Jamie kay Reviews 

1,254
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 169 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the beautiful designs, soft fabrics, and exceptional quality of the children's clothing available in store and online. Consumers often praise the helpful staff and wonderful loyalty program that make shopping experiences fun and rewarding. Furthermore, shoppers appreciate the dedicated customer service team, noting how quickly they resolve delivery issues and correct mistakes. Some reviewers were not happy with a perceived decline in material quality, mentioning that newer items felt thin and developed holes. A few people also felt disappointed by unhelpful support interactions and poor product standards.

What people talk about most

Product

Reviewers mention positive feedback about product quality, classic styles, and attention to detail. Customers... See more

Quality

Users describe positive interactions with quality, consistently praising the beautiful designs, attention to... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently describing interactions as helpful and... See more

Response time

Consumers find response times to be prompt, helpful, and exceptionally fast. Reviewers frequently highlight... See more

Staff

Customers consistently note positive experiences with staff, describing the team as prompt, kind, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been a regular customer for almost 2 years now. It’s an addiction that I love! The quality, designs, variety and colours are the most beautiful! Kids look amazing in JK and as a mom I’m just gr... See more

Company replied

Rated 5 out of 5 stars

Beautiful, high quality kids clothing. Great reward programs, sales and well priced basics to compliment the more expensive items. I've purchased many items over a few years and only one item had a mi... See more

Company replied

Rated 5 out of 5 stars

Jamie Kay is my go to for beautifully made, designed and diverse pieces for my two daughters and son. I have been buying their clothing items for years now and people always comment on the gorgeous pr... See more

Company replied

Rated 5 out of 5 stars

I can't fault Jamie Kay, they're a luxury brand but also have amazing specials. The fabrics, designs, colours and prints are gorgeous and everything is so beautifully made. The snuggle bunnies are... See more

Company replied


Company details

  1. Children's Clothing Store

Written by the company

Beautiful colours, delicate prints, crafted from the softest highest quality fibres in the world. www.jamiekay.co.nz


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.7

All reviews

(1,254)

169 reviews in the last 12 months

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Rated 5 out of 5 stars

Faultless

I can't fault Jamie Kay, they're a luxury brand but also have amazing specials. The fabrics, designs, colours and prints are gorgeous and everything is so beautifully made. The snuggle bunnies are something out a fairy tale and so is their customer service - there was a small problem with my order and it was handled efficiently and very kindly despite it being black friday!

To add, somehow every order just feels thoughtful and premium, even when buying sale items.

I can't recommend them highly enough!

10 December 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for your lovely review! We’re delighted you enjoy our designs and quality, and that your order was handled with care—even during Black Friday. It means so much that every order feels thoughtful and premium to you. We truly appreciate your recommendation and support!

Rated 1 out of 5 stars

Absolutely awful customer service

Absolutely awful customer service.
My grandmother (who is in a nursing home) was buying presents for her great grandchildren and needed my help as she is not technically advanced. I recommended Jamie Kay clothing because I love the quality. She decided to purchase a few items, I gave her my referral code. Which at the time of I referred someone I get 300 points. She purchased the items no problem and used my shipping address as packages sometimes get mixed up at her nursing home. The package was shipped no problem, but I still hadn’t received my 300 points. When I reached out to the Jamie Kay team they were very blunt and said sorry we can’t help as it was the same address used. I explained the situation and how I helped my grandmother place the order for Christmas and they still didn’t care. I should have been reached out to so we could have had the chance to cancel the order and set it up with her nursing home address or just use my account so I could get points. I also told them I could give them all my grandmothers information as well as her address and they can change it to ship there instead. It’s upsetting that they can constantly do giveaways but 300 points is an issue. When I was trying to help out an elderly lady. No compassion, heart, or empathy at all. For this, we will not be purchasing from them anymore and I will be letting my mom group friends know how we were treated.

8 December 2025
Unprompted review
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Reply from Jamie kay

Thank you for taking the time to leave us a review.
We would like to clarify why referral points were not applied in this case. As the same name and address were used for both the referring account and the referred account, this falls under the program’s restriction on referrals within the same household.
As outlined in the highlighted terms and conditions of our referral program:
“Referred customers must not reside in the same household as the referrer.”
You can view the full terms here: Little Loves Loyalty Terms & Conditions. For any future referrals please be sure to refer people without the same name and shipping address etc.

Rated 5 out of 5 stars

Jamie Kay sell the most beautiful and…

Jamie Kay sell the most beautiful and practical clothes . I have been a loyal customer for years and the quality of the clothes are always top notch .

The only clothes i put on my kids because it is so comfy and stylish at the same time .

I recently had a problem with my order and the team resolve it super quick . The customer team was just amazing .

I have nothing to fault of this brand .
I am a happy customer and always a returned customer.

9 December 2025
Unprompted review
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Reply from Jamie kay

HI Herlina, we’re also thrilled to hear that our customer service team could resolve your recent order issue quickly and make the experience a positive one. Your kind words about our team truly make our day!
Your loyalty and support are so appreciated, and we can’t wait to keep creating pieces you and your kids love. Thank you for being part of the Jamie Kay family.

Rated 5 out of 5 stars

Our go to brand for day to day and special occasions

I have been shopping with Jk for 7 years; For my son and daughters. My girls absolutely LOVE their jk and it’s definitely their go to for basics. I love how my 5 year old has worn hers for years, to daycare and for best and now my 3 year old is wearing her hand me downs.
The customer service is quite possibly the best I’ve ever experienced.

8 December 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing your experience with us! We’re thrilled to hear that Jamie Kay has been a part of your family’s wardrobe for so many years. It’s wonderful to know that our pieces have stood the test of time and brought joy to your girls — from daycare to special occasions and even as hand-me-downs.
Your kind words about our customer service mean the world to us. We truly strive to provide the best experience possible, and hearing that reflected in your feedback is incredibly rewarding.
Thank you for being such a loyal part of the Jamie Kay community. We can’t wait to continue creating pieces your family loves for years to come!

Rated 5 out of 5 stars

Excellent

I've used this online shop a couple of times to send long-distance gifts. There are exquisite photos of all the clothing items, with all the information you could want on sizes, fabrics, delivery etc. However, the size I wanted was sold out for a few items.
I was especially pleased with the speedy delivery for a special occasion.

17 November 2025
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Reply from Jamie kay

Thank you so much for your lovely feedback! We’re thrilled to hear you enjoyed the beautiful product photography and found the details on sizes, fabrics, and delivery helpful. It’s wonderful that your gift arrived quickly for that special occasion – we know how important timing can be!

Some popular items do tend to sell out very quickly, we are sorry to hear that you missed out on some items that you had your eye on. Please check with a stockist near you, hopefully one of them will have what you were after: https://jamiekay.co.nz/pages/store-locator

Rated 5 out of 5 stars

Professional customer service

I accidentally ordered clothes to my old address during Jamie Kay’s Black Friday sales and once I figured this out I immediately emailed their customer service team. At first I was very worried because I did not receive a quick response which was normal given it was a busy time, however I was so relieved once their team got back to me and explained that since my items were not packed yet they would send my parcel to my current address. I have now received my parcel and although the clothes fit somewhat on the smaller side, they are still of high quality and look exactly like their pictures so thank you!

24 November 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing your experience with us! We completely understand how stressful it can be when an order is sent to an old address, especially during a busy sale period. We’re so glad our team was able to update your details in time and ensure your parcel reached you safely.

It’s wonderful to hear that you’re happy with the quality and design of your pieces. We appreciate your feedback about the fit and will keep this in mind as we continue to refine our sizing guides. Thank you again for your support and for taking the time to leave such a thoughtful review. If you ever need assistance in the future, please don’t hesitate to reach out—we’re always here to help!

Rated 5 out of 5 stars

Another great Jamie Kay experience

Stylish & good quality baby clothes. Love their sales. Great delivery times too!

17 November 2025
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Reply from Jamie kay

Thanks so much, Michaela, for taking the time to leave us a review! Your support truly means the world to us, and we can’t wait to bring you more beautiful pieces for your little one.

Rated 5 out of 5 stars

Wonderful Service!!

I emailed Jamie Kay with a problem that was my fault and they got back to me immediately with a solution! They were friendly and kind and made me feel better about making a silly mistake. Their service is top notch and the clothes are so beautiful and well made. My favourite company hands down!!

1 December 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing this, and for your kind words! We’re so glad we could help turn things around quickly and make the process stress-free for you. Our team loves making every experience positive, and hearing that we succeeded means so much to us. We truly appreciate your support and can’t wait to bring your little one more beautiful pieces.

Rated 5 out of 5 stars

Always excellent

Been shopping with Jamie Kay for over 7 years now and never had a negative experience, customer service is amazing and the products are beautiful quality. Still a favourite brand after all these years! So stoked with customer service going above and beyond again today. Thanks team!!

2 December 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for your incredible loyalty and kind feedback! It means so much to us that Jamie Kay has been a favourite for over 7 years. We’re thrilled to hear our team could go above and beyond for you again today, and we can’t wait to keep bringing you beautiful pieces you love.

Rated 5 out of 5 stars

Quickest customer service team response time

I had an issue, more of a misunderstanding, with loyalty points and I reached out to them during black Friday which I know is the busiest time for the team yet they were quick to respond and answer my question. Never had this quick of a response from any other business. Keep up the good work team 😊

28 November 2025
Unprompted review
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Reply from Jamie kay

Hi Madhu, thank you so much for sharing your experience! We truly appreciate your understanding during such a busy time and are thrilled to hear that our team was able to assist you quickly. Providing prompt and helpful support is always our goal, and your feedback means a lot to us. We’re so glad we could resolve the misunderstanding and make things easier for you. Thank you for your kind words and for being part of our community!

Rated 5 out of 5 stars

My absolute favourite brand!!

My absolute favourite brand!!! Quality, fabric, details and everything in between. I appreciate all the hard work you putting in this small business. And as small business owner myself, I love your work!! My little girl will forever be dressed by you queen. ❤️⭐️

29 November 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing this! It means the world to us :)

Rated 5 out of 5 stars

Always amazing service and amazing…

Always amazing service and amazing products. Thank you so much ❤️

28 November 2025
Unprompted review
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Reply from Jamie kay

Thank you for your feedback! We’re so pleased to hear you’re happy with our service and products. We appreciate your support and look forward to helping you again soon.

Rated 5 out of 5 stars

Amazing service

I can not explain how incredible the articles and the team are!! Thank you so much!!!

10 November 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for your amazing feedback! We’re thrilled to hear you love the articles and had such a great experience with our team. Your support truly means everything to us!

Rated 5 out of 5 stars

One of the best customer service teams…

One of the best customer service teams I have ever dealt with - friendly, professional and efficient! Thank you Jamie Kay ❤️

25 November 2025
Unprompted review
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Reply from Jamie kay

Thank you so much Georgia for your kind words! We’re thrilled to hear you had such a positive experience with our team. Providing friendly, professional, and efficient service is always our goal, and your feedback means the world to us.

Rated 5 out of 5 stars

Best brand ever!

Best brand ever!! Customer service is amazing and their products are perfection 🤩

24 November 2025
Unprompted review
Jamie kay logo

Reply from Jamie kay

Thank you so much for your amazing feedback! 💛 We’re thrilled to hear you love our products and that our customer service team has made a positive impact. Your support means the world to us, and we can’t wait to keep bringing you beautiful pieces you adore.

Rated 5 out of 5 stars

Excellent customer service team

Jamie Kay’s customer service team is beyond excellent. The courier didn’t follow instructions to use a secure locker system in my building and I didn’t receive my package. The JK customer service team promptly filed a claim with the courier and resent my package. I really appreciate this level of service.

18 November 2025
Unprompted review
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Reply from Jamie kay

Thank you so much for sharing this! We’re sorry for the delivery hiccup, but so glad our team could get everything sorted quickly for you. Your kind words mean the world to us!

Rated 1 out of 5 stars

Disappointing

I have been shopping at Jamie Kay since 2019 and was a very regular customer for some time. In the last 1.5 years I stopped shopping as much as the company started to become fast fashion and the quality decreased while prices increased. However, I recently purchased a full-priced outfit for my son as it looked very cute. When it arrived, I was super excited to open it and see this on my son. Unfortunately I saw one item was a 6-12m instead of the size 8 that I ordered. It clearly glitched when added to the cart; there is no way I intentionally order a 6-12m size. This is a well-known glitch issue with the Jamie Kay website. I immediately wrote to customer service and asked to exchange. They were pretty abrupt and said they don't exchange for "error." They said I could get a store credit if I return at my own cost. There were other onerous and unusual requirements including specifying that I include a random number on the label (which is not an option to do - USPS cannot add this line) and that I would not receive the credit if this number was not on the label. I wrote the number in multiple places on the package so I will see what happens but this seems like a way to justify getting the item back without any compensation to the customer. To make matters worse, when I looked at the items I was SHOCKED at how poor the quality was. This was an outfit marketed to look like a fall/winter outfit but both the pants and the sweater were paper thin. The pants are actually see-through. The sweater was not soft and was extremely thin and nothing like the way Jamie Kay knits used to be. Extremely disappointing especially for the price. Both feel like they will fall apart in the wash. There is an option on the website to review the items so I have an accurate review of these items. I received an email to verify the reviews and I did that. However, the reviews were not published. The company clearly screened these out because they were one-star reviews. This is fraudulent and very disappointing from what once seemed to be a reasonably ethical company. I hope Jamie Kay will think more about how they treat customers and go back to the higher quality clothing they used to produce. A really disappointing experience.

10 November 2025
Unprompted review
Jamie kay logo

Reply from Jamie kay

Thank you for sharing your feedback. We truly appreciate your loyalty since 2019 and are sorry to hear about your recent experience.

We understand how disappointing it can be when an item isn’t the size you intended. Our system processes the size selected at checkout, and in this case, the order confirmation matched what was placed. For this reason, our returns policy requires customers to return items at their own cost when the order details are correct. This policy helps us maintain fairness and consistency for all customers.
Regarding the return instructions, the reference number is simply to ensure your package is identified quickly and your store credit applied without delay. Writing it clearly on the parcel, as you did, is absolutely acceptable.

We’re sorry to hear the quality did not meet your expectations. We continuously review quality standards and customer feedback to improve.

We can see that your return has been received and you store credit has been issued to your email address.

Thank you for taking the time to share your thoughts.

Rated 5 out of 5 stars

Amazing customer service

I can’t fault Jamie Kay’s outstanding customer service.
I had a faulty item (the first time this has ever happened over many, many purchases from them over the years) and they responded within hours and sent a replacement straight away.
Thank you - I continue to be a very satisfied customer.

12 November 2025
Unprompted review
Jamie kay logo

Reply from Jamie kay

Thank you so much for your kind words! We’re thrilled to hear our team could resolve this quickly for you. We truly value your loyalty over the years and are so glad you remain a happy Jamie Kay customer. Your support means the world to us!

Rated 5 out of 5 stars

Fantastic customer service experience 👏

I have been purchasing jamie kay for years and love the products. I dropped the ball a bit this year and my birthday rewards had expired (60 days after issue). I contacted Jamie kay and they extended it for me, allowing me to use my $40 voucher.
They didn't have to do that as its clearly outlined in the T&C, but they did!
Such a friendly and compassionate team working for Jamie Kay!

Thank you so much!!

11 November 2025
Unprompted review
Jamie kay logo

Reply from Jamie kay

Thank you so much for sharing this! We’re thrilled we could help extend your birthday reward and make sure you didn’t miss out. Our team loves going the extra mile for our loyal customers, and your support means so much to us. 💛 Enjoy your voucher and happy shopping!

Rated 5 out of 5 stars

Great customer service

Great customer service! I was unsure if or when my email would be attended too but was pleasantly surprised with when my error was sorted within a couple of days. Thank you JK team. So friendly, helpful and efficient.

4 November 2025
Unprompted review
Jamie kay logo

Reply from Jamie kay

Hi Madeleine, thank you so much for sharing your experience! We’re thrilled to hear that our team was able to resolve your issue quickly and make the process easy for you.

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