IRA Financial Reviews 1,810

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making complex processes understandable. The customer service is frequently highlighted as outstanding, with many people appreciating the prompt, competent, and friendly support received. Reviewers often mention the efficiency and ease of their overall experience, noting quick response times and a smooth user experience. However, some customers also noted a decline in service quality, experiencing slow response times and difficulties with communication, particularly regarding email correspondence and accessing funds. A few people found the investment platform confusing and less intuitive than expected, leading to frustration with the overall user experience.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising individuals like Morgan, Tamara, Maria,... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful and patient representatives... See more

Service

Reviewers mention positive feedback about service. Many customers appreciate the exceptional service, with... See more

Response time

Clients share positive opinions on response time, with some customers praising quick responses and efficient... See more

User experience

People report positive experiences with user experience. Many customers found the process smooth and easy to... See more

Based on these reviews

Rated 5 out of 5 stars

I am not familiar with 401K , I don’t speak or understand the language , procedures , rules and regulations. Tamara Perez was so patient and understanding of my lack of understanding and knowledge. Ta... See more

Company replied

Rated 5 out of 5 stars

I called in for help to set up my Roth SDIRA as a legal entity on a broker site as part of the information required to purchase two private equity investment funds. Morgan Appeldorn was ready to help... See more

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Rated 5 out of 5 stars

Wow, what a treat! Prompt, competent, friendly, well staffed service. Becky S was exceptional. Somebody wise, discerning and hardworking at the top runs a tight ship. As the owner of multiple small bu... See more

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Rated 5 out of 5 stars

Brittney L. was super helpful. There was confusion on my end around which of my 2 accounts needed a form edited (per the email I received). Brittany is very knowledgeable re: Navigating your process... See more

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Rated 5 out of 5 stars

I was able to get a response rapidly with clear direction. The directions were concise, but also included corner case scenarios such as "here is what to do if your counter party institution has not... See more

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Rated 5 out of 5 stars

The company delivered to what it promised me in setting up the ROBS account, walking thru the process, being transparent and executing it to the tee. It is important to me because I'm new to the w... See more

Company replied

Rated 5 out of 5 stars

We have used IRA Financial for the past 7 years for all the IRA accounts in our family. They are simply fantastic - they are knowledgeable and responsive. Recently we needed some changes with our IRA.... See more

Company replied

Rated 5 out of 5 stars

Becky was courteous and friendly when I called for help filling out some distribution forms for my retirement account. It's so good to get that consistently good phone support from IRA Financial that... See more

Company replied

Rated 5 out of 5 stars

I recently worked with IRA Financial to complete a ROBS to funds a new business startup. Maria Esposito, the ROBS specialist who assisted me, made the process seamless from start to finish. If you... See more

Company replied

Rated 5 out of 5 stars

Working with IRA Financial for the rollover for business startup (ROBS) was a straightforward experience thanks to the support from the ROBS team. In particular, Maria E. guided me from start to finis... See more

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Rated 5 out of 5 stars

I have been moving money through my IRA Financial account, and because I didn't plan well I had to pay to expedite for a few different transactions. I called IRA Financial many times, always speaking... See more

Company replied

Rated 5 out of 5 stars

5 star service Jill Brendan did a great job with walking me through the transfer of funds. I appreciate the fact that when I call there's a person on the other side and not some BOT or generic opera... See more

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Rated 5 out of 5 stars

Nelza, and Shanon provided me an excellent Roll over guidance and completed it ahead of schedule. I give kudos to IRA Financial as it was by far the complicated roll over one could imagine.

Company replied

Rated 5 out of 5 stars

Jill Brenden made the experience great. She was able to quickly review my uploaded IRA documents and discovered an error and help me quickly fix it so that I could get in the document review queue an... See more

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Rated 5 out of 5 stars

After having had a bad experience with a SDIRA custodial company, I deeply vetted possible replacements, and finally settled on IRA Financial Trust Company. The time spent researching was worth the ef... See more

Company replied

Rated 5 out of 5 stars

Eric Van Hoft is extremely knowledgable and professional. I am working on a some what complicated scenario and he was able to quickly explain what need to be done to ensure everything could be accomp... See more

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Rated 5 out of 5 stars

Morgan A. was a knowledgeable, helpful and patient person to deal with. She helped me with a pass-through account and very understanding. Thanks Morgan !!

Company replied

Rated 2 out of 5 stars

The concept of what they offer is great, but their level of service is currently very poor. They've been holding onto $50,000 which I sent them a month ago, which I was told would take about five days... See more

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Rated 5 out of 5 stars

I’m a long time customer of IRA Financial. The transfer process is easy to complete thanks to employees like Asa Moring. Asa followed up with updates throughout the entire process. It is always grea... See more

Company replied

Rated 1 out of 5 stars

Stay AWAY! I used IRA Financial trust to set up a self directed Roth IRA, since places like Vanguard and Schwab don't let you do that. However, when it comes to transferring money to and from t... See more

Company replied

Rated 5 out of 5 stars

The account managers are quick to respond, efficient, and follow through on their word, making the entire process quite easy. They ensure your account is set up properly and in accordance with US laws... See more

Company replied

Rated 5 out of 5 stars

Jen and her team at IRA Financial made the entire process seamless. Their guidance was clear, patient, and professional, and they ensured everything was completed without any issues. Highly recommende... See more

Company replied

Rated 5 out of 5 stars

Asa Moring reached out by text and email to help facilitate a transfer. She was very proactive in providing all the necessary information up front. During our interactions, I decided to adjust the t... See more

Company replied

Rated 5 out of 5 stars

Morgan did a great job! She listened to my situation where I had previously requested that an investment form be executed and she confirmed that she would follow-up with others in "Full Service" to r... See more

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Rated 5 out of 5 stars

I had an situation that required a couple of tasks to be expedited related to my account, and IRA Financial accomplished them quickly, professionally, cleanly, easily, and didn't even charge extra fee... See more

Company replied

Rated 5 out of 5 stars

Knowledgeable. Morgan didn't try to get me off the phone but offered without me asking to help me fill out the form online which I had already been struggling with. It took her an extra 3 minutes but... See more

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Rated 5 out of 5 stars

Suvie was exceptional in walking me through a transfer process. Her step by step instructions made the process so easy. Outs; Service as always with IRA.

Company replied

Rated 5 out of 5 stars

Avery Feterl at IRA Financial did an amazing job of helping me transfer assets from a previous company to IRA Financial. The process was fast and questions were answered quickly.

Company replied

Rated 5 out of 5 stars

Suvie Fogelman, was exceptional - she walked me through everything I needed using the on line website. Her directions were clear and concise, while being very patient with me as I was using my comput... See more

Company replied

Rated 5 out of 5 stars

Starting up my C Corp was an intimidating time given all the IRS requirements. Fortunately, Maria Esposito at IRA Financial guided me through the paperwork process to get all the necessary documenta... See more

Company replied

Rated 5 out of 5 stars

Aaron S. has been such a great help in assisting me in filling out necessary forms and keeping me informed of the status of my IRA. I can highly recommend IRA Financial and Aaron S.  

Company replied

Rated 5 out of 5 stars

Aaron S was great to work with. He understood what I needed and was quick to deliver the information. He is very competent in his work and enjoyable to work with. Great experience!

Company replied

Rated 1 out of 5 stars

I've been with this company for years and generally had a positive experience. However, I am pulling my hair out trying to get my funds transferred to me. I completed the forms on 1/14/26. On 1/20/26... See more

Company replied

Rated 5 out of 5 stars

Aaron helped me gather the right documents for a transaction. This helped me in a timely manner which was appreciated since this was a time sensitive matter.

Company replied

Rated 5 out of 5 stars

Tamara's service was extremely helpful and supportive from start to finish. She was quick to respond and made the process easy and stress free. Tamara had a really positive, welcoming energy that made... See more

Company replied

Rated 1 out of 5 stars

Customer Service of this company is non-existent. I dare anyone considering using this company to first call 1-800-472-1043 and see if you ever get a live person or a callback. Good luck! Try to... See more

Rated 5 out of 5 stars

Eric with the Entities division at IRA Financial did a great job of helping me set up a trust for my self directed IRA, with clear instructions on how to open up an account for the trust afterwards an... See more

Company replied

Rated 5 out of 5 stars

I am very happy with the call with the customer service. Ms. Morgan A answered my questions quickly and directed me to the proper resolutions. Highly recommend!

Company replied

Rated 5 out of 5 stars

Excellent communication, understanding and knowledge problem resolved very quickly. I'm very happy with help I receive from. Brittany Ludens. Thank you for your services.

Company replied

Rated 1 out of 5 stars

Crappy service. I initiated a wire transfer to move funds out of my IRA Financial account to a local bank account; six business days (and ten calendar days) later, the wire has not been sent. Some... See more

Company replied

Rated 5 out of 5 stars

I had a positive and seamless experience working with IRA Financial on my Rollover for Business Startup (ROBS). Maria Esposito, my assigned ROBS Specialist, was instrumental throughout the process—her... See more

Company replied

Rated 5 out of 5 stars

Avery and the entire IRA Financial team has been fantastic. Could not have asked for better service.

Company replied

Rated 2 out of 5 stars

I wanted to have a Roth IRA in a specialized investment area which involved a separate investment platform. Initially (about 5-6 years ago), though a bit clunky, I was able to invest in what I wanted... See more

Company replied

Rated 5 out of 5 stars

Asa communicated with me the status of my transfer request. This is great because I don't have to wonder. Valerie

Company replied

Rated 5 out of 5 stars

Jill is incredibly helpful and patient. This is not an easy process to understand and I very much appreciated her help and expertise.

Company replied

Rated 2 out of 5 stars

5 years with this company and the experience has been so disappointing. Wiring a contribution in and getting access to these funds to invest took over 3 weeks and we kept getting different explanation... See more

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Rated 5 out of 5 stars

Aaron S was very professional, and I appreciated his assistance. I expressed that I was a bit uncomfortable with my account and wanted him to ensure me that I was speaking with a representative from... See more

Company replied

Rated 5 out of 5 stars

I had tax questions and needed direction as what to do to file my taxes. Wasn't sure where to start. The online chat with a live human, Morgan A., got me going in the right direction. Helpful and an... See more

Company replied

Rated 5 out of 5 stars

The staff i worked with such as Nelza were great, responsive and had the information to answer my questions immediately.

Company replied

Rated 5 out of 5 stars

Asa was a huge help in the process of transferring funds. Super patient and great follow up.

Company replied

Rated 5 out of 5 stars

Leyla did a great job filling my request. I needed proof of a transaction and she was able to provide the documents in a timely fashion. She was very easy to work with.

Company replied

Rated 5 out of 5 stars

The ROBS process was very efficient. Maria did a great job helping me navigate the process and answering all my questions

Company replied

Rated 1 out of 5 stars

I signed up with IRA Financial to be custodian of a private placement in a self directed IRA, and it has been a very frustrating experience trying to get them to sign the investment documents. They co... See more

Company replied

Rated 5 out of 5 stars

Morgan A was very helpful and followed up on an email I sent to the tax dept. They replied shortly thereafter. Very pleased

Company replied

Rated 1 out of 5 stars

I am an attorney who tried to send clients to this company. It was extremely difficult to deal with this company: My emails went unanswered my calls were never returned, their phones went unanswered;... See more

Company replied

Rated 1 out of 5 stars

I've been a client of IRA Financial Trust for years, using their IRA LLC service and a capital one account. Historically, they've been very good and responsive. However, something has changed, the... See more

Company replied

Rated 3 out of 5 stars

User Friendly is not a Buzz word in this company. for example, if you are new this world and fill-out a deposit form incorrectly you cannot delete it. The ext for Avery F just rings and then hangs... See more

Company replied


Company details

  1. Alternative Financial Service

About IRA Financial

Written by the company

IRA Financial Logo

The smarter way to invest your IRA or 401(k) in alternative assets

At IRA Financial, we help clients take control of their retirement funds and invest beyond traditional stocks and mutual funds — including real estate, private equity, crypto, and more. Our clients value having direct access to in-house tax and ERISA professionals to help ensure their structure remains IRS compliant every step of the way.

Getting Started is Simple

Whether you're diversifying, self-employed, or funding a new business, we provide the structure and support to help you move forward with confidence.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Easy transfer process

I’m a long time customer of IRA Financial. The transfer process is easy to complete thanks to employees like Asa Moring. Asa followed up with updates throughout the entire process. It is always great when you have a company that believes in communication with their customers

18 August 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

It’s wonderful to know that Asa could make a difference in your experience. We’ll be sure to share your kind words with him — feedback like yours means so much to our team.

Rated 5 out of 5 stars

Morgan was extremely helpful

Morgan was extremely helpful. She walked me through my transaction knowledgeably with patience and confidence.

10 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the amazing feedback! It’s great to know our team made a difference in your experience. We’re here to help, so please don’t hesitate to reach out whenever you need assistance!

Rated 5 out of 5 stars

Efficient trust setup with great followup

Eric with the Entities division at IRA Financial did a great job of helping me set up a trust for my self directed IRA, with clear instructions on how to open up an account for the trust afterwards and a week later he did a great job at going above and beyond to do extra research when I needed help with a specific question. I appreciated his efficiency!

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for sharing your positive experience! We are thrilled Eric was able to assist you and are grateful for your recognition. If there's anything more we can do for you, please let us know!

Rated 5 out of 5 stars

I appreciated Aaron's help

I appreciated Aaron's help. He was excellent. Hopefully my problem is resolved.

8 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your positive review! We’re glad to hear you had a great experience with us. Your support is invaluable, and we can’t wait to assist you again.

Rated 1 out of 5 stars

Horrible experience with customer service

I’ve been a client of IRA Financial for nearly 15 years, and this has been one of the most frustrating experiences I’ve ever had.

At the end of September, I initiated a transfer that I was told would take 3–5 business days. Because it was time-sensitive, I followed up on October 1 to make sure everything was in order. The representative said some paperwork was missing but helped me complete it online while I was on the phone. She again told me the funds would arrive within 3–5 days.

Today is well past that timeframe, and the money still hasn’t arrived. When I called, I was told I now have to wait for someone to email me to schedule a verification appointment — with no indication of when available to talk to me — because they’re short-staffed. Meanwhile, these funds were supposed to go to my builder for a renovation tied to my IRA property.

Because of this delay, I may lose my builder for several weeks and roughly $10,000 in lost rental income. I also take great pride in my reputation for always meeting my financial obligations on time, and this situation has unfairly hurt that reputation through no fault of my own. What makes this worse is that no one seems to care or take ownership. Instead of someone taking 30 seconds to verify my identity and fix this, I’ve been told to just “wait.”

After nearly 15 years as a loyal client, I expected better communication, accountability, and urgency. This entire experience has cost me significant time and money.

8 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We sincerely apologize for the delay and the frustration this experience has caused, especially after so many years as a valued client. What you’ve described is not the level of communication or service we strive to provide. Our Director of Client Relations, Mark, would like to review your case personally to ensure your transfer is resolved as quickly as possible and that you receive clear communication moving forward. Please reach out to him directly at mflenard@irafinancial.com so we can address this matter with the urgency it deserves.

Rated 5 out of 5 stars

When I couldn't access certain details…

When I couldn't access certain details off the website, Jill answered all my needs promptly and professionally in the chat room.

7 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thanks for taking the time to leave us a positive review! Your satisfaction means everything to us, and we look forward to serving you again soon.

Rated 5 out of 5 stars

Aaron helped me gather the right…

Aaron helped me gather the right documents for a transaction. This helped me in a timely manner which was appreciated since this was a time sensitive matter.

6 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so glad to hear that Aaron was able to support you. Our team works hard to make each client’s experience seamless, and your feedback lets us know we’re on the right track. Thank you!

Rated 5 out of 5 stars

IRA Financial Trust is easy to work with.

Aaron S was great to work with. He understood what I needed and was quick to deliver the information. He is very competent in his work and enjoyable to work with. Great experience!

5 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

It’s wonderful to know that Aaron could make a difference in your experience. We’ll be sure to share your kind words with him— feedback like yours means so much to our team.

Rated 5 out of 5 stars

Nelza is the Best!!!

Nelza is the Best!!!
This stuff is not my cup of tea but she is so patient and willing to work with me and help me with everything that I needed, Nelza was extremely professional and amazing to work with.

30 September 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re delighted to hear that Nelza was able to provide such great support. Our team takes pride in delivering reliable service, and your recognition reinforces that commitment.

Rated 5 out of 5 stars

Jen's was kind

Jen's was kind, patience, and willing to walk me through key paperwork to complete my IRA application.
Thanks,
Run

6 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so glad to hear that Jenn was able to support you. Our team works hard to make each client’s experience seamless, and your feedback lets us know we’re on the right track. Thank you!

Rated 5 out of 5 stars

efficient and prompt

efficient and prompt. A+ on customer service today.

6 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind review! Your satisfaction is our priority, and it’s wonderful to know we were able to meet your expectations. We’re excited to keep providing great service for you!

Rated 5 out of 5 stars

Understood what I needed and took care…

Understood what I needed and took care of it

3 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind review! Your satisfaction is our priority, and it’s wonderful to know we were able to meet your expectations. We’re excited to keep providing great service for you!

Rated 5 out of 5 stars

Asa Moring was 5 star

Asa Moring was professional, pleasant and very helpful on a complex matter.

3 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

It’s wonderful to know that Asa could make a difference in your experience. We’ll be sure to share your kind words with him— feedback like yours means so much to our team.

Rated 5 out of 5 stars

Incredibly patient and knowledgeable

Incredibly patient and knowledgeable. Very grateful for Eric!

3 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so happy you had a great experience! Thank you for choosing us, and for taking the time to share your feedback. We look forward to being here whenever you need us again!

Rated 5 out of 5 stars

I trust IRA Financial

I have been moving money through my IRA Financial account, and because I didn't plan well I had to pay to expedite for a few different transactions. I called IRA Financial many times, always speaking to Jill Brenden and Morgan. Both ladies were professional, efficient, and effective and helped sort out my issues, concerns and paperwork. Thanks for their help and I am impressed with the folks at IRA Financial. I am in many forums that are pushing Horizon and Equity Trust, and I always remind people that there are other companies and speak highly of your company.

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the amazing feedback! It’s great to know our team made a difference in your experience. We’re here to help, so please don’t hesitate to reach out whenever you need assistance!

Rated 5 out of 5 stars

Excellent customer service....

Brittany Ludens was extremely helpful and knowledgeable. She is a great asset for IRA Financial. Thanks Brittany!

3 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re delighted to hear that Brittany was able to provide such great support. Our team takes pride in delivering reliable service, and your recognition reinforces that commitment.

Rated 5 out of 5 stars

Exceptional Service

Eric has been exceptionally supportive throughout the process. We have called him on numerous occasions and each time he has been very helpful and professional, even when we had questions that didn't directly relate to his responsibilities.

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

It’s wonderful to know that Eric could make a difference in your experience. We’ll be sure to share your kind words with him— feedback like yours means so much to our team.

Rated 5 out of 5 stars

A Very Pleased Client

After having had a bad experience with a SDIRA custodial company, I deeply vetted possible replacements, and finally settled on IRA Financial Trust Company. The time spent researching was worth the effort...their materials are well written, comprehensive, but clear and understandable. And everyone with whom I have dealt has been competent and timely. Wish I had notes of everyone's name, but they include Avery Fertel, Cindy Freet, Britainy, and lastly, my new accounts specialist, Joshua Kurtz, who patiently and knowledgeably, through multiple telephone consultations, educated me, and brought my comfort level to the point where I decided on his company... which has turned out to be a great decision. A very satisfied customer from Lake Charles, Louisiana

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for highlighting our team's efforts! We love seeing our team members recognized for the care they put into their work. We truly appreciate your trust in us.

Rated 5 out of 5 stars

Quick, accurate, worth the cost

The account managers are quick to respond, efficient, and follow through on their word, making the entire process quite easy. They ensure your account is set up properly and in accordance with US laws.

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so glad to hear that our team was able to support you. Our team works hard to make each client’s experience seamless, and your feedback lets us know we’re on the right track. Thank you!

Rated 5 out of 5 stars

Morgan is an asset to your company

Morgan is an asset to your company, always spot on

2 October 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so happy you had a great experience! Thank you for choosing us, and for taking the time to share your feedback. We look forward to being here whenever you need us again!

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