I have 5 pair of KURUS, best thing that ever happened to my feet….that said, of those 5 pairs, 2 pair have had warranty issues, Leo has been amazing helping me through the warranty process and they h... See more
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Review summary
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Reviews shaping this summary
Slippers extremely comfortable Achilles pain stopped on first step of wearing them. The Atom 2 was snug, I had to exchange for half size bigger. If a person has wide or needs more room half size bigge... See more
Company replied
Unpacked the Moment sliders and put them on. Was expecting rigidity, forced remodeling of the feet. What I got instead was gentle but controlled cushioning of my painful heel. Walked around with more... See more
Company replied
She had great communication and skills. I could understand everything she was saying. She set up a return for me and made it a breeze! Whereas in a previous phone call with a different rep she made me... See more
Company details
Written by the company
KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™ Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list. That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day. Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love. KURU Footwear. Heel Better™
Contact info
4416 S Century Dr, 84123, Salt Lake City, United States
- 877-211-5878
- gurus@kurufootwear.com
- kurufootwear.com
4.7
Excellent
810 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Amazing 10/10
I have had only amazing experiences with this company. I work in the food industry and needed a good shoe to support being on my feet all day long. I bought the Shift shoes and they fit amazing and support my heels and arches so well. Shortly after receiving my shoes, a dog tore about my insoles and I was devastated. I tried replacing the insoles with other “arch supporting” insoles but they didn’t support my feet the same as the Kuru insoles. I reached out to support to see if I could possibly buy another pair of them and they sent me a free replacement. Chad from the support team was super friendly and understanding. He made me feel genuinely cared for by replying in an understanding and providing a free replacement instantly.
26 May 2026
Unprompted review
Reply from KURU Footwear
This is the kind of story that makes our soles smile. We’re so glad your SHIFTs have been keeping up with those long food industry shifts and giving your heels and arches the support they deserve.
We also have to admit... a dog versus insole showdown was not on our bingo card. We’re sorry your original insoles became an unexpected chew toy, but we’re thrilled Chad was able to jump in and help save the day with a replacement pair.
Nothing means more to us than hearing you felt genuinely cared for and supported throughout the experience. We’ll make sure Chad gets this shoutout because kindness, understanding, and fast help never go out of style around here.
Thanks for being part of the KURU family, and please give your replacement insoles a safe hiding spot from any future four-legged “product testers.”
Great experience …
Shoe was well put together and looked great!! Unfortunately, I did not do my research in what type shoe was good for me and the extra support the shoe provides was too much for me. Customer service has been great with quick response and now am hopeful for getting my refund to find appropriate shoe that provides the comfort I need.
23 May 2026
Unprompted review
Reply from KURU Footwear
Thanks for giving KURU a try and for sharing such thoughtful feedback. We’re glad to hear the shoes felt well made and looked great, even if the level of support ended up being a little too much for your feet.
Finding the right amount of support can be a bit of a Goldilocks situation, too little and your feet complain, too much and they throw a tiny protest march. Everyone’s comfort needs are different, and sometimes it takes a little trial and error to find the perfect sole mate.
We’re happy to hear our Customer Service team has been quick to help, and we hope you’re able to find a pair that gives your feet the just-right comfort you’re looking for.
Please make narrow shoes
It would be great if you guys could make narrow shoes B,C wide . I tried your tread sandals but the straps weren't tight enough ! This is very disappointing!!! All shoe shops don't make narrow shoes. Makes it very hard to find shoes that fit comfortable.
18 May 2026
Unprompted review
Reply from KURU Footwear
We completely understand your frustration, and you’re definitely not alone in this struggle. Finding truly narrow-fitting shoes can feel like searching for a unicorn in a shoe store, especially when so many styles are designed with a more average width in mind.
We’re sorry the straps on the TREAD sandals didn’t feel secure enough for your feet. A loose fit can make even a supportive shoe feel uncomfortable, and we know how disappointing that is when you were hoping they’d work out.
We’d be happy to pass your feedback along to our product team, because hearing directly from customers with narrower feet is incredibly valuable. We truly hope we’re able to meet that need more fully in the future.
In the meantime, some of our slip-on styles tend to run a bit more snug, and our GURU Team can also give you more personalized guidance on styles that generally fit narrower through the foot. They’d love to help you find your perfect sole mate and hopefully save you from the shoe-store scavenger hunt. You can reach them at gurus@kurufootwear.com
After bad foot pain last year, I'm a fan!
After bad foot pain last year, I tried Kurus. Immediate relief. Got slippers, and wore a few pairs of shoes out as I'm over 250 LBS. I ordered the latest and greatest new Kuru walking shoe and It had an eye hole issue for the laces. Customer service was great. New pair in the mail.
Great company that shows me they value their customers. I'm a happy customer. Thanks KURU!
15 May 2026
Unprompted review
Reply from KURU Footwear
Nothing makes us happier than hearing your feet found some sweet relief after such a painful stretch. Sounds like once you stepped into KURUs, your feet basically said, “Yep, these are the ones.”
We’re sorry your newest pair arrived with an eyelet issue, but we’re really glad our team could jump in quickly and get a replacement headed your way. Even the best shoes can occasionally hit a bump in the road, but taking care of our customers is always tied tight around here.
Thanks for sharing your experience and for sticking with KURU through multiple pairs, slippers included. We’re lucky to have you in the KURU family, and we hope your new pair keeps you walking happy for many miles to come!
Great customer service and shipping!
Great customer service and shipping!! Plus, if you do have a problem, they make it right immediately, no questions asked!! I will be buying from them again.
26 May 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! Fast shipping, easy support, and a team that’s quick to make things right is exactly what we aim for. No hoops, no hassle, just getting you back into shoes you can actually enjoy wearing.
We’re so glad your experience felt smooth from start to finish, and we’ll be here whenever your feet are ready for pair number two (or three… we don’t judge a good shoe habit). Thanks for being part of the KURU family!
Kuru is amazing
Well, I don’t know if I accidentally put in the wrong shipping address, or if Kuru accidentally shipped to the wrong address. Either way, the shoes I had delivered were stolen. Kuru, no questions asked, not only
Looked into my order TWICE, but also reshipped my shoes to the right address. I am almost certain they lost money on this order, but, knowing I lost money and shoes, sent me a replacement pair anyway. How generous is that?
Learning that my feet ONLY want Kuru shoes (believe me…I’ve tried custom inserts, Hoka, Vionic) has made it so I am able to prioritize my feet. Having this stolen delivery replaced means I now have flip flops I can wear. I will absolutely be only buying Kuru from now on. Thank you thank you thank you!
22 May 2026
Unprompted review
Reply from KURU Footwear
We’re really sorry your original delivery didn’t make it safely to you, but we’re so glad our team could step in, investigate, and get a replacement pair on the way without adding extra stress to your plate.
Turning a stolen step into a supported stride is not the kind of journey anyone wants, but we’re grateful we could help get things back on track for you. Even better to hear that after trying other brands and inserts, you’ve finally found something your feet truly respond to.
Thanks for sticking with us through a frustrating situation and for trusting KURU to support your steps.
Great customer service!
24 May 2026
Unprompted review
Reply from KURU Footwear
Short, sweet, and music to our ears! We’re so glad you had a great experience with our Customer Service team. Thanks for taking a moment to share the love with us!
Issue review/resolution
Contacted Kuru about a possible warranty issue. They responded promptly (on a Saturday no less), and helped arrange a very agreeable resolution.
Excellent customer service.
22 May 2026
Unprompted review
Reply from KURU Footwear
Now that’s what we call weekend service with sole! We’re so glad our team was able to jump in quickly, even on a Saturday, and help you reach a resolution that felt right.
Thanks for taking the time to share your experience. We’re always here to keep things moving smoothly, so you can get back to the comfy steps you deserve.
They stand 100% behind their product!
They handled my issues professionally and very quickly!
14 May 2026
Unprompted review
Reply from KURU Footwear
Quick, professional, and on it faster than a lace-free slip-on! We’re so glad our team was able to get your issues handled smoothly and without delay. Thanks for taking the time to share your experience with us.
Very courteous to work with.
Very courteous to work with.
Information was useful.
22 May 2026
Unprompted review
Reply from KURU Footwear
Now that’s a toe-tally lovely compliment to receive! We’re so glad our team was courteous and able to provide helpful information along the way. Friendly service and useful support are always a perfect fit in our book. Thanks for taking a moment to share your experience with us!
These shoes really work for PF
I really like these shoes to address my plantar fasciitis. My podiatrist initially recommended Hoka, but I felt like my feet still hurt the entire year I had those shoes. I searched for a new shoe and found Kuru - and I’m so glad I did. The Atom 2s that I bought this year are my second pair of Kurus and I don’t think my feet have hurt at all during the time I’ve had them.
When my new pair (3 months in) broke, Kuru quickly addressed my situation and sent me a new pair to replace the broken shoe. It’s incredible customer service and I’m delighted. Thank you, Kuru!
22 May 2026
Unprompted review
Reply from KURU Footwear
This is the kind of story that gives us happy feet! We’re so glad you found your way to KURU and that your ATOM 2s have been such a game-changer for your plantar fasciitis journey. Finding the right support can feel like a long road, so hearing that your feet have finally gotten some relief makes us want to do a little victory lap.
While we never love hearing that a pair had an issue, we’re really happy our team could jump in quickly and get things sorted out for you. That’s exactly the kind of smooth stepping experience we want every customer to have.
Thanks for trusting KURU with your feet and for sharing such kind words. Here’s to many more comfy, pain-free adventures ahead!
Excellent Customer Service
Excellent customer service! They responded to my email within minutes. I needed to exchange my shoes for a different size and style. The process was super easy and took no time to complete. My new order was processed immediately.
21 May 2026
Unprompted review
Reply from KURU Footwear
Now that’s what we call fast-footed service! We’re so happy to hear your exchange process was smooth, speedy, and stress-free. Nothing should stand between you and your perfect pair, so we love being able to swap things around quicker than you can say “sole mate.”
Thanks for giving our team such a kind shoutout. We hope your new style and size feel like they were made just for your feet!
Wonderful Customer Service
My agent was kind, professional, and more than happy to help!
18 May 2026
Unprompted review
Reply from KURU Footwear
We love to hear it! Sounds like your agent totally stepped up to the plate and delivered service with sole and professionalism. We’re so glad they were kind, helpful, and happy to assist because making your experience smooth and comfy is what we’re all about. Thanks for taking a moment to give our team a little happy dance-worthy shoutout!
Mindee was very good with customer…
Mindee was very good with customer service, fast efficient & kind!!!
GREAT ASSET!!!!
Thank you,
Michael
1 May 2026
Unprompted review
Reply from KURU Footwear
Mindee is out here putting the “care” in customer care! We’re so happy to hear she was fast, efficient, and kind while helping you out. We agree she’s a pretty GREAT asset, and we’ll make sure your kind words get passed along to her. Thanks for giving our team a little standing ovation, we think that deserves a comfy victory lap in your KURUs!
I love my shoes and the customer…
I love my shoes and the customer service representatives helped me to find the perfect flip-flop for vacation. Love my KURU’s so much.
21 March 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! We’re so glad our Customer Service team could help you find the perfect flip-flops for your vacation. Nothing makes us happier than knowing you’re loving your KURUs and heading into your travels in comfort and style. Thanks so much for sharing your experience and for being such a valued part of the KURU family!
Reply from KURU Footwear
Thank you so much for the kind words! We’re thrilled to hear our team was helpful and responsive. Providing quick, caring support is always our goal, and we’re so glad we could help answer your questions. Thanks for being part of the KURU family!
KURU responds quickly
KURU responds quickly, the range of styles gives them options to suggest for one’s own foot problems. No one has ever disappointed in the customer service dept. I’m a loyal fan.
21 May 2026
Unprompted review
Reply from KURU Footwear
This absolutely made our day. We’re so happy to hear that our team has been able to help you find styles that work for your unique feet and needs. Every foot is different, so having plenty of supportive options is something we take a lot of pride in.
Your loyalty means the world to us, and we’re honored to be part of your comfort journey. Thanks for being such a wonderful member of the KURU family and for giving our Customer Service team such kind shoutouts. We’ll keep doing our best to keep your feet happy every step of the way.
New pair of insoles
I sent an email stating that I had a pair of Atoms without insoles, yall took the time to send me, without charging, a new pair. I really appreciate that. They'll be like a new pair.
16 May 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for the kind words. We’re really glad we were able to help get your ATOMs back into great shape for you.
A missing insole definitely shouldn’t happen, and we appreciate you reaching out and giving us the chance to make it right. We hope the replacement insoles make them feel just like new again.
Thank you for being part of the KURU family and for taking the time to share your experience.
Your AI is terrible
Your AI is terrible. It contradicts what it says after It makes a recommendation. I found it necessary to speak to one of your representatives who actually advised that your AI was giving me bad info kudos to your staff. I have and am learning that the hurrier we go with AI the behinder we get. The shoes were delivered in a timely manner and outside of the seam on the outside of the toe box which needs to soften the shoes are stable and comfortable. Time will tell when it comes to wear and comfort. I look forward to wearing these shoes in comfort for several years. I take care of my footwear and shoes usually last 15 or 20 years so we will see if Keen or Kuru are the best for stability and wear. Thanks to your staff.. junk the AI and keep the good people that you have.
16 May 2026
Unprompted review
Reply from KURU Footwear
Thank you for the honest feedback. We’re sorry the AI recommendation tool created confusion and gave you conflicting information during your shopping experience.
You are absolutely correct that our AI shoe suggestion tool is not designed to replace a human KURU Guru or customer service representative. Its purpose is to help guide customers toward general shoe categories and provide basic information, but it does not always capture the nuance of individual fit, foot shape, medical needs, or personal preferences the way our trained team can.
We’re very glad you reached out to our staff and that they were able to provide clearer guidance and support. We truly value the human side of customer care, and feedback like yours helps us continue improving both our tools and our service.
We’re also happy to hear the shoes arrived quickly and are feeling stable and comfortable overall aside from the seam near the toe box. We hope they continue to break in well and provide long-term comfort and support for you over the years ahead.
If you do feel that the seam is too invasive, please reach out to our gurus at gurus@kurufootwear.com and we can help with an exchange for a different style, or a return for a refund.
Reply from KURU Footwear
Thank you for sharing your experience. We’re so glad our team was able to get everything taken care of for you in just one phone call.
Providing quick, simple, and helpful support is always our goal, and we truly appreciate you taking the time to share your feedback. Thank you for choosing KURU!
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