I have 5 pair of KURUS, best thing that ever happened to my feet….that said, of those 5 pairs, 2 pair have had warranty issues, Leo has been amazing helping me through the warranty process and they h... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Slippers extremely comfortable Achilles pain stopped on first step of wearing them. The Atom 2 was snug, I had to exchange for half size bigger. If a person has wide or needs more room half size bigge... See more
Company replied
Unpacked the Moment sliders and put them on. Was expecting rigidity, forced remodeling of the feet. What I got instead was gentle but controlled cushioning of my painful heel. Walked around with more... See more
Company replied
She had great communication and skills. I could understand everything she was saying. She set up a return for me and made it a breeze! Whereas in a previous phone call with a different rep she made me... See more
Company details
Written by the company
KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™ Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list. That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day. Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love. KURU Footwear. Heel Better™
Contact info
4416 S Century Dr, 84123, Salt Lake City, United States
- 877-211-5878
- gurus@kurufootwear.com
- kurufootwear.com
4.7
Excellent
808 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good shoes
I have purchased before but this time the shoes were a little tight. You didn’t have a wide in the shoe I wanted but sent a refund quickly. I will be ordering others.
Thank you
3 June 2026
Unprompted review
Reply from KURU Footwear
Thanks for giving us another try! While we're sorry this particular style felt a little too snug, we're glad the refund process was smooth and hassle-free.
We appreciate your continued support and look forward to helping you find your next perfect sole mate. Our GURU Team is always happy to help with fit recommendations at gurus@kurufootwear.com!
My issue was handled quickly
My issue was handled quickly, and the solution was great. Customer service was kind.
1 June 2026
Unprompted review
Reply from KURU Footwear
Now that's the kind of service experience we love to hear about! Thanks for the kind words. We're glad your issue was resolved quickly, the solution hit the mark, and our team treated you with the care and kindness you deserve.
We'll keep putting our best foot forward every step of the way!
My review is not for the product but…
My review is not for the product but for theoffensive commerical you air. Really. Whatever happened to being considerate of everyone Really. Cursing and stuff is not the way
1 June 2026
Unprompted review
Reply from KURU Footwear
Thank you for sharing your perspective. We understand that humor is subjective, and not every advertisement will resonate with every viewer.
The commercial you're referring to is intended as satire. Satire takes an outdated stereotype and pokes fun at it to make a larger point. In this case, the message is that our customers of all ages are active, stylish, mobile, and living life on their own terms, and that our shoes help support that lifestyle.
That said, we recognize that comedy doesn't always land the same way for everyone, and we appreciate you taking the time to let us know how it came across to you. We'll be happy to pass your feedback along to our marketing team for consideration.
Mindee my Kuru Guru made my return an…
Mindee my Kuru Guru made my return an easy and quick experience!
2 June 2026
Unprompted review
Reply from KURU Footwear
Mindee sounds like she really stepped up to the plate! We're thrilled she made your return experience quick, easy, and stress-free.
Thanks for giving Mindee a well-deserved shoutout. We'll be sure to keep putting our best foot forward!
I didn’t have to wait long to speak to…
I didn’t have to wait long to speak to customer service. The rep was courteous and understood my issue.
1 June 2026
Unprompted review
Reply from KURU Footwear
We love hearing that! Getting connected quickly and feeling heard can make all the difference. We're glad our representative was courteous, understood your concern, and was able to help without keeping you waiting.
Thanks for taking the time to share your experience!
Best customer service I've experienced!
1 June 2026
Unprompted review
Reply from KURU Footwear
Wow, that's high praise, and we’re honored! Thanks for the kind words. Providing exceptional service is something we never take for granted, and we're thrilled we were able to deliver an experience worthy of "best customer service."
Thanks for being part of the KURU family!
Great product
Great product, great customer service. Everything that's becoming increasingly hard to find these days.
1 June 2026
Unprompted review
Reply from KURU Footwear
Thanks for the kind words! We're committed to making quality products and providing service that goes the extra mile, and we're thrilled to hear both hit the mark. Thanks for being part of the KURU family and for helping us keep our footing in a fast-paced world.
Reply from KURU Footwear
We believe the best way to earn your trust is to share helpful information and let our products stand on their own two feet. We're glad our team was able to provide the details you needed without stepping on anyone else's toes.
Thanks for taking the time to share your experience!
Genuine and Phenomenal Customer Service
The associate was able to answer my question about the promotion quickly, friendly and honored it as it wasn't applying in my cart. Excellent customer service skills!
21 May 2026
Unprompted review
Reply from KURU Footwear
Nothing puts a spring in our step quite like hearing this! We're glad our associate was able to quickly get to the sole of the promotion issue, answer your questions, and make sure you received the discount you were expecting.
Thanks for the shoutout. We'll keep putting our best foot forward with friendly, helpful service every step of the way!
We needed some advice on a new pair of…
We needed some advice on a new pair of shoes. Our representative was able to give us some options on how to get a better fit for a shoe we really like. He was knowledgeable and listened to our needs. Very satisfied.
29 May 2026
Unprompted review
Reply from KURU Footwear
Finding the right fit can sometimes take a little sole-searching, and we're so glad our team could help! Thanks for the kind words about your representative. Listening first and recommending second is how we like to put our best foot forward.
We're thrilled you found some options that may help make a shoe you already love an even better fit. Thanks for sharing your experience!
Outstanding customer service
Outstanding customer service. I called to ask what shoe would be best for me and received amazing recommendations. After I received my shoes I called back about size exchanges and returns. Again they were super helpful in every way !
29 May 2026
Unprompted review
Reply from KURU Footwear
Now that's what we call full-service foot support! From helping you find the right shoe to guiding you through exchanges and returns, our team was happy to be with you every step of the way.
Thanks for the kind words and for giving our GURU Team a shoutout. We love helping customers find their perfect sole mate!
KURU IS OUTSTANDING
I have been a Kuru customer since 2025, and have currently ordered my fifth pair (each a different style and fit). I have returned three pair for various reasons and have found their return process easy and hassle free, One can ask the on-line catalog "Guru" any questions that may come to mind and get very good answers. If further help is needed, one can email or phone the company and get more information than is available from the catalog "Guru". Kuru now offers a 91 day "trial wear" policy with return, exchange, or refund choices (other competitors only offer 30 -30 days) Another big benefit is that one can earn KuruCash points for their purchases, reviews, referrals and even for a birthday all of which can be used to reduce the cost of a new purchase. This firm is highly reputable, has QUALITY products, and OUTSTANDING service. I have not received anything for my review, and I submit it only because am one of Kuru's many very satisfied customers .
25 May 2026
Unprompted review
Reply from KURU Footwear
Thanks for your continued support and for taking the time to share your experience. We’re thrilled you've enjoyed our products, rewards program, return process, and GURU Team. Reviews like this keep us on our toes in the best possible way!
Outstanding customer service
I asked a specific question via email and received an informative and helpful response.
27 May 2026
Unprompted review
Reply from KURU Footwear
Now that's our kind of email exchange! You brought a specific question, our team laced up their detective shoes, tracked down the answer, and got you the info you needed.
We're thrilled to hear the response was helpful and informative. At KURU, we believe good customer service should be a lot like a great pair of shoes: supportive, reliable, and never leaving you hanging by a thread.
Thanks for taking a moment to give our team a shoutout. It means a heel of a lot!
Keep up the good work
It was easy to make the order she was very nice 😊 and she had a sense of a humor
26 May 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! Nothing pairs better with comfy shoes than kind service and a good sense of humor. We’re so glad she made the ordering process easy, helpful, and maybe even a little fun along the way. That’s the kind of sole-ful support we lace up for every day!
Mindee made my experience great
Mindee made my experience great. Before my interaction with her, I was ready to call it quits with Kuru. She solved my problem quickly and efficiently.
27 May 2026
Unprompted review
Reply from KURU Footwear
We’re so glad Mindee was able to turn things around for you! Hearing that you were ready to walk away, but ended up having such a positive experience because of her care and efficiency, really means a lot to us.
We’ll make sure she gets the shoutout she deserves. Sounds like she stepped in right on heel and helped get everything sorted quickly. Thanks for giving us another chance to make things right!
I unfortunately had to make a return…
I unfortunately had to make a return because of sizing. The Kuru team was polite and helpful. They took the time to answer my questions so I could expedite my return.
27 May 2026
Unprompted review
Reply from KURU Footwear
While we’re sorry the sizing didn’t work out, we’re really glad our KURU Team was able to make the return process smooth and helpful for you. Nothing’s more frustrating than a shoe fit mismatch, so we’re happy they took the time to answer your questions and help get everything sorted quickly.
Sometimes finding the right size is just part of the “sole-searching” journey, and we appreciate you giving us a try!
I did not know my rewards expire over…
I did not know my rewards expire over time. The service agent explained AND reinstated newly expired credit.
BTW, I used to sprain my ankles, with regularity for over 60 years. I am 74 and have not even strained my ankle in over 10 years.
I easily walk 4-5 miles/day.
The shoes have a lot to do with it
26 May 2026
Unprompted review
Reply from KURU Footwear
A little rewards rescue mission! We’re so glad our service agent was able to explain how the rewards system works and help reinstate your newly expired credit. Nothing stings quite like realizing your points pulled a disappearing act.
Thanks for giving our team a shoutout. We’re always happy to help keep those rewards (and happy feet) moving in the right direction!
Reply from KURU Footwear
We love a smooth stride and an even smoother experience! We’re so glad the process felt helpful, fast, and easy from start to finish. Thanks for taking a moment to share the love with us, it means a lot to our team!
Amazing 10/10
I have had only amazing experiences with this company. I work in the food industry and needed a good shoe to support being on my feet all day long. I bought the Shift shoes and they fit amazing and support my heels and arches so well. Shortly after receiving my shoes, a dog tore about my insoles and I was devastated. I tried replacing the insoles with other “arch supporting” insoles but they didn’t support my feet the same as the Kuru insoles. I reached out to support to see if I could possibly buy another pair of them and they sent me a free replacement. Chad from the support team was super friendly and understanding. He made me feel genuinely cared for by replying in an understanding and providing a free replacement instantly.
26 May 2026
Unprompted review
Reply from KURU Footwear
This is the kind of story that makes our soles smile. We’re so glad your SHIFTs have been keeping up with those long food industry shifts and giving your heels and arches the support they deserve.
We also have to admit... a dog versus insole showdown was not on our bingo card. We’re sorry your original insoles became an unexpected chew toy, but we’re thrilled Chad was able to jump in and help save the day with a replacement pair.
Nothing means more to us than hearing you felt genuinely cared for and supported throughout the experience. We’ll make sure Chad gets this shoutout because kindness, understanding, and fast help never go out of style around here.
Thanks for being part of the KURU family, and please give your replacement insoles a safe hiding spot from any future four-legged “product testers.”
Great experience …
Shoe was well put together and looked great!! Unfortunately, I did not do my research in what type shoe was good for me and the extra support the shoe provides was too much for me. Customer service has been great with quick response and now am hopeful for getting my refund to find appropriate shoe that provides the comfort I need.
23 May 2026
Unprompted review
Reply from KURU Footwear
Thanks for giving KURU a try and for sharing such thoughtful feedback. We’re glad to hear the shoes felt well made and looked great, even if the level of support ended up being a little too much for your feet.
Finding the right amount of support can be a bit of a Goldilocks situation, too little and your feet complain, too much and they throw a tiny protest march. Everyone’s comfort needs are different, and sometimes it takes a little trial and error to find the perfect sole mate.
We’re happy to hear our Customer Service team has been quick to help, and we hope you’re able to find a pair that gives your feet the just-right comfort you’re looking for.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.