram.
It's everything promised and more. We mainly use them when we leave the house as she can get car anxiety but this makes the car rewarding and calms her down loads. Yet to try it at the vets but I have no doubt it'll help.
The best tip we saw was freezing yoghurt onto them. Literally keeps her busy for 30-40 min
Plus it's made from non-toxic material which is why we went with lickimat instead of the cheaper silicone alternatives
Great products and personal touch
Outstanding products, perfect for dogs. Came with a lovely hand-written note and extra tidbits. Love these guys!

Reply from LickiMat UK
Fraud
Due to the company incorrectly naming the business bank account, I reported the company for fraud, as I didn't recognise the payment.
Which the bank after a full invest
igation, refunded me the amount.
During Calls/Texts/Emailing after me being refunded, the company said they didn't know they had 'that setting' for a different bank name details.
I offered to repay the amount, but that wasn't good enough, and was told to phone my bank.
This is the full email:
'You need to understand that we will ultimately likely need to take down the LickiMat UK website as we have been labeled a fraudulent website by you.
Offering to make payment is irrelevant, as your actions and the reporting of LickiMat UK has significant ripples that may impact all LickiMat UK customers. You may well say that this is all our fault, but you can help by contacting your bank to fix this.
As advised, we are left with few options in dealing with this matter. It is a serious matter for us and our other customers. If you did contact your bank through the same mechanism you used to call us fraudulent, it would likely help. We have spent hours trying to fix this.
'
Which the bank has taken as threatening, as this is a tactic used to get further money out customers.
As all I should have been required to do is pay the original amount. I was also told it is not true that a whole website has to be closed for a individual case.
I have issued this incase others have are also in this situation.

Reply from LickiMat UK
Beware: Promised a Replacement, Never Delivered
I bought a Voila treat pouch from their website for £70 - not cheap! Unfortunately the hinge broke within a few months, which really shouldn’t happen for a product at this price point. I contacted their customer service and was offered several options; they said they’d be happy to send a replacement on the condition that any future issues I would bring directly to Voila (manufacturer). I agreed - but after that, they stopped responding. Months later, I’m still without a replacement.
Disappointing experience overall. I wouldn’t recommend purchasing from this company as they don’t seem to honour their promises.
Great product
Great product; great team! I ordered a Lickimat Wobble bowl as an "enrichment" treat for my nervous rescue dog, not really knowing what to expect. The bowl arrived quickly and is of a high quality - and the dog loves it! Even better, as it was Christmas, the kind people at Lickimat included a free SloMo tray with my order. It's not something I would have thought to buy but, again, it's of a high quality and the dog loves it! A great experience and I won't hesitate to buy from Lickimat again.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







