iStoreReviews 

636
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 125 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their politeness, helpfulness, and extensive product knowledge, making interactions pleasant and productive. Many people highlight the exceptional service, noting the efficiency and ease of their overall experience, often resolving issues quickly and providing excellent advice. Reviewers also appreciate the quick and reliable delivery service, ensuring products arrive promptly and as described. However, some customers experienced dissatisfaction with the product quality, citing instances of receiving damaged or faulty items, and issues with refunds for opened products. A few other people also felt that customer service could be inconsistent, with some reporting rude staff, lack of communication regarding repairs, and unfulfilled promises about delivery notifications or appointment availability.

What people talk about most

Product

People report ambiguous experiences with product, with some customers expressing satisfaction with their... See more

Staff

Customers consistently note positive experiences with staff, highlighting their politeness, helpfulness, and... See more

Service

Reviewers mention positive feedback about service, with many customers expressing satisfaction with the... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the exceptional,... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many customers praising the quick and reliable... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more

Company replied

Rated 5 out of 5 stars

I was served by the most polite well mannered and spoken gentleman called Jordan. He answered all my questions on technology flawlessly and was of the upmost assistance. I cannot praise him more highl... See more

Company replied

Rated 5 out of 5 stars

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more

Company replied

Rated 5 out of 5 stars

Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more

Company replied


Company details

  1. Computer Store
  2. Cell Phone Store
  3. Computer Service
  4. Phone Repair Service

Written by the company

At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.


Contact info

4.2

Great

TrustScore 4 out of 5

636 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 92% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(636)

119 reviews in the last 12 months

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Rated 1 out of 5 stars

Went to the I store in Crawley with the…

Went to the I store in Crawley with the intention of buying a £750 I watch ultra. Asked to try it on, as you would and was told no as I might run out with it! I’m a 63 year old man. Walked out and they lost a sell …..Think I’ll stay with Gamin!

29 September 2025
Unprompted review
iStore logo

Reply from iStore

Hi Keane,

We’re sorry to hear about your recent visit. It appears that a misunderstanding occurred. We want to clarify that our team never accused you of intending to steal. We were simply explaining that all devices in store, including the Apple Watch Ultra, are secured with strict security measures due to recent incidents involving criminal activity. These measures are in place to protect both our customers and the products.

We understand that this may have affected your experience and regret that it made you feel uncomfortable.

Rated 1 out of 5 stars

I booked an appointment for a battery…

I booked an appointment for a battery replacement with IStore Bond St. Chelmsford on 15/09 for 20/09.
I arrived at 10:30 for my 10:40 appointment.
When I arrived a 'colleague' asked me if I had received their email.
Naturally I hadn't. I was walking from the car park to the store (about 10 mins) when the mail was sent at 10:13.
Of course I now know that they hadn’t got a battery in stock. They hadn’t ordered a battery. Indeed they apparently can’t order a battery unless I leave my phone with them for a couple of days.
When I express amazement at this the man I was speaking to said "That's how Apple want us to work".
Who is going to leave their phone for "Two or Three working days" to get a battery fitted.
They had a week to tell me all this and save me a journey.... but didn’t.
Not even a "sorry about that".
The booking with Apple says "same day service by the way".

Thanks for your response. It would all make sense except that when I voiced my complaint about the service you replied to say that...

"I can get you booked in and ensure there is a battery there awaiting your arrival".

I really did appreciate that prompt response and the offer to ensure better service. It suggests to me that the problem with the service may be just with the Chelmsford store rather than the ethos of the company as a whole.
I think you may be as disappointed as I was and I hope this helps you improve the service in Chelmsford.

20 September 2025
Unprompted review
iStore logo

Reply from iStore

Hi Paul,

We’d like to clarify a few points from your review.

Same-day repairs are not guaranteed, and this is clearly explained on our website. They are always subject to two things: the results of our diagnostics and the availability of parts. While we do aim to keep common parts in stock, this cannot be guaranteed for every device.

In your case, Apple’s system allowed you to book a “same-day” slot, but it does not take into account local stock levels or Apple’s policy that certain parts can only be ordered once a device has been checked in. This is why you were advised that your phone would need to be left with us until the part arrived.

We think it is unfair to suggest that the lack of a same-day repair was due to negligence or unwillingness to help — we must work within Apple’s authorised repair process and part supply chain.

Rated 1 out of 5 stars

Do not buy off this company they…

Do not buy off this company they package old products and sell them off as new …I purchased an Apple Pencil it was packaged so it looked new ..But it was broken and also bent …I bought a new one from curry’s and they only refunded half the money ….rip off I have e mailed them several times

30 April 2025
Unprompted review
iStore logo

Reply from iStore

Hi Rach, can you please triple check the domain url you’ve bought from please and edit your review with it?

Because we here at istore.co.uk are an official Apple channel partner and only sell new products as new. Furthermore we have no record of a purchase from yourself and your order reference does not match one we use. So I'm afraid you haven’t purchase from us.

We actively work with Apple to share intelligence on counterfeit products and organisations imitating us so would like to hear about your purchase. Please reach out to us with details at webshop@istore.co.uk.

Update: We humbly request you remove your review as it is not about us and this review affects us when we have done nothing wrong as you have not purchased from us.

Rated 5 out of 5 stars

Perfect!

Perfect!! The service was amazing, the lady was super nice she helped me choose the right product

5 September 2025
Unprompted review
iStore logo

Reply from iStore

Hi Hortense,
Thank you for your review. It's always a pleasure to hear that our customers are satisfied with our service. We appreciate your support and look forward to serving you again.

Rated 5 out of 5 stars

Delivery was swift

Delivery was swift

4 September 2025
iStore logo

Reply from iStore

Hi Samuel,
It is great to hear you are satisfied with our service. Thank you for your review.

Rated 5 out of 5 stars

Great service and great advice from…

Great service and great advice from independent experts - would certainly use the store again

2 September 2025
Unprompted review
iStore logo

Reply from iStore

Hi Philip,
Thank you for taking the time to share your positive experience with us. We look forward to serving you again.

Rated 5 out of 5 stars

Awesome and fast

Awesome and fast

28 August 2025
iStore logo

Reply from iStore

Hi Amiel,
We appreciate your support and thank you for highlighting the quality of our service. We look forward to serving you again.

Rated 5 out of 5 stars

Fast delivery

Fast delivery. What you see is what you get. Good job!

28 August 2025
iStore logo

Reply from iStore

Hi,
Thank you for taking the time to leave us a review. We're delighted to hear that you're satisfied with our service. We appreciate your support and look forward to serving you again.

Rated 5 out of 5 stars

New I phone

I was looking for a new I phone but I wasn’t sure on which one to choose. Leyland at the Ipswich store was excellent. He had a lots of knowledge, he was very helpful and gave great customer service. I would definitely recommend seeing him

27 August 2025
Unprompted review
iStore logo

Reply from iStore

Hi Claire,
It's always a pleasure to receive such positive feedback. We're here to make your experience exceptional, and we're pleased to know we succeeded. Many thanks for your review. We look forward to welcoming you back to our store.

Rated 1 out of 5 stars

Rude and arrogant staff

ISTORE NORTHAMPTON
GROSVENOR CENTRE
Booked an appointment with this place on Friday. The appointment was for the following Monday. For a battery replacement I contacted the store to confirm my appointment and to make sure the part was in stock and available for same day service as I was commuting 45 minutes.
This was confirmed.
I arrived today 15 minutes before my appointment . To be told that the service was not able to take place on the same day , and that they were closing in half an hour.
I proceeded to say that I confirmed everything with them prior to this appointment. 3 days has passed and nobody took it upon themselves to contact me and let me know that the service would not be able to happen.
The customer service was horrendous, the guy was rolling his eyes and acting so unbothered. There was no customer care there whatsoever.
I left work early to make this appointment and commuted 45 minutes.
It’s disgusting.
They then proceeded to call security to get me removed. I’m a female with a child. No threat in the slightest.
The most unprofessional customer service iv ever dealt with.
They Give such a bad name to APPLE.
I don’t recommend using them at-all.
Iv contacted apple customer care and taken it higher.

25 August 2025
Unprompted review
iStore logo

Reply from iStore

Hi Natasha,

We’d like to clarify the circumstances around your visit.

You arrived with your family for a late-afternoon battery replacement appointment on a bank holiday, when our store had shortened opening hours. While the part was available, we explained that due to the timing of your booking, the repair could not be completed before closing, and instead would be ready first thing the following morning. We appreciate that this was not the outcome you had expected, and we acknowledge that clearer communication ahead of your visit would have helped set the right expectations.

Unfortunately, the situation escalated when your father became verbally aggressive towards a member of our team, including shouting, hitting the table, and later directing personal remarks towards both staff and shopping centre security. Despite repeated attempts to calm the conversation and offer alternative solutions, this behaviour left us with no choice but to involve security to ensure the safety and well-being of our staff and other customers.

While we recognise that the repair timing caused frustration, our colleague remained professional throughout, and this is also supported by CCTV footage and feedback from customers who witnessed the incident. We cannot condone abusive behaviour towards our staff under any circumstances.

Rated 1 out of 5 stars

iStore Rushden Lakes

iStore Rushden Lakes, Northamptonshire
Shocking customer service from the middle aged shop assistant!
I purchased an accessory for an iPad from this shop and it was the wrong item. I went back to the shop within half an hour and explained my mistake but as I had opened the item they would not refund the cost. I understand this but the assistant was so rude and dismissive and then when I went to look at the other accessories to see if they had the correct item, he accused me of opening another item, which I had not done! People complain about the 'youth' of today but they were far more professional than the middle aged man could ever be. Awful customer service! SUCH A SHAME THAT YOUR RESPONSE BELOW IS AN ABSOLUTE BUNDLE OF TOSH!

11 August 2025
Unprompted review
iStore logo

Reply from iStore

Hi,

You purchased an Apple SD Card Reader (USB-C) with the intention of converting your GPS iPad into a cellular iPad. Unfortunately, this accessory cannot provide that functionality, as hardware differences between GPS and cellular iPads cannot be changed with an add-on.

When you returned shortly afterwards, the packaging of the item had already been badly damaged, which meant it could not be resold as new. For this reason, we explained our standard 20% restocking fee for opened products, which applies in these situations.

We appreciate that this was not the outcome you were hoping for, but our staff followed the correct policy and provided the options available to you.

Rated 5 out of 5 stars

New IPad Air

I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the various new IPads. Furthermore, he was instrumental in transferring the data on my existing IPad onto the new one. Overall service was excellent.

2 August 2025
Unprompted review
iStore logo

Reply from iStore

Hi Nick,
Thank you for giving your local Apple experts 5 stars! We take pride in providing top-notch assistance to our customers. If you ever require further assistance or have more questions, don't hesitate to reach out. Thank you once again for choosing us!
~ Irene

Rated 5 out of 5 stars

Highly recommended

Really happy to have iPhone 16 pro max from istore, and everything is perfect just now start to using it, really I recommend this place for quick servicing and delivery….

1 August 2025
iStore logo

Reply from iStore

Hi Roy,
We couldn't be happier to read your review! Thank you for choosing us, and we can't wait to have the opportunity to serve you again.
~ Irene

Rated 5 out of 5 stars

Super Efficient

The knowledge, patience and pleasantness of the young man, Leyland, at the Ipswich store was superb. I am retired and although I have an aging Ipad, what was available currently I was clueless. He took time advising, and explaining the best choice for me. He covered all the differences I would encounter as well. I was extremely impressed and am delighted with my with my new purchase. Well done Istore and Leyland

31 July 2025
Unprompted review
iStore logo

Reply from iStore

Hi Carol,
Thank you for your feedback! We're pleased to hear that you found our team of experts, especially Leyland, to be very helpful. Delivering tailored customer service is a point of pride for us at iStore. If you ever require further assistance or have more questions in the future, don't hesitate to reach out. We're here to help!
~ Irene

Rated 5 out of 5 stars

A great customer experience with a five star service

I was hugely impressed with the level of customer service I received.
Essentially, I needed guidance on how I could go through the process of transferring over all my iPhone 11 data due to lack of capacity onto an iPhone 16 which I purchased in-store.
It is no exaggeration to state that the customer service I received from Dion Asante was second to none.
Dion clearly understood my requirements as a customer and the time sensitive nature of my request to have a replacement iPhone up and running in a matter of hours. In addition, Dion had to go through the process with me of having Dean the Apple technician reset my new iPhone 16 due to a password issue.
Dion explained the process at every stage so I clearly understood what was required of me. Finally, I had to get additional support with the Microsoft Authenticator app and Dean was superb at explaining to me how I go through the process of signing into the app via my company process in line with company security requirements.
The level of support I received was truly exceptional and it is no exaggeration to state that without both of their support I could not have hoped to have organised a replacement phone within this limited time window. Finally, Dion very generously waived the £35.00 data transfer fee.

31 July 2025
Unprompted review
iStore logo

Reply from iStore

Hi Elliott,
Thank you so much for your wonderful feedback. We’re delighted to hear that Dion and Dean provided such exceptional support and helped get everything sorted so efficiently.

We really appreciate your recommendation and hope to see you again soon.

~ Irene

Rated 5 out of 5 stars

Amazing staff!

Once again the I store staff in Northampton came to my rescue!
My phone kept deleting items from my calendar, don’t know why, as I’ve been using it happily for years, leaving me with information from years ago!
We thought the issue was resolved yesterday but it happened again this morning.
Thankfully it did it whilst I was in the shop, 4 times!
Charlie, Joe and Weija had to work together to determine why it was doing this and how to stop it.
None of them had seen this issue before.
With sheer determination Charlie persevered and refused to be beaten.
Joe and Weija put forth ideas and support, after a few HOURS they finally got it sorted.
Once again their technical knowledge and skills were amazing, their teamwork impressive and, I am so grateful that they appreciated how important this information was to me, and ensured it was resolved before I left.
Another massive Thank you to Charlie, Joe and Weija. Well done to you all

30 July 2025
Unprompted review
iStore logo

Reply from iStore

Hi Denise,

Thank you so much for taking the time to leave such a thoughtful review. We’re really pleased to hear that Charlie, Joe and Weija were able to work together and resolve such a tricky issue for you.

Your appreciation for their perseverance, teamwork and care means a great deal to us.

We're looking forward to welcoming you back.

~ Irene

Rated 5 out of 5 stars

I visited istore Western Oxford

I visited istore Western Oxford, Yesterday and my experience drives me to go back again today for more assistance about how to create Youtube thumbnail on Filmora 14
Dean was very calm, helpful and took its times to assist me, Even when it's got an area that he's not familiar with, He Googled it, just to helped me out

I'm very pleased, with their service, the honesty, and willingness to assist customers.

29 July 2025
Unprompted review
iStore logo

Reply from iStore

Hi Toni,

Thank you for your feedback! We're pleased to hear that you found our team of experts, especially Dean, to be very helpful. Delivering tailored customer service is a point of pride for us at iStore/Western Computer. If you ever require further assistance or have more questions in the future, don't hesitate to reach out. We're here to help!

Rated 5 out of 5 stars

Thoroughly recommend the Woking branch

iStore Woking. Cannot thank Giuseppe and Ariel enough for the help they provided today. Very knowledgeable, fantastic customer service and went the extra mile to help. Would thoroughly recommend this store after my experience today.

28 July 2025
Unprompted review
iStore logo

Reply from iStore

Hi Laine,

That sounds like a fantastic experience! It's always great to hear that our customers receive top-notch assistance.

Thank you for your kind words and recommendation. We appreciate your support and look forward to serving you again.

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