We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
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I was served by the most polite well mannered and spoken gentleman called Jordan. He answered all my questions on technology flawlessly and was of the upmost assistance. I cannot praise him more highl... See more
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
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Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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Company details
Written by the company
At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@istore.co.uk
- istore.co.uk
4.2
Great
636 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 92% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply
Good Morning,
When I entered the Istore and spoke to the person that approached me, the first thing I said was about replacing my IPad. I dont go round carrying the Box which my IPad came in.
It was a reconditioned ipad when I bought it. Plus at that time you couldnt use word to do documents . Since and all updates it is now possible to do so.
I know how long it takes to charge the ipad I have and it certainly isnt up to standard rate.
I have spoken to Apple. They werent very pleased to hear a sale hadnt been looked into. Infact they remembered me from when I purchased the ipad I have as there were some problems which only they could sort out.
I sharent be coming back to the IStore in tunbridge wells. Every time I come there I get negative treatment. If this is due the staff been spoken to by Shaun Wolfe ( who I have major situation with ) then I feel very sorry they take notice.
7 July 2025
Unprompted review
Reply from iStore
Hi Jen,
Sorry but we have no idea who Shaun Wolfe is. This is your second review being about the same situation, we feel it’s a little unfair towards the staff who simply explained that if you wanted to replace your iPad just because the battery isn’t working as expected, it was not necessary as it functions as expected.
We’re always here to offer honest advice, and we didn’t want to push a sale if it wasn’t in the best interest of your needs. Had you made it clear that you wanted to upgrade regardless, we would of course have supported you.
We also have a new trade-in promotion running that you might be interested in. You can take a look here if you are still wanting to upgrade your iPad: https://www.istore.co.uk/trade-in-promo/
Reply from iStore
Hi Kiera,
We're pleased you had a positive experience with us. Thank you for your review, and we look forward to serving you again soon. Enjoy your new Apple Watch!
Reply from iStore
Hi Ben,
We're delighted to hear that you enjoyed our service. Thank you for your review!
Patient
Patient, polite efficient and no hassle. Go here but don't go to MR Islington, for which see my review of them.
26 June 2025
Unprompted review
Reply from iStore
Hi Nigel,
Thank you for your kind words and recommendation! We're delighted to hear that you had a great experience with us and that we were able to provide the assistance you needed. We appreciate your support and look forward to serving you again.
Reply from iStore
Hi,
Thank you so much for choosing iStore and for leaving us a positive review!
Great experience all round and very…
Great experience all round and very happy with my new iPad.
9 June 2025
Reply from iStore
Hi Mohammed,
Thank you for reviewing iStore and leaving such positive feedback. We really appreciate it and look forward to serving you again soon!
Staff were friendly, helpful and well informed about hardware.
Staff were friendly, helpful and generally well informed about hardware. (The manager also dealt skilfully with my mistaken call complaining that I had been delivered the wrong iMac.)
It is a little bit unfair to expect staff to be knowledgeable about software but as ‘Logic Pro’ is an Apple program I feel that they should have been able to answer my questions- and admitted they couldn’t.
More seriously, no mention was made about charging my new iPad Pro and I had to return to the store to purchase a charging plug.
6 June 2025
Reply from iStore
Hi Chris,
Thank you for your review and for recognising the friendliness and helpfulness of our team. It is truly appreciated.
While our staff are primarily trained around hardware, we recognise that a deeper understanding of Apple’s key software — like Logic Pro — would enhance the service we provide. We’ll be working on improving this area of knowledge across the team.
As for the charger, we’ve already spoken with our staff to remind them to clearly inform customers about what is and isn’t included with their purchase. We're sorry for the inconvenience caused and appreciate you taking the time to bring it to our attention.
We hope you are enjoying your new iPad Pro. If you ever need further help or have any questions, please don't hesitate to reach out.
Istore Rushden Lakes
The staff at istore Rushden Lakes are fab! Never any pressure , lots of common sense and good advice. I’ve bought a new iPad (served by Callum) now a few months later updated my phone. Set up by Callum and Jasmine. Both friendly, professional individuals.
2 June 2025
Unprompted review
Reply from iStore
Hi Helen,
Thank you for reviewing iStore and leaving such positive feedback. We really appreciate it and look forward to serving you again soon!
I needed to purchase a new Mac laptop…
I needed to purchase a new Mac laptop and the assistants at the store were very knowledgeable and helpful with finding the right machine for me. They were patient when my bank had a bit of a hiccup with my online payment, and were nothing but helpful at all times. I am pleased with the new Mac I have bought, it is just right for my needs.
20 May 2025
Reply from iStore
Hi Amanda,
It's always a pleasure to receive such positive feedback. We're here to make your experience exceptional, and we're pleased to know we succeeded. Thank you for your 5-star rating!
Reply from iStore
Hi Burhan,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
Reply from iStore
Hi Sam,
We're glad to have met your expectations. Thanks for the 5-star review!
does iStore normally use parcel force…
does iStore normally use parcel force or dhl as their courier ?
Thank you
26 May 2025
Unprompted review
Reply from iStore
Hi Jessica,
Thank you for your enquiry. We primarily use DHL as our courier, although on occasion it may be ParcelForce or UPS.
My new Apple Watch was delivered on…
My new Apple Watch was delivered on quickly, very happy!
16 May 2025
Reply from iStore
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
Reply from iStore
We're delighted to hear that you enjoyed our service. Thank you for your review!
Absolutely shocking in Guildford
Absolutely shocking in Guildford. The girl on desk was rude and unhelpful. Told me I had to pay £25 for my new iPhone to be reset. Money grabbing pirates. Apple find a new support partner as istore try to rob you on new products which are under warranty.
Shocking
16 May 2025
Unprompted review
Reply from iStore
Hi Amelia,
Thank you for your feedback. We’re sorry to hear you were disappointed with your experience in our Guildford store.
We’ve reviewed the interaction and found no evidence of any rudeness or unhelpful behaviour from our staff. Our technician first attempted a forced restart, free of charge, to resolve the issue before advising that a full restore might be needed. We explained that the service fee would only apply if the restore was successful in resolving the problem — this is standard for in-depth technical support, even with newer devices.
That said, we acknowledge that more consideration could have been given to the fact your iPhone was only a week old. In hindsight, we agree the charge could have been waived to support a smoother experience.
We’d like to offer you a free screen protector for your new iPhone. Feel free to contact us at marketing@istore.co.uk to arrange this.
Great service from the guy at your…
Great service from the guy at your Chelmsford store. He was attentive and explained that Apple didn’t replace batteries for iPhone 7’s now. So I had a look at the 16e, which although looked bulky compared to my 7 would see me to an acceptable phone as my current one had battery problems and would only last less than an hour before I had to recharge it from almost flat. He ordered my new phone and said it would take up to 2 days, but I received an email the following morning saying it was available. Great service. Thank you!
8 May 2025
Reply from iStore
Hi Robert,
Thank you for taking the time to share your positive experience with us. Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!
~ Irene
istore is a must!
The staff were very helpful and knowledgeable. They did not push one option over another and hence we were able to make an informed decision. We chose the istore so that we could talk to a person. Thank you.
8 May 2025
Reply from iStore
Hi Ann,
We can't thank you enough for your 5-star review. Your support is invaluable to us, and it motivates us to continue delivering top-notch service. We look forward to serving you again.
~ Irene
Phone came within 2 days as stated.
7 May 2025
Reply from iStore
Hi Amantle,
We're delighted to hear that you enjoyed our service. Thank you for your review!
~ Irene
Product was received as expected
1 May 2025
Reply from iStore
Hi Rachael,
Your positive experience is what we aim for. Thank you for your review.
~ Irene
Easy purchase and delivery
It’s was straightforward to purchase my iPad mini and it arrived quickly.
2 May 2025
Reply from iStore
Hi Jordan,
Your satisfaction is our goal. Thanks for taking the time to leave a review.
~ Irene
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