Kaiia The Label Reviews 1,200

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 489 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the clothing, noting the soft, thick materials and comfortable fit. Many appreciate the wide selection of styles and colors, making it easy to build a collection of items that hold their shape well after washing. The customer service is frequently highlighted as exceptional, with staff members being quick, efficient, and understanding in resolving queries. People often mention receiving prompt responses and feeling valued, leading to a smooth and positive experience. However, some customers also noted issues with the durability of certain items, with seams fraying or looking worn after a few washes. A few other people also felt that the sizing could be inconsistent, particularly with oversized items, and some experienced problems with orders not being dispatched or receiving faulty products. The minority of people were dissatisfied with the lack of updates or communication regarding order delays and pre-orders.

What people talk about most

Product

Clients share positive opinions on product quality, with many praising the soft, thick material that holds... See more

Quality

People report positive experiences with quality, with many reviewers praising the excellent quality of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting quick, efficient,... See more

Order

Customers had ambiguous experiences with order, with many expressing satisfaction and a desire to reorder due... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, professionalism, and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

The price is truly justified by the quality of their clothes - I’m particularly fond of the hoodies and joggers, though I have bought some shorts and one of the bathing suits before. The shorts... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 2 out of 5 stars

Customer support issues

I orderd 4 items, all of which were returned and even though it states all items have been returned i have not received a refund for one of the items. I contacted customer support who said this has been returned and to wait up to 5 working days. I have since waited a week and still no improvements. They did clarify that the item was not damaged etc. I contacted klarna who told me that this return has not been submitted correctly on there end and even after having a reply from customer support which clearly shows one item hasn't been refunded i am no further forward. The return process is also a lengthy process.

5 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

I sincerely apologise for the inconvenience you have experienced, and I appreciate your patience as we work to resolve this matter.

I understand that you ordered four items, all of which have been returned, yet you have not received a refund for one of them. It is concerning to hear that, despite being informed by customer support that the return was processed correctly, you are still waiting for your refund.

To assist you further, could you please reply to the message from Trust Pilot with your order details. Once we have this information, we can check your order and coordinate with our returns team to provide proof of refund if it has been processed. This documentation can then be forwarded to Klarna for your records.

Your satisfaction is important to us, and we are committed to resolving this issue as quickly as possible. Thank you for your understanding and cooperation.

Amy

Rated 5 out of 5 stars

I love the clothing they are honestly…

I love the clothing they are honestly the best quality for a great price. Can up style any outfit with their clothing and even on lazy days I still feel put together

8 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your wonderful feedback! We are thrilled to hear that you love our clothing and find them to be of the best quality at a great price. It's fantastic to know that our pieces can elevate any outfit, making you feel stylish even on those lazy days.

At Kaiia, we strive to provide versatile and fashionable options that cater to all occasions. Your satisfaction is our top priority, and we appreciate you taking the time to share your experience with us.

Thank you for being a valued customer!

Laura x

Rated 5 out of 5 stars

Early Delivery !

My delivery was supposed to be delivered later than my holiday date, but with the help of Anna & Marie I was able to pay for next day delivery and get my parcel 3 weeks earlier than expected! Amazing service !!

8 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Fatou,

Thank you for reaching out to us with your feedback regarding your recent delivery experience. We're thrilled to hear that you received your parcel three weeks earlier than expected!

It's wonderful to know that Anna and Marie were able to assist you in arranging next-day delivery, ensuring that your order arrived in time for your holiday. We strive to provide exceptional service, and it's rewarding to hear that our team made a positive impact on your experience.

We appreciate your support and look forward to serving you again in the future.

Thank you for choosing Kaiia.

Sam x

Rated 5 out of 5 stars

Really happy with the quality of kaiia…

Really happy with the quality of kaiia products and even more happy with how reliable they are with there delivery as they set a date and stick with that date and always comes on time 100% will keep ordering from kaiia the lable

8 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Leigh,

Thank you for taking the time to share your feedback regarding your experience with Kaiia. We are thrilled to hear that you are pleased with the quality of our products.

Your satisfaction is our top priority, and it is wonderful to know that our commitment to reliable delivery has made a positive impact on your shopping experience. We strive to set clear delivery dates and ensure that your orders arrive on time, every time.

We truly appreciate your loyalty and are delighted to hear that you plan to continue ordering from us. Thank you once again for your support, and we look forward to serving you in the future.

Amy x

Rated 5 out of 5 stars

The best affordable tracksuits!!

The best affordable tracksuits!!! So cozy!

1 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your wonderful feedback! We are thrilled to hear that you find our tracksuits to be both affordable and cozy. At Kaiia, we strive to provide high-quality products that not only meet our customers' expectations but also offer comfort and style.

Thank you for choosing Kaiia!

Sarah x

Rated 5 out of 5 stars

Absolutely wonderful

Absolutely wonderful

6 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your feedback! We are thrilled to hear that you had an absolutely wonderful experience with us at Kaiia. Your satisfaction is our top priority, and it’s always rewarding to know that our efforts have made a positive impact.

Thank you for choosing Kaiia and we look forward to serving you again soon!

Amy x

Rated 5 out of 5 stars

Great site and clothes fit well and…

Great site and clothes fit well and fast delivery

1 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Louise,

Thank you for your wonderful feedback! We are thrilled to hear that you had a positive experience with Kaiia. It’s great to know that you found our site easy to navigate and that the clothes fit you well. We take pride in offering fast delivery, and we’re glad it met your expectations.

Thank you for choosing Kaiia. We look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Always great experience

Always great experience, love the hoodies and joggers

6 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Charlotte,

Thank you for your feedback! We are thrilled to hear that you consistently have a great experience with us. Your appreciation for our hoodies and joggers means a lot to us.

At Kaiia, we strive to provide high-quality products that not only meet but exceed our customers' expectations. If you have any specific styles or features that you particularly love, or if there's anything else we can do to enhance your shopping experience, please let us know.

We value your input and look forward to continuing to serve you with the best in fashion. Thank you for being a valued customer!

Sarah x

Rated 5 out of 5 stars

I’ve followed Kaiia on TT for a while…

I’ve followed Kaiia on TT for a while but never made the jump to purchase! I finally ordered 5 items on TT and these were delivered quite quickly. Love every single item and I’ve already ordered another 8 items off the website! Can’t wait to receive them, lovely quality and reasonably priced! So much selection and great being able to mix and match!

6 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Sabrina,

Thank you for sharing your feedback with us! We are thrilled to hear that you have been following Kaiia on TikTok and finally decided to make a purchase. It’s wonderful to know that your order of 5 items arrived quickly and that you love each one of them.

We appreciate your support and are delighted that you have already placed another order for 8 additional items from our website. Your enthusiasm for our selection and the quality of our products means a lot to us.

Thank you for choosing Kaiia!

Amy x

Rated 5 out of 5 stars

came really fast

came really fast. Ordered on TikTok shop. Sizing was nice and oversized

17 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Madiha,

Thank you for your feedback regarding your recent order from Kaiia through TikTok Shop. We're thrilled to hear that your order arrived quickly and that you are pleased with the sizing, particularly the oversized fit.

At Kaiia, we strive to ensure our customers receive their orders promptly and are satisfied with their purchases.

Thank you once again for choosing Kaiia!

Sam x

Rated 5 out of 5 stars

Amazing clothing x

4 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Holly,

Thank you for your feedback regarding our clothing at Kaiia. We truly appreciate your kind words and are thrilled to hear that you find our products amazing. Your satisfaction is our top priority, and we are committed to providing high-quality clothing that meets your expectations.

Thank you once again for your support!

Laura x

Rated 5 out of 5 stars

Great quality clothing!

2 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Shannon,

Thank you for your feedback! We are thrilled to hear that you are enjoying the quality of our clothing at Kaiia. Our team works diligently to ensure that each piece meets high standards, and it is rewarding to know that our efforts resonate with our valued customers like you.

If you have any specific items that you particularly loved or any suggestions for improvement, we would love to hear more. Your insights are invaluable in helping us continue to enhance our offerings.

Thank you for choosing Kaiia. We look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

I love all things kaiia!

I love all things kaiia!! I have multiple tracksuits, sweatshirts, shorts and Tshirts from Kaiia and love them all so much! The quality is really really good! Iv seen a few things online about the material bobbling but that’s honestly never happened to my pieces.
If there’s ever been anything wrong with my order Iv always emailed the team and they’ve been great with getting back to me! Brilliant customer service!! All the girls on TikTok shop lives are amazing too!

5 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Dorice,

Thank you for sharing your wonderful feedback! We are thrilled to hear that you love all things Kaiia and that you have built such a fantastic collection of tracksuits, sweatshirts, shorts, and T-shirts. It’s great to know that the quality of our products has met your expectations, and we appreciate you taking the time to mention your positive experience regarding the material.

It's also fantastic to hear that our customer service team has been responsive and helpful whenever you've had any concerns with your orders. We strive to ensure that our customers receive the best support possible, and your kind words reinforce our efforts.

Additionally, we are glad to know that you enjoy our TikTok shop lives and find the team engaging and helpful. We appreciate your support and enthusiasm for our brand.

Thank you for being a valued part of the Kaiia community.

Amy x

Rated 5 out of 5 stars

lovely quality clothes

lovely quality clothes

8 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Becky,

Thank you for your kind feedback regarding our clothing quality. We are thrilled to hear that you find our products to be of lovely quality. At Kaiia, we strive to provide our customers with stylish and durable apparel that meets their expectations.

Thank you for choosing Kaiia. We look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing experience

Amazing experience. Description and item colour looks the exact same in photo as in person

1 December 2025
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Anna,

Thank you for sharing your feedback with us! We're thrilled to hear that you had an amazing experience with your recent purchase from Kaiia.

It's wonderful to know that the description and item colour matched your expectations perfectly, both in the photo and in person. We strive to provide accurate representations of our products so that our customers can shop with confidence.

Thank you for choosing Kaiia!

Laura x

Rated 5 out of 5 stars

Amazing

Amazing, I’m literally obsessed. I order all the time from here, quality is great and the styles are unreal.

24 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Shay,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying your experience with Kaiia. Your enthusiasm for our products truly motivates us to continue delivering high-quality styles that our customers love.

We appreciate your loyalty and are delighted that you find our quality and styles to be exceptional. If you have any specific favourites or suggestions for future collections, we would love to hear them! Your input is invaluable to us as we strive to enhance our offerings.

Thank you once again for being a valued customer.

Amy x

Rated 5 out of 5 stars

Cosy and they last

Had multiple items and they last really well, only wish they did petite length!

4 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Charlotte,

Thank you for taking the time to share your feedback with us. We are delighted to hear that you have had a positive experience with multiple items from Kaiia and that they have lasted well for you. Your satisfaction is our top priority, and we truly appreciate your insights.

We understand that finding the perfect fit is essential, and we acknowledge your wish for petite length options. We are always striving to improve our offerings and provide a wider range of sizes to accommodate all of our customers. Your feedback is invaluable in helping us make informed decisions about future product lines.

Thank you once again for your input, and we look forward to serving you in the future.

Laura x

Rated 5 out of 5 stars

Absolutely excellent quality items

Absolutely excellent quality items! So soft and cosy inside and out! Customer service term are fab! Highly recommend

3 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Lauren,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the quality of our items at Kaiia. We take great pride in ensuring that our customers receive only the best, and it's gratifying to know that our efforts are appreciated.

We are also glad to hear that you had a positive experience with our customer service team. Providing exceptional service is a priority for us, and your recommendation means a lot.

Thank you once again for your support, and we look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

Have so many of these tracksuits…

Have so many of these tracksuits wouldn’t get them from anywhere else!!10/10 🤩🤩

3 May 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Rhiannon,

Thank you for your wonderful feedback! We are thrilled to hear that you love our tracksuits and that you choose to shop with Kaiia. Your satisfaction is our top priority, and it’s fantastic to know that we have met your expectations.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing quality

Amazing quality, and quick shipping

30 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you are satisfied with the amazing quality of our products and that your order arrived with quick shipping.

At Kaiia, we strive to provide our customers with the best possible experience, and your positive comments reaffirm our commitment to quality and service.

We look forward to serving you again soon!

Sam x

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