Kellogg’s UK & IRE Reviews 529

TrustScore 1 out of 5

1.1

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Review summary

Created with AI, based on recent reviews

Considering 479 reviews, most reviewers were let down by their experience overall. Many customers are extremely dissatisfied with the product's new recipe, describing it as having a horrible taste and an unappetizing texture, often compared to cardboard, twigs, or even plastic. People report that the cereal no longer absorbs milk, remaining hard and crunchy, which is a significant departure from the original product they enjoyed for many years. Consumers feel that the quality has drastically declined, with some even throwing away entire boxes due to its inedible nature. Reviewers also express strong disappointment regarding the pricing, noting that the product's cost has not decreased despite the perceived reduction in quality and fiber content. Many believe the changes were made to prioritize profit over customer satisfaction and product integrity, leading them to switch to alternative brands.

What people talk about most

Product

Reviewers highlight negative aspects of product, with many expressing strong disappointment regarding recent... See more

Quality

Reviewers mention negative feedback about quality, with many expressing disappointment regarding the taste... See more

Price

Customers express significant dissatisfaction with pricing, often perceiving products as premium-priced... See more

Customer service

Users describe negative interactions with customer service, often feeling that their concerns are dismissed... See more

Value for money

Consumers express significant disappointment with the value for money, with many feeling that the product... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Tastes horrible, like cardboard, slimy. Wont dissolve into my porridge. Ruined my same breakfast of 45 years. Im upset! Can't eat it! Recipe has gone from 86% wheat bran to 78% wheat bran + wholewheat... See more

Rated 1 out of 5 stars

I loved AllBran fibre cereal as compared to other brands it contains 90+% fibre however Have noticed a drastic change in taste and texture similar to cheaper brands Indeed on checking fibre now... See more

Rated 1 out of 5 stars

The "new" All Bran "Fiber Plus" is the most disgusting thing I've ever put into my mouth! Like little twigs that goes slimy when milk is added. I've used All Bran for 30 years as it helped my 'bowel p... See more

Rated 1 out of 5 stars

What a massive mistake changing the texture of Albran we will no longer be purchasing it having tried breaking it down every morning before eating decided to stop and am currently trying another bra... See more


Company details

  1. Health Food Store

Information provided by various external sources

Discover Kellogg's healthy breakfast cereals and snacks. Find nutritional advice, healthy recipes and Kellogg's offers and promotions online.


Contact info

1.1

Bad

TrustScore 1 out of 5

529 reviews

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Rated 1 out of 5 stars

All money no Bra(I)n

The new all bran doesn’t only stay brittle making it totally unpalatable, but it also tastes of nothing. Why change? All Bran used to be so nice

28 February 2026
Unprompted review
Rated 1 out of 5 stars

The limited addition of Hot honey crunchy nut cereal.

The limited addition of Hot honey crunch nut cereal, tastes unpleasant. The boxes were placed next to the crunchy nut cornflakes . In error I picked up these by mistake. May be this was a merchandising effort to get rid of the stock. Stick with the crunchy nut cornflakes don't waste your hard earned cash on this product.

15 February 2026
Unprompted review
Rated 1 out of 5 stars

Kellogg’s All Bran, disgusting new recipe!

What the hell has happened to Kellogg’s All Bran! Used to love letting it soak and eating it soft, now it’s like a cheap supermarket cereal that’s slimy and always stays crunchy on the inside. Has no taste of bran, only a slight sweetness which is horrible, I’ll be binning the box in the morning as can’t eat it, so much for changing the recipe to save waste!

20 February 2026
Unprompted review
Rated 1 out of 5 stars

Who on earth thought that these sticks…

Who on earth thought that these sticks were better than the original.
I can’t believe that people at Kellogg actually released them onto the public and believed it was an improvement.
What’s just as confusing is that they have been launched for over six months without them being withdrawn.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Profit before quality

Once again, another big corporate putting profit before quality. What on earth have Kelloggs done to 'all bran'? It's now crunchy twigs of tastelessness! the creator of the original recipe must be turning in their grave. And the same goes for the recent reinvention of their iconic cornflakes, which are now equally disgusting. I will not be buying anything Kelloggs ever again! Well done Kelloggs

19 February 2026
Unprompted review
Rated 1 out of 5 stars

New recipe is like cardboard sticks

Have been enjoying my morning bowl of Kelloges All Bran for many years...until now! No idea the recipe had changed until my first mouthful. Just like trying to eat rubber, tasteless sticks ,that could sit in milk for hours and not disintegrate. binned the rest.Will not be buying it again unless they bring back the old recipe.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Horrible substitute after recipe change.

I hadn't realised Kellogg's had changed the recipe until I started eating it, for the last time!
As others have stated, the new recipe is too crunchy and doesn't taste as nice. I actually put slightly warm milk in my cereal before topping with Rice Krispies, which used to make it soft but this doesn't happen anymore. It remains overly crunchy and floats about the bowl.
I previously looked forward to the dust at the end of the box, but this won't be happening anymore and I won't get to see if this is the case as the box is going in the bin after one bowl of the disgusting new All Bran.
Unless reverting back to the original recipe, it's another customer lost.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

New recipe All Bran is dreadful

New recipe All Bran is dreadful. Completely tasteless, won’t soak up the milk, is now like re constituted cardboard. Absolutely awful. I expect much better from Kellogg’s. Premium price for awful product.

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting, Awfull All Bran

Disgusting. A poor, poor decision by Kelloggs to change from the original recipe of All Bran. Did they do a pilot test, did they ask the customers what they thought. I have instructed all my hotels contacts and cafe's etc to cease buying Kelloggs from now on. Change back to the original or we will never come back!

24 January 2026
Unprompted review
Rated 1 out of 5 stars

All Bran has gone backwards with its development

The new All Bran Fibre Plus version that has replaced the 'Original' version is a significant step in the wrong direction. The sticks are like plastic and do not soak up any milk. The taste is also much poorer.

I've switched to a supermarket own brand, which is not as good as the original but much better than the Fibre Plus version.

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Disappointed with the new recipe

Disappointed with the new recipe. The new recipe has completely ruined the taste. Every brand tastes bland and artificial now. Very disappointed and definitely not purchasing again.

29 January 2026
Unprompted review
Rated 1 out of 5 stars

WHAT HAVE YOU DONE TO ALL BRAN?

WHAT HAVE YOU DONE TO ALL BRAN?!
Not only will it not soften so that I can make an AllBran cake (as I’ve done for 30 years with a recipe my mum used ) after 24 hours soaking in milk , but it’s like eating slimy maggots. These extruded (?!) wormy plastic type things don’t break down so what are they doing inside us?! This is not progress, you have ruined your product.

29 January 2026
Unprompted review
Rated 1 out of 5 stars

Awful now

Used to love all bran, soaked in milk overnight and topped with yogurt and fruit.
The all bran old recipe was fantastic for this, flavourful with a lovely texture, soaked or fresh and crunchy.
New version is vile, goes slimy when soaked and just nasty when crunchy no malty flavour at all.
Going out for the birds.
Shame

2 February 2026
Unprompted review
Rated 1 out of 5 stars

I am not a fan of the new recipe ...

This is the first time I have bought All Bran for a few years, I did not realise that the recipe had changed and was quite shocked and disappointed in the experience. I have no intention of pouring another bowl or buying it ever again. A complete waste of money! 🙁

1 February 2026
Unprompted review
Rated 2 out of 5 stars

POP-TARTS STRAWBERRY

HEARD GOOD THINGS
OPEN TO NEW IDEAS
BUT FREQUENTLY REGRET

WHETHER EXPERIMENTATION IS WORTH IT

A CANCER TEST SUBJECT
HEY YES

EXPERIMENTING IN KITCHEN
LIMITED CAPABILITIES
LIMITED PERIOD OF DESIRE
GO FOR WHAT YOU KNOW
GO FOR WHAT YOU LOVE

About this item
8 Toaster pastries
Cannot be microwaved
No aritificial colours
No aritficial flavours
Product of United Kingdom (PT ARE USA)

POP TARTS CAN BE MICROWAVED
SANS COVER
YOU GET A DIFFERENT EXPERIENCE
LOOSE THE CRUNCH
HEAT CARE ADVISED

YOU HAVE ALREADY EXPERIMENTED BY BUYING
SO CONTINUE
PERSONALLY UNDERWHELMED BY THE PRODUCT

IN TOASTER OR MICRO
AIR-FRYER OR COLD

83 YEARS OLD
BEFORE MY HANDS RETIRED
WAS COOKING TO SURVIVE
FOR MUCH LONGER THAN
THIS PRODUCT HAS DELIGHTED - MOST

AS EVER IF YOU ARE LEFT-SIDE OF POND
VARIETIES OVERWHELM - 24 PLUS
RIGHT-SIDE UNDERWHELM

ALL EXPERIENCES HAVE BEEN OK
"WOULD YOU LIKE ANOTHER"
"WANT ELSE DO YOU HAVE"🧝‍♀️(IN MY DREAMS)

POPULARITY - QUICK AND EASY

SHORTBREAD (PROPER)
CONDENSED MILK
BOTH HEATED
CLOTTED CREAM CORNISH POURED
ICE CREAM SPOONED
IS WAY BETTER THAN PT

THIS IS QUICK EASY AND TASTES DIVINE

AS A FORMER COOK
FOOD CAN BE A LOT BETTER THAN POP TARTS
EVEN IF COULD CHOOSE ANY FLAVOUR FROM THE US
I AM SURE MY COMMENT WOULD REMAIN

KELLOGG'S IS A GO -TO
BUT NOT POP TARTS
MY LIMITED RESOURCES ARE BETTER SPENT
MY LIMITED DESIRE FOR FOOD IS SAVED FOR
ME FAVES
SORRY POP TARTS NOT INVITED

DESIRE FOR FOOD IS LIMITED DUE TO THE "C" WORD

31 October 2025
Unprompted review

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